About
Michelle B. Griffin,
The Brand Therapist℠
Personal Branding Strategist, Speaker, Author
It's time to step out, stand apart
and rise up in your industry
We haven't met yet, but I'm willing to bet this: you're brilliant at what you do and more of the right people should know about it and benefit from it.
This is why I created my personal branding system, BrandGPS Roadmap™ to bring clarity, focus, and momentum to experts like you who want to step out, share and monetize their unique ideas and transformative work in a much bigger way.
Getting an outside perspective, personalized support and a proven plan will guide you to clarify your brand, confidently share your message and grow your bottom line with impact, profit and fulfillment.
We need your ideas out there. It's time to stand out, rise up and reach your full potential as the visionary authority you are. I'm here to lead the way.
Make your mark,








Check out my book: The LinkedIn Branding Book
Listen and learn from my 2 Branding Podcasts
Join 1,600+ in my LinkedIn Creator Community
Take a look at my Case Studies, Testimonials, Feedback
With 20 years+ in PR, marketing and branding, you're getting 5 experts in one with The Brand Therapist℠


My BELIEF:
You're not just putting yourself out there, you're building your future, growing more influence, and impacting more lives with your brand.

My value statement:
Step out, stand apart and rise up to your full potential.

My vision statement
To help 100,000 experts in the next 10 years enjoy personal, professional and financial fulfillment by clarifying, launching and amplifying their authority brands.

My mission statement:
To clarify, empower and amplify experts (especially women) to gain more recognition, earn more money and make more impact and influence with their work and ideas.

My personal brand statement
Many experts struggle to share their voice, stand out from the crowd and get noticed by the right people online. I teach them to position and amplify their expertise into a personal brand with my 7-step framework so they can stop feeling overlooked and start being recognized (and hired) as an authority in their industry.

MIKE PERKINS
FOUNDER FRONTLINE HR SOLUTIONS
She consolidated and simplified my marketing messaging.
I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.

JARED AMARAL
FOUNDER, CHIEF DATA SOLUTIONS
She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.
Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help, Michelle will steer you in the right direction.

SCARLETTE ACEVEDO
MENTAL HEALTH COUNSELOR, PUBLIC HEALTH AND HEALTH PROMOTION EXPERT
Michelle is an expert when it comes to personal branding.
After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.
