Michelle B. Griffin, Personal Brand Strategist


The BRAND GPS SYSTEM™

The Personal Brand Playbook that Takes You Places


The Brand GPS System™ shows you step-by-step how to stand out in a sea of sameness as a B2B expert and service entrepreneur. Learn how to become The Standout Expert™ with proven strategies, tools and templates that clarify, simplify and amplify your brand and business growth.

7 Steps to Build a Brand That Takes You Places™


PHASE 1: PERSPECTIVE

Uncover your story and strengths as your Brand North Star™

GOAL: DISCOVER YOUR BRAND'S NORTH STAR

Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.


PHASE 2: PEOPLE

Dig deep into whom you help and whom can help you

GOAL: DEFINE
WHOM YOU SERVE

Find external clarity on who you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires.

PHASE 3: POSITION

Know exactly what sets you apart in your industry

GOAL: DIFFERENTIATE YOUR EXPERTISE

Find professional clarity  with your unique point of view, messaging and offers as The Standout Expert™ in your space.

PHASE 4: PACKAGE

Align your visual assets, website, customer journey and social channels

GOAL: DESIGN YOUR VISUAL ELEMENTS

Develop branded assets with your website and social platforms to start building and nurturing relationships.

PHASE 5: PUBLISH

Create original content to share and showcase your expertise 

GOAL: DEVELOP YOUR CONTENT ECOSYSTEM

Share your content topics on social and one owned channel to build and nurture relationships that grows visibility, authority and trust.

PHASE 6: PROMOTE

Set yourself apart as The Standout Expert™ in wider circles

GOAL: DISTINGUISH YOUR VALUE 
DISTILL YOUR  MESSAGE FARTHER IN YOUR INDUSTRY 

Amplify your message and grow with speaking, podcasts, partnerships, events and PR.

PHASE 7: PROPEL

Set your sights higher and soar with "A brand that takes you places.™"

GOAL: DEPLOY AND GROW WITH YOUR BRAND GPS™ PLAN

Set off with your personalized BrandGPS™ playbook and soar with more impact, influence and income.