about


Michelle B. Griffin,
The Brand Therapist℠

Personal Branding, PR and Thought Leadership for Women Leaders & Founders - Speaker, Author, Advisor, Podcaster & Community Builder

It's Time to Elevate Your Professional Visibility and Build Industry Influence

Hi, I'm Michelle, aka "The Brand Therapist,℠" a certified personal brand and PR strategist, speaker, and author whose mission is to empower you to "put yourself out there to make your unique mark on the world."

Through my "Powerfully Position Yourself™" initiative at Standout Women,™ I speak, train, and advise women leaders and founders to recognize their value, boost visibility, and confidently stand out in their fields to seize more opportunities with thought leadership-focused personal branding and PR opportunities.

With two decades in B2B communications, executive marketing roles, and a master's degree in PR, I know first-hand the power of visibility, branding and thought leadership to gain more recognition, establish your authority, and reach your personal and professional goals.

When you're ready for bigger opportunities you can't afford to be unclear and invisible. It's your moment to shine. Let's get you visible for more impact, influence, and industry advantage. I'm here to support you all the way.

Let's go,

Michelle B. Griffin, The Brand Therapist

About Michelle B Griffin, The Brand Therapist℠ 

Michelle B. Griffin, The Brand Therapist
  • 20 years in public relations and executive marketing  
  • Master's Degree, Public Relations
  • Author, The LinkedIn Branding Book
  • Host, top ranked Ask The Brand Therapist℠ Talk Show
  • Co-Host, top-ranked, The LinkedIn Branding Show Podcast
  • Creator, Brand GPS™ personal positioning system
Michelle B Griffin, The Brand Therapist, Thought Leadership Branding Speaker

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication


Powerfully Position Yourself:  Elevating women through self-advocacy and self-belief is my platform to create more women thought leaders.

I'd love to hear from you and see how we can collaborate. Let's chat and collaborate.

Michelle Griffin, Personal Brand Strategist
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer
Michelle B. Griffin, The Brand Therapist

My BELIEF:


We need more women thought leaders.

Thought leadership branding empowers women by enhancing their value, voice, and visibility, leading to greater recognition, increased earnings, and amplified impact and influence with their work and ideas.

Value Statement icon Michelle B. Griffin, The Brand Therapist

My value statement:

Powerfully Position Yourself™ to confidently step out, stand apart and rise up to your full potential and impact.

Vision Statement Michelle B. Griffin, The Brand Therapist

My vision statement

To help 1,000,000 women leaders and founders own their value, find their voice, and get visible for personal and professional fulfillment and success.

Mission Statement Michelle B. Griffin, The Brand Therapist

My mission statement:

To empower impact-driven women leaders and founders to gain more recognition, earn more money and make more impact and influence with their work and ideas. 

Personal Brand Statement Michelle B. Griffin, The Brand Therapist

My personal brand statement

Many women leaders and founders have years of professional knowledge but struggle to step out and share their voices. I teach them to powerfully position themselves with my StandOut Women™ platform so they can stop feeling overlooked and start being recognized (and hired) as industry thought leaders and visionary change makers.

MIKE PERKINS
FOUNDER FRONTLINE HR SOLUTIONS

She consolidated and simplified my marketing messaging.

I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.

Michelle Griffin, Personal Brand Strategist
JARED AMARAL
FOUNDER, CHIEF DATA SOLUTIONS

She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional turned consultant or entrepreneur needing help, Michelle will steer you in the right direction.

Michelle Griffin, Personal Brand Strategist
SCARLETTE ACEVEDO
MENTAL HEALTH COUNSELOR, PUBLIC HEALTH AND HEALTH PROMOTION EXPERT

Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.


More About Me...


  • My mantra is #PYOT ("put yourself out there") to help 1,000,000 women experts become visible and visionary authorities in the next 10 years and do big things + change lives with their knowledge and ideas.
  • Connection, empowerment, and community are my top core values, and why I believe personal branding, when done right, humanizes our relationships, grows our community, creates lasting change, and builds our businesses.
  • I spent my early career in PR and my previous role in a executive marketing in B2B professional services.
  • I'm a curious extrovert and constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness
  • I'm all about a challenge. From exercise, eating healthy or even posting consistently on LinkedIn, I have to constantly set challenges to leave my comfort zone for my growth zone.
  • In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. Definitely a #PYOT year.
  • In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand."
  • I'm now working on my second book on my powered by Brand GPS, my 7-step personal positioning and visibility system for building, marketing and publicizing your personal brand.
  • My daily posting led me to start my LinkedIn personal branding community, The #365 Creators, where I empower 1,600+ (and growing) global professionals to "put themselves out there." It's free, join us!
  • Outside of work you can find me enjoying warm and sunny Florida with my husband and three children. I'm an animal lover and nature evangelist, drink insane amounts of hot tea and am always on the hunt for vintage/mid-century finds and gluten-free treats on my travels.

Powerfully Position Yourself™

Speaking, training and events that transform women leaders and founders into visible authorities for more impact, influence, and industry opportunities.

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