Michelle B. Griffin, The Brand Therapist
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About

Michelle B. Griffin,
The Brand Therapist℠

Thought Leadership Branding Strategist, 2x Podcaster, Author, Speaker, and Community Builder

Why is it so HARD to find

the right words to articulate what you do?

We haven't met yet, but I'm willing to bet this: you're brilliant at what you do and more of the right people should know about it and benefit from it.

No one should feel held back and limited in their potential and opportunities. This is why I created my personal positioning system, The BrandGPS™ Blueprint to bring clarity, focus, and momentum in my brand consulting, speaking and training programs.

Getting an outside perspective and a proven plan has been transformative for the hidden high achievers I work with. That's because clarity is the North Star that allows them to confidently share their message, attract clients, land industry opportunities, and grow their bottom line with impact and fulfillment.

It's time to stand out, rise up and reach your full potential as the expert you are. I'm here to lead the way.

Become unstoppable,

Michelle B. Griffin, The Brand Therapist
Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer
Michelle B. Griffin, The Brand Therapist

Michelle B. Griffin,
The Brand Therapist℠

  • 20 years in PR and executive marketing roles in B2B Professional Services
  • Master's Degree, Public Relations
  • Author, The LinkedIn Branding Book
  • Host, top-ranked Personal Brand Therapy Show Podcast
  • Co-Host, top-ranked, LinkedIn Branding Show Podcast
  • Founder, The 365 Creators, LinkedIn Personal Branding Community
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Learn more about me and my work:

We haven't met yet, but I'm willing to bet this: you're brilliant at what you do and more of the right people should know about it and benefit from it.

Check out my book: The LinkedIn Branding Book

Listen and learn from my 2 Branding Podcasts

Join 1,500+ in my LinkedIn Creator Community

Take a look at my Case Studies, Testimonials, Feedback

With 20 years+ in PR, marketing and branding, you're getting 5 experts in one with The Brand Therapist℠

  • Brand builder
  • Messaging mentor
  • Copywriting coach
  • Marketing master
  • Public relations pro
Michelle B. Griffin, The Brand Therapist

You're not just putting yourself out there, you're building your future , growing more influence and impacting more lives with your thought leadership brand

Value Statement icon Michelle B. Griffin, The Brand Therapist

My value statement:

Step out, stand apart and rise up to your full potential.

Vision Statement Michelle B. Griffin, The Brand Therapist

My vision statement

To help 100,000 hidden high achievers in the next 10 years enjoy personal, professional and financial fulfillment by clarifying, launching and amplifying their thought leadership brands.

Mission Statement Michelle B. Griffin, The Brand Therapist

My mission statement:

To clarify, empower and amplify hidden high achievers (especially women) to gain more recognition, earn more money and make more impact and influence with their work and ideas.

Personal Brand Statement Michelle B. Griffin, The Brand Therapist

My personal brand statement

I elevate established but hidden high achievers ready to step out, stand apart and rise up in their industries with more impact and influence with my thought leadership branding books, advising, workshops, and speaking programs.

MIKE PERKINS
FOUNDER FRONTLINE HR SOLUTIONS

She consolidated and simplified my marketing messaging.

I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.

Michelle Griffin, Personal Brand Strategist
JARED AMARAL
FOUNDER, CHIEF DATA SOLUTIONS

She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help, Michelle will steer you in the right direction.

Michelle Griffin, Personal Brand Strategist
SCARLETTE ACEVEDO
MENTAL HEALTH COUNSELOR, PUBLIC HEALTH AND HEALTH PROMOTION EXPERT

Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.

Michelle B. Griffin, Personal Brand Strategist
  • My mantra is #PYOT ("put yourself out there") to help 100,000 hidden high achievers in the next 10 years do big things + change lives with their expertise and businesses.
  • Connection, empowerment, and community are my top core values, and why I believe personal branding, when done right, humanizes our relationships, grows our community and builds our businesses.
  • I spent my early career in PR and my previous role in a executive marketing role in B2B professional services
  • I'm a curious extrovert and constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness
  • I'm all about a challenge. From exercise, eating healthy or even posting consistently on LinkedIn, I have to constantly set challenges to leave my comfort zone for my growth zone.
  • In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. Definitely a #PYOT year.
  • In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand."
  • On March 1, 2023 I announced my second book, "Position Yourself: How to Become a Standout Expert: The 7-Step System to Building a Personal Brand that Wins Clients and Grows Your Business. The book details my BrandGPS™ personal positioning system. Presale launches on July 1 and book releases on September 1, 2023.
  • My daily posting led me to start my LinkedIn personal branding community, The #365 Creators, where I empower 1,500+ (and growing) global professionals to "put themselves out there." It's free, join us!
  • Outside of work you can find me enjoying warm and sunny Florida with my husband and three children. I'm an animal lover and nature evangelist, drink insane amounts of hot tea and am always on the hunt for vintage/mid-century finds and gluten-free treats on my travels.
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