The BRAND GPS SYSTEM™
The Personal Brand Playbook that Takes You Places
The Brand GPS System™ shows you step-by-step how to stand out in a sea of sameness as a B2B expert and service entrepreneur. Learn how to become The Standout Expert™ with proven strategies, tools and templates that clarify, simplify and amplify your brand and business growth.
7 Steps to Build a Brand That Takes You Places™
PHASE 1: PERSPECTIVE
Uncover your story and strengths as your Brand North Star™
GOAL: DISCOVER YOUR BRAND'S NORTH STAR
Find internal clarity on who you are and what lights you up then chart your goals, purpose, mission and values as your brand's guiding light.
PHASE 2: PEOPLE
Dig deep into whom you help and whom can help you
GOAL: DEFINE
WHOM YOU SERVE
Find external clarity on who you serve — your ideal audience & industry partners — by deep diving into their problems, interests and desires.
PHASE 3: POSITION
Know exactly what sets you apart in your industry
GOAL: DIFFERENTIATE YOUR EXPERTISE
Find professional clarity with your unique point of view, messaging and offers as The Standout Expert™ in your space.
PHASE 4: PACKAGE
Align your visual assets, website, customer journey and social channels
GOAL: DESIGN YOUR VISUAL ELEMENTS
Develop branded assets with your website and social platforms to start building and nurturing relationships.
PHASE 5: PUBLISH
Create original content to share and showcase your expertise
GOAL: DEVELOP YOUR CONTENT ECOSYSTEM
Share your content topics on social and one owned channel to build and nurture relationships that grows visibility, authority and trust.
PHASE 6: PROMOTE
Set yourself apart as The Standout Expert™ in wider circles
GOAL: DISTINGUISH YOUR VALUE
DISTILL YOUR MESSAGE FARTHER IN YOUR INDUSTRY
Amplify your message and grow with speaking, podcasts, partnerships, events and PR.
PHASE 7: PROPEL
Set your sights higher and soar with "A brand that takes you places.™"
GOAL: DEPLOY AND GROW WITH YOUR BRAND GPS™ PLAN
Set off with your personalized BrandGPS™ playbook and soar with more impact, influence and income.