The Brand GPS System
The Personal Brand Playbook that Takes You Places
Everything you need to become The Standout Expert™ with the proven and simplified strategies, tools and templates to launch your personal brand expert business.
The 7 Steps to Chart Your Brand Journey
PHASE 1: DISCOVER
Uncover your story and strengths as your Brand North Star
Find internal clarity on who you are and what lights you up then set your goals, purpose, mission and values as your "Brand North Star."
PHASE 2: DEFINE
Dig deep into who you help and their needs
Find external clarity on who you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires.
PHASE 3: DIFFERENTIATE
Know exactly what sets you apart in your industry
Find professional clarity with your unique point of view, messaging and offers as the Standout Expert™ in your space.
PHASE 4: DESIGN
Align your visual assets, website, customer journey and social channels
Develop your branded assets with your website and social platforms to start building and nurturing relationships.
PHASE 5: DEVELOP
Create original content to share and showcase your expertise
Define your content topics on social and one owned channel to build visibility and authority.
PHASE 6: DISTINGUISH
Set yourself apart as The Standout Expert™ in wider circles
Amplify your message and grow with speaking, podcasts, partnerships, events and PR.
PHASE 7: DEPLOY
Your BrandGPS™ Plan Is Launched
Set off with personalized BrandGPS™ brand playbook to get out there for more impact and income.