Brand Yourself on LinkedIn – How to Turn Your Profile Your Best Professional Assest (Keynote or Workshop)

Your LinkedIn profile shouldn’t read like a resume. It should work like a personal brand website attracting opportunities, not just connections.

Most LinkedIn profiles are missed opportunities with half done profiles with passive placeholders  job titles, bullet points, and corporate-speak that blend into the background. But LinkedIn isn’t a job board. It’s the platform where professional reputations are built, thought leaders are discovered, and the right opportunities find you.

In this practical, hands-on session, Michelle reframes how professionals think about their LinkedIn presence. Instead of treating your profile like a digital resume, you’ll learn to build it like a personal brand website one that communicates who you are, what you’re known for, and why someone should choose you. Based on The LinkedIn Branding Book, this session gives every attendee a clear plan to show up strategically on the platform where it matters most.

Audience Takeaways

  • Reframe your LinkedIn profile from resume to personal brand platform
  • Clarify your professional identity so the right people and opportunities find you
  • Optimize your headline, About section, and Featured content for visibility and credibility
  • Build a network with purpose and intention not just connections for the sake of connections
  • Develop a simple content rhythm that builds trust and positions you as a go-to expert without spending hours online

Ideal Audience

  • Corporate teams and leadership development programs
  • Sales and marketing teams looking to build trust and attract business
  • ERGs and women’s business groups
  • Professional associations and emerging leaders
  • Entrepreneurs and consultants building their authority

Formats

  • Keynote (45–60 minutes): Energizing, story-driven with actionable takeaways
  • Workshop (90 minutes – half day): Hands-on with real-time profile optimization
  • Multi-session team training: Deeper implementation over multiple sessions
  • Virtual or in-person

Why This Session Stands Out

Michelle doesn’t just teach LinkedIn tactics, she wrote a book and hosts a weekly podcast on LinkedIn branding. Combined with her 20+ years of PR and personal branding strategy, she teaches attendees understand why their profile matters and how to make it work for them. Attendees consistently say they learn more in one session than in hours-long LinkedIn courses they’ve taken before.

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