Stand Out with a Brand that Takes You Places

Confidently up-level your career and business with your custom Thought Leadership Brand Strategy Roadmap and 1-1 Advising that elevates you as the Standout Expert™ in your industry.

  • Find clarity around you, your ideal audience and what you want to be known for
  • Position your expertise to confidently step out and market yourself with confidence
  • Elevate and grow your brand to win clients, grow your career and land industry opportunities
Michelle B. Griffin, Personal Branding Consultant

"I'm not sure how to describe myself in order to differentiate myself"

How many times have you struggled to clearly articulate who you are and confidently express it without stumbling over your words?

Maybe weeks, months, or even years? And it's keeping you hidden and held back in a hamster wheel of overwhelm and obscurity.

Does This Sound Familiar?

You have a hard time standing out in a noisy and crowded field or workplace

You struggle to define yourself in your industry or attract the right clients

Your online presence is non-existent or doesn't convey you as the credible authority you are

You have too many ideas and need to narrow down your focus or niche

Your brand message is confusing and hardly differentiated

You’re someone who needs a real process, personalized support and expert guidance to succeed

What's Holding You Back From Climbing Higher?

Are you a busy service-based B2B expert, consultant or executive ready to launch your thought leadership personal brand?

But find yourself stalled and frustrated not moving forward on your own. Unable to articulate your ideas, communicate your value and stay on track with countless ideas and shiny objects keeping you unfocused?

Michelle B. Griffin, Personal Brand Strategist

Why Is This So Hard to Do On Your Own?

You've tried going at it alone. Or you've bought courses, invested in programs and spent hours on Google trying to figure it out.

And you're still not out there...

It's not your happens to the best of us. That's because we're too close to our own brands. The "curse of knowledge" makes it hard to figure ourselves out, translate our ideas and convey our message and offers in a way that makes sense to others.

  • Lack Clarity
  • Procrastination
  • Short on Time
  • Need Support
  • Too Many Ideas
  • Curse of Knowledge


Clarify Your Expertise.

Simplify The Process.

Amplify Your Success.

The Position Yourself™ Thought Leadership Brand Advising Program is based on the 7 core principles of a standout personal brand based on my proprietary system, BrandGPS.™

It's a comprehensive personal branding, messaging and visibility strategy that gives you clarity, structure and momentum to define, differentiate and showcase your expertise online.

Michelle B. Griffin, Personal Brand Strategist


No more being stuck on your own or guessing what works

In eight weeks, you'll launch your thought leadership brand with your empowering guide and personal branding and marketing expert, Michelle B. Griffin.

Together we'll work on a proven path to clarify your message, position your expertise, and amplify your reach to attract more clients, land more opportunities and become the go-to authority in your industry.

With my 1-1 advising program, you get both a "coach" to guide you and a "consultant" to add strategic insights.

Become the Unquestionable Choice In Your Industry

Clarify your Brand

  • Have the positive mindset to put yourself out there
  • Discover your values, mission and zone of genius
  • Understand who you are and what you stand for
  • Find clarity and confidence in your brand assets

Simplify the Process

  • Learn how to communicate your unique value
  • Develop your core message to attract the right audience.
  • Stand out in a crowded and competitive field
  • Explain what you do in a clear and compelling statement

Amplify Your Success

  • Learn the best platforms to share your message
  • Identify potential brand partnerships and industry partnerships
  • Identify your story to further amplify your message
  • Propel yourself for bigger business payoffs
Michelle B. Griffin, The Brand Therapist

Michelle B. Griffin

MICHELLE B. GRIFFIN, The Brand Therapist℠ is an internationally certified thought leadership brand strategist, author, speaker, and podcast host who believes in the “Power of Clarity to Put Yourself Out There To Make Your Unique Mark on the World.”

With her proprietary personal positioning system, BrandGPS,™ she elevates go-getter experts and leaders ready to step off the sidelines and rise up in their industries with personal brands that make a statement and make a difference.

Michelle brings two decades in communications and marketing and a master's degree in PR to her brand consultancy, BRANDthority, where she consults, speaks and trains clients worldwide.

She is a frequent guest contributor and sought-after speaker on standing out to reach your full potential, impact-driven personal branding, and LinkedIn thought leadership.

Michelle is the host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot, and the co-host of the top-ranked  LinkedIn Branding Show Podcast, with listeners and community members worldwide.

Her debut co-authored book, The LinkedIn Branding Book, is available on Amazon.




