about


Michelle B. Griffin,
The Brand Therapist℠

Personal Branding & PR Strategist and Speaker, Author, Adviser, Podcaster & Community Builder

Ready to get unstuck, level up and build influence in your industry?

We haven't met yet, but I'm willing to bet this: you're brilliant at what you do and more of the right people should know about it and benefit from it.

Yet, when you want to step out in your industry, you may feel a bit unclear on how to move forward. Maybe you're overwhelmed with too many ideas. Or stuck trying to articulate your communicate your message or feel uncomfortable putting yourself out there?

As The Brand Therapist,℠ I understand exactly how you feel. That's why I bring an outside perspective and strategic roadmap to amplify you with a professional brand that makes a statement and makes a difference. 


I created my Brand GPS personal positioning system to fast-tracks out there with a clear vision of who you are, what sets you apart and where you want to be with your personalized roadmap and timeline.

The end result? Clarity, direction, and momentum so you get recognized doing the work you love for people you're here to serve. 

It's truly your moment to shine. Let's get you on your way to your full potential and impact to achieve more for yourself, your industry and the world. I'm here to guide you.

Let's go,

Michelle B. Griffin, The Brand Therapist

About Michelle B Griffin, The Brand Therapist℠ 

Michelle B. Griffin, The Brand Therapist
  • 20 years in public relations and executive marketing  
  • Master's Degree, Public Relations
  • Author, The LinkedIn Branding Book
  • Host, top ranked The Brand Therapist℠  Podcast
  • Co-Host, top-ranked, LinkedIn Branding Show Podcast
  • Creator, Brand GPS™ personal positioning system
Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer

With 20 years+ in PR, marketing and branding, you're getting 5 experts in one with The Brand Therapist℠


  • Brand builder
  • Messaging mentor
  • Copywriting coach
  • Marketing master
  • Public relations pro
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

My Brand GPS™ Roadmap

Michelle B. Griffin, The Brand Therapist

My BELIEF:

With clarity, visibility and a plan, you're equipped and empowered to put yourself out there, change lives, and create more income and impact doing work you love.

Value Statement icon Michelle B. Griffin, The Brand Therapist

My value statement:

Confidently step out, stand apart and rise up to your full potential and impact.

Vision Statement Michelle B. Griffin, The Brand Therapist

My vision statement

To help 1,000,000 experts in the next 10 years enjoy personal, professional and financial fulfillment by clarifying, launching and amplifying their impact-driven personal brands.

Mission Statement Michelle B. Griffin, The Brand Therapist

My mission statement:

To empower experts (especially women) to gain more recognition, earn more money and make more impact and influence with their work and ideas. 

Personal Brand Statement Michelle B. Griffin, The Brand Therapist

My personal brand statement

Many experts have years of professional knowledge but struggle to define what makes them unique . I teach them to clarify and position their expertise into a personal brand with my Brand GPS™ system so they can stop feeling overlooked and start being recognized (and hired) as an authority in their industry.

MIKE PERKINS
FOUNDER FRONTLINE HR SOLUTIONS

She consolidated and simplified my marketing messaging.

I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.

Michelle Griffin, Personal Brand Strategist
JARED AMARAL
FOUNDER, CHIEF DATA SOLUTIONS

She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional turned consultant or entrepreneur needing help, Michelle will steer you in the right direction.

Michelle Griffin, Personal Brand Strategist
SCARLETTE ACEVEDO
MENTAL HEALTH COUNSELOR, PUBLIC HEALTH AND HEALTH PROMOTION EXPERT

Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.


More About Me...


  • My mantra is #PYOT ("put yourself out there") to help 1,000,000 experts become visible and visionary authorities in the next 10 years and do big things + change lives with their knowledge and ideas.
  • Connection, empowerment, and community are my top core values, and why I believe personal branding, when done right, humanizes our relationships, grows our community, creates lasting change, and builds our businesses.
  • I spent my early career in PR and my previous role in a executive marketing in B2B professional services.
  • I'm a curious extrovert and constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness
  • I'm all about a challenge. From exercise, eating healthy or even posting consistently on LinkedIn, I have to constantly set challenges to leave my comfort zone for my growth zone.
  • In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. Definitely a #PYOT year.
  • In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand."
  • I'm now working on my second book on my AUTHORITY Roadmap, powered by Brand GPS, my 7-step personal positioning and visibility system for building, marketing and publicizing your personal brand.
  • My daily posting led me to start my LinkedIn personal branding community, The #365 Creators, where I empower 1,600+ (and growing) global professionals to "put themselves out there." It's free, join us!
  • Outside of work you can find me enjoying warm and sunny Florida with my husband and three children. I'm an animal lover and nature evangelist, drink insane amounts of hot tea and am always on the hunt for vintage/mid-century finds and gluten-free treats on my travels.

Position Yourself with a Brand that Takes You Places

Thought leadership-focused personal branding advising, speaking and workshops that transform hidden experts into visible authorities for more impact, influence, and industry opportunities.

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