December 6


LinkedIn Learning: How to Write Better Content and Grow Your Community as You Build Your Personal Brand

Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.

I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedIn

How do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.


[01:17] Tara’s backstory

[03:21] How to get started

[10:40] How did you attract such a wide fanbase from people

[12:43] What triggered Tara’s journey to entrepreneurship

[14:18] Tactical tips to relational writing

[17:41] Relational connecting

[19:36] Tips to being more relationship-driven on LinkedIn

[22:58] The key takeaways on writing relationally

[26:30] Professional/personal mantra


  • “It’s not that your content is bad, it’s just maybe not hitten, but at some point, even if we impact one person, that’s how that’s all it takes one time.” (10:11-10:18)
  • “To connect with people, go where they are if you want to write more relational. (15:24-15:34)
  • “So start to unpack your own content, and then, when you do, I think you’re going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)
  • “Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)


Connect with Tara Horstmeyer


Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

  • Website: 
  • LinkedIn:
  • Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here:


#personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate 


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