Stand out online and attract clients you love with a brand that sets you apart
As The Brand Therapist℠, I transform established expert entrepreneurs from hidden and held back to standing out in their space, winning clients, and creating impact (and more income) with a powerful personal brand plan


Is it hard to describe and differentiate yourself to stand out in your industry?
CAN YOU RELATE?
→ You're an established service-based entrepreneur/solopreneur
→ You launched your business and found results, but now things feel disjointed
→ You want to attract the right clients and grow your reach
→ You struggle to clearly brand, market become recognized online
→ You're here to make an impact with a change-maker mindset
Find Clarity in Your Brand and
Become the Unquestionable Choice
Get Noticed
Get Known
Get Results
THE SYSTEM
Everything You Need to Launch Your Brand and Position Yourself as a Standout Expert
Personal Brand Plan™ is my signature personal branding framework to help established experts and entrepreneurs overcome the overwhelm and obscurity that holds them back from growth and opportunities
It's a three-phase process that brings you clarity in your story, confidence in your message, credibility in your presence and visibility in your business with a standout personal brand.

Hey, I'm Michelle. I help you fix your "brand blindspots"
I've been there too. I know first-hand how hard it is to be the "consumer" of your own and have a hard time communicating your value so the right people notice.
That's why, as The Brand Therapist,℠ I created my signature system, Personal Brand Plan™ to help my clients stand out with clear positioning, compelling messaging and targeted visibility to boost their brand and business growth.
No more being held back and hidden, it's time to scale and propel. You’re already an expert and leader in what you do, let's make sure more of the right people know about it.





How I'm Different and How I Work
as The Brand Therapist℠
I take a foundational vs fluffy approach to personal branding. It pains me to see entrepreneurs wasting time, money, and sanity on what they think is building their brand. Before you step out online, hire a designer, ghostwriter or website developer, I set you up for success with a brand strategy, proven blueprint and repeatable playbook to develop your brand identity, master your messaging, and create a visibility roadmap to get you out there and get momentum, fast.
Plus, with 20 years+ in marketing and PR, we're building your business too. You're getting 5 experts in one: brand builder • messaging mentor • copywriting coach • marketer master • public relations pro
Find Alignment
Understanding the unique role you play in the marketplace can feel daunting. I take you through a proven positioning system in terms that you and others can quickly grasp.
Gain Visibility
Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.
Build Authority
When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients a personal branding framework with targeted questions to ensure objectivity.
Amplify Reach
Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand you to land industry opportunities to grow your business.
I HELP Experts & ENTREPRENEURs ACROSS THE GLOBE LAUNCH THEIR PERSONAL BRANDs
Client Success Stories

SHERMALYN Sidonie-JoHN,
FOUNDER, INFLUENTIAL BOSSLADY
Michelle helped me better position myself and "own" my unique message for my TedX talk.

DAN MOTT, FOUNDER, SIX3 MEDIA
Michelle helped me completely reposition my personal brand and company.

LISA RICHER, FOUNDER, JOURNEY2BLOOM
Michelle helped me create a clear and concise message that landed me podcasting and speaking opportunities, fast.

JARED AMARAL,
FOUNDER, CHIEF DATA SOLUTIONS
Michelle challenged me to be specific about my brand which helped me land bigger clients.

STACEY DANHEISER, CMO
FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY
Michelle takes a fresh and insightful approach to personal branding for business growth.

AARON FISH, FOUNDER, TRESTLE HOSPITALITY CONCEPTS
Michelle is super easy to work with, very knowledgeable and her approach is a collaborative one.
Amplify and Grow Your Personal Brand in 3 Easy Steps
1. Clarify Your Brand: Build your foundation based on your unique perspective and positioning.
2. Simplify Your Marketing: Get a strategic and simplified roadmap for your messaging, marketing and visibility outreach.
3. Amplify Your Visibility: Enjoy a personal brand that attracts ideal clients, impacts more people and grows your business.