MEDIA + PRESS FEATURES

Some of my favorite audio/video interviews, articles, expert quotes to help you get visible, build your personal brand and Own Your Lane.®


Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, Thought Leadership Advisor for Women In Business
Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Own Your Lane Book by Michelle B Griffin

With the mantra, 'Own Your Lane. Own Your Future,' I believe professional success comes from defining your unique value and standing out confidently. By building a personal brand, you unlock new opportunities and empower both individuals and organizations to elevate influence, drive growth, and create lasting impact.


Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.



Own Your L.A.n.E.

The Four-Step Roadmap to Position Yourself From Hidden Expert to Visible Authority

By Michelle B Griffin

NEW! Position Yourself Planner launching soon.

Before you can "own your lane" you have to find it and the Position Yourself Planner does just that.

Based on the Own Your L.A.N.E.® personal branding and visibility accelerator, the Position Yourself Planner is an actionable guide to help you assess your current standing, pinpoint growth areas, and make impactful changes to become a trusted authority in your field. 

My branding books

Own Your Lane Book by Michelle B Griffin

Own Your Lane® - The Personal Branding Made Simple System

Own Your Lane™ is your personal branding and visibility accelerator, designed to help you take charge of your presence and become the go-to authority in your field. Too many talented professionals—especially women—remain unseen, not because they lack skill, but because they struggle to communicate their value and gain the visibility they deserve. Through the simplified, four-step L.A.N.E.™ system, this book will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise.

LEARN MORE

The LinkedIn Branding Book

The LinkedIn Branding Book

The LinkedIn Branding Book: The Power of Two: Build your personal and business brand on LinkedIn for exponential growth is an actionable and quick read to confidently step out and standout on LinkedIn. You’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business. Includes a 50-page action-taking companion Brand Squared Workbook™.

LEARN MORE


Podcast Interviews

Learn about personal branding and LinkedIn thought leadership 

with my featured podcasts guest appearances.



Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Personal Branding for Professional Advantage with Michelle Griffin

Learn the power of personal branding for professional advantage in this deep dive episode where I also explain my 7 core pillars of personal branding.

Michelle B. Griffin, Personal Branding Strategist

‎ How to Attract Clients and Opportunities on LinkedIn

Learn how entrepreneurs are using the platform to attract dream clients. LinkedIn expert Michelle Griffin shares how to grow your brand and business.

Michelle B. Griffin, Personal Branding Strategist

The 7-Step Framework to Clarifying Your Professional Identity 

B2B marketers and professionals will love the my straightforward and strategic 7 -steps to develop your personal brand and professional identity.

Michelle B. Griffin, Personal Brand Strategist

What's Brand Got To Do With It? Featuring Michelle Griffin

For founders to employees, personal branding is equally important for all. Win more business by creating a brand that attracts your ideal client with these 7 steps to build your personal brand strategy. 

Michelle B. Griffin Personal Brand Strategist

How To Be Strategic Building Your Personal Brand with Michelle Griffin

It's the wild west when it comes to building a personal brand. There's no lack of advice, guidance, content, and coaches to within a competitive landscape. Here I give my strategic plan for personal branding.

Michelle B. Griffin, Personal Brand Strategist

How to Strategically Create Your Personal Brand with Michelle Griffin

Personal branding myths are busted in this episode as I detail my systematic approach to building a personal brand plus tips to embark on your personal branding journey with my 7-step framework.

Michelle B. Griffin, Personal Branding Strategist

Using Your Unique Story to Grow Your Personal Brand

We all get hung up in our own head…and don’t see the brilliance of who we really are….you need someone to help show you the way. In this deep hitting episode we discuss how to own your uniqueness and translate that online, and much more.

Michelle B. Griffin, Personal Branding Strategist

7 Steps to Master Your Personal Brand with Michelle Griffin

Learn my 7-step personal brand strategy framework to put yourself out there. Whether you’re a professional, entrepreneur, or looking to spin up a side hustle, this episode breaks down all the personal branding insights you need to succeed

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

The 5Cs of Personal Branding with Michelle Griffin

Why are you putting yourself out there? Why would people listen to you? Learn how personal branding is not really about you; it’s about how you can help others. It’s about your audience. The 5Cs I share will guide you with courage, clarify and confidence.

