Go From Expert to Recognized Authority
Personal brand + PR strategy for established women experts ready to get visible and stand out in their industries
Are you an established expert ready to be seen in wider circles, lead bigger conversations, and expand your reach, but something still isn’t clicking?
→ Positioning isn’t obvious
Your expertise is strong, but what truly sets you apart isn’t clear at first glance.
→ Message isn’t landing
You know what you do. Translating it into language that clicks quickly and confidently is where it gets fuzzy.
→ Visibility hasn’t caught up yet
Stages, media features, podcast invites, thought leadership. You’re ready for that next level of recognition.
✓ The good news...
With the right positioning, messaging, and visibility roadmap, your expertise starts working for you.
You’re recognized, remembered, and invited into the rooms and conversations where your work belongs.
Michelle B. Griffin
TEDx Speaker • Personal Brand & PR Strategist • LinkedIn® & AI Visibility Expert • Author • Podcaster
I’m a personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.
I know firsthand how hard it is to be the consumer of your own expertise, too close to your work to clearly communicate your value in a way that gets the right people to notice.
That’s why I created a framework to help you stand out with clear positioning, compelling messaging, and a strategic visibility plan that advances your influence and income.
With 20+ years in PR, communications and personal branding, I’ve helped women experts go from uncertain about their message to clear, confident, and landing the opportunities they've always deserved, from LinkedIn, stages to media to podcasts and beyond.
L - Launch Your Vision
Get clear on where you’re going and why it matters
A - Assert Your Difference
Own what sets you apart so you stand out
N - Navigate Your Message
Say what you do so it clicks online, in-persona with AI
E - Elevate Your Visibility
Show up strategically to land media, speaking, podcasts
✓ So you're noticed - With a clear brand the right people get what you do, how you're different and why it matters.
✓ So you're known - Showing up confidently across LinkedIn, stages, podcasts, media features and in AI search.
✓ So you're chosen - As the recognized authority, clients and opportunities start coming to you vs. you chasing them.
Ready to build your Recognition Roadmap™?
Position Yourself
Power Hours
A 60-minute clarity session when you need quick answers, feedback and next steps to get unstuck for your next-level.
Visible brand Authority™
My signature personal branding & PR program so you're recognition-ready for stages, media, and podcasts.
She's Visible™
Leadership
Speaking + training for ERGs and groups to close The Recognition Gap™ and equip women to be noticed, known & chosen.
AI tools have become the first place people go to find answers, ideas, and experts. If your name isn’t showing up in those searches, you’re leaving opportunities on the table.
Grab The Recognition Ready™ AI Guide and learn how to position your personal brand so AI and the people using it can actually find you.
"Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that."
RENEE COHEN
Nexa Wealth
"Michelle helped me better position myself and "own" my unique message for my TEDx talk."
SHERMALYn Sidonie-JoHN
Corporate Global Marketing Director
Book a call
Talk through where you are, where you want to be, and whether we're a fit.
2
Set your roadmap
Build your Recognition Roadmap for positioning, messaging, and visibility.
3
Own your lane
Stand out with a personal brand that gets you seen, chosen, and recognized.
"Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast."
LISA RICHER
Founder, Journey to Bloom, Inc.
"I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."
MONIQUE VAN TULDER
Author & Podcast Host, A Grown Up's Gap year
Ready to go from expert to recognized authority?
You’ve done the work. Now let’s make sure the right people know about it. Let's chat about your next steps.
A no‑pressure chat to confirm fit, answer questions, and map your next steps
Michelle B. Griffin is a personal brand and PR strategist who teaches women experts how to position their personal brands and build visible authority that gets them chosen for speaking, media, and podcasts.
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