Own Your Lane of Difference
GO FROM GENERIC TO THE GO-TO
Hi, I'm Michelle, I help women in business position their expertise, clarify their message and build visibility on LinkedIn® and beyond so they can grow their brand, impact and bottom line.
You’ve done the work. Now it’s time to be known for it.
You’re brilliant at what you do… so why does it still feel like you’re invisible? Even with all your credentials, content, and consistent effort, it can feel like the right people still aren’t seeing you.
Whether you’re growing a business, writing a book, launching a platform, or stepping into thought leadership, it's critical your work is seen, heard, and chosen.
That's where I come in.
The Path to Standing Out In Your Industry Just Got Easier
Hi, I'm Michelle, a TEDx speaker, PR strategist and LinkedIn® visibility expert and I'm so glad you're here. I believe you have a gift, a message or deep expertise that matters. But chances are, more people need to know it… and know you.
Whether you’re building a brand, growing a business, writing a book, launching a platform, or stepping into thought leadership, I help you clarify and communicate what makes you different so you attract the clients, stages and media your work deserves.
No more playing small or staying silent, it's your moment to step out and seize the opportunities you deserve.
Let’s go there together,
FREE LinkedIn Visibility Audio Masterclass & action Plan
Ready to step out on LinkedIn but feel held back? This audio masterclass, Get Visible On LinkedIn,™ will help you overcome imposter syndrome, bet on yourself and put yourself out there to become noticed known and chosen for what you do best.
Own Your Lane: The New Roadmap to Recognition
After years of helping leaders and experts grow their visibility, I saw a gap: Too many brilliant professionals, especially women in business, were unclear, overlooked, or blended in.
So I built a different path.
My Own Your Lane™ Recognition Roadmap is a 4-step system designed to help you clarify your message, claim your space and get recognized for what you do best.
It helps you turn what makes you different in demand.
Because in a world where everyone sounds the same, your voice and perspective are your competitive edge.
The L.A.N.E.™ Framework
L – Launch Your Vision- Get grounded in your purpose, your goals and what you're really here to do
A – Assert Your Difference- Claim your unique value and positioning so you’re not just “another voice,” you’re the voice
N – Navigate Your Brand- Align how you show up, online, on social and in every room with intentional presence
E – Elevate Your Authority - Amplify your message with credibility and trust markers so you’re seen, trusted and remembered
Work With Me to Get Visible, Known and In-Demand
Here's how I can support you and your group:
Position Yourself™ Power Hour
A live positioning session to help you shape and say what you do—clearly, confidently, and credibly—on LinkedIn® and beyond, so your best-fit clients say, “Where have you been?”
Own Your Lane Coaching™
Coaching sessions for experts, authors, speakers, consultants and founders ready to clarify their LinkedIn® content & connection strategy, PR/publicity podcasting plans and thought leadership to move forward fast
Speaking & Training
Book me to speak or lead a workshop on positioning/messaging, LinkedIn,® professional visibility, personal branding, PR and modern networking in the age of AI.
Events & Resources
Join the PYOT.org visibility movement for women in business, discover my LinkedIn® and branding books, podcasts and attend my educational & networking events.
SOME OF THE events and Brands I've partnered with and presented for...
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
You're Not Just Building Your Brand, You're Owning Your Future
CLIENT CASE STUDIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
Trusted by Experts Who Are Ready to Be Noticed, Known & Chosen
LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
SHERMALYN SIDONIE-JOHN,
GLOBAL BRAND STRATEGIST
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Her insights helped me better position myself and "own" my unique message for my TEDx talk.
MONIQUE VAN TULDER
AUTHOR, A GROWN UP'S GAP YEAR
Working with Michelle was transformative as I was writing my book and launching my new podcast. Her insights and guidance helped me gain clarity on my goals and develop an actionable visibility roadmap to achieve them.
STACEY DANHEISER,
FOUNDER, SHAKE MARKETING GROUP
Michelle takes a fresh, energetic approach to personal branding. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.
Ready to Position Yourself and Grow Your Visibility?
It’s time to Own Your Lane™ and lead with a strategic personal brand that matters and makes a difference. Book a discovery chat and let’s map the right path forward. I can't wait to meet you!
Michelle B Griffin is a TEDx speaker, PR strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and through her Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
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