AI Visibility: Be the Expert and Leader AI Recognizes and Recommends

Visibility rules have changed. It’s no longer enough to show up on Google or post on LinkedIn. ​When people want to know “Who’s the best for this?” they’re not just asking Google anymore, they’re asking AI tools like ChatGPT, Claude, Co-Pilot, Perplexity, Gemini, and more. Are you findable in today’s LLMs?

When people want to know “Who’s the best for this?” they’re not just asking Google anymore, they’re asking AI tools like ChatGPT, Co-Pilot, Claude, Perplexity, Gemini and more. That means your digital footprint isn’t just for people or social media. It’s for LLMs like ChatGPT, Claude, Gemini, and Perplexity and (now Comet) that are changing how people discover businesses, evaluate expertise, and make high-stakes decisions. These systems just generate information, but they also, more importantly, shape perception. In this interactive talk, Michelle B. Griffin, TEDx speaker, PR strategist, and creator of the AI Visibility Guide + Toolkit,™ reveals why AI visibility is the branding and PR strategy for experts and leaders, and how to position yourself so that both humans and AI can’t ignore you. Audience Takeaways
  • Clarity on why visibility is shifting – the latest data behind how people are searching (HubSpot, Bain, etc.)
  •  The AI Visibility Checklist™ – 7 essentials every expert needs to be findable and credible in AI search
  • Practical tools & prompts – how to check your current AI visibility (live demo or handout)
  • Action steps to close the gaps – what to update on LinkedIn, PR mentions, and your digital footprint
  • Confidence to own their lane – how to stand out without shouting louder online
Ideal Audience
  • Women leaders, coaches, and consultants ready to be more visible and credible
  • Business professionals and experts growing thought leadership
  • Conference attendees curious about AI’s impact on branding, marketing, and PR
Formats
  • Keynote (45–60 minutes): Inspiring, story-driven, and actionable
  • Workshop (90 minutes): Interactive session with exercises and AI prompt toolkit
  • Panel or Webinar (30–45 minutes): Condensed, conversation-focused
Why This Talk Matters Now
  • 71% of people already use AI tools for some of their searches (HubSpot, 2025)
  • Zero-click AI answers are reducing web traffic by 15–25% (Bain)
  • If AI can’t clearly explain who you are and what you do, neither can your next client, stage, or media outlet
Michelle combines her background in PR, personal branding, and LinkedIn with cutting-edge AI insights to deliver a clear, empowering roadmap for experts and leaders to stand out in this new era.
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