MEDIA + PRESS FEATURES
Some of my favorite audio/video interviews, articles, expert quotes to help you get visible, build your personal brand and Own Your Lane.™
With the mantra, "Put Yourself Out There to 'Own Your Lane. Own Your Future,' I believe professional success comes from defining your unique value and standing out confidently.
By building a personal brand, you unlock new opportunities and empower both individuals and organizations to elevate influence, drive growth, and create lasting impact.
Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.
My Personal branding books
Position Yourself® - Your Planner For A Standout Personal Brand
The Position Yourself planner guides ambitious professionals through building a compelling personal brand. If you're an expert who feels overlooked despite your capabilities, this planner + complimentary workbook provides the structured framework you need.
Featuring the proven Own Your Lane® System, this four-step framework provides guided reflection exercises, actionable steps, and tools like the L.A.N.E.® Navigator Scorecard to help you define your goals, highlight your uniqueness, and establish your authority.
Part of the Own Your Lane® Book Series, this assessment tool will help position yourself for the recognition and opportunities you deserve-all while staying true to your unique value and goals.
The LinkedIn Branding Book
The LinkedIn Branding Book: The Power of Two: Build your personal and business brand on LinkedIn for exponential growth is an actionable and quick read to confidently step out and standout on LinkedIn. You’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business. Includes a 50-page action-taking companion Brand Squared Workbook™.
Podcast Interviews
Learn about personal branding and LinkedIn thought leadership
with my featured podcasts guest appearances.
Personal Branding for Professional Advantage with Michelle Griffin
Learn the power of personal branding for professional advantage in this deep dive episode where I also explain my 7 core pillars of personal branding.
How to Attract Clients and Opportunities on LinkedIn
Learn how entrepreneurs are using the platform to attract dream clients. LinkedIn expert Michelle Griffin shares how to grow your brand and business.
The 7-Step Framework to Clarifying Your Professional Identity
B2B marketers and professionals will love the my straightforward and strategic 7 -steps to develop your personal brand and professional identity.
What's Brand Got To Do With It? Featuring Michelle Griffin
For founders to employees, personal branding is equally important for all. Win more business by creating a brand that attracts your ideal client with these 7 steps to build your personal brand strategy.
How To Be Strategic Building Your Personal Brand with Michelle Griffin
It's the wild west when it comes to building a personal brand. There's no lack of advice, guidance, content, and coaches to within a competitive landscape. Here I give my strategic plan for personal branding.
How to Strategically Create Your Personal Brand with Michelle Griffin
Personal branding myths are busted in this episode as I detail my systematic approach to building a personal brand plus tips to embark on your personal branding journey with my 7-step framework.
Using Your Unique Story to Grow Your Personal Brand
We all get hung up in our own head…and don’t see the brilliance of who we really are….you need someone to help show you the way. In this deep hitting episode we discuss how to own your uniqueness and translate that online, and much more.
7 Steps to Master Your Personal Brand with Michelle Griffin
Learn my 7-step personal brand strategy framework to put yourself out there. Whether you’re a professional, entrepreneur, or looking to spin up a side hustle, this episode breaks down all the personal branding insights you need to succeed
The 5Cs of Personal Branding with Michelle Griffin
Why are you putting yourself out there? Why would people listen to you? Learn how personal branding is not really about you; it’s about how you can help others. It’s about your audience. The 5Cs I share will guide you with courage, clarify and confidence.
How to Build Your Personal Brand on LinkedIn
Learn what it takes to build your presence and community on LinkedIn, promote your goals, and share valuable content to let people know who you are. This is a fun conversation on branding and LinkedIn.
Personal Branding for Experts with Michelle Griffin
Learn why experts should be deliberately crafting their online image as well as how to define your purpose, the problem you solve, the people you help, and more. We also discuss your niche and how to leverage LinkedIn to reach more people.
Build Your Brand Through LinkedIn Marketing
Learn the tips and mindset to take an intentional and strategic approach to define who you are, what you want to be known for, how you serve your audience and show to build your reputation as the go-to person in your industry.
Personal Branding For Entrepreneurs with Brand Strategist Michelle Griffin
Learn how entrepreneurs can start building their brands to boost their reputation and bottom line. Plus actionable advice and tips for entrepreneurs who want to improve their personal brand.
How to Amplify Your Voice, Visibility and Impact with Your Personal Brand
On this hot seat episode from one personal brand strategist to another, learn how women entrepreneurs can become clear, comfortable and confident sharing their voice and expertise by launching a personal brand.
How to Build an Authoritative B2B Personal Brand with Michelle Griffin
Have you discovered the incredible power of a personal brand to increase ROI, augment influence and build an audience with their ICP. Learn the 7 steps to get out there and share your expertise with a foundational strategy.
Finding Your Purpose: How To Make a Difference With Your Personal Brand
How does your personal brand connect with your purpose in life? What do you do when you find that purpose? How do you use it to make an impact? This episode details how our personal struggles become our lessons and inspirations for others.
