Become the Go-To Authority

Personal brand positioning, messaging, and PR mini roadmap for industry experts ready to be seen, heard (and hired) as the go-to in their space

  • Find clarity around you, your ideal audience and what you want to be known for
  • Position your expertise to confidently step out and market yourself with confidence
  • Elevate and grow your brand to win clients and land industry opportunities
Michelle B. Griffin, Personal Branding Consultant

"I'm not sure how to describe myself in order to differentiate myself"

How many times have you struggled to clearly articulate who you are and confidently express it without stumbling over your words?

Maybe weeks, months, or even years? And it's keeping you hidden and held back in a hamster wheel of overwhelm and obscurity.

Does This Sound Familiar?

You have a hard time standing out in a noisy and crowded field or workplace

You struggle to define yourself in your industry or attract the right clients

Your online presence is non-existent or doesn't convey you as the credible authority you are

You have too many ideas and need to narrow down your focus or niche

Your brand message is confusing and hardly differentiated

You’re someone who needs a real process, personalized support and expert guidance to succeed

What's Holding You Back From Climbing Higher?

Are you a solo expert or entrepreneur ready to put yourself out there and launch your personal brand?

But find yourself stalled and frustrated not moving forward on your own. Unable to articulate your ideas, communicate your value, and stay on track with countless ideas and shiny objects keeping you unfocused?

Michelle B. Griffin, Personal Brand Strategist

Why Is This So Hard to Do On Your Own?

You've tried going at it alone. Or you've bought courses, invested in programs and spent hours on Google trying to figure it out.

And you're still not out there...

It's not your happens to the best of us. That's because we're too close to our own brands. The "curse of knowledge" makes it hard to figure ourselves out, translate our ideas and convey our message and offers in a way that makes sense to others.

  • Lack Clarity
  • Procrastination
  • Short on Time
  • Perfectionism
  • Need Support
  • Too Many Ideas
  • Curse of Knowledge


Clarify Your Expertise.

Simplify The Process.

Amplify Your Success.

As a leader in your field and an expert at what you do, more people need to know about it. You shouldn't be held back, stay hidden or figure this out alone.

AUTHORITY™ is based on the 7 core principles of a standout personal brand based on my proprietary personal positioning system, BrandGPS.™

AUTHORITY™ your personal branding, marketing and PR mini roadmap that gives you clarity, structure and momentum to define, differentiate and amplify your expertise online.

Michelle B. Griffin, Personal Brand Strategist


No more being stuck on your own or guessing what works

Together we co-create your personalized path to clarify your message, position your expertise, and amplify your reach to attract more clients, land more opportunities, and become a visible and visionary authority in your industry.

With my co-creation role, you have both a "coach" to guide you and a "consultant" to add strategic insights and implementation.

Become the Unquestionable Choice in Your Industry

Clarify your Brand

  • Have the positive mindset to put yourself out there
  • Discover your values, mission and zone of genius
  • Understand who you are and what you stand for
  • Find clarity and confidence in your brand assets

Simplify the Process

  • Learn how to communicate your unique value
  • Develop your core message to attract the right audience.
  • Stand out in a crowded and competitive field
  • Explain what you do in a clear and compelling statement

Amplify Your Success

  • Learn the best platforms to share your message
  • Identify potential brand partnerships and industry partnerships
  • Identify your story to further amplify your message
  • Propel yourself for bigger business payoffs
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Michelle B. Griffin, The Brand Therapist℠ 

MICHELLE B. GRIFFIN, aka The Brand Therapist℠ is an international personal branding advisor, author, speaker, and podcast host who helps you "Put Yourself Out There To Make Your Unique Mark on the World.”

With her AUTHORITY™ roadmap powered by her proprietary personal positioning system, BrandGPS,™ she elevates go-getter experts ready to step off the sidelines and rise up in their industries with personal brands that make a statement and make a difference.

Michelle brings two decades in communications and marketing and a master's degree in PR to her consultancy, BRANDthority, where she advises, speaks and trains clients worldwide on the power of personal branding and thought leadership for impact.

She is a frequent media contributor, podcast guest and sought-after speaker for solo experts and entrepreneurs on standing out to reach your full potential, impact-driven branding, and LinkedIn thought leadership.


Michelle is the host of The Brand Therapist℠ Podcast, a top-ranked personal branding podcast by Feedspot, and the co-host of the top-ranked  LinkedIn Branding Show Podcast, with listeners and community members worldwide.


Her debut co-authored book, The LinkedIn Branding Book, is available on Amazon.




" Michelle was instrumental in helping me create a clear and concise message. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others.




