Michelle B Griffin, personal Brand consultant

Position Yourself and Become a Standout Expert in Your Industry

The Brand GPS System™ is my strategic framework outlining the 7 core principles of a standout personal brand. It's a step-by-step branding, messaging and visibility blueprint that gives you the clarity, structure and momentum to confidently become the Standout Expert™ in your industry.

Stand Out with a Brand That Takes You Places™

GET STARTED

The 7 Steps to Chart Your Brand Journey

Gr

PHASE 1: PURPOSE

How You Uniquely Stand Out

PRINCIPLE 1: PERSPECTIVE

Uncover your story and strengths as your Brand North Star™

  • GOAL: DISCOVER YOURSELF

Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.

Phase 01 Discover Michelle B. Griffin, The Brand Therapist
Phase 01 Define Michelle B. Griffin, The Brand Therapist

PRINCIPLE 2: PEOPLE

Dig deep into those you help and those who'll help you on your journey

  • GOAL: DEFINE YOUR PEOPLE

Find external clarity on whom you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires

PRINCIPLE 3: POSITION

Know exactly what sets you apart and learn how to communicate your value

  • GOAL: DIFFERENTIATE YOURSELF IN YOUR FIELD 

Find professional clarity  with your unique point of view, messaging and offers as the go-to authority in your space.

Phase 03 Differentiate Michelle B. Griffin, The Brand Therapist

PHASE 2: PRESENCE

How You Uniquely Show Up

Phase 04 Design Michelle B. Griffin, The Brand Therapist

PRINCIPLE 4: PACKAGE

Align your visual assets, owned platforms customer journey and social channels

  • gOAL: DESIGN YOUR BRAND ASSETS

Develop your branded assets to start building and nurturing relationships.

PRINCIPLE 5: PUBLISH

Create original content to share and showcase your expertise

  • GOAL: DEVELOP YOUR CONTENT ECOSYSTEM

Share your content topics on social and one owned channel to build and nurture relationships that grow visibility, trust and authority.

Phase 05 Develop Michelle B. Griffin, The Brand Therapist

PHASE 3: PLATFORM

How You Uniquely Amplify and Grow

Phase 06 Distinguish Michelle B. Griffin, The Brand Therapist

PRINCIPLE 6: PROMOTE

Set yourself apart as go-to authority in wider circles

  • GOAL: DISTINGUISH YOUR VALUE IN WIDER CIRCLES

Amplify your message and grow with speaking, podcasts, partnerships, events and PR.

PRINCIPLE 7: PROPEL

Elevate yourself with a brand that takes you places.

  • GOAL: DEPLOY AND SOAR WITH a PLAN OF ACTION

Set off and soar with more impact, influence and income with your standout personal brand.


Phase 07 Deploy Michelle B. Griffin, The Brand Therapist
GET STARTED
>