Become Known In Your Niche with a Standout Personal Brand

Guiding women entrepreneurs and experts to launch and build personal brands to grow their business.

Michelle Griffin, Personal Brand Strategist

Having a hard time getting out there or getting traction in your field?

➤  Explain what you do to attract the right clients?

➤ Clarify your ideas and differentiate yourself?

➤ Know how to showcase and market your expertise?

➤ Navigate LinkedIn, attract dream clients and create content?

Being Visible Is the Key To Being Sought After for Women Entrepreneurs & Experts

For expertise-focused service professionals — founders, consultants, speakers, authors, advisors, coaches, and subject matter experts, when your product is YOU and your brand is YOUR business, being recognized and remembered online is the key to being recognized and remembered.

With a standout personal brand online, you'll quickly differentiate yourself, build your authority in your niche and attract the right clients and opportunities to make the impact you're here to make.

Ready to stand out in your industry, make a greater impact, and profit from sharing your expertise?


become recognized & differentiated

Your foundational brand starts with clarifying & positioning your expertise.


attract & land perfect-fit clients 

Your brand message & content build connections that turn into growth opportunities.


grow your impact & bottom line

A visible online presence amplifies your reach, authority and grows your impact.

You Have Brilliance To Share, Let's Get You Out There

Hi, I'm Michelle and I've been there too.

When I traded my marketing career to start my brand consultancy, I learned this...You can't solely rely on expertise, referrals, and word of mouth to grow your business.

So I created a 7-step framework that became my own successful case study. Now, I teach my system to early-stage & established women coaches, consultants, and founders to become more recognized, attract ideal clients, and land lucrative industry opportunities with a standout personal brand.

Your expertise needs to be out there

I believe we all have the expertise, gifts, and sometimes a struggle given to us to help others. And these people — your ideal clients — are waiting to hear from you.

But they can't know you if you're unknown.

Putting yourself out there with a strategic brand foundation ensures a reliable system to take you from uncertain and unknown to credible, recognized, and sought-after in your industry.

Michelle Griffin, Personal Brand Strategist

I'm here to help you "put yourself out there" 

Let's launch your standout personal brand and build your online "business of you."

My 7-step blueprint will grow your awareness, authority and attract opportunities and clients

1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision.

2. PEOPLEDefine your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.

3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging.

4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets

and channels to start building relationships and selling your services.

5. PUBLISH: Develop a strategic content system, schedule and pillars to build visibility, credibility, and authority in your niche/industry.

6. PROMOTE: Amplify your brand with authority assets, building partnerships, collaborations, and media mentions.

7: PROPEL: Succeed and scale by paying it forward and showcasing results to accelerate your reach, visibility, opportunities and trust.

Industry Certifications & Credentials

The Marketing Seminar
AWAI Verified Copywriter
Michelle Griffin, Personal Brand Strategist
Hubspot Academy
Hootsuite Social Marketing
Michelle Griffin, Personal Brand Strategist

Conversational Copywriting

Personal Branding Coaching and LinkedIn Services

1-1 Personal Brand Intensives

Become Known In Your Niche

It’s time to get you clarity, help you get unstuck, and forge a clear path so you can confidently standout out in your niche. My 90-minute intensives are both a strategic sounding board and actionable map to find direction and succeed in your goals..

LinkedIn Personal Branding Coaching Program

Power Up Your Positioning, Profile, and Presence on LinkedIn

Before you build your brand on LinkedIn, start first with a well-defined and differentiated personal brand foundation, a well-optimized profile, a content strategy, and human-centered social selling best practices to amplify your reputation and build strong relationships with the audience(s) you want to reach.

Personal Brand Business Coaching Program

1-1 Coaching Program

The Visible Brand Authority® is my 7- step framework to find clarify, positioning, focus and direction

 to discover, define, differentiate and develop your personal brand.

Group Cohort Coaching Program

(coming Summer 2022)

A group program and community of peers learning, networking and growing together to build their personal brands 

Personal Branding Course for Women Entrepreneurs & Experts

(Coming Summer 2022)

My signature 7 steps of building your personal brand in an easy to learn and implement digital course.

Speaking + Group Training Workshops

Power Up Your LinkedIn Profile

"Power Up Your Profile to Set You Apart and Set You up for Success" 

Build Your Personal Brand on LinkedIn

"Power Up Your Personal Brand on LinkedIn" presentation for groups, associations and teams.


I frequently speak for groups, guest on podcasts and LinkedIn Lives as well

as moderate your event or business summit. DM me more details on my speaking and training services.

Happy Clients

Michelle Griffin, Personal Brand Strategist



Michelle's unique and collaborative approach led me to the clarity, confidence and courage I needed to put myself out there!

Michelle was instrumental in helping me create a clear and concise message to share with the audience I wish to educate and service through my business Journey2bloom. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present the message in a simple way that resonated with others. Michelle offered me the space, support and expertise to bring it all together. I am forever grateful for her patience and support. If you're shifting from corporate to solopreneur I strongly encourage you to connect with Michelle! I promise you it will be well worth your investment!

Michelle Griffin, Personal Brand Strategist



Michelle takes a fresh, energetic approach to personal branding!

