Doing Great Work Isn't The Same As Being Seen and Known for It

Every workplace and organization has talented professionals with experience, ideas, and contributions worth recognizing. But the value people bring isn't always clearly communicated, understood, or fully utilized.

Personal branding is a professional development skill that helps people recognize their strengths, communicate their contributions, build relationships, and take ownership of their professional growth.

Through Start Being Seen™ keynotes and interactive programs, Michelle B. Griffin uses her Define Your L.A.N.E.™ framework to help professionals develop these skills and put them into practice.

For organizations and associations, that means bringing forward more of the talent, ideas, and leadership potential already within their people and members.

Trusted by GLOBAL Organizations, Universities, CONFERENCES, Associations and Women’s Communities

About Michelle B. Griffin

Michelle B. Griffin is a TEDx and keynote speaker, author, personal branding expert, and founder of She’s Visible™, a professional development platform for women in leadership and business. She helps professionals become more intentional about what they're known for, how they communicate their value, and where they show up to create opportunities.

For more than 20 years, Michelle has helped professionals and organizations clarify what sets them apart, strengthen their brands, and become more visible for the work and expertise they want to be known for. Her experience spans agency, corporate, and association leadership, from Fortune 500 companies to startups, giving her a unique perspective on how reputation, communication, and visibility shape professional opportunity.

Today, through her Start Being Seen™ keynotes and interactive workshops, powered by her Define Your L.A.N.E.™ framework, Michelle equips professionals with the mindset, strategies, and practical tools to communicate their value, strengthen their professional presence, and step into greater influence and opportunity.

Former Conference Event Planner Turned Speaker Who's Been On Your Side of the Stage

Before becoming a speaker, Michelle spent two decades as an executive director and event marketing manager for a professional association, hosting (and attending) large industry conferences and hiring dozens of keynotes, booking top-name speakers, and selecting thousands of breakout presenters.

She knows what planners need, what audiences remember, and what falls flat on the stage. Every program is designed for transformation, human connection, and real takeaways that stick long after the event ends.

Listen to Her Podcast Guest Episode: The Details Meeting Planners Notice…But Speakers Miss, with deep insights and strategies on what conference organizers and audiences really need from speakers

SIGNATURE KEYNOTE #1

The Power of Personal Branding to Grow Your Influence and Opportunities 

Every organization has professionals with valuable expertise, ideas, and contributions. But doing great work doesn't always mean that value is clearly communicated, recognized, or fully utilized. When people struggle to articulate what they bring to the table, opportunities to contribute, collaborate, and grow can be missed.

In this engaging and interactive keynote, TEDx speaker and personal branding expert Michelle B. Griffin helps professionals recognize their strengths, communicate their value, and take greater ownership of their professional reputation and visibility.

Through relatable stories, audience interaction, and her signature Define Your L.A.N.E.™ framework, Michelle equips participants with practical ways to clarify what sets them apart, communicate their expertise with confidence, and become more intentional about how and where they show up.

The result is a more visible, confident, and engaged workforce where valuable expertise, ideas, and contributions have a greater opportunity to be recognized and put to work.

Audience Transformation + Takeaways

• Greater clarity about their strengths, expertise, and the value they bring.
• Practical ways to communicate their contributions and ideas with confidence.
• A clearer understanding of how professional reputation and visibility support collaboration, influence, and career growth.
• One intentional action they can take immediately to strengthen their professional presence.

Best For: Leadership conferences, corporate events and ERGs, professional associations, women's leadership conferences, business conferences, and leadership development programs.

SIGNATURE KEYNOTE #2

The Power and Payoff of Putting Yourself Out There

Whether it's speaking up in a meeting, sharing a new idea, taking on a leadership role, or pursuing a new opportunity, putting yourself out there isn't always easy. Even experienced, capable professionals can find themselves second-guessing their abilities, overthinking their next move, or waiting until they feel ready.

But when people hold back, their ideas, contributions, and potential can go unnoticed. Organizations need people who are willing to speak up, take initiative, and step forward, even when it feels uncomfortable.

