Go From Hidden Expert to Visible Authority
Helping professional services experts, firms and event audiences build strategic personal brands, grow visible thought leadership and lead their industries with authority on LinkedIn® and beyond.
The Invisible Expert Gap Is Costly
Are you a professional services expert but feel your visibility doesn’t reflect the expertise you’ve earned?
Maybe you lead a professional services firm and know your team delivers real value but their presence isn’t seen. Or maybe you’re a solo expert ready to expand your influence but unsure how to position yourself for the next level.
You're in the right place.
It's time to step forward, stand apart and "own your lane" so the right people find, trust, and choose you and your firm.
Strategic Visibility That Moves You Forward
Michelle B Griffin
Keynote Speaker | Executive Personal Brand & PR Strategist | LinkedIn® Visibility Expert | TEDx Speaker | 2x Author | Podcaster | Founder, Brand Leaders® Thought Leadership Branding | Creator, Own Your Lane® Recognition Roadmap
Hi, I'm Michelle, a keynote speaker, strategist, author and founder of Brand Leaders, a thought leadership branding and visibility platform for the professional services industry.
Through speaking, advising and training, I'm passionate about helping under-recognized experts move from hidden to highly visible, empowering them to lead with clarity, confidence, and impact.
I'm here to help you confidently "put yourself out there" and:
Build a strategic personal brand presence Grow trusted visibility on LinkedIn® and beyond Lead your industry as an in-demand authority
Whether you're a solo expert, firm founder or event organizer, I'll empower and equip you, your team and your audiences with the proven strategy to be seen, recognized and chosen for the next level of success.
Ready to own your lane and lead your industry? Let's build the brand and thought leadership that gets you noticed, known, and chosen.
Become a Brand Leader With The Own Your Lane® Thought Leadership Roadmap
Your personal brand should be your business advantage. I speak, advise, and train leaders using my proprietary 4-step Own Your L.A.N.E.™ thought leadership framework that equips professionals to define their value, lead with credibility and build lasting visibility across their industry.
L - Launch Your Vision - Clarify your professional purpose and goals
A - Articulate Your Edge - Define and claim your unique positioning & POV
N - Navigate Your Brand - Align your LinkedIn + personal brand presence
E - Elevate Your Authority - Grow influence with speaking, media and PR
How We Can Work Together
Keynotes & Workshops
High-impact keynotes and workshops for conferences, associations, and leadership teams on strategic visibility, personal branding, LinkedIn® presence and thought leadership.
Strategy & Advising
Strategy sprints and advising retainers for professional services experts, leaders and firms ready to grow their visibility, build influence and position themselves for next-level opportunities.
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
SOME OF THE events and Brands I've partnered with and presented for...
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
"Michelle is an excellent speaker and she can engage the audience and encourage them to participate in the discussion. Her personal branding presentation was very useful and practical teaching entrepreneurs how self-branding and the benefits of being known for one thing, I highly recommend Michelle Griffin as a personal branding expert speaker."
Marina Mchedlidze, Founder, ProfitLab
Visibility = Opportunity
Research shows that leaders and experts who build personal brands with strategic visibility and thought leadership for business growth are more trusted, more influential, and more in demand.
Visibility Builds Trust- 77% of buyers prefer companies with visible leaders online. (Weber Shandwick)
Personal Brand Drives Business Growth - 83% say strong personal brands directly grow business. (Entrepreneur, 2023)
LinkedIn Presence Matters - Visible executives are 10x more likely to earn engagement. (LinkedIn Research)
"You have a gift, Michelle. You educate professionals on personal branding better than anyone I know."
- Event Attendee
CLIENT CASE STUDIES
Learn how these clients were transformed after positioning their expertise, and amplifying their authority.
CLIENT TESTIMONIALS
Feedback from clients with my positioning, branding and LinkedIn consulting, events and more.
SPEAKER TESTIMONIALS
As a former conference executive marketing director for two decades, I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action. Check out this page for organizer and attendee feedback.
COMMUNITY FEEDBACK
I call this my "Wall of Love" page of unsolicited feedback from my community members and connections inspired by my work, empowerment, education, events, content with my personal branding and LinkedIn coaching and consulting.
"Hey, Michelle, it was awesome to meet you at EntreCon yesterday. I loved your presentation and feeling motivated to pitch myself and get more PR. I hope to cross paths again soon."
Lindsay Keeling, MBA, PMP
Ready to Own Your Lane and Lead Your Industry?
Ready to "Own Your Lane" and lead with strategic visibility and influence on LinkedIn and beyond? Book a get-to-know-you call to chat how I can support you and your group.
Michelle B. Griffin is a keynote speaker, executive personal brand and PR strategist, author, podcaster, and LinkedIn® expert. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap, she helps professional services experts and firms grow their visibility, build thought leadership, and lead their industries with strategic authority on LinkedIn® and beyond.
2025 Copyright Michelle B Griffin LLC