Stand out online and attract clients you love with a brand that sets you apart
I teach women consultants and coaches to position, brand and market themselves online so they become visible authorities in their space
Are you looking to increase your online visibility?
As an entrepreneur it can be a hard to stand out from the crowd and get your brand seen and heard above all of the noise. The online business world is a crowded, noisy place which at times can feel a bit overwhelming.
CAN YOUR RELATE?
You struggle to position yourself
You lack a clear message
You aren't attracting ideal clients
You feel lost branding and marketing yourself online
All this can leave you feeling stuck, frustrated, and without the results you expected when you left corporate for consulting or coaching.
Being Visible Is the Key To Being Sought After Online
For expertise-focused service professionals — founders, consultants, speakers, authors, advisors, coaches, and subject matter experts, when your product is YOU and your brand is YOUR business, being recognized and remembered online is the key to being recognized and remembered.
With a standout personal brand online, you'll quickly differentiate yourself, build your authority in your niche and attract the right clients and opportunities to make the impact you're here to make.
become recognized & differentiated
Your foundational brand starts with clarifying & positioning your expertise.
attract & land perfect-fit clients
Your brand message & content build connections that turn into growth opportunities.
grow your impact & bottom line
A visible online presence amplifies your reach, authority and grows your impact.
You Have Brilliance To Share, Let's Get You Out There
Hi, I'm Michelle and I've been there too.
When I traded my successful marketing career to launch my branding business, I hid behind my work and was hesitant to step out online.
And I didn't grow as fast as I hoped.
I learned this the hard way: You can't rely on your expertise, stay quiet on the sidelines and think your ideal clients will magically find you.
You have to step out to stand out.
Being helpful and visible for others is how you garner attention, build trust and find clients at your door.
But they can't know you if you're unknown.
This a-ha moment is now my mission — to help women consultants, coaches, and solopreneurs "put themselves out there" to clearly and confidently show up, stand out and share their expertise with those who need it most.
It's time to go from uncertain and unknown to credible, recognized, and top of mind in your industry.
Let's Get You Out There!
I'm here to help you "put yourself out there"
My 7-step roadmap will grow your awareness, authority and attract opportunities and clients
1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision.
2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.
3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging.
4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets
and channels to start building relationships and selling your services.
5. PUBLISH: Develop a strategic content system, schedule and pillars to build visibility, credibility, and authority in your niche/industry.
6. PROMOTE: Amplify your brand with authority assets, building partnerships, collaborations, and media mentions.
7: PROPEL: Succeed and scale by paying it forward and showcasing results to accelerate your reach, visibility, opportunities and trust.
Industry Certifications & Credentials
Personal Branding Coaching and LinkedIn Services
1-1 Personal Brand Intensives
Become Known In Your Niche
It’s time to get you clarity, help you get unstuck, and forge a clear path so you can confidently standout out in your niche. My 90-minute intensives are both a strategic sounding board and actionable map to find direction and succeed in your goals..
LinkedIn Personal Branding Coaching Program
Power Up Your Positioning, Profile, and Presence on LinkedIn
Before you build your brand on LinkedIn, start first with a well-defined and differentiated personal brand foundation, a well-optimized profile, a content strategy, and human-centered social selling best practices to amplify your reputation and build strong relationships with the audience(s) you want to reach.
Personal Brand Business Coaching Program
1-1 Coaching Program
The Visible Brand Authority® is my 7- step framework to find clarify, positioning, focus and direction
to discover, define, differentiate and develop your personal brand.
Group Cohort Coaching Program
(coming Summer 2022)
A group program and community of peers learning, networking and growing together to build their personal brands
Personal Branding Course for Women Entrepreneurs & Experts
(Coming Summer 2022)
My signature 7 steps of building your personal brand in an easy to learn and implement digital course.
Speaking + Group Training Workshops
Power Up Your LinkedIn Profile
"Power Up Your Profile to Set You Apart and Set You up for Success"
Build Your Personal Brand on LinkedIn
"Power Up Your Personal Brand on LinkedIn" presentation for groups, associations and teams.
I frequently speak for groups, guest on podcasts and LinkedIn Lives as well
as moderate your event or business summit. DM me more details on my speaking and training services.