In this energizing and interactive keynote, TEDx speaker Michelle B. Griffin shares personal stories, practical strategies, and her P.Y.O.T.™ (Put Yourself Out There) philosophy to help audiences move beyond the fear of judgment, perfectionism, and self-doubt that keep them from taking action.

Drawing on her TEDx talk, How to Overcome the Judgment Monster and Boldly Put Yourself Out There, Michelle encourages audiences to stop waiting for permission, trust what they bring to the table, and take meaningful action in their work, careers, and lives.

When people are willing to put themselves out there, more ideas get shared, more voices are heard, and more opportunities become possible.

Audience Transformation + Takeaways

• Greater awareness of the fears and habits that keep them from speaking up and taking initiative.
• Practical strategies to move beyond overthinking, perfectionism, and self-doubt.
• More confidence to share ideas, advocate for themselves, and pursue opportunities.
• One meaningful action they can take immediately to start putting themselves out there.

Best For: Women's leadership conferences, corporate ERGs, professional associations, business conferences, and leadership development programs.

Brand Yourself Professionally

Build Your Presence, Credibility & Visibility at Work

Michelle's foundational personal branding workshop introduces her Professional Brand Trifecta, helping participants understand how they're perceived and what they can do to strengthen their reputation. Through practical exercises, they learn to recognize their value, communicate their contributions, and show up more intentionally at work. 

Ideal for: Employee resource groups, emerging leaders, early-career professionals, and workplace development programs.

Define Your L.A.N.E.™

Get Clear on What You Want to Be Known For

Using Michelle's signature four-step personal branding framework, participants define their professional direction, identify what sets them apart, clarify their message, and create a plan to become more visible and recognized for their work.

Ideal for: Women's leadership programs, experienced professionals, managers, and entrepreneurs ready to take greater ownership of their reputation and career direction.

The Spark Soundbite™

Your Clear, Confident Message for Any Conversation

Michelle guides participants through her Spark Soundbite™ method to turn their strengths, experience, and expertise into a clear, memorable message. They'll create a soundbite they can use to introduce themselves, communicate their value, and speak confidently in professional conversations.

Ideal for: Professionals preparing for networking, speaking opportunities, career advancement, and leadership roles.

The Power and Payoff of Putting Yourself Out There

Speak Up, Advocate for Yourself & Take Action

Inspired by Michelle's TEDx talk and Put Yourself Out There (PYOT) philosophy, this workshop helps participants recognize what's holding them back from speaking up and pursuing opportunities. Through reflection and practical exercises, they'll learn to move beyond fear of judgment, advocate for themselves, and take meaningful action.

Ideal for: Women's conferences, leadership development programs, ERGs, and professionals ready to build confidence and take their next step.

Brand Yourself on LinkedIn®

Build a Profile and Presence That Opens Doors

Drawing on insights from The LinkedIn Branding Book, which Michelle co-authored, this workshop teaches participants how to communicate their professional value, strengthen their profiles, and build meaningful connections. They'll learn practical ways to use LinkedIn to become more visible, credible, and connected in their industries.

Ideal for: Professionals, emerging leaders, entrepreneurs, and association members looking to strengthen their professional presence online.

What every audience walks away with:

• Greater confidence to own their expertise, achievements, and contributions
• Clarity about the value, strengths, and professional reputation they want to build
• Practical language and visibility tools they can use immediately.
• A sustainable approach to professional presence that supports career growth, leadership readiness, and meaningful opportunity

Why Book Michelle B. Griffin?

MOTIVATION → ACTIVATION → TRANSFORMATION

Michelle brings more than 20 years of communications, branding, and association leadership experience to every stage, along with firsthand knowledge of what meeting planners need and what makes an audience experience memorable.

Her Start Being Seen™ keynotes and workshops combine relatable stories, practical frameworks, audience interaction, and real-time exercises that move participants beyond inspiration and into action.

Rather than simply telling audiences what to do, Michelle creates opportunities for them to reflect, practice, and apply what they're learning during the session.

What audiences walk away with:

• Greater clarity about their strengths, expertise, and professional value
• More confidence communicating their contributions and ideas
• Practical tools they can use immediately in their work and professional relationships
• Momentum with one actionable step they can take immediately

For organizations and associations, the goal is to help more people recognize, communicate, and contribute the value they bring.