December 6

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LinkedIn Learning: How to Write an Engaging About Section for Your Personal Brand with LinkedIn Top Voice Karen Tisdell (Part 1)

Sound familiar: “My LinkedIn About section hasn’t been touched in a decade.” “My LinkedIn About section sounds doesn’t sound like the real me!”
 
This is the first of two episodes all about crafting a LinkedIn about section that’s the right balance of professional and personal. After all, it’s one of the first places we go on LinkedIn. 
 
I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who’s all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights the best ways to showcase your personal brand and business so it’s engaging, authority-building and engaging.
 

As a StoryBrand Certified Guide, I also share tips on how you can “StoryBrand” yours using empathy and authority to invite your readers into a story.
 

GUEST LINKS

Connect with Karen Tisdell

LinkedIn: Karen Tisdell

Website: KarenTisdell.com

HOST LINKS
Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority

• Website: YourBrandYourBusiness.com

• LinkedIn: https://www.linkedin.com/in/michellebgriffin/

• LinkedIn personal branding community: The #365 Brand is my free LinkedIn personal branding community of 650+ action-takers, brand builders, and community makers

 

Timestamps

[02:54] Building your LinkedIn Profile and getting visible on LinkedIn

[05:20] Profile headlines

[13:30] The highlights about the about section

[14:52] Backstory in your about section

[20:52] Compassion versus credibility

[29:04] Nurturing your relationships with clients before they convert.

[34:04] How can we be personalized without being too personal

[35:28] Showing up in a professional but personable way

Quotes

● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)

● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]

● The overall arching theme is your about section is about your customer, your client and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)

GUEST LINKS

Connect with Karen Tisdell

LinkedIn: Karen Tisdell

Website: KarenTisdell.com

 

HOST LINKS

Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

  • Website: YourBrandYourBusiness.com 
  • LinkedIn: https://www.linkedin.com/in/michellebgriffin/
  • Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com

 

#personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate 

 

Podcast production and show notes provided by HiveCast.fm

 


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