LISA RICHER, FOUNDER, JOURNEY2BLOOM AND
Michelle's unique and collaborative approach led me to the clarity, confidence and courage I needed to put myself out there!
Michelle was instrumental in helping me create a clear and concise message to share with the audience I wish to educate and service through my business Journey2bloom. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present the message in a simple way that resonated with others. Michelle offered me the space, support and expertise to bring it all together. I am forever grateful for her patience and support. If you're shifting from corporate to solopreneur I strongly encourage you to connect with Michelle! I promise you it will be well worth your investment!
STACEY DANHEISER, CMO
FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY
Michelle takes a fresh, energetic approach to personal branding!
Michelle takes a fresh, energetic approach to personal branding! I first worked with Michelle to bring clarity to my own brand. I loved her approach and expertise so much that I've invited her as a guest speaker (twice!) in my community of marketers. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory or something she read about, but tactics and tips that she's implemented and tested herself. I'd highly recommend Michelle as your next guest speaker!
SCARLETTE ACEVEDO, EXECUTIVE STRESS COACH FOR CORPORATE LEADERS
Michelle is an expert when it comes to personal branding.
After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait!
AARON FISH, ExECUTIVE CONSULTANT
FOUNDER, TRESTLE HOSPITALITY CONCEPTS
Michelle is super easy to work with, very knowledgeable about building a personal brand, and her approach was very much a collaborative one
She took what was basically a nice online resume and helped me create a powerhouse personal brand and strategy to create and execute it.
I considered a few other personal branding consultants, but none of them seemed to have what I felt was the most important attribute - authenticity. To this day whenever I talk to Michelle, I don't feel like just a client. And I think that approach is why Michelle is one of the best out there. So if you need help with your brand and content, you are on the right LinkedIn profile. Michelle is amazing at what she does and I continue to recommend her to professionals whenever I can!
FOUNDER, CHIEF DATA SOLUTIONS
She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.
Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help with marketing, personal branding or LinkedIn strategies, Michelle will steer you in the right direction.
FOUNDER, POWERFUL Marketers
Michelle was the perfect speaker for our international community!
She presents insightful information with actionable ideas provided in an engaging and easy way. Our Mastermind attendees were small business owners from EU and from US and Michelle's presentation about personal branding on LinkedIn was spot-on. Our community members left the meeting energized and we got a lot of great feedback. I am confident Michelle helped move the needle for our community members.
Within the first couple weeks, I had a +40K view post and numerous people reach out for business.
Before I worked with Michelle, I had NO idea what I was doing on LinkedIn. I was winging it plus I didn't have clarity on who my real target market actually was. I also felt drowned out. There were so many other professionals doing what I did that I felt like my voice wouldn't be heard but Michelle changed all that. She gave me clarity, strategy, and motivation. Those weekly session changed my business tremendously. It was awesome to work with her and anyone considering it needs to just dive in. Money well spent!
3 Steps to Standing out in Your Space
STEP 1: DETERMINE YOUR VISION
Let’s chat about your short and long-term growth goals.s
STEP 2: DEVELOP YOUR ROADMAP
Get a plan to streamline branding, marketing, visibility.
STEP 3: DELIGHT IN YOUR SUCCESS
Enjoy amplified reach, expanded impact and growth.
The Business of You, Personal Branding Podcast
Ready to put yourself out there? Each week, be inspired by actionable tips, inspiring stories, and exclusive coaching from your host, brand and marketing strategist, Michelle Griffin, on the latest in B2B personal branding and LinkedIn authority marketing for subject-matter experts.
If you’re ready to step out and stand out in your industry, this show teaches you how to get noticed, get known, and get results as build your future doing what love showing up as the brand and business of you.
Get LinkedIn Visible: Insights on Personal Branding, Content Creation and LinkedIn Marketing
Here I share actionable advice and my best tools, tips and tested strategies on personal branding and LinkedIn marketing and how-to advice to put yourself out there.
Join my free Personal Branding Community
Create better content. Grow your personal brand. Build your authority. Join 1000+ global professionals in The #365 Creators Community and find peer support, accountability, training & tips on LinkedIn marketing, content creation and personal branding.