Position Yourself and Become a Standout Expert in Your Industry
The Brand GPS System™ is my strategic framework outlining the 7 core principles of a standout personal brand. It's a step-by-step branding, messaging and visibility blueprint that gives you the clarity, structure and momentum to confidently become the Standout Expert™ in your industry.
Stand Out with a Brand That Takes You Places™
The 7 Steps to Chart Your Brand Journey
PHASE 1: PURPOSE
How You Uniquely Stand Out
PRINCIPLE 1: PERSPECTIVE
Uncover your story and strengths as your Brand North Star™
Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.
PRINCIPLE 2: PEOPLE
Dig deep into those you help and those who'll help you on your journey
Find external clarity on whom you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires
PRINCIPLE 3: POSITION
Know exactly what sets you apart and learn how to communicate your value
Find professional clarity with your unique point of view, messaging and offers as the go-to authority in your space.
PHASE 2: PRESENCE
How You Uniquely Show Up
PRINCIPLE 4: PACKAGE
Align your visual assets, owned platforms customer journey and social channels
Develop your branded assets to start building and nurturing relationships.
PRINCIPLE 5: PUBLISH
Create original content to share and showcase your expertise
Share your content topics on social and one owned channel to build and nurture relationships that grow visibility, trust and authority.
PHASE 3: PLATFORM
How You Uniquely Amplify and Grow
PRINCIPLE 6: PROMOTE
Set yourself apart as go-to authority in wider circles
Amplify your message and grow with speaking, podcasts, partnerships, events and PR.
PRINCIPLE 7: PROPEL
Elevate yourself with a brand that takes you places.
Set off and soar with more impact, influence and income with your standout personal brand.