The Brand GPS System

The Personal Brand Playbook that Takes You Places

Everything you need to become The Standout Expert™ with the proven and simplified strategies, tools and templates to launch your personal brand expert business.

The 7 Steps to Chart Your Brand Journey

PHASE 1: DISCOVER

Uncover your story and strengths as your Brand North Star

  • GOAL: PERSPECTIVE

Find internal clarity on who you are and what lights you up then set your goals, purpose, mission and values as your "Brand North Star."

Phase 01 Discover Michelle B. Griffin, The Brand Therapist
Phase 01 Define Michelle B. Griffin, The Brand Therapist

PHASE 2: DEFINE

Dig deep into who you help and their needs

  • GOAL: KNOW YOUR PEOPLE

Find external clarity on who you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires.

PHASE 3: DIFFERENTIATE

Know exactly what sets you apart in your industry

  • GOAL: NAIL YOUR POSITIONING

Find professional clarity with your unique point of view, messaging and offers as the Standout Expert™ in your space.

Phase 03 Differentiate  Michelle B. Griffin, The Brand Therapist
Phase 04 Design Michelle B. Griffin, The Brand Therapist

PHASE 4: DESIGN

Align your visual assets, website, customer journey and social channels

  • gOAL: BUILD YOUR BRAND PACKAGING

Develop your branded assets with your website and social platforms to start building and nurturing relationships.

PHASE 5: DEVELOP

Create original content to share and showcase your expertise

  • GOAL: PUBLISH YOUR INSIGHTS

Define your content topics on social and one owned channel to build visibility and authority.

Phase 05 Develop Michelle B. Griffin, The Brand Therapist
Phase 06 Distinguish Michelle B. Griffin, The Brand Therapist

PHASE 6: DISTINGUISH

Set yourself apart as The Standout Expert™ in wider circles

  • GOAL: PROMOTE YOUR VALUE

Amplify your message and grow with speaking, podcasts, partnerships, events and PR.

PHASE 7: DEPLOY

Your BrandGPS™ Plan Is Launched

  • GOAL: PROPEL WITH A SET PLAN

Set off with personalized BrandGPS™ brand playbook to get out there for more impact and income.


Phase 07 Deploy Michelle B. Griffin, The Brand Therapist
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