The LinkedIn Branding Book

The Power of Two to Build Your Brand by #MICHELLESQUARED

Double Your LinkedIn Growth with Our Branding Book, Top-Ranked Podcast and Supportive Community

Michelle B. Griffin, Personal Brand Strategist

The book

Michelle B. Griffin, Personal Brand Strategist

The LinkedIn Branding Book

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ included with the book.


Brand Squared System™ Workbook

We don't just want you to read the book, but read it and take action. Included with your book purchase is the 50-page companion Brand Squared System™ Workbook (download or fill out online) where we walk you through each stage Book + action = growth.

The Global Good Wall

The LinkedIn Branding Book Happy Readers

Come join our happy readers on The Global Good Wall who are using The Power of Two. Send us your picture with the book for a feature on our site. Together, we're making an impact for good on LinkedIn and beyond. 


Book Reviews


The LinkedIn Branding Show

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Michelle B. Griffin, Personal Brand Coach and Strategist


Podcast Reviews


“Great advice from great givers of actionable advice, a hallmark of what I look for in a podcast. Thanks to #MichelleSquared and The LinkedIn Branding Show, I have focused more on defining and staying in my niche. In the last several months now, I have been getting referrals from those who have worked with me through my short course or directly - and they are all referrals I can and want to help.”


“I love this podcast because Michelle B Griffin and Michelle J Raymond give real tangible advice. They are experts and share their experiences, including their mishaps and wins. What I love the most, they end each show with an action you can take. A go-to LinkedIn resource.”


“I like both of these ladies’ content separately, but together? Wow! That’s all I can say. Their knowledge complements one another so well. Although they are both clearly advanced in LinkedIn knowledge, Michelle G comes at it from an individual perspective, while Michelle R is all about companies. This podcast is well thought out, and every episode is like a mini consultation someone would easily pay hundreds of dollars for. Please bookmark this podcast, as it is entertaining, valuable, and can make you money! Five stars for The LinkedIn Branding Show!


“Excellent discussion about LinkedIn by best friends who come at the platform from different angles, with Michelle B Griffin representing personal profiles and Michelle J Raymond is bigging up Company Pages. Nice work!”


The Power Of Two

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

The LinkedIn Branding Community was launched in early 2022 as a LinkedIn Audio show followed by their podcast and book that showcases their Brand Squared System™ methodology to pay these lessons forward. Their mission is to bond together powerful and impact-driven professionals who are building successful brands and businesses to rise up and stand out on LinkedIn and beyond.

The Community

The LinkedIn Branding Community

Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations and actionable takeaways with a community of powerful and impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good.

Candid Conversations and Real-life Lessons

We don't hold back and share honest and real takeaways, examining the often talked about LinkedIn clichés with fresh insights and perspectives.

Actionable Takeaways You Can Easily Implement

No one has time for long and boring episodes. We make it fun with easy steps to grow on LinkedIn, exactly what we teach our LinkedIn clients.

Community of Support for Impact-Driven Professionals

You're never alone — we're cultivating a global and growing community of those wanting to grow good brands and good businesses on LinkedIn.


The Personal Brand Builder

MICHELLE B GRIFFIN certified personal branding & marketing strategist, 2x podcast host, author, speaker, and community builder who believes we all deserve clarity so we can confidently put ourselves out there and make our unique mark on the world. 

As The Brand Therapist,℠ she supports professional services entrepreneurs to stand out as the unquestionable choice with her personal brand counseling and training programs

Michelle brings two decades in communications and marketing and a master's degree in PR to her brand consultancy, BRANDthority, where she serves clients worldwide. 

She is a frequent guest contributor and sought-after speaker on standing out to reach your full potential, impact-driven personal branding, and LinkedIn thought leadership.

Michelle is the host of Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot, and the co-host of the top-ranked The LinkedIn Branding Podcast, with listeners and fans worldwide.

Community is an important part of Michelle’s mission to serve others. She is the founder of The #365 Creators, a LinkedIn personal branding community of 1,357+ global professionals where she shares daily tips to help more people become standouts in their space. Michelle also volunteers for several nonprofit, civic and professional organizations at local and national levels.

Outside of work you can find Michelle enjoying the outdoors of sunny Florida with her husband and three children. She is an avid animal and nature evangelist, drinks insane amounts of hot tea and is always on the hunt for unique vintage/mid-century finds and tasty gluten-free treats on her travels.

Learn more at


The Business Brand Builder

MICHELLE J RAYMOND is the Founder and LinkedIn B2B Trainer, and Strategist at Good Trading Co. She works globally with companies of all sizes on organic strategy execution and practical implementation of successful LinkedIn B2B marketing, community building and employee advocacy programs for business growth. 

A recognized LinkedIn Company Page expert, Michelle is a founding member of the LinkedIn Pages Small Business Advisory Council, where she works directly with the LinkedIn Pages team to test new features and offer feedback for the direction of Pages for business. In addition, Michelle is the international best-selling co-author of the world’s first book on LinkedIn Company Pages, “Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages.” 

With over two decades of B2B sales and leadership roles, Michelle is passionate about teaching modern social selling techniques using the best of LinkedIn Company Pages, Profiles, and content on LinkedIn. Her clients appreciate Michelle’s ability to deliver training to all levels of business in an easy-to-understand and fun way.

She shares this knowledge as the host of the LinkedIn Live podcast “The Good for Business Show,” co-host of “The LinkedIn Branding Show” podcast and a successful YouTube channel @GoodTradingCo.

Michelle especially enjoys working with purpose-driven businesses to scale their message to make an impact. Her passion is to change the world by doing “Good Business with Good People.”

Learn more at


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