FINALLY!! it's a wrap Today marks 365 days of posting. Here's what I learned...


9 months of posting daily on LinkedIn taught me this...


Crazy, it was 251 days ago I took the plunge.

Here's what I have learned so far...
 
1) Don't overthink, don't second guess

It's scary to step out, I know. Warm up the "room" by liking, following, and commenting before you start posting. This builds a network to support you.
 
2) It gets easier each day (not a cliche, it's really true.)

Now, 9 months in, if a post doesn't hit, I don't take it personally. It can be the algorithm, timing, relevance. I keep learning from each post and it gets easier to write and find ideas as well.
 
3) People first. Posts second

The Law of Reciprocity applies here. Focus on building up people. They will pay you back with support, kindness, and often referrals and opportunities. 
 
4) Comments are currency

Comment thoughtfully on every. single. post. Even when it takes longer. This is how we build trust, show our personality and increase engagement.
 
5) Somebody's always watching you...

Most of my leads and clients come from those who read but don't engage. Don't be harsh on lurkers. It's hard to step out online.
 
6) Fresh content daily

People get bored easily. Focus on a compelling headline/opening sentence. Rotate post formats and your pillar topics but stay in one lane. Sprinkle in some short-form content for those who scan more than they read.
 
7) Friends are found here

I can't wait to open up my LinkedIn app each morning. This community is supportive, smart, and kind and will prop you up the days you want to quit.
 
8) Metrics don't always matter

In the last few weeks, we all have taken a hit. Those that stay in it, win it. Aim for leads vs likes.
 
9) Be relatable and approachable

Show your personal side and watch your engagement grow. You can share your personality and be personable without being too personal.
 
IT'S TRUE...
 
When you put yourself out there, the opportunities are out there. 

REMEMBER...

You don't need permission or perfection.
It's never too late.

  What lessons have you learned on LinkedIn this year?


#personalbranding #linkedin #socialmedia #PutYourselfOutThere

Reactions

6,410 impressionsView analytics


To all those in the #365challenge, WE DID IT!! It wasn't easy, but it was.so.worth.it!

Here are 12 lessons learned this year.
(I probably can write 50, but keeping it brief for NYE)

1. Do it scared!
Ignore the inner voice. We're never meant to stay long in our comfort zones.

2. Build a community before you create.
Even before you start posting, get active commenting, reading, engaging with others.

3. Put in the reps. Find your flow.
The more I posted, the more I learned, wrote better, and found clarity and confidence.

4. LinkedIn is NOT a social media platform.
Nope, I realized fast (and wish I knew earlier) It's your community and your university.

5. Give, give, give, and then give more.
You have to give 10x more than you get here, and it pays off.

6. What do I post about??
It's magic: when you get out there consistently the ideas flow. It's nuts, but true!

7. If a post flops, I know these 2 truths.
I don't take it personally and I know more people see it, even if they don't engage with it.

8. It's a long game, not a one-and-done.
First, it takes time to build. And then you have to be doing #2 and #5 and results will follow.

9. Fortune DOES favor creators.
Out of sight, out of mind rings true here. Inbound leads, dream clients, and opportunities are the payoffs.

10. Visibility is NOT vanity. It opens doors & unlocks opportunities.
Get out there as people need to know you so you can help them.

11. People are the REASON.
The community, connections, and friends I've made here are my biggest success story. I can't stress this enough.

12. We all have something to say and share.
Write your original insights, stories and build in public as they say. You'll find your people and payoffs by being you.

And for now, that's a wrap.
I'll move now to 3-5 days and take my weekends off.
___

To the #365crew, let's hear from you below. We did it!
Are you planning to post regularly in 2022?

Write Better Social Media Content: 4 Stories to Use With Your Personal Brand

Want to grab attention more attention in your social media content? 

I interview Wendy Margolin, a social media strategist and founder of Sparkr Marketing who specializes in social media content for the healthcare industry.

Learn how to translate the attention of our story for more awareness, engagement, and connection, and more.

Wendy highlights the four stories that we need to be telling, structuring a good story and the epitome of a good story. 

Timestamps

[01:30) Wendy Margolin's story

(04:32) Four stories we need to be telling

[10:11] Starting with “Why”

[11:33] How to do your introduction posts

[17:26] Finding your differentiation

[20:21] Structuring a good story

[23:24] Ideas on getting these stories

[28:40] Three key takeaways on storytelling

Quotes

● “Having that first line that really grabs attention and then that last line that really you know encourages engagement.” (04:47-04:54)

● “Start with the “Why”. Try to go for the big one, if not the little one or a mixture.” (09:48-09:51)

● Because we put content out daily or frequently, not everyone sees it. Still, so many people don’t see it. So, finding a way to keep re-introducing those content, cornerstone themes without exactly repeating it. It's so smart, so it just forms a connection.” (12:01-12:17)

● “You do get better with these stories, as you tell them. Yes, don't wait for it to be perfect, start telling it and by telling it will get much stronger:” (13:13-13-32)

● “Even if you are private, find a personal side that you can share.” (13:13-13:22)

● “Even though it's your story, it's not about you, the content you ever write Even in your bio is about your audience.” (28:53-29:00)

GUEST LINKS

Connect with Wendy Margolin

● LinkedIn: https://www.linkedin.com/in/wendy-margolin/

● IG: https://www.instagram.com/wendy.margolin/

HOST LINKS

Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

  • Website: YourBrandYourBusiness.com 
  • LinkedIn: https://www.linkedin.com/in/michellebgriffin/
  • Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com

 

#personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate 

 

Podcast production and show notes provided by HiveCast.fm

 


Tags


Direct Your Visitors to a Clear Action at the Bottom of the Page