The Personal Playbook For Women Ready to Define their Own Path
Brand GPS™ is my proprietary 7-step personal positioning system that gets you clear on who you are, communicates what you stand for, and amplifies your story so you become a standout in your industry.
PHASE 1: PURPOSE
How you uniquely stand out
PRINCIPLE 1: PERSPECTIVE
Uncover your strengths, story and stance that shapes your Brand North Star™
Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.
PRINCIPLE 2: PEOPLE
Dig deep into those you're here to help and those who'll help you on your journey
Find external clarity on whom you serve — your ideal audience and industry partners — by deep diving into their problems, interests and desires.
PHASE 2: PRESENCE
How you uniquely show up
PRINCIPLE 3: POSITION
Know exactly what sets you apart and distinguish your place and value with confidence and ease.
Your standout point of view and brand messaging will reach and resonate with your ideal clients and readers.
PRINCIPLE 4: PACKAGE
Align your visual assets, social channels, owned platforms and offers for your client journey.
Develop and align your brand and offerings on social and your website to start building and nurturing relationships.
PHASE 3: PLATFORM
How you uniquely amplify your story
PRINCIPLE 5: PUBLISH
Create original content to share and showcase your expertise to empower, educate, inspire and compel.
Share your content topics on social and one owned channel to build and nurture relationships that grow visibility, trust and authority.
PRINCIPLE 6: PROMOTE
Set yourself apart as go-to authority in your space.
Amplify your message and grow with speaking, podcasts, partnerships, events and PR.
PRINCIPLE 7: PROPEL
Grow your next-level brand opportunities to elevate your presence and platform
Set your sights higher with next-level opportunities that help you soar with more impact, influence and income with your authority-focused personal brand.