Branding Your Way to a Better Business - With Michelle Griffin, Personal Branding Coach
How can a personal brand help you exponential grow your business? I detail how to have use a foundational vs fluffy process to not just build a better brand but also build a bigger business.
Learning About the Personal Branding Consulting with Michelle Griffin
What does it really take to do personal brand consulting? What is it and what's it's not. And the best way to be a standout in your space. Plus my 7 steps to get out there and LinkedIn marketing strategies.
Michelle Griffin - Personal Brand Strategist, LinkedIn Expert, 2x Podcast Host and Curiosity Seeker
Michelle and Jason talk about the power of curiosity, why Michelle posted on LinkedIn for 365 days straight, and other mindset and life lessons learned by "putting yourself out there to make your unique mark on the world."
How to Get Started with LinkedIn Marketing for Your Personal Brand with Michelle Griffin
Learn the importance of building your personal brand and how best to accomplish this on LinkedIn. If you’ve been wanting to create a standout LinkedIn profile, but you’re not sure where to start, this episode is for you!
Brand Strategist Michelle Griffin: She Had Success In Her All Along
My five-year journey to entrepreneurship taught me this invaluable lesson: There is no substitute for true clarity and visibility when you have a burning desire to use your talents, gifts, and expertise in a bigger way. Bonus: LinkedIn Profile Tips
How to Build and Boost Your Authority Brand
On this Thought Leadership Thursday episode, I bust through the myths and misunderstandings of personal branding and explore the 7 pillars to launch your authority-focused, impact-driven standout brand.
How to Build Your Personal and Business Brand on LinkedIn
The Power of both a personal and business brand will double your impact on LinkedIn. Learn how to put your strategy in place to guide your efforts will attract the right opportunities and achieve your goals faster.
Why Finding Your Way is the First Step to Personal Branding Success
How finding your why and your way are the keys to stepping out to stand out in your space. Learn how to align who you are with what you are meant to be. I also share my personal story of having to PYOT.
The LinkedIn
Branding Show
My weekly co-hosted podcast by #MichelleSquared with real advice and actionable tips to build your personal and business brand on LinkedIn (and beyond).
Breaking Down Brand Strategy With Michelle Griffin
I discuss and detail the importance of brand strategy for business and entrepreneurs to succeed with building their personal brands.
Ask The Brand Therapist℠ - Personal Branding Talk Show
My podcast for female founders to powerfully position themselves as thought leaders with personal branding and PR to build authority, impact, and profit. (Formerly The Business of You Podcast).
Building Your Personal
and Business Brand
An in-depth episode on the launch of The LinkedIn Branding Book and how to exponentially grow both your personal and business brand.
How to Stand Out In Your Industry with Michelle Griffin
This episode details my seven steps to building a personal brand and why you need to be intentional with your brand.
Build Your Know, Like and Trust Factor with Your Brand
Learn how to build your brand and build trust on LinkedIn as well as discuss the framework of The LinkedIn Branding Book.
How to Unleash Your Influencer Brand
How to set yourself apart and would a full-time employee even need a personal brand?
The Power of Two to Build Your Brand on LinkedIn
Learn the 4-step BrandSquared framework found in The LinkedIn Branding Book.
LinkedIn to Double Your Personal and Business Brand
Not sure how to get started on LinkedIn? This episode shows you the way.
The Stories That Build
Your Brand
Learn how to build a foundational personal brand that’s fused with your company brand.
The Power of Branding for Solopreneurs
This episode covers my 7-step BrandGPS™ branding framework and The LinkedIn Branding Book BrandSquared framework.
The Power of Networking: How One Comment Can Change Everything
Learn how, though a world apart, an interaction on LinkedIn connected me to my Power Partner, Co Host and Co Author
How to Build a LinkedIn Community for Your Personal Brand
Don't build an audience, grow a community to boost your brand. Learn how I did it and you can too.
Put yourself out there! With Michelle B Griffin
My journey into solopreneurship and how to go from subject matter expert to stand out authority on LinkedIn and beyond
LinkedIn Branding Tactics to Build Demand for Your Business
Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn.
Mastering LinkedIn Personal branding With Michelle B Griffin
Discover how to leverage your personal brand with real-life insights, strategies, and takeaways for professionals aiming to stand out and rise up on LinkedIn.
Uncovering the Power of Your Personal Brand in Midlife
Learn how personal branding is about being seen (visibility), valued, and making a positive impact on those you can serve.
Personal branding is parallel to personal development
In this deep dive and nothing held back discussion, we cover the good, bad and best ways personal branding can shape and boost us personally and professionally. Learn the 7-step os my Brand GPS personal positioning framework and the rapid-fire answers to get you out there faster.
Book Marketing and Publishing Tips With Michelle B. Griffin
The story behind how my first book was written, published and promoted in 9 months time. Tips, tricks and takeaways.
Building Your Brand on LinkedIn - The Brand Therapist Is [In]
Learn the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand and how to get started using LinkedIn to achieve your goals.
Build a Solid Personal Brand and Create Content That Resonates
Learn how to position yourself correctly and actionable and practical ways to put yourself out there with a solid personal brand that's foundation vs. fluff.