Michelle B. Griffin, Personal Brand Strategist

How to Build Your Personal Brand on LinkedIn

Learn what it takes to build your presence and community on LinkedIn, promote your goals, and share valuable content to let people know who you are. This is a fun conversation on branding and LinkedIn.

Michelle B. Griffin, Personal Brand Strategist

Personal Branding for Experts with Michelle Griffin

Learn why experts should be deliberately crafting their online image as well as how to define your purpose, the problem you solve, the people you help, and more. We also discuss your niche and how to leverage LinkedIn to reach more people.

Michelle B. Griffin, Personal Branding Strategist

Build Your Brand Through LinkedIn Marketing

Learn the tips and mindset to take an intentional and strategic approach to define who you are, what you want to be known for, how you serve your audience and show to build your reputation as the go-to person in your industry.

Michelle B. Griffin, Personal Brand Strategist

Personal Branding For Entrepreneurs with Brand Strategist Michelle Griffin

Learn how entrepreneurs can start building their brands to boost their reputation and bottom line. Plus actionable advice and tips for entrepreneurs who want to improve their personal brand.

Michelle B. Griffin Personal Brand Strategist

How to Amplify Your Voice, Visibility and Impact with Your Personal Brand

On this hot seat episode from one personal brand strategist to another, learn how women entrepreneurs can become clear, comfortable and confident sharing their voice and expertise by launching a personal brand.

Michelle B. Griffin, Personal Brand Strategist

How to Build an Authoritative B2B Personal Brand with Michelle Griffin

Have you discovered the incredible power of a personal brand to increase ROI, augment influence and build an audience with their ICP. Learn the 7 steps to get out there and share your expertise with a foundational strategy.

Michelle B. Griffin Personal Brand Strategist

Finding Your Purpose: How To Make a Difference With Your Personal Brand

How does your personal brand connect with your purpose in life? What do you do when you find that purpose? How do you use it to make an impact? This episode details how our personal struggles become our lessons and inspirations for others.

Michelle B. Griffin, Personal Brand Strategist

Branding Your Way to a Better Business - With Michelle Griffin, Personal Branding Coach

How can a personal brand help you exponential grow your business? I detail how to have use a foundational vs fluffy process to not just build a better brand but also build a bigger business.

Michelle B. Griffin, Personal Brand Strategist

Learning About the Personal Branding Consulting with Michelle Griffin

What does it really take to do personal brand consulting? What is it and what's it's not. And the best way to be a standout in your space. Plus my 7 steps to get out there and LinkedIn marketing strategies.

Michelle B. Griffin, Personal Brand Strategist

Michelle Griffin - Personal Brand Strategist, LinkedIn Expert, 2x Podcast Host and Curiosity Seeker

Michelle and Jason talk about the power of curiosity, why Michelle posted on LinkedIn for 365 days straight, and other mindset and life lessons learned by "putting yourself out there to make your unique mark on the world."

Michelle B. Griffin, Personal Brand Strategist

How to Get Started with LinkedIn Marketing for Your Personal Brand with Michelle Griffin

Learn the importance of building your personal brand and how best to accomplish this on LinkedIn. If you’ve been wanting to create a standout LinkedIn profile, but you’re not sure where to start, this episode is for you!

Michelle B. Griffin, Personal Branding Strategist

Brand Strategist Michelle Griffin: She Had Success In Her All Along

My five-year journey to entrepreneurship taught me this invaluable lesson: There is no substitute for true clarity and visibility when you have a burning desire to use your talents, gifts, and expertise in a bigger way. Bonus: LinkedIn Profile Tips

Michelle B. Griffin, Personal Brand Strategist

How to Build and Boost Your Authority Brand

On this Thought Leadership Thursday episode, I bust through the myths and misunderstandings of personal branding and explore the 7 pillars to launch your authority-focused, impact-driven standout brand.

