Michelle B. Griffin is a TEDx speaker, author, and creator of The Recognition Roadmap,™ the branding framework that helps experts and leaders become recognized authorities in their industries.

After two decades in executive communications, PR, and branding, she saw a recurring pattern: brilliant profesisonals, especially women, were doing meaningful work without the clarity or visibility to be recognized for it.

To solve that, she created The Recognition Roadmap,™ a four-step framework that clarifies positioning, sharpens messaging, and maps the visibility path that gets experts noticed, known, and chosen for speaking, media, and thought leadership opportunities.

Today, Michelle teaches this framework through her keynote presentations, events and advisory work with a focus on helping women position their expertise for the way decision-makers discover experts today.

Her insights have been featured in Forbes, Entrepreneur, Success, Inc., and Authority magazines, and she is a regular podcast guest on thought leadership and professional visibility topics. She is the author of Position Yourself and The LinkedIn® Branding Book and hosts the Own Your Lane™ and The LinkedIn® Branding Show podcasts.

Through her work, Michelle helps close the recognition gap between established, visible expertise and next‑level opportunities, ensuring brilliant experts are noticed, known, and chosen for the work they do best.