Brand Building: Mindset And Tactics For Business Growth With Michelle Griffin
What if you could transform your brand's obscurity into an influential powerhouse? This episode helps you beat obscurity with the power and payoff of personal branding.
How Employees Can Build their Personal Brands on LinkedIn with Michelle B. Griffin
Employees with strong personal brands on LinkedIn goes a far way in helping to grow The Power of Two leveraging personal and company brands. Learn my stair step approach to get started and get traction.
Unleashing the Power of Personal Branding with Michelle Griffin
Ever wondered why some businesses steal the spotlight while others sink into oblivion? What if the secret to entrepreneurial success lies in brand clarity, niche targeting, and LinkedIn presence? This episode sheds light on these questions and much more.
LinkedIn Trifecta Talks: Branding Tips to Boost Your Personal and Business Brand
My co-hosted LinkedIn Trifecta Talks how made an encore on this podcast, where I give a personal branding perspective to help you grow on the platform.
Elevating Aesthetics Podcast How to Launch Your Personal Brand
A quick primer on personal branding on what I do as The Brand Therapist and my top tips to decide today to yourself out there to build your personal brand with my client and host Brittany Perez, DNP, FNP-C.
How To Grow Your LinkedIn Brand In 90 Days Challenge
In this 100th episode celebration, we share our framework on how to grow your personal and business brands on LinkedIn. Plus: Brand Audit Checklist
Own Your Lane: Establishing Authority Through a Business Book
Discover the how writing an authority-boosting book can up-level yourself and your business. I share my journey and valuable tips on the importance of goal setting and using out-of-the-box writing strategies.
How To Find and Own Your Lane and Build Your Personal Brand on LinkedIn: Bonus Profile Updates to Make Now
Learn how to started on getting visible, building your personal brand on LinkedIn and beyond. A bonus profile primer on how to shape your authority on the platform.
Your Journey to a Stronger Personal Brand With Michelle B Griffin
Learn exactly how to get visible and elevate your online presence with my strategic personal branding tips and action steps.
Own Your Lane: Use Your Brand GPS to Focus and Flourish with Michelle B Griffin
This episode is how to Own Your Lane as it's not enough to just step out, we need to claim our unique space and own our lane to stand out in today's oversaturated feeds.
Personal Branding & Strategic storytelling Go Hand-in-Hand
In this quick FAQ series, Michelle B Griffin and Matt Zaun discuss personal branding and strategic storytelling to grow your personal brand and business.
Mastering the art of Branding with Michelle B Griffin
Does it feel like you're spinning your wheels to get your business noticed? Learn how to get your name out into the world as a small business and the best way to create a good message for potential clients.
How to Own Your Lane, Define your Difference and Get Visible with Michelle B Griffin
Tired of blending in and ready to stand out? This episode is how to Own Your Lane as it's not enough to just step out, we need to claim our unique space to creating a personal brand that’s truly memorable and profitable.
How to Know the Right Time To Write Your Business Book
Sometimes the best decisions in publishing aren't about writing faster—they're about knowing when to pause and recalculate your route. Learn how to plan your business book to build your brand and align with your business.
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
The tables are turned and I'm interviewed on my other show by co-host Michelle J Raymond about the launch of the Position Yourself planner and the four-step Own Your L.A.N.E. roadmap system
How to Close The Visibility Gap With Michelle B Griffin
As the first female guest on this show, we share the importance of visibility, personal branding and how to start owning your lane of opportunity.
Podcasting and Live streaming Tips and Techniques for 2025
I joined the conversation on this important way to build visibility, credibility and authority on LinkedIn.
Michelle B Griffin’s Guide to Building Credibility & Influence
Learn how personal branding is your fast-track to more opportunities—no more hiding behind someone else’s playbook.
Why Founders Must Become the Face of Their Brand
Learn the strategic and practical ways founder-led branding is the ultimate advantage in today’s competitive, AI-driven landscape.
Featured Articles
A selection of my featured and highlighted articles and expert quotes on
personal branding, LinkedIn thought leadership and personal development.
Australian Business Journal: Tips to Build a LinkedIn Content Strategy
American Express: How Can Your Be a More Productive Leader?
Powerful Marketers: How to Build Know-Like-Trust with LinkedIn
University of Phoenix: 3 Steps For Building Your Personal Brand for a Business Career
Entrepreneur Makeover: How to Build a Powerful Personal Brand According to 19 LinkedIn Branding Experts
Powerful Marketers: The Power of Personal Branding on LinkedIn
The Invisible Mentor: How to Start to Building Your Personal Brand
She Owns It: How to Build Your Personal Brand with LinkedIn
Pensacola News Journal: Michelle Griffin Explores and Seizes Life
Video Interviews
Get to know more of me and my work in these video and audio interviews
on personal branding, PR, LinkedIn visibility and thought leadership
Michelle B. Griffin is a thought leadership branding advisor and keynote speaker who helps credible experts become visible authorities. Through her proprietary Own Your Lane™ framework, she teaches leaders and organizations to leverage strategic visibility roadmaps for LinkedIn, speaking, and media opportunities that drive business growth.
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