About

Michelle B. Griffin,
The Brand Therapist℠

Personal Branding Strategist, Speaker, Author

It's time to step out, stand apart

and rise up in your industry

We haven't met yet, but I'm willing to bet this: you're brilliant at what you do and more of the right people should know about it and benefit from it.

This is why I created my personal branding system, BrandGPS Roadmap™ to bring clarity, focus, and momentum to experts like you who want to step out, share and monetize their unique ideas and transformative work in a much bigger way.

Getting an outside perspective, personalized support and a proven plan will guide you to clarify your brand, confidently share your message and grow your bottom line with impact, profit and fulfillment.

We need your ideas out there. It's time to stand out, rise up and reach your full potential as the visionary authority you are. I'm here to lead the way.

Make your mark,

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20 years in PR and executive marketing roles in B2B Professional Services
Master's Degree, Public Relations
Author, The LinkedIn Branding Book
Host, top-ranked Personal Brand Therapy Show Podcast
Co-Host, top-ranked, LinkedIn Branding Show Podcast
Co-Host, top-ranked, LinkedIn Branding Show Podcast

Check out my book: The LinkedIn Branding Book

Listen and learn from my 2 Branding Podcasts

Join 1,600+ in my LinkedIn Creator Community

Take a look at my Case Studies, Testimonials, Feedback

With 20 years+ in PR, marketing and branding, you're getting 5 experts in one with The Brand Therapist℠

Brand builder
Messaging mentor
Copywriting coach
Marketing master
Public relations pro

My BELIEF:

You're not just putting yourself out there, you're building your future, growing more influence, and impacting more lives with your brand.

My value statement:

Step out, stand apart and rise up to your full potential.

My vision statement

To help 100,000 experts in the next 10 years enjoy personal, professional and financial fulfillment by clarifying, launching and amplifying their authority brands.

My mission statement:

To clarify, empower and amplify experts (especially women) to gain more recognition, earn more money and make more impact and influence with their work and ideas.

My personal brand statement

Many experts struggle to share their voice, stand out from the crowd and get noticed by the right people online. I teach them to position and amplify their expertise into a personal brand with my 7-step framework so they can stop feeling overlooked and start being recognized (and hired) as an authority in their industry.

MIKE PERKINS

FOUNDER FRONTLINE HR SOLUTIONS

She consolidated and simplified my marketing messaging.

I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.

JARED AMARAL

FOUNDER, CHIEF DATA SOLUTIONS

She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help, Michelle will steer you in the right direction.

SCARLETTE ACEVEDO

MENTAL HEALTH COUNSELOR, PUBLIC HEALTH AND HEALTH PROMOTION EXPERT

Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.

My mantra is #PYOT ("put yourself out there") to help 1,000,000 hidden high achievers and experts become visible & visionary authorities in the next 10 years do big things + change lives with their knowledge and ideas.
Connection, empowerment, and community are my top core values, and why I believe personal branding, when done right, humanizes our relationships, grows our community, creates lasting change, and builds our businesses.
I spent my early career in PR and my previous role in a executive marketing role in B2B professional services.
I'm a curious extrovert and constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness
I'm all about a challenge. From exercise, eating healthy or even posting consistently on LinkedIn, I have to constantly set challenges to leave my comfort zone for my growth zone.
In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. Definitely a #PYOT year.
In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand."
On March 1, 2023 I announced my second book on The BrandGPS™ Roadmap, my 7-step personal positioning system for building, marketing and publicizing an expert brand, releasing Fall 2023.
My daily posting led me to start my LinkedIn personal branding community, The #365 Creators, where I empower 1,600+ (and growing) global professionals to "put themselves out there." It's free, join us!
Outside of work you can find me enjoying warm and sunny Florida with my husband and three children. I'm an animal lover and nature evangelist, drink insane amounts of hot tea and am always on the hunt for vintage/mid-century finds and gluten-free treats on my travels.