Michelle takes a fresh, energetic approach to personal branding! I first worked with Michelle to bring clarity to my own brand. I loved her approach and expertise so much that I've invited her as a guest speaker (twice!) in my community of marketers. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory or something she read about, but tactics and tips that she's implemented and tested herself. I'd highly recommend Michelle as your next guest speaker!

Michelle Griffin, Personal Brand Strategist


Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait!

Michelle Griffin, Personal Brand Strategist


Michelle is super easy to work with, very knowledgeable about building a personal brand, and her approach was very much a collaborative one

She took what was basically a nice online resume and helped me create a powerhouse personal brand and strategy to create and execute it.

I considered a few other personal branding consultants, but none of them seemed to have what I felt was the most important attribute - authenticity. To this day whenever I talk to Michelle, I don't feel like just a client. And I think that approach is why Michelle is one of the best out there. So if you need help with your brand and content, you are on the right LinkedIn profile. Michelle is amazing at what she does and I continue to recommend her to professionals whenever I can!

Michelle Griffin, Personal Brand Strategist


She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help with marketing, personal branding or LinkedIn strategies, Michelle will steer you in the right direction.

Michelle Griffin, Personal Brand Strategist


Michelle was the perfect speaker for our international community! 

She presents insightful information with actionable ideas provided in an engaging and easy way. Our Mastermind attendees were small business owners from EU and from US and Michelle's presentation about personal branding on LinkedIn was spot-on. Our community members left the meeting energized and we got a lot of great feedback. I am confident Michelle helped move the needle for our community members.


Within the first couple weeks, I had a +40K view post and numerous people reach out for business.

Before I worked with Michelle, I had NO idea what I was doing on LinkedIn.  I was winging it plus I didn't have clarity on who my real target market actually was. I also felt drowned out. There were so many other professionals doing what I did that I felt like my voice wouldn't be heard but Michelle changed all that. She gave me clarity, strategy, and motivation. Those weekly session changed my business tremendously. It was awesome to work with her and anyone considering it needs to just dive in. Money well spent!

Dawn Mazur

She'll help you fine-tune your messaging.

If you're stuck or need coaching to get a crystal clear message, Michelle is the person to tap into for brand clarity and positioning.


Her expert-level skills are backed by years of experience. 

Michelle is an expert at crafting the perfect product and service messaging. Her communication, writing and solutions are elegant and straightforward.


She's a rock star at showcasing your brand.

Michelle knows what makes you amazing and how you can benefit your clients. She helped me optimize my LinkedIn profile and the organic responses has been tremendous.


She consolidated and simplified my marketing messaging.

I was frustrated and concerned that I was not effectively marketing my services. Michelle helped me better define my messaging and offerings. She is a pleasure to work with, has a lot of great ideas, and utilizes a marketing development method that's helped me attract more referrals.


Her stuff gets PUBLISHED! :)

Last year was a tough one with COVID-19 having a huge impact on events. With Michelle's public relations and marketing advice, we were able to register more people than ever before from across the United States. We received much publication and so many ideas/strategies to use to promote the event and encourage attendance. She's a great brainstormer and an excellent press release writer. 


She crafted a message that immediately got results.

Marketing has always been a challenge for me. I love what I do but promoting myself felt laborious. Michelle helped me hone an impactful marketing framework as well as designed an elegant website that immediately got more views and clicks.


She has a vast knowledge of marketing and copywriting.

Michelle's expertise is immediately evident in her ability to quickly evaluate your needs and create solutions through a manageable process. She is unmatched in skill level, approachability, and commitment to helping you succeed!


She has become my go-to for all things personal branding.

Michelle is super generous with offering her assistance to support you to grow. Absolutely recommend you reach out and see how this superstar can develop a strategy to build your personal brand. She is someone that walks the talk.

3 Steps to Stand out with Your Personal Brand Advantage


Let’s chat about your short and long-term growth goals.s


Get a plan to streamline branding, marketing, visibility.


Enjoy amplified reach, expanded impact and growth.

The Business of You, Personal Branding Podcast

Ready to put yourself out there? Each week, be inspired by actionable tips, inspiring stories, and exclusive coaching from your host, brand and marketing strategist, Michelle Griffin, on the latest in B2B personal branding and LinkedIn authority marketing for subject-matter experts.

If you’re ready to step out and stand out in your industry, this show teaches you how to get noticed, get known, and get results as build your future doing what love showing up as the brand and business of you.

Get LinkedIn Visible: Insights on Personal Branding, Content Creation and LinkedIn Marketing 

Here I share actionable advice and my best tools, tips and tested strategies on personal branding and LinkedIn marketing and how-to advice to put yourself out there.

Michelle Griffin, Personal Brand Strategist

Join my free Personal Branding Community

Create better content. Grow your personal brand. Build your authority. Join 1000+ global professionals in The #365 Creators Community and find peer support, accountability, training & tips on LinkedIn marketing, content creation and personal branding. 

Michelle Griffin, Personal Brand Strategist

Free Template: Get More Engagement with a LinkedIn Slider

LinkedIn Carousel Sliders are my MOST VIEWED content formats. Download my FREE template and learn the 7 tips to make your custom slider. (Click this link, open in Customize with your brand colors, logo and text.)

Michelle Griffin, Personal Brand Strategist