" Michelle was instrumental in helping me create a clear and concise message. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others.




"When I started working with Michelle, I was experiencing information overload. As a marketer, I really needed someone to get my ideas out of my head and create content that was thought-provoking and built deep connections with my audience.

I needed to position myself as an authority and grow my visibility to attract the right opportunities, network, collaborations, and the right clients. Michelle helped me zero in on my thought leadership message and own my thought leadership word "Careerpreneur Brand." My TED Talk was a success and got positive responses from my global community."

Michelle is passionate and excellent at what she does, but she genuinely cares, and, for me, this is priceless.


The Step-By-Step Roadmap to Build Your Standout Brand for Next-Level Growth

Michelle B. Griffin, Personal Branding Consultant


How You Uniquely Stand Out


PERSPECTIVE: Discover who you are and what lights you up with purpose and alignment

Internal clarity comes from knowing who you are and what you want to be known based on your core beliefs, values, goals, personality, expertise, and mission. This phase is the foundation and most in-depth phase for self-identity and self-awareness to bring you clarity and confidence knowing you are comfortable showing up as the genuine you.

  • Uncover your identity aligned with your personal and professional goals
  • Identify your core strengths and beliefs

  • Clarify your purpose, mission, vision, values

  • Capture your brand/founder story

  • Outline your baseline and growth goals/timelines


PEOPLE: Define your ideal audience and get clear on their interests and needs

External clarity is about knowing your people — your audience persona and their needs and power partners to support and grow your visibility and reach. This phase will help you attract the avatar/audience you’re meant to serve as well as identify ancillary "power partners" to build your network, relationships, and community around your mission.

  • Clarify your avatar and their needs
  • Define their pain points/challenges/needs
  • Define your niche/sub-niche
  • Identify your competition
  • Define industry leaders and power partners


POSITION: Differentiate your unique expertise and become the "known-as"

To stand out you can't blend in. Professional clarity differentiates you into a "category of one" to uniquely and confidently stand out as the go-to in your industry.

  • Define the problem you solve
  • Define your positioning/opportunity gaps
  •  Develop your brand promise and message
  • Identify your brand archetype
  • Define your brand tone and voice


How You Uniquely Show Up


PACKAGE: Create your assets to showcase your authority.

Your brand needs to be showcased on your own platform and online profiles. The package phase is important to clearly communicate your personal brand both online and offline.

(Note: Brand messaging, graphic design, visuals, logos, website design, hosting, done for you full website copywriting, landing, sales and services pages copywriting and copy/additional content writing are additional add-ons in my Communicate Your Brand™ implementation services.

  • Write your personal brand statement and one-liner
  • Optimize social media platforms, positioning and standout point of view (SPOV)
  • Define your brand colors and fonts
  • Optimize/edit your personal brand website header area
  • Identify any signature branded frameworks
  • Identify your relevant signature offerings
  • Optimize your LinkedIn profile, banner, headline and authority areas


PUBLISH: Share thought leadership online to showcase your expertise.

Content is the fuel to your personal brand. Your core content impact areas will share and showcase your expertise to align with your "known as" brand positioning.

  • Identify your content topic and sub-topics themes
  • Identify your primary and secondary publishing platforms and schedule
  • Align content with your marketing and thought leadership strategy
  • Create a bank of ideas/avatar questions and stories
  • Identify your branded marketing collateral needs
  • Outline strategic content assets for lead generation


How You Uniquely Amplify and Grow


PROMOTE: Amplify your message with podcasts, paid speaking, partnerships and PR.

Identify a clear path to amplify your personal brand online with shared, owned and earned media. This phase works on targeted areas to garner additional visibility on social, podcasts, speaking, media, partnerships, and collaborations.

  • Optimize your brand bio, 3 lengths
  • Define your strategic promotional channels and outreach
  • Outline topics/themes viable for podcasts/speaking/PR
  • Identify targeted media, industry brand partnerships and collaborations
  • Outline necessary promotional assets (speaking, podcasting, media)
  • Create your media one sheet template
  • Create your podcast pitch template 


PROPEL: Set your next-level brand opportunities with your custom roadmap

Grow with your custom roadmap to refer and review your progress, make pivots as needed with clarity, confidence and credibility to explore new ventures, take bolder steps, and say yes to bigger goals to build trust and land greater opportunities.

