BrandGPS™ Personal Branding Roadmap - Position yourself as a seen and sought-after authority with Your BrandGPS™ personal branding, marketing & PR accelerator

The SYSTEM

Everything You Need to Brand, Market & Publicize Your Expert Brand

The Brand GPS Roadmap™ is personal branding made simple — the foundational strategy, tools, templates, and resources in an expandable brand roadmap. It's everything you need to go and grow from uncertain and unknown to credible, visible, and top of mind in your industry.

Clarify Your Brand

Simplify The Process.

Amplify Your Success.

PHASE 1: PURPOSE

How You Uniquely Stand Out

PRINCIPLE 1: PERSPECTIVE

Uncover your story and strengths as your Brand North Star™

GOAL: DISCOVER YOURSELF

Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.

PRINCIPLE 2: PEOPLE

Dig deep into those you help and those who'll help you on your journey

GOAL: DEFINE YOUR PEOPLE

Find external clarity on whom you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires

PRINCIPLE 3: POSITION

Know exactly what sets you apart and learn how to communicate your value

GOAL: DIFFERENTIATE YOURSELF IN YOUR FIELD

Find professional clarity with your unique point of view, messaging and offers as the go-to authority in your space.

PHASE 2: PRESENCE

How You Uniquely Show Up

PRINCIPLE 4: PACKAGE

Align your visual assets, owned platforms customer journey and social channels

gOAL: DESIGN YOUR BRAND ASSETS

Develop your branded assets to start building and nurturing relationships.

PRINCIPLE 5: PUBLISH

Create original content to share and showcase your expertise

GOAL: DEVELOP YOUR CONTENT ECOSYSTEM

Share your content topics on social and one owned channel to build and nurture relationships that grow visibility, trust and authority.

PHASE 3: PLATFORM

How You Uniquely Amplify and Grow

PRINCIPLE 6: PROMOTE

Set yourself apart as go-to authority in wider circles

GOAL: DISTINGUISH YOUR VALUE IN WIDER CIRCLES

Amplify your message and grow with speaking, podcasts, partnerships, events and PR.

PRINCIPLE 7: PROPEL

Set your next-level brand opportunities with your custom roadmap

GOAL: DEPLOY AND SOAR WITH a PLAN OF ACTION

Grow with your custom roadmap and the tools and resources you need to set off and soar with more impact, influence and income with your standout personal brand

GET STARTED