BRAND GPS™

The Personal Playbook For Women Ready to Define their Own Path

Brand GPS™ is my proprietary 7-step personal positioning system that gets you clear on who you are, communicates what you stand for, and amplifies your story so you become a standout in your industry.

PHASE 1: PURPOSE

How you uniquely stand out

PRINCIPLE 1: PERSPECTIVE

Uncover your strengths, story and stance that shapes your Brand North Star™

GOAL: DISCOVER YOURSELF

Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.

PRINCIPLE 2: PEOPLE

Dig deep into those you're here to help and those who'll help you on your journey

GOAL: DEFINE YOUR PEOPLE

Find external clarity on whom you serve — your ideal audience and industry partners — by deep diving into their problems, interests and desires.

PHASE 2: PRESENCE

How you uniquely show up

PRINCIPLE 3: POSITION

Know exactly what sets you apart and distinguish your place and value with confidence and ease.

Your standout point of view and brand messaging will reach and resonate with your ideal clients and readers.

PRINCIPLE 4: PACKAGE

Align your visual assets, social channels, owned platforms and offers for your client journey.

gOAL: DESIGN YOUR BRAND ASSETS

Develop and align your brand and offerings on social and your website to start building and nurturing relationships.

PHASE 3: PLATFORM

How you uniquely amplify your story

PRINCIPLE 5: PUBLISH

Create original content to share and showcase your expertise to empower, educate, inspire and compel.

GOAL: DEVELOP YOUR CONTENT ECOSYSTEM

Share your content topics on social and one owned channel to build and nurture relationships that grow visibility, trust and authority.

PRINCIPLE 6: PROMOTE

Set yourself apart as go-to authority in your space.

GOAL: DISTINGUISH YOUR VALUE IN WIDER CIRCLES

Amplify your message and grow with speaking, podcasts, partnerships, events and PR.

PRINCIPLE 7: PROPEL

Grow your next-level brand opportunities to elevate your presence and platform

GOAL: SOAR WITH NEXT-lEVEL GROWTH

Set your sights higher with next-level opportunities that help you soar with more impact, influence and income with your authority-focused personal brand.

Powerfully Position Yourself™

Speaking, training and events that transform women leaders and founders into visible authorities for more impact, influence, and industry opportunities.