Clarify Your Personal Brand.
Connect With Dream Clients.
As The Brand Therapist,℠ I help experts nail their positioning, messaging and visibility with my proven 7-step personal brand system so perfect-fit clients sit up, take note & choose YOU.

Struggling to communicate your brand clearly?
CAN YOU RELATE?
Hey, I'm Michelle.
The Brand Therapist℠ Here to Help

Michelle B. Griffin
The Brand Therapist℠
I've been there too. I know first-hand how frustrating it is to be the "consumer" of your own and have a hard time articulating what you do.
That's why I created my signature 7-step system, BrandGPS™ to help my clients stand out with clear positioning, compelling messaging and targeted visibility to connect with dream clients and grow their business.
No more being held back and hidden, it's time to scale and propel. You’re already an expert and leader in what you do, let's make sure more of the right people know about it.





How I'm Different and How I Work as The Brand Therapist℠
I take a foundational vs fluffy approach to personal branding. It pains me to see entrepreneurs wasting time, money, and sanity on what they think is building their brand. Before you step out online, hire a designer, ghostwriter or website developer, I set you up for success with a brand strategy, proven blueprint and repeatable playbook to develop your brand identity, master your messaging, and create a visibility roadmap to get you out there and get momentum, fast.
Plus, with 20 years+ in marketing and PR, we're building your business too. You're getting 5 experts in one: brand builder • messaging mentor • copywriting coach • marketer master • public relations pro.
Plus, with 20 years+ in marketing and PR, we're building your business too. You're getting 5 experts in one: brand builder • messaging mentor • copywriting coach • marketer master • public relations pro.
Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.
When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients a personal branding framework with targeted questions to ensure objectivity.
Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand you to land industry opportunities to grow your business.
The
System
The 7-step personal branding system for experts to stand out and connect with dream clients
Everything you need to position, package and promote your unique expertise into a standout and profitable personal brand business.

I help experts & entrepreneurs across the globe launch their personal brands
Client Success Stories

Michelle helped me better position myself and "own" my unique message for my TedX talk.
Shermalyn Sidonie-John
FOUNDER, INFLUENTIAL BOSSLADY

Michelle helped me completely reposition my personal brand and company.
Dan Mott
FOUNDER, SIX3 MEDIA

Michelle challenged me to be specific about my brand which helped me land bigger clients.
Jared Amaral
FOUNDER, CHIEF DATA SOLUTIONS

Michelle takes a fresh and insightful approach to personal branding for business growth.
Stacey Danheiser
CMO FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY

Michelle is super easy to work with, very knowledgeable and her approach is a collaborative one.
Aaron Fish
FOUNDER, TRESTLE HOSPITALITY CONCEPTS

Michelle helped me create a clear and concise message that landed me podcasting and speaking opportunities, fast.
Lisa Richer
FOUNDER, JOURNEY2BLOOM
Become the Standout Expert in 3 Easy Steps
01
Position
Build your foundation based on your unique perspective and positioning.
02
Package
Get a strategic and simplified roadmap for your messaging, marketing and visibility outreach.
03
Promote
Enjoy a personal brand that attracts ideal clients, impacts more people and grows your business.