Need to write or revamp your LinkedIn About profile? It’s one of the top places that showcase your personal brand and business so it’s important to make it engaging.
I interview Karen Tisdell, a top Australian-based LinkedIn profile writer and LinkedIn Top Voice, who’s all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights the best ways to showcase your personal brand and business so it’s engaging, authority-building, and engaging.
This is part 2 of my interview with Karen Tisdell, a top Australian-based LinkedIn profile writer, who’s all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights some LinkedIn profile tips to help you build your personal brand.
[01:47] Karen Tisdell’s story
[03:20] Importance of a LinkedIn profile and where to start
[05:20] Positioning your profile
[07:51] Revamping your profile
[11:08] Visuals and texts on your banner
[15:48] What is ideal for your featured section?
[19:58] Putting yourself out there via your profile
[21:17] Three takeaways of how to stand out in a LinkedIn profile
● “A Linkedin profile needs to do the same. It needs to be not pitching yourself as the hero, but pitching yourself as a trusted guide.” (04:48-04:55)
● “It’s more important to have the right keywords upfront than to have a clever slogan.” (13:30-13:33)
● “So in a world where we’re all competing for attention, having a profile photo that looks genuine and really pops is really important.” (23:28-23:35)
Connect with Karen Tisdell
LinkedIn: Karen Tisdell
Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:
- Website: YourBrandYourBusiness.com
- LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com
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