Clarify Your Personal Brand. 

Connect With Dream Clients.

As The Brand Therapist,℠ I help experts nail their positioning, messaging and visibility with my proven 7-step personal brand system so perfect-fit clients sit up, take note & choose YOU.

  • FIND CLARITY
  • bUILD CREDIBILITY
  • gROW VISIBILITY

Struggling to communicate your brand clearly?

CAN YOU RELATE?


  • You can't clearly say what you do
  • You're not sure what makes you unique
  • Your niche isn't well-defined or differentiated
  • You're not attracting enough (or the right) clients
  • Your messaging doesn't reflect the real you
  • You're at a loss for words on your website

Clarity is Your
Superpower

As an expert here to transform your clients, you deserve to clearly stand out with a compelling brand story so you can confidently share your message, attract dream clients, and impact more lives.

Clarify Your Expertise

Differentiate yourself with a clear and compelling message 

Communicate Your Value

Raise your profile and become the sought-after in your field 

Connect With Dream Clients

Increase your impact and your bottom line and fulfillment

Hey, I'm Michelle. 

The Brand Therapist℠ Here to Help

Michelle B. Griffin, The Brand Therapist

Michelle B. Griffin

The Brand Therapist℠


I've been there too. I know first-hand how frustrating it is to be the "consumer" of your own and have a hard time articulating what you do.

That's why I created my signature 7-step system, BrandGPS™ to help my clients stand out with clear positioning, compelling messaging and targeted visibility to connect with dream clients and grow their business.

No more being held back and hidden, it's time to scale and propel. You’re already an expert and leader in what you do, let's make sure more of the right people know about it.

Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer

How I'm Different and How I Work as The Brand Therapist℠

I take a foundational vs fluffy approach to personal branding. It pains me to see entrepreneurs wasting time, money, and sanity on what they think is building their brand. Before you step out online, hire a designer, ghostwriter or website developer, I set you up for success with a brand strategy, proven blueprint and repeatable playbook to develop your brand identity, master your messaging, and create a visibility roadmap to get you out there and get momentum, fast.

Plus, with 20 years+ in marketing and PR, we're building your business too. You're getting 5 experts in one: brand builder • messaging mentor • copywriting coach • marketer master • public relations pro.

  • Find Alignment

Plus, with 20 years+ in marketing and PR, we're building your business too. You're getting 5 experts in one: brand builder • messaging mentor • copywriting coach • marketer master • public relations pro.

  • Gain Visibility

Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.

  • Build Authority

When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients a personal branding framework with targeted questions to ensure objectivity.

  • Amplify Reach

Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand you to land industry opportunities to grow your business.

The

System

The 7-step personal branding system for experts to stand out and connect with dream clients 

Everything you need to position, package and promote your unique expertise into a standout and profitable personal brand business.

  • Discover who you are and your why
  • Define what you want to be known for
  • Differentiate what makes you different
  • Develop and amplify your brand

I help experts & entrepreneurs across the globe launch their personal brands 

Client Success Stories 


Michelle Griffin, Personal Brand Strategist

Michelle helped me better position myself and "own" my unique message for my TedX talk.

Shermalyn Sidonie-John 

FOUNDER, INFLUENTIAL BOSSLADY

Michelle helped me completely reposition my personal brand and company.

Dan Mott

FOUNDER, SIX3 MEDIA

Michelle Griffin, Personal Brand Strategist

Michelle challenged me to be specific about my brand which helped me land bigger clients.

Jared Amaral

FOUNDER, CHIEF DATA SOLUTIONS

Michelle Griffin, Personal Brand Strategist

Michelle takes a fresh and insightful approach to personal branding for business growth.

Stacey Danheiser

CMO FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY

Michelle Griffin, Personal Brand Strategist

Michelle is super easy to work with, very knowledgeable and her approach is a collaborative one.

Aaron Fish

FOUNDER, TRESTLE HOSPITALITY CONCEPTS

Michelle Griffin, Personal Brand Strategist

Michelle helped me create a clear and concise message that landed me podcasting and speaking opportunities, fast.

Lisa Richer

FOUNDER, JOURNEY2BLOOM

Become the Standout Expert in 3 Easy Steps


01

Position

Build your foundation based on your unique perspective and positioning.

02

Package

Get a strategic and simplified roadmap for your messaging, marketing and visibility outreach.

03

Promote

Enjoy a personal brand that attracts ideal clients, impacts more people and grows your business.

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