Become Visible, Known and In Demand
GO FROM HIDDEN EXPERT TO VISIBLE AUTHORITY
Hi, I’m Michelle, I help brilliant women in business become recognized, trusted authorities through LinkedIn,® earned PR and human-centered networking to grow their brand and bottom line.
You're Showing Up, But Something Feels Off
You’re brilliant at what you do… so why does it still feel like you’re invisible?
You started your business with a mission: to help people, make an impact, and be known for something real.
But lately? Even with all your credentials, content, and consistent showing up, it feels like the right people still aren’t seeing you.
Maybe you’ve poured time and money into branding or programs. Tried to “play the game” online. But between the noisy feeds, shifting algorithms and AI-generated everything, getting noticed has never felt harder. If you're doing all the things and still not getting traction, it’s not your fault, the old playbook is broken.
Visibility today takes more than content. It takes positioning, presence and a platform that truly reflects who you are and what you bring.
Whether you’re growing a business, writing a book, launching a platform, or stepping into thought leadership, it’s time to be seen, chosen, and in demand for the work you're here to do.
That’s where I come in.
The Spotlight Doesn’t Go to the Smartest. It Goes to the Seen.
Hi, I'm Michelle, a TEDx speaker, PR strategist and LinkedIn® visibility expert and I'm so glad you're here. I believe you have a gift, a message or deep expertise that matters. But chances are, more people need to know it… and know you.
You deserve to be seen, heard, and chosen.
I help brilliant women in business who are done being overlooked, under booked or overshadowed turn their hard-earned expertise into strategic visibility and recognition using LinkedIn,® earned PR, and modern networking.
Through my speaking, advising and teaching, plus the Put Yourself Out There™ visibility movement, I help you stop hiding, start showing up and build a platform that attracts the clients, media and authority you’ve earned.
So if you’re tired of waiting to be discovered, let’s talk. I’d love to learn your story and help you build the visibility and platform you deserve.
Let’s go there together,
FREE LinkedIn Visibility Audio Masterclass & action Plan
Ready to step out on LinkedIn but feel held back? This audio masterclass, Get Visible On LinkedIn,™ will help you overcome imposter syndrome, bet on yourself and put yourself out there to become noticed known and chosen for what you do best.
Own Your Lane.
Own Your Future.
After years of guiding experts, leaders and entrepreneurs to communicate their value and grow their visibility, I saw a gap, a need for a personal branding framework that was both foundational and strategic, but still simple to follow.
That gap led to the creation of the Own Your Lane™ Recognition Roadmap, a clear, confidence-building system designed to help brilliant professionals break free from obscurity and step into the spotlight so they’re noticed, known and chosen for what they do best.
Too many of us are staying small, squashing our potential, and getting stuck doing all the things that no longer work.
My Own Your Lane® framework is here to fix that.
It gives you the clarity to show up fully, the strategy to stand out and the confidence to own your space—your lane—both online and in person. It’s the same system I teach on stages and in sessions globally to help individuals and organizations move forward.
The L.A.N.E.™ Framework
L – Launch Your Vision- Get grounded in your purpose, your goals and what you're really here to do
A – Assert Your Difference- Claim your unique value and positioning so you’re not just “another voice,” you’re the voice
N – Navigate Your Brand- Align how you show up, online, on social and in every room with intentional presence
E – Elevate Your Authority - Amplify your message with credibility and trust markers so you’re seen, trusted and remembered
Yet, Strategy alone isn’t enough
You can’t get chosen if people can’t find you. That’s where your Visibility Engine comes in. It’s what ensures your work doesn’t just sit quietly in the corner, it gets seen, heard, and trusted by the right people.
- LinkedIn® – your positioning + authority hub
- Earned PR – trusted third-party proof + credibility markers
- Modern Networking – real relationships that open real doors
These tools, paired with the Own Your Lane® Roadmap, help you show up with clarity, get recognized for your work and grow a platform that’s rooted in strategy, not surface-level tactics or shiny objects.
Work With Me to Get Visible, Known and In-Demand
Here's how I can support you and your group:
LinkedIn® Authority Profile Refresh
A 1-1 live session for the expert who needs to upgrade their LinkedIn™ profile, presence and positioning so they’re showing up as the authority they are.
Positioning Power Hours™
Strategy sessions for authors, speakers, consultants and founders ready to clarify their LinkedIn® content & connection strategy, PR/publicity podcasting plans and thought leadership to move forward fast
Speaking & Training
Book me to speak or lead a workshop on LinkedIn,® professional visibility, personal branding, PR and modern networking in the age of AI.
Events & Resources
Join the PYOT.org visibility movement for women in business, discover my LinkedIn® and branding books, podcasts and attend my educational & networking events.
SOME OF THE events and Brands I've partnered with and presented for...
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
You're Not Just Building Your Brand, You're Owning Your Future
CLIENT CASE STUDIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
Trusted by Experts Who Are Ready to Be Noticed, Known & Chosen
LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
SHERMALYN SIDONIE-JOHN,
GLOBAL BRAND STRATEGIST
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Her insights helped me better position myself and "own" my unique message for my TEDx talk.
MONIQUE VAN TULDER
AUTHOR, A GROWN UP'S GAP YEAR
Working with Michelle was transformative as I was writing my book and launching my new podcast. Her insights and guidance helped me gain clarity on my goals and develop an actionable visibility roadmap to achieve them.
STACEY DANHEISER,
FOUNDER, SHAKE MARKETING GROUP
Michelle takes a fresh, energetic approach to personal branding. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.
Ready to Position Yourself and Grow Your Visibility?
It’s time to Own Your Lane™ and lead with a strategic personal brand that matters and makes a difference. Book a discovery chat and let’s map the right path forward. I can't wait to meet you!
Michelle B Griffin is a TEDx speaker, PR strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her PYOT.org "Put Yourself Out There" movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
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