"When I started working with Michelle, I was experiencing information overload. As a marketer, I really needed someone to get my ideas out of my head and create content that was thought-provoking and built deep connections with my audience.

I needed to position myself as an authority and grow my visibility to attract the right opportunities, network, collaborations, and the right clients. Michelle helped me zero in on my thought leadership message and own my thought leadership word "Careerpreneur Brand." My TEDx talk was a success and got positive responses from my global community."

Michelle is passionate and excellent at what she does, but she genuinely cares, and, for me, this is priceless.


The Step-By-Step Roadmap to Stand Out as the Go-To Authority In Your Space

Michelle B. Griffin, Personal Branding Consultant



How You Uniquely Stand Out

The Clarify Phase establishes your brand identity by defining your strengths and expertise, identifying your ideal audience and the problem you solve, and honing your positioning and point of view.

This phase involves exploring your internal and external perspectives to uncover what you stand for and create a strong foundation for your personal brand.


PERSPECTIVE: Discover who you are and what lights you up with purpose and alignment

Module 1 focuses on finding internal clarity and explores with deep dive questions and discussions on your personality, personal and professional perspectives and expertise. Chart your program goals, uncover and discover your mission, beliefs and why with your professional vision to form a 360° view of your thought leadership brand. 

  • Uncover your identity aligned with your personal and professional goals
  • Identify your core strengths and beliefs

  • Clarify your purpose, mission, vision, values

  • Capture your brand/founder story

  • Outline your baseline and growth goals/timelines

  • Determine your monetization goals


PEOPLE: Define your ideal audience and get clear on their interests and needs

Module 2 examines your external clarity with your "people" — your audience persona and their needs and power partners to support and grow your visibility and reach. Learn exactly how to to attract the avatar/audience you’re meant to serve as well as identify ancillary "power partners" to build your network, relationships, and community around your mission.

  • Clarify your avatar and their needs
  • Define their pain points/challenges/needs
  • Define your niche/sub-niche
  • Identify your competition
  • Define industry leaders and power partners


POSITION: Differentiate your unique expertise and become the "known-as"

Module 3 focuses on how to differentiate yourself in the marketplace to establish a top-of-mind position in the minds of your audience.

  • Define the problem you solve for your ideal audience
  • Define your positioning/opportunity gaps in the marketplace
  • Develop your brand promise and message
  • Identify any signature branded frameworks/codify your thought leadership ideas
  • Define your brand tone and voice



How You Uniquely Show Up

The Create Phase focuses on establishing a strong and consistent brand presence by showcasing your authority and expertise through your owned channels, social profiles, branded IP and assets, plus thought leadership content.

This phase helps you to stand out from your competitors by clearly communicating your unique point of view and creating a strong personal brand that resonates with your audience. 


PACKAGE: Codify your body of work and create IP assets to showcase and sell your expertise

Your brand needs to communicate on your owned platform and shared online channels. The package phase is important to clearly communicate your verbal and visual branding to your target persona and partners.

(Note: Brand messaging, graphic design, visuals, logos, website design, hosting, done for you full website copywriting, landing, sales and services pages copywriting and copy/additional content writing are additional add-ons in my Communicate Your Brand™ implementation services.

  • Write your personal brand statement and one-liner
  • Optimize social media platforms, positioning and standout point of view (SPOV) message
  • Define your brand visuals, colors, fonts, logos, photos
  • Identify signature framework and brand your intellectual property (IP) 
  • Wireframe your website home page, about pages and offers pages
  • Fully optimize your LinkedIn profile, banner, headline, about and authority areas an company page


PUBLISH: Share thought leadership online to showcase your expertise.

Content is the fuel to your personal brand. Your core content impact areas will share and showcase your expertise to align with your "known as" brand positioning.

  • Identify your content topic and sub-topics themes
  • Identify your primary and secondary publishing platforms and schedule
  • Align content with your marketing and thought leadership strategy
  • Create a bank of ideas/avatar questions and stories
  • Identify your branded marketing collateral needs
  • Outline strategic content assets for lead generation



How You Uniquely Amplify and Grow

 The Platform Phase is all about growing your personal brand through strategic promotion to increase your visibility and establish your authority in your industry. You'll identify and leverage targeted channels and partnerships to amplify your message.

 This phase will propel your brand helping you set growth goals, measure progress, and confidently explore new opportunities that align and up-level your brand.


PROMOTE: Amplify your message with podcasts, paid speaking, partnerships and PR.