Michelle B. Griffin, Personal Brand Strategist

How to Build Your Personal and Business Brand on LinkedIn

The Power of both a personal and business brand will double your impact on LinkedIn. Learn how to put your strategy in place to guide your efforts will attract the right opportunities and achieve your goals faster.

Michelle B. Griffin, Personal Brand Strategist

Why Finding Your Way is the First Step to Personal Branding Success

How finding your why and your way are the keys to stepping out to stand out in your space. Learn how to align who you are with what you are meant to be. I also share my personal story of having to PYOT.

The LinkedIn

Branding Show

My weekly co-hosted podcast by #MichelleSquared with real advice and actionable tips to build your personal and business brand on LinkedIn (and beyond).

Breaking Down Brand Strategy With Michelle Griffin

I discuss and detail the importance of brand strategy for business and entrepreneurs to succeed with building their personal brands.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Ask The Brand Therapist℠ - Personal Branding Talk Show

My podcast for female founders to powerfully position themselves as thought leaders with personal branding and PR to build authority, impact, and profit. (Formerly The Business of You Podcast).

Michelle B. Griffin, The Brand Therapist

Building Your Personal

and Business Brand

An in-depth episode on the launch of The LinkedIn Branding Book and how to exponentially grow both your personal and business brand.

How to Stand Out In Your Industry with Michelle Griffin

This episode details my seven steps to building a personal brand and why you need to be intentional with your brand.

Michelle B. Griffin, Personal Branding Consultant
Build Your Know, Like and Trust Factor with Your Brand

Learn how to build your brand and build trust on LinkedIn as well as discuss the framework of The LinkedIn Branding Book.

Michelle B Griffin Keynote and Workshop Speaker

How to Unleash Your Influencer Brand

How to set yourself apart and would a full-time employee even need a personal brand?

Michelle B Griffin Keynote and Workshop Speaker

The Power of Two to Build Your Brand on LinkedIn

Learn the 4-step BrandSquared framework found in The LinkedIn Branding Book.


LinkedIn to Double Your Personal and Business Brand 

Not sure how to get started on LinkedIn? This episode shows you the way. 


Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

The Stories That Build

Your Brand

Learn how to build a foundational personal brand that’s fused with your company brand.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

The Power of Branding for Solopreneurs

This episode covers my 7-step BrandGPS™ branding framework and The LinkedIn Branding Book BrandSquared framework.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant and Speaker

The Power of Networking: How One Comment Can Change Everything

Learn how, though a world apart, an interaction on LinkedIn connected me to my Power Partner, Co Host and Co Author



Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

How to Build a LinkedIn Community for Your Personal Brand

Don't build an audience, grow a community to boost your brand. Learn how I did it and you can too.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Put yourself out there! With Michelle B Griffin

My journey into solopreneurship and how to go from subject matter expert to stand out authority on LinkedIn and beyond

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

LinkedIn Branding Tactics to Build Demand for Your Business

Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. 

Michelle B. Griffin, Personal Brand Strategist

 Mastering LinkedIn Personal branding With Michelle B Griffin

Discover how to leverage your personal brand with real-life insights, strategies, and takeaways for professionals aiming to stand out and rise up on LinkedIn. 

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Uncovering the Power of Your Personal Brand in Midlife

Learn how personal branding is about being seen (visibility), valued, and making a positive impact on those you can serve.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Personal branding is parallel to personal development

In this deep dive and nothing held back discussion, we cover the good, bad and best ways personal branding can shape and boost us personally and professionally. Learn the 7-step os my Brand GPS personal positioning framework and the rapid-fire answers to get you out there faster.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

 Book Marketing and Publishing Tips With Michelle B. Griffin

The story behind how my first book was written, published and promoted in 9 months time. Tips, tricks and takeaways.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

 Building Your Brand on LinkedIn - The Brand Therapist Is [In] 

Learn the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand and how to get started using LinkedIn to achieve your goals.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Build a Solid Personal Brand and Create Content That Resonates

