The Brand GPS System

The Personal Brand Playbook that Takes You Places

Everything you need to become The Standout Expert™ with the proven and simplified strategies, tools and templates to launch your personal brand expert business.

The 7 Steps to Chart Your Brand Journey

PHASE 1: DISCOVER

Uncover your story and strengths as your Brand North Star

GOAL: PERSPECTIVE

Find internal clarity on who you are and what lights you up then set your goals, purpose, mission and values as your "Brand North Star."

PHASE 2: DEFINE

Dig deep into who you help and their needs

GOAL: KNOW YOUR PEOPLE

Find external clarity on who you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires.

PHASE 3: DIFFERENTIATE

Know exactly what sets you apart in your industry

GOAL: NAIL YOUR POSITIONING

Find professional clarity with your unique point of view, messaging and offers as the Standout Expert™ in your space.

PHASE 4: DESIGN

Align your visual assets, website, customer journey and social channels

gOAL: BUILD YOUR BRAND PACKAGING

Develop your branded assets with your website and social platforms to start building and nurturing relationships.

PHASE 5: DEVELOP

Create original content to share and showcase your expertise

GOAL: PUBLISH YOUR INSIGHTS

Define your content topics on social and one owned channel to build visibility and authority.

PHASE 6: DISTINGUISH

Set yourself apart as The Standout Expert™ in wider circles

GOAL: PROMOTE YOUR VALUE

Amplify your message and grow with speaking, podcasts, partnerships, events and PR.

PHASE 7: DEPLOY

Your BrandGPS™ Plan Is Launched

GOAL: PROPEL WITH A SET PLAN

Set off with personalized BrandGPS™ brand playbook to get out there for more impact and income.