Finally, Figure Out Your Brand 

and Confidently Move Forward

As The Brand Therapist, I help hidden experts untangle their brands and unleash industry opportunities with brand counseling, coaching and workshops.

Tired of feeling held back, stuck in your head

 and wondering, "What's my brand?"

When you're ready to step out in your industry, you may feel a bit unclear on how to move forward. Maybe you're overwhelmed with the cliche advice on personal branding out there. Or stuck trying to articulate your ideas, communicate your message or feel uncomfortable putting yourself out there?

Don't let staying hidden keep 

you from your full potential.

As The Brand Therapist and former "online introvert" I understand exactly how you feel. I teach subject-matter experts how to go from reluctant and hidden to visible and impactful standout leaders to increase their visibility, enhance their authority, and enjoy profit and personal fulfillment by sharing their unique expertise online.



Michelle B Griffin, Thought Leadership Branding Speaker

Michelle B. Griffin 

Thought Leadership Branding Consultant, Author, Speaker, and Podcaster for Hidden High Achiever Experts, Execs, and Entrepreneurs

Hi, I'm Michelle

You're brilliant at what you do, so why is it SO HARD to communicate your brand clearly?

Rest assured, you're not alone...many of the best and brightest struggle to share their voice and be visible online causing them to miss out on opportunities and feel undervalued and unfulfilled in their careers and businesses.

That’s why as The Brand Therapist I’m here to change that for ready (but a tad reluctant) hidden high achievers like you. With my brand advising, training, and The BrandGPS System my 7-step branding framework, I untangle your brand and unleash opportunity so you confidently step out, stand apart and rise up as the expert you are.

Ready to get unstuck? Let's get you out there with clarity and confidence to put yourself out there and make your unique mark on the world.

Michelle B. Griffin, The Brand Therapist
Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer

How I'm Different as 

The Brand Therapist

I take a foundational vs fluffy approach to brand building. Many

any professionals waste time and money on DIY branding or investing in "branding" tactical services — content writing, social media management, or visual identity design. Those aspects communicate your brand but don't build your thought leadership brand foundation. Before you step out, you need a brand strategy to see *real results.* You wouldn't build a house without a plan or foundation. And the same is true for you.

That's why I created The BrandGPS System, my strategic framework outlining the 7 core principles of a thought leadership brand. It's a step-by-step branding, messaging, and visibility blueprint that gives you the clarity, structure & momentum to confidently go from hidden expert to visible authority in your industry.

Plus, with 20 years+ in branding, marketing and PR, you're getting 5 experts in one: brand builder • messaging mentor • copywriting coach • marketing master • public relations pro as your guide.

  • Get Hands-On Support

When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.

  • See Forward Momentum

When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.

  • Find Clarity

Clarity is a superpower and the North Star to your brand. Understanding the special role you play in the marketplace can feel daunting. This is why I take you through a proven approach to unlock your true expertise in terms that you and others can easily grasp.

  • Gain Visibility

Getting clear on the value you provide is only one-half of the journey. You'll enjoy an easy-to-follow process to successfully showcase your expertise, build trust and grow authority so clients and industry opportunities unquestionably chose YOU.


Clarify Your Brand

Simplify The Process.

Amplify Your Success.

The Brand GPS System is my strategic framework outlining the 7 core principles of a standout thought leadership brand. It's a step-by-step personal branding, messaging and visibility blueprint that gives you clarity, structure and momentum to confidently become a thought leader and share your ideas and work on a larger scale.

Position Yourself With a Brand That Takes You Places

How I Support You as The Brand Therapist



My books help you confidently present and position yourself with a thought leadership brand in your space with proven strategies, real-life stories, and action-taking workbooks. LEARN MORE



My brand therapy sessions and my signature brand strategy program give you clarity, focus, and direction to garner more visibility, authority, and achievement in your career, business, and industry. 



"Position Yourself to Achieve More" is the focus of my educational and motivating presentations to elevate your leadership, employees, group or team to know their worth, express their value and share their expertise to rise up in their roles and businesses.  LEARN MORE



My ThoughtMakers workshops empower and elevate your group or team to confidently grow their thought leadership brands and LinkedIn profiles and presence so they confidently land more visibility, authority and achievement as they concurrently grow the business and stand out in their industries. LEARN MORE

Michelle B. Griffin, Personal Branding Consultant



Launching in Summer 2023, ThoughtMakers, - a thought leadership branding learning platform transforming hidden experts into visible authorities. We help you clarify, position and monetize your ideas to create positive impact and lasting influence in your industry. LEARN MORE

Clients Like You Say This...

Michelle Griffin, Personal Brand Strategist
Shermalyn Sidonie-John 

Michelle helped me better position myself and "own" my unique message for my TedX talk.

Michelle Griffin, Personal Brand Strategist
Jared Amaral

Michelle challenged me to be specific about my brand which helped me land bigger clients.

Michelle Griffin, Personal Brand Strategist
Lisa Richer

Michelle helped me create a clear and concise message that landed me podcasting and speaking opportunities, fast.

Michelle Griffin, Personal Brand Strategist
Barb Golub

I didn't know what my message was before I worked with Michelle.

3 Steps to Find Clarity In Your Brand


Let's chat about the goal you or your group/team want to achieve.


I'll recommend the next steps with my advising, speaking and training.


Confidently achieve more industry opportunities and growth.