  • Outline social proof growth assets
  • Define data/metrics and analytics measurements tools
  • Outline necessary collateral and conversion assets
  • Define community/brand ambassadors
  • Set your growth goals and KPIs for the next stages to propel your brand


You're ready to take your brand and business places, exceed your goals and build your future with your customized plan.

Your Thought Leadership Brand Roadmap™ is an editable guide that includes all our branding, messaging, marketing, and visibility assets in one expandable and reusable resource.

Michelle B. Griffin, Personal Branding Consultant

Client Testimonials

Barb Golub

Literacy Consultancy Founder

I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging. Michelle guided me to step up for more visibility and authority to reach bigger clients.

Renee Cohen

Financial Advisory Founder

I can confidently own and communicate my framework. I feel much more aligned and have intentionality to continue to leverage my process and scale my brand message and marketing with her coaching.

Scarlette Acevedo

Founder, The Good Rebel

I was able to narrow my positioning, ideal clients, discover my own uniqueness, and identify the ways I could stand out. The breakthroughs were not just for my personal branding but also helped me with my personal growth.”

Michelle B. Griffin, The Brand Therapist

How I'm Different as The Brand Therapist℠

I take a foundational vs fluffy approach to personal branding. It pains me to see professionals overwhelmed and stuck trying to figure out their personal brands. Either wasting time, money, and sanity on DIY or investing in what others mislabel as "building your brand" — content writing, social media management, or visual identity design. Those aspects communicate your brand but don't build your brand. 

A foundational strategy gives your brand much needed clarity and direction, think of it as your "True North" and internal compass leading you to the impact and success you're after. Without it, you risk being indistinguishable, missing out on perfect-fit clients, career advancement and authority-building industry opportunities that come with positioning yourself as the expert and leader you are.

Before you step out online, post on LinkedIn, or hire a designer, copywriter, ghostwriter, or website developer, start your brand journey right. With my signature personal positioning system, BrandGPS,™ I set you up with a custom roadmap so you stand out and achieve more with a brand that takes you places.

  • Get Hands-On Support

When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.

  • See Forward Momentum

When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.

  • Find Clarity

Clarity is a superpower and the North Star to your brand. Understanding the special role you play in the marketplace can feel daunting. This is why I take you through a proven approach to unlock your true expertise in terms that you and others can easily grasp.

  • Gain Visibility

Getting clear on the value you provide is only one-half of the journey. You'll enjoy an easy-to-follow process to successfully showcase your expertise, build trust and grow authority so clients and industry opportunities unquestionably chose YOU.


The Process

Upon acceptance, we'll schedule and lock in your eight weekly calls. I'll send you two pre-assessment forms to complete before we kick off.

You'll have clearly defined goals and objectives in our weekly agenda. After each call, you'll receive a recap plus any action items to complete.

You'll have a private portal to access our calls, session transcripts as well as your brand sketch book (the first draft of your final brand book)

Our 8th call will be a review of your entire roadmap to walk through findings and recommendations.  

Around 30 days later, we'll convene on a 60-minute call for next steps strategy and action items. 


Your Best Business Investment in Business Is Investment in Yourself

Michelle B. Griffin, Personal Branding Consultant

Your Best Business Investment in

Business Is Investment in Yourself

  • Eight-week 1-1 personalized advising program. Each advising call is geared to your goals and needs using the BrandGPS™ System as our roadmap.
  • Eight 90-minute 1- 1 Zoom calls recorded with video, audio and transcripts.
  • Private portal to review program progress. 
  • Unlimited email or WhatsApp (M-F) support during the program
  • Unlimited review of your work during 8 weeks via Loom videos
  • A comprehensive and custom Position Yourself Thought Leadership Brand Roadmap™ delivered in an editable Canva formats. This guide includes all our branding, messaging, marketing, and visibility assets in one expandable and reusable resource and roadmap.
  • Bonus 60-minute follow-up call after the program conclusion to review and recommend action items and next steps.
  • Special promotional rate for ongoing monthly advising. 


payment plan available

Everything you need to be clear, confident and credible moving forward 

Instead of being stuck, stagnant and invisible, your custom brand roadmap and personalized 1-1 advising saves you time, money and sanity to fast-track you out there with clarity, focus and direction.

All with no courses, no group programs, or DIY-ing.

(Note: Graphic design, visuals, logos, website design, hosting, done for you full website copywriting, landing, sales and services pages copywriting and copy/additional content writing are additional add-ons in my Communicate Your Brand implementation services.