Identify a clear path to amplify your personal brand online with shared, owned and earned media. This phase works on targeted areas to garner additional visibility on social, podcasts, speaking, media, partnerships, and collaborations.

  • Optimize your brand bio, 3 lengths
  • Define your strategic promotional channels and outreach
  • Outline topics/themes viable for podcasts/speaking/PR
  • Identify targeted media, industry brand partnerships and collaborations
  • Outline necessary promotional assets (speaking, podcasting, media)
  • Outline your media one sheet template
  • Outline your podcast pitch template 


PROPEL: Set your next-level brand opportunities with your custom roadmap

Grow with your custom roadmap to refer and review your progress, make pivots as needed with clarity, confidence and credibility to explore new ventures, take bolder steps, and say yes to bigger goals to build trust and land greater opportunities.

  • Outline social proof growth assets
  • Define data/metrics and analytics measurements tools
  • Outline necessary collateral and conversion assets
  • Define community/brand ambassadors
  • Set your growth goals and KPIs for the next stages to propel your brand


You're ready to take your brand and business places, exceed your goals and build your future with your customized plan. 

AUTHORITY™ is an editable guide that includes all our branding, messaging, marketing, and visibility assets in one expandable and reusable resource.

Michelle B. Griffin, Personal Branding Consultant

Client Testimonials

Barb Golub

Literacy Consultancy Founder

I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging. Michelle guided me to step up for more visibility and authority to reach bigger clients.

Renee Cohen

Financial Advisory Founder

I can confidently own and communicate my framework. I feel much more aligned and have intentionality to continue to leverage my process and scale my brand message and marketing with her coaching.

Scarlette Acevedo

Founder, The Good Rebel

I was able to narrow my positioning, ideal clients, discover my own uniqueness, and identify the ways I could stand out. The breakthroughs were not just for my personal branding but also helped me with my personal growth.”

More Client Breakthroughs...

Michelle B. Griffin, The Brand Therapist

How I'm Different as The Brand Therapist℠

I take a foundational vs fluffy approach that runs deep — your personal branding, marketing, and PR roadmap. You'll have clarity, strategy, structure, and all the strategy, tools, and templates you need to confidently share and monetize your ideas and work on a larger scale. Everything builds on itself so you have all you need to launch, grow, and love doing what lights you up. 

  • Get Hands-On Support

When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.

  • See Forward Momentum

When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.

  • Find Clarity

Clarity is a superpower and the North Star to your brand. Understanding the special role you play in the marketplace can feel daunting. This is why I take you through a proven approach to unlock your true expertise in terms that you and others can easily grasp.

  • Gain Visibility

Getting clear on the value you provide is only one-half of the journey. You'll enjoy an easy-to-follow process to successfully showcase your expertise, build trust and grow authority so clients and industry opportunities unquestionably chose YOU.


The Process

Upon acceptance, we'll schedule and lock in your eight weekly calls. I'll send you pre-assessment forms to complete before we kick off.

You'll have clearly defined goals and objectives in our weekly agenda. After each call, you'll receive a recap plus any action items to complete.

You'll have private access our calls, session transcripts as well as your brand brief book (the first draft of your final brand book)

Our eighth call will be a review of your entire roadmap to walk through findings and recommendations.  

Within 30 days, we'll convene on a 60-minute BONUS advising session for next steps strategy and action items. 


Fast-track your outcomes with 1-1 advising and custom plan to articulate and amplify and brand your genius

  • Eight-week 1-1 VIP coaching sessions geared to your personalized goals with my BrandGPS™ Roadmap System as our blueprint.
  • Eight 90-minute 1- 1 Zoom calls recorded with video, audio and transcripts.
  • Private access to review program progress. 
  • Unlimited email or WhatsApp (M-F) support during the program
  • Unlimited review of your work during 8 weeks via Loom videos
  • Your BrandGPS™ a comprehensive and custom roadmap in an editable digital book with all your branding, messaging, marketing, and visibility assets in one expandable and reusable resource.
  • Bonus 60-minute follow-up call after the program conclusion to review and recommend action items and next steps.
  • Special promotional rate for ongoing monthly advising. 


Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Everything you need to be clear, confident and credible moving forward to grow your expertise-based brand.

Instead of being stuck, stagnant and invisible, your custom brand roadmap and personalized 1-1 advising saves you time, money and sanity to fast-track you out there with clarity, focus and direction.

Save, time, money and overwhelm with all you need to build and amplify your brand.

(Note: Graphic design, visuals, logos, website design, hosting, done for you full website copywriting, landing, sales and services pages copywriting and copy/additional content writing are additional add-ons with my implementation services and/or partners.