About Me

Stand Out and Reach Your Full Potential

Michelle B. Griffin, Personal Brand Strategist

I've Been There Too.

I know first-hand how hard it is to talk about yourself, make sense of your ideas and stand out so the right people take notice.

After taking "The Great Leap" from my successful career into consulting, I made an important discovery: I had built other people's brands but never my own and was back at "square one" having to start over.

And not just me, other “corporates turned consultants” who were beyond talented and experienced were overwhelmed and held back. They struggled to position themselves to stand out, make an impact, and be seen as the go-to person they were in corporate.

Nothing pains me more than seeing impactful people, innovators, and change-makers held back and hidden.

So I created an easy-to-follow 7-step brand blueprint and became my own successful case study on how to become noticed, known and get results with an impactful standout personal brand.

Without relying on referrals, word of mouth, or shiny marketing hacks, I've built my business on inbound leads, landed dream clients, and lucrative brand partnerships —all of which have come to me, rather than me chasing after them.

Media and PR too — from speaking on virtual and in-person stages, press mentions, podcast appearances and collaborating with an ever-growing list of partners, I've amplified my message and monetized with a steady flow of industry visibility.

The Visible Brand Authority Blueprint,™ has successful elevated countless clients and community partners too. 

Today, I globally teach and speak on my proven system  to help others build their "side brands" and "founder brands" so they can can profit and make an impact sharing their unique expertise and gifts online.

Are you ready to build your brand to grow your career, business and your future doing what you're here to do?

I'm here to guide you. It's time to confidently step out and stand out in your space. Let's get you out there.

Michelle Griffin, Personal Brand Strategist

Michelle B. Griffin, Personal Branding and Public Relations Strategist and Coach

  • 20 years in PR and executive marketing roles
  • Master's Degree, Public Relations
  • StoryBrand Certified Marketing Guide
  • Certified Personal Brand Strategist
  • Podcast Host, The Business of You Show
  • Podcast Co-Host, The LinkedIn Branding Show
  • Community Founder, The365Creators.com
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Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
certified digital marketer

The Tools You Need to Standout In Your Space

  • 1 to 1 Support
  • 7-Step Brand Blueprint
  • Clarity Framework
  • Compelling Messaging
  • Proven Visibility Strategy
Michelle B. Griffin Personal Brand Strategist

It's Time to Put Yourself Out There and Make Your Unique Mark on the World

My personal brand statement: Put yourself out there and make your unique mark on the world."

My mission statement: To empower and amplify experts (especially women) to gain more recognition, earn more money and make more impact with their work and ideas.

My vision statement: To help 10,000 experts in the next 10 years enjoy personal, professional and financial fulfillment launching and amplifying their standout personal brands.

My value statement: Stand out and reach your full potential.

I work with people, not companies, to build impactful and standout personal brands

  • Corporates Professionals
  • Subject Matter Experts 
  • Expert Entrepreneurs
  • Small Business Owners 
  • Founders
  • Advisors
Michelle Griffin, Personal Branding Podcast


She consolidated and simplified my marketing messaging.

I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.

Michelle Griffin, Personal Brand Strategist


She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help, Michelle will steer you in the right direction.

Michelle Griffin, Personal Brand Strategist

SCARLETTE ACEVEDO, Mental Health COUNSELOR, public health and health promotion experT

Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.

Michelle B. Griffin, Personal Brand Strategist
  • My mantra is #PYOT ("put yourself out there") to help 10,000 experts in the next 10 years do big things + change lives with their talents. 
  • Connection, empowerment, and community are my top core values, and why I believe authority branding, when done right, humanizes our relationships and businesses.
  • I spent my early career in PR and my previous role in a executive marketing role in B2B professional services
  • I'm a curious extrovert and constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness
  • I'm all about a challenge. From exercise, eating healthy or even posting consistently on LinkedIn, I have to constantly set challenges to get out of my comfort zone.
  •  In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. Definitely a #PYOT year.
  • My daily posting led me to start my LinkedIn community, The #365 Creators, where I empower 1200+ (and growing) global professionals to "put themselves out there." It's free, join us!
  • Outside of work you can find me enjoying the outdoors of sunny Florida with my husband and three children. I'm an avid animal and nature evangelist, drink insane amounts of hot tea and am always on the hunt for vintage/mid-century finds and gluten-dairy-free treats on my travels.
Michelle B. Griffin, Personal Brand Strategist

Become Known In Your Niche with a Standout Brand

Master your positioning, messaging and visibility with my proven 7-step brand blueprint to increase your marketability and become a known thought leader in your industry.