Own Your Lane™ Speaking and Training
Speaking and training for organizations, conferences, women’s groups and business events looking to inspire professional visibility, confidence and real connection in the age of AI
Own Your Lane.™
Own Your Future.
With the mantra “Own Your Lane. Own Your Future, I believe professional success starts with professional clarity and visibility. When you define your value and communicate it confidently, you become the go-to voice and choice in your field.
My keynotes and workshops are interactive, story-driven and built to spark clarity and action so individuals, teams, and organizations can grow their influence, attract the right opportunities, and lead with purpose and presence.
From students to senior leaders, the Own Your Lane™ platform empowers, educates, and elevates audiences, virtually or in person, with a focus on personal brand positioning, visibility, and thought leadership.
Session formats:
- 30–60 minute keynotes
- Half-day workshops
- Private team training and retreats
Own Your Lane™ - How to Stop Blending In, Start Showing Up and Finally Be Seen for What You Do Best
This signature keynote introduces the Own Your Lane™ Recognition Roadmap, a four-part system that helps professionals move from being “an option” to the only option.
Whether you're building your brand, growing a practice, or leading a team, this talk equips you to clearly and confidently position, package, and promote your difference in a way that sticks.
I guide audiences through the four steps to claim and communicate what they do best:
- L – Launch Your Vision: Clarify your professional goals and purpose
- A – Assert Your Difference: Define your positioning and point of view
- N – Navigate Your Brand: Align your message across platforms
- E – Elevate Your Authority: Step into visibility with confidence
Audience Takeaways
- Get clear on what makes you credible and compelling
- Shape a message that gets you noticed, remembered, and referred
- Step into visibility with confidence and consistency
- Great for: business conferences, women’s leadership events, retreats, marketing and branding summits
How to Confidently Talk About What You Do (Without Sounding Boring)
A real-world keynote that turns awkward intros into memorable moments.
"So, what do you do?" Five small words. One big opportunity. And yet most of us flop the answer. We ramble, default to our resumes, or talk in circles, especially when we’re too close to our own brilliance to explain it clearly.
In this interactive and relatable keynote, learn about the personal flop story that led to me creating The Spark Soundbite,™ a simple, human way to introduce what you do without sounding scripted, salesy, or like everyone else.
Audience Takeaways
- Why most intros fall flat (and what to say instead)
- How to shift from “pitch mode” to “connection mode
- ”The Spark Soundbite™ method to clearly introduce yourself with ease
- How to answer confidently anywhere opportunity strikes
If people don’t get what you do, they won’t choose you. Let’s fix that, one clear conversation at a time.
Great for: networking events, team offsites, corporate retreats, sales trainings, business development events
LinkedIn™ Visible - Personal Branding for Experts, Leaders & Teams (Keynote or Training)
Practical, hands-on training for building trust and visibility on LinkedIn.
Whether you're building your brand and business, elevating your presence, or looking to land your next opportunity, LinkedIn is the platform to position yourself as a trusted voice in your industry.
This practical and energizing session helps experts, leaders, teams and emerging professionals transform their LinkedIn profiles from passive placeholders into active personal brand platforms.
Based on The LinkedIn Branding Book, this session walks attendees through
Audience Takeaways
- Clarify their professional identity
- Optimize their profile for visibility and credibility
- Build a network with purpose and intention
- Share content that drives conversations and creates opportunity
Great for: corporate workshops, teams, women’s business groups
The Power and Payoff of Putting Yourself Out There
From invisible to influential, why clarity, courage, and consistency are the keys to being seen and sought after in the age of AI.
Based on my April 2025 TEDxFSU Talk, this keynote tackles the silent struggle many high-achievers face, the hesitation to put themselves out there. Whether it’s fear, overthinking, perfectionism, or comparison, this session walks through what holds people back and how to finally move through it.
Audience Takeaways
- Why even brilliant people stay hidden
- How "The Judgment Monster" keeps us stuck
- The real story behind my own PYOT journey
- A practical shift to show up with courage and clarity
This is more than a motivational talk. It’s a movement to help people stop sitting on their brilliance and start sharing it with the world.
Great for: business groups, women's empowerment events, entrepreneurial groups, leadership development programs, TEDx-style showcases
TRUSTED BY
"Michelle B. Griffin is a rockstar. I met her through the visibility program offered through How Women Lead, and shared a wonderful hour-long session with her to help me with messaging. She has a wonderful visibility accelerator program through her company, Brand Leaders. We highly recommend Michelle and her company for founders and brands looking to expand their message on LinkedIn and beyond.
Coco Sellman, Founder & CEO, A Force For Good
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Kellogg School of Management
"Hi Michelle. Thank you very much for your very insightful personal branding presentation today. Lots of helpful direction. I look forward to connecting and staying in touch."
Christian DeGobbi, MBA, PCM, CIM
"Learned a lot in a short amount of time about #personalbranding and social media with Michelle B. Griffin at #EntreCon. Go buy her new book today."
Mason Guttery, Creative Director
"Thank you for the amazing presentation at the Template Design Summit. After your presentation was done. I changed my profile picture and added a banner. Now I will need to update my business pages. I have noticed the new more relaxed vibe of LinkedIn so I will definitely be posting more on here going forward."
Desirae Graham, Founder, Fluent
"I was thrilled to be present for your P.Y.O.T. presentation at the LinkedIn Rocks Conference. The P.Y.O.T. framework is brilliant. And the pyramid structure and elements give a level of clarity that makes it real for me. I'm more determined than ever to dive headfirst into my lane and be prepared to serve. Now that I understand the P.Y.O.T. purpose, power and payoff, thank you!"
Jane Schueler, Brain Fitness Academy
"Michelle is an excellent speaker and she can engage the audience and encourage them to participate in the discussion. Her personal branding presentation was very useful and practical teaching entrepreneurs how self-branding and the benefits of being known for one thing, I highly recommend Michelle Griffin as a personal branding expert speaker."
Marina Mchedlidze, Founder, ProfitLab
"Hey, Michelle, it was awesome to meet you at EntreCon yesterday. I loved your presentation and feeling motivated to pitch myself and get more PR. I hope to cross paths again soon."
Lindsay Keeling, MBA, PMP
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equate or to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
"Thank you for your wonderful presentation at Template Design Summit yesterday. You convinced me to give LinkedIn a try."
Nicole Evie, HR Director
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insider Knowledge to Wow Your group
As a former professional association executive director and conference marketing director for two decades, Michelle has hired dozens of top industry speakers, booked top-name keynotes, and selected thousands of breakout session presenters. She knows what works (and what doesn't) to keep an audience engaged, motivated, and moved to action.
Michelle’s programs are designed with human connection and captivation in mind. Each of her presentations and workshops offers the trifecta of personable, professional, and educational learning to ensure your audience stays on track and takes action long after the presentation.
She works closely with planners, companies and organizers to tailor every experience to the audience, bringing an adaptive, collaborative approach to every stage or screen. Book a call or submit a form below to learn more how Michelle can elevate your event and training.
Ready To Be Recognized For What Sets You Apart?
It’s time to Own Your Lane™ for what you do best. Let’s chat about how I can help you, your team or your audience become recognized leaders to drive business growth, impact and industry opportunities.
Michelle B. Griffin is a speaker, PR & personal brand strategist and LinkedIn visibility expert. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap, she positions experts and entrepreneurs to win clients, land PR opportunities and confidently stand out in their industries.
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