Personal Branding for Corporate Professionals and Entrepreneurs
Build your authority and land better professional opportunities
with personal branding coaching, group training and LinkedIn marketing
The future of business is personal and personal brands are leading the way.
As a corporate professional or entrepreneur having a personal brand and online presence is no longer an option, but a necessity in today's always competitive, digital-first business world.
By showing up and sharing your knowledge online, growing connections and nurturing relationships, you'll build your authority and influence as a credible professional and entrepreneur in your space.
Ready to put yourself out there?
You and your expertise need to be out there.
Hi, I'm Michelle
Drawing from my two-decade marketing career in corporate, agency, and executive roles in professional services to my master's degree in PR & extensive industry credentials, I've learned the power of a personal brand is not only the future for corporate professionals and but an unstoppable force for greater visibility, authority, and impact. I'm here to help you build your authority. Ready to put yourself out there? Reach out and let's chat.
Industry Certifications & Credentials
Personal Branding and LinkedIn Services
LinkedIn Visible Brand Authority Coaching
The Visible Brand Authority® Blueprint is my 7- step branding messaging, marketing and visibility blueprint.
Find clarify, positioning, focus and direction as we work 1-1 to discover, define, differentiate and develop your professional brand.
LinkedIn Visible Brand Authority Coaching
LinkedIn Visible Profile
A 90-minute done-with-you session to optimize your profile and define your content strategy & how to best engage on LinkedIn.
LinkedIn Visible Content
A 90-minute done-with-you session to define your content strategy, client-attract content and how to best engage on LinkedIn.
LinkedIn Visible Power Profile
"Power Up Your Profile to Set You Apart and Set You up for Success" for groups & teams
The Power of Your Personal Brand
"Power Up Your Personal Brand on LinkedIn " presentation for groups & teams
I frequently guest on podcasts and LinkedIn Lives as well as moderate your event or business show.
The Business of You Podcast:
Personal Branding for Modern-Day Professionals
The Business of You helps you build YOUR personal brand for greater professional and business opportunities.
For today’s modern professional, whether you’re an employee or entrepreneur, leveraging your expertise into a well-defined brand is the fastest way to grow visibility, credibility and make a bigger impact and profit from your talents.
Learn from expert guests sharing strategies and stories as well as exclusive coaching from your host, brand/marketing, and PR strategist, Michelle Griffin on the latest in professional personal branding and LinkedIn marketing.
Each week, you’ll be empowered to ”put yourself out there,” so you can enjoy greater awareness, recognition, and professional opportunities as the go-to authority in your space.
My proven personal branding blueprint will grow your visibility, authority and professional opportunities
My Visible Brand Authority™ Blueprint gives you clarity, structure, and momentum to confidently grow your personal brand.
1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision.
2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.
3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging.
4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets
and channels to start building relationships and selling your services.
5. PUBLISH: Develop a strategic content system, schedule and pillars to build visibility, credibility, and authority in your niche/industry.
6. PROMOTE: Succeed and scale with the transformative results you bring others which accelerates your trust, community, and growth.
7: PROPEL: Succeed and scale by paying it forward and showcasing results to accelerate your reach, visibility, opportunities and trust.
STACEY DANHEISER, CMO
FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY
Michelle takes a fresh, energetic approach to personal branding!
Michelle takes a fresh, energetic approach to personal branding! I first worked with Michelle to bring clarity to my own brand. I loved her approach and expertise so much that I've invited her as a guest speaker (twice!) in my community of marketers. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory or something she read about, but tactics and tips that she's implemented and tested herself. I'd highly recommend Michelle as your next guest speaker!
SCARLETTE ACEVEDO, EXECUTIVE MENTAL HEALTH EXPERT
Michelle is an expert when it comes to personal branding.
After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait!
FOUNDER, CHIEF DATA SOLUTIONS
She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.
Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help with marketing, personal branding or LinkedIn strategies, Michelle will steer you in the right direction.
FOUNDER, POWERFUL Marketers
Michelle was the perfect speaker for our international community!
She presents insightful information with actionable ideas provided in an engaging and easy way. Our Mastermind attendees were small business owners from EU and from US and Michelle's presentation about personal branding on LinkedIn was spot-on. Our community members left the meeting energized and we got a lot of great feedback. I am confident Michelle helped move the needle for our community members.
Within the first couple weeks, I had a +40K view post and numerous people reach out for business.
Before I worked with Michelle, I had NO idea what I was doing on LinkedIn. I was winging it plus I didn't have clarity on who my real target market actually was. I also felt drowned out. There were so many other professionals doing what I did that I felt like my voice wouldn't be heard but Michelle changed all that. She gave me clarity, strategy, and motivation. Those weekly session changed my business tremendously. It was awesome to work with her and anyone considering it needs to just dive in. Money well spent!
DIRECTOR OF ALUMNI ENGAGEMENT
I started out with 1,300 connections and now at 10K connections and counting.
I started my personal brand journey in November 2020. Michelle's strategy helped me to scale my brand and generate more leads for my organization. Michelle is truly a LinkedIn guru. If you are wanting to grow your personal brand, I highly recommend Michelle Griffin.
"My results are all just from posting regularly since last November and posting every day since January. I’m not kidding, it’s LITERALLY changed my life. I owe you a huge thank you for your brand, strategy, and advice. You are a major key player in my growth."
3 Steps To Becoming A Visible Brand Authority
CHAT ABOUT YOUR GOALS
Tell me where you need help. Ask questions. Let's talk about where you need immediate help and growth.
SKETCH OUT YOUR PLAN
With my Visible Brand Authority® Blueprint, you’ll clearly and confidently have a strategic roadmap to grow.
Enjoy a personal brand that amplifies reach, expands impact and grows your authority.
Get LinkedIn Visible: Insights on Personal Branding, Content Creation and LinkedIn Marketing
I share actionable advices and my best tools, tips and tested strategies on personal branding and LinkedIn marketing. Read my blog and how-to advice to put yourself out there.
Join my free LinkedIn Personal Branding Community
The free #365Challenge Community is a community of 650+ action-takers who are supporting one another as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. Daily tips and bi-month training to build your brand authority on LinkedIn.
Build Your Personal Brand on LinkedIn
When you show up consistently on LinkedIn as a real and relatable brand, sharing insights, developing relationships & building community — the professional opportunities will too.
LinkedIn is no longer a boring resume and recruiter site, it's a vibrant, supportive global social networking site with these impressive stats:
- #1 channel B2B marketers distribute content
- 800+ million professionals on the platform
- 3 new users join each second
- 90 million senior-level influencers
- 65 million decision-makers on LinkedIn.
- 98% of the Fortune 500 companies use LinkedIn
- 99.51% of LinkedIn traffic comes from organic search
- 43% of B2B marketers have increased revenue by using LinkedIn
- 3% of users are active content creators (lots of opportunities here)
SOURCE: Influencer Marketing Hub, https://influencermarketinghub.com/linkedin-stats, March 26, 2021
Free Template: Get More Engagement with a LinkedIn Slider
LinkedIn Carousel Sliders are my MOST VIEWED content formats. Download my FREE template and learn the 7 tips to make your custom slider. (Click this link, open in Canva.com. Customize with your brand colors, logo and text.)
MICHELLE GRIFFIN is a certified personal brand strategist, speaker, podcast host and LinkedIn consultant working with corporate professionals and entrepreneurs across the U.S. and internationally.