Learn how to position yourself correctly and actionable and practical ways to put yourself out there with a solid personal brand that's foundation vs. fluff.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Brand Building: Mindset And Tactics For Business Growth With Michelle Griffin

What if you could transform your brand's obscurity into an influential powerhouse? This episode helps you beat obscurity with the power and payoff of personal branding.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

How Employees Can Build their Personal Brands on LinkedIn with Michelle B. Griffin

Employees with strong personal brands on LinkedIn goes a far way in helping to grow The Power of Two leveraging personal and company brands. Learn my stair step approach to get started and get traction.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker

Unleashing the Power of Personal Branding with Michelle Griffin

Ever wondered why some businesses steal the spotlight while others sink into oblivion? What if the secret to entrepreneurial success lies in brand clarity, niche targeting, and LinkedIn presence? This episode sheds light on these questions and much more.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker for Female Founders

LinkedIn Trifecta Talks: Branding Tips to Boost Your Personal and Business Brand

My co-hosted LinkedIn Trifecta Talks how made an encore on this podcast, where I give a personal branding perspective to help you grow on the platform.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker for Female Founders

Elevating Aesthetics Podcast How to Launch Your Personal Brand

A quick primer on personal branding on what I do as The Brand Therapist and my top tips to decide today to yourself out there to build your personal brand with my client and host Brittany Perez, DNP, FNP-C.

Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker for Female Founders

How To Grow Your LinkedIn Brand In 90 Days Challenge

In this 100th episode celebration, we share our framework on how to grow your personal and business brands on LinkedIn. Plus: Brand Audit Checklist

Own Your Lane: Establishing Authority Through a Business Book

Discover the how writing an authority-boosting book can up-level yourself and your business. I share my journey and valuable tips on the importance of goal setting and using out-of-the-box writing strategies.

Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

How To Find and Own Your Lane and Build Your Personal Brand on LinkedIn: Bonus Profile Updates to Make Now

Learn how to started on getting visible, building your personal brand on LinkedIn and beyond. A bonus profile primer on how to shape your authority on the platform.


Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

Your Journey to a Stronger Personal Brand With Michelle B Griffin 

Learn exactly how to get visible and elevate your online presence with my strategic personal branding tips and action steps.

Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

Own Your Lane: Use Your Brand GPS to Focus and Flourish with Michelle B Griffin

This episode is how to Own Your Lane as it's not enough to just step out, we need to claim our unique space and own our lane to stand out in today's oversaturated feeds.

Michelle B Griffin, Thought Leadership Advisor for Women In Business

Personal Branding & Strategic storytelling Go Hand-in-Hand

In this quick FAQ series, Michelle B Griffin and Matt Zaun discuss personal branding and strategic storytelling to grow your personal brand and business.

Michelle B Griffin, Thought Leadership Advisor for Women In Business

Mastering the art of Branding with Michelle B Griffin

Does it feel like you're spinning your wheels to get your business noticed? Learn how to get your name out into the world as a small business and the best way to create a good message for potential clients.

Michelle B Griffin Personal Branding Speaker

How to Own Your Lane, Define your Difference and Get Visible with Michelle B Griffin

Tired of blending in and ready to stand out? This episode is how to Own Your Lane as it's not enough to just step out, we need to claim our unique space to creating a personal brand that’s truly unique and profitable.

Michelle B Griffin Personal Branding Speaker

Recalculating the Book Writing Journey: Power & Payoff of When to Publish with Michelle B Griffin

Sometimes the best decisions in publishing aren't about writing faster—they're about knowing when to pause and recalculate your route. Learn how to plan your business book to build your brand and align with your business.

Video Interviews


Get to know more of me and my work in these video and audio interviews

on personal branding, PR, LinkedIn visibility and thought leadership

Featured Articles

A selection of my featured and highlighted articles and expert quotes on

personal branding, LinkedIn thought leadership and personal development.


Australian Business Journal: Tips to Build a LinkedIn Content Strategy

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