Own Your Lane
The Four-Step Roadmap to Position Yourself From Hidden Expert to Visible Authority
By Michelle B Griffin
Learn how to confidently position your value, build your personal brand and elevate your influence with PR for next-level opportunities.
Own Your Lane™ is your fast-track guide to personal branding and visibility, crafted to help you take control of your presence and establish yourself as the go-to authority in your field.
Too many skilled professionals—especially women—remain unseen, not because they lack talent, but because they struggle to effectively communicate their value and gain the visibility they deserve.
With the simplified, four-step L.A.N.E.™ system, this book will empower you to confidently step into the spotlight, articulate your strengths, and get the recognition you’ve earned—all while creating lasting impact and new opportunities.
Map your L.A.N.E. to visibility
- L - Launch Your Purpose: Align your visibility with your vision.
- A - Assert Your Difference: Position and claim your unique value.
- N - Navigate Your Presence: Build a cohesive personal brand.
- E - Elevate Your Authority: Amplify your influence through PR.
Own Your Lane™ empowers you to move from feeling hidden and uncertain to becoming a recognized authority attracting more opportunities, impact and success on your professional journey.
It’s your moment to become visible, own your lane, and create the career and future you envision.
Everything you need to position yourself as a standout in your space
Hi, I'm Michelle, a PR and personal branding speaker and educator who teaches audiences to get visible, own their value and confidently grow their professional presence.
We haven't met yet but I can bet on this: you're brilliant at what you do but may need visibility and a foundational plan to share your expertise, create more impact, and influence more people.
That's why I'm writing Own Your Lane™— it's the book and roadmap I needed when I was stuck and ready to put myself out there for greater impact, influence and income. And it's the exact ssystem that's helped my clients build their visibility, personal brands, and thought leadership to move their careers, roles and businesses forward.
This book will teach you to confidently set yourself apart, step into the spotlight, and seize next-level opportunities for your transformative work and ideas. Be sure to sign up below for my VIP Insiders Lounge and exclusive updates on my book. I'd love to hear from you as well.
It's Your Moment...Let's Go There Together,
MICHELLE B. GRIFFIN
PR, Personal Branding and LinkedIn Visibility Speaker | Educator | Author | Podcaster | Founder, Standout Women Media
Michelle B. Griffin is a PR & personal branding speaker, author and LinkedIn visibility expert. As the founder of Standout Women Media, she teaches impact-driven professionals to position their expertise, build personal brands and amplify their brilliance with PR for next-level opportunities.
2024 Michelle B Griffin LLC