messaging strategist + marketing copywriter

It's not what you sell,
it's what you say

Customer-centric conversion copywriting

and messaging strategy for B2B brands 

Messaging that connects is marketing that converts.

In today's crowded and competitive marketplace, it’s all about how you engage and delight your customers and keep them coming back for more.

The right (write) marketing message starts the customer journey.

Your brand needs results-based copy that joins the conversation in your prospects and clients heads and gives them a "they get me moment" that'll have them wanting more.

I'll help you speak your customer's language with copy that connects, captivates and converts.

A customer-centric marketing message helps your brand:


You have just seconds to make that first impression. Get clear on your message to get connected to your customer. Targeted messaging should attract, connect and engage.


Customers relate to brand messaging that's customer-centric and speaks directly to their needs. Every touch point should show your customer you're there to solve their problems.


Being helpful and human brings transformation and closes the deal without feeling like your selling. Keep delighting customers after the sale to build relationships, referrals and brand fans.

Digital Marketing Communication Strategist for SMB



Hello! I'm Michelle, a marketer, messaging strategist and conversion copywriter who believes successful marketing is all about the customer and their transformative experience with your brand. 

I help B2B brands and founders clearly communicate their marketing with customer-centric yet conversion-focused messaging strategy and copywriting that attracts visitors, captures leads, grows sales and increases referrals.

Some of my marketing and copywriting training

What they're saying...

Michelle uses her extensive background in business and marketing to help our students fine-tune their marketing message. Michelle is the person to tap into if you're stuck or just need coaching o​​​​n how to get crystal clear on your mess​​​​age.

Dawn Mazur

Expert Coach Center

"Michelle's expertise is immediately evident in her ability to quickly evaluate your needs and create solutions through a manageable process. Her knowledge of digital marketing and effective copywriting was vital in starting my branding business. She is unmatched in skill level, approachability, and commitment to helping you succeed!

Jenny Hutto

Branding Strategist

There are so many platforms to market on and resources to use so it's hard to know where start! Working with Michelle has been a godsend! I tell her what my marketing goals are and she works with me to achieve them!  She is an asset to my business!"

Jennifer Young

Bodhi Tree Studio

Ready to make your marketing messaging connect and convert?

Let's level up your marketing by optimizing your messaging and copy in just 30 minutes!

Struggling with the right copy for your website, emails or other marketing materials?

Having a hard time attracting your ideal customer in a way that's helpful, friendly and makes you stand out so you don't sound like everyone else?

Need help with messaging strategy that builds trust and positions you or your company as an expert?

I can help! 

I'll give you the words and wisdom, plus takeaway tips you can use across your marketing channels.

Grab your FREE (and no strings attached) messaging strategy session that'll take you from blending in to standing out in just 30-minutes.

Don't worry, this isn't a sales call, just free and helpful advice to amp up your marketing and copy game.

Sign up today for more clarity, strategy and actionable tips so you can become a standout brand to your dream clients and customers.

Get the copy and messaging strategy that turns
browsers to buyers to brand fans.

Get in touch:  michelle {at} michellebgriffin.com | Twitter | Linkedin