Personal Branding and LinkedIn Visibility Speaking + Workshops
From corporate professionals to college students, my Own Your Lane™ movement empowers, educates and equips audiences to build their personal brands and confidently grow their industry presence.
TRUSTED BY
"You have a gift, Michelle. You educate professionals on personal branding better than anyone I know."
Bernie Borges, VP Global Content Marketing, iQor
With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth leading to industry opportunities, increased impact, and higher income for professionals and organizations.
As a PR, personal branding and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane™ framework and book publishing Nov. 19.
Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.
Own Your L.A.n.E.
The Four-Step Roadmap to Position Yourself From Hidden Expert to Visible Authority
By Michelle B Griffin
NEW! Position Yourself Planner launching soon.
Before you can "own your lane" you have to find it and the Position Yourself Planner does just that.
Based on the Own Your L.A.N.E.® personal branding and visibility accelerator, the Position Yourself Planner is an actionable guide to help you assess your current standing, pinpoint growth areas, and make impactful changes to become a trusted authority in your field.
My Personal branding books
Own Your Lane
Own Your Lane™ is your personal branding and visibility accelerator, designed to help you take charge of your presence and become the go-to authority in your field.
Too many talented professionals—especially women—remain unseen, not because they lack skill, but because they struggle to communicate their value and gain the visibility they deserve.
Through the simplified, four-step L.A.N.E.™ system, this book will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise.
The LinkedIn Branding Book
The LinkedIn Branding Book: The Power of Two: Build your personal and business brand on LinkedIn for exponential growth is an actionable and quick read to confidently step out and standout on LinkedIn.
You’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business. Includes a 50-page action-taking companion Brand Squared Workbook™.
"Michelle B. Griffin is a rockstar. I met her through the visibility program offered through How Women Lead, and shared a wonderful hour-long session with her to help me with messaging. She has a wonderful visibility accelerator program through her company, Standout Women Media. We highly recommended Michelle and her company for founders and brands, looking to expand their message on LinkedIn!
Coco Sellman, Founder & CEO, A Force For Good
MOTIVATIONAL & ACTIONABLE TO IGNITE YOUR GROUP
Own Your Lane. Own Your Future™ Keynote
The Power and Payoff of Visibility and Building Your Personal Brand
No more blending in! It’s time to stop undervaluing yourself and confidently step out, stand apart, and go after bigger opportunities in your industry. This is the imposter-crushing and actionable keynote that both inspires and implements your group to action.
Overcome your fears, inaction and inner critic about stepping out in your industry and owning your lane of opportunity. It’s time to quit holding back or hiding from those who need you most—playing small keeps you from getting your best work out there.
Learn my P.Y.O.T. Pyramid Framework to crush fear, procrastination, and perfectionism and move forward with a plan to confidently put yourself out there for opportunities and outcomes.
Takeaways:
- Why visibility and self-advocacy matter and how you benefit and grow.
- Define, demystify, and redirect the 3 common imposter syndrome roadblocks.
- Learn actionable techniques to get clarity, differentiate yourself and share your story.
- Proven strategies to start building relationships on LinkedIn and beyond.
- Actionable and implementable tips to build your first-impression zone on LinkedIn.
All participants receive a print/downloadable checklist to easily implement presentation. This keynote can be combined with a workshop.
POSITIONING, PERSONAL BRANDING AND PR ROADMAP
Own Your Lane™ Workshop
Personal Branding Accelerator
The Own Your Lane Personal Branding Accelerator workshop is a hands-on and custom-length training to accelerate professionals who are ready to step out with a visible presence, professional personal brand, and LinkedIn profile.
From pre-assessments to real-time activities, collaborative discussions, and implementation in a small group setting, attendees will develop their custom L.A.N.E. roadmap to develop and define themselves as standouts in their fields.
Takeaways:
- Navigate Your Brand: Learn how to align your unique expertise, experiences and perspectives to position your career goals in your personal brand blueprint.
- Create Your Leadership Path: Sharpen how you communicate your expertise to key audiences with your unique value prop and expert bio.
- Leverage LinkedIn: Revamp how you show up with an optimized profile and visible presence to showcase your expertise and leadership.
- Build Meaningful Connections and Collaborations: Learn effective online networking and industry partnerships for impactful professional relationships.
- Chart Your Visibility Outreach Strategy: Create a plan that boosts your visibility with targeted industry thought leadership opportunities.
All participants will create their custom and editable roadmaps, and receive a print/downloadable workbook for reference to easily implement training plus a follow-up actionable call with me within 30 days of the presentation.
LINKEDIN PRESENCE AND THOUGHT LEADERSHIP TRAINING
LinkedIn™ for Leaders Keynote or Workshop
Elevate Your Professional Positioning, Profile and Presence
For organizations, groups, and teams to power up their positioning, profiles, and presence by leveraging their personal brands and thought leadership on LinkedIn for greater industry opportunities and outcomes.
This customizable length presentation outlines the importance of LinkedIn as a powerful tool for showcasing expertise, advancing careers, and achieving business growth.
This workshop delves into the seven elements of my proprietary Standout Score Index™ and P.R.O.F.I.L.E framework to position yourself on LinkedIn for greater visibility, authority, and valuable industry opportunities.
Takeaways
- The mindset needed for "putting yourself out there."
- Clarity and positioning for an authority-focused profile.
- Master the P.R.O.F.I.L.E. framework formula to pop your profile.
- Avoid common LinkedIn missteps and learn updated practices.
- Walk away with a hands-on checklist, ready-to-use templates, and practical tips.
- Gain a standout LinkedIn presence that commands industry attention.
All participants receive a print/downloadable workbook for reference to easily implement training plus a follow-up actionable call with me within 30 days of the presentation.
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Kellogg School of Management
"Hi Michelle. Thank you very much for your very insightful personal branding presentation today. Lots of helpful direction. I look forward to connecting and staying in touch."
Christian DeGobbi, MBA, PCM, CIM
"Learned a lot in a short amount of time about #personalbranding and social media with Michelle B. Griffin at #EntreCon. Go buy her new book today."
Mason Guttery, Creative Director
"Thank you for the amazing presentation at the Template Design Summit. After your presentation was done. I changed my profile picture and added a banner. Now I will need to update my business pages. I have noticed the new more relaxed vibe of LinkedIn so I will definitely be posting more on here going forward."
Desirae Graham, Founder, DanceFluent
"I was thrilled to be present for your P.Y.O.T .presentation at the LinkedIn Rocks Conference. The P.Y.O.T. framework is brilliant. And the pyramid structure and elements give a level of clarity that makes it real for me. I'm more determined than ever to dive headfirst into my lane and be prepared to serve. Now that I understand the PYOT purpose, power and payoff, thank you!"
Jane Schueler, Brain Fitness Academy
Own Your Lane. Own Your Future.
Position Yourself With a Personal brand for Success
As a former conference executive marketing director for two decades, I've hired dozens of top industry speakers, booked top-name keynotes and selected thousands of break-out session presenters. I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action.
With a high-energy, empowering and engaging style, my presentations offer the trifecta of personable, professional and educational learning to ensure your audience stays on track and takes action with my companion workbooks + action-taking follow-up calls to keep them moving forward.
Please reach out with more about your group's needs and goals to customize a presentation/workshop that's educational, empowering, and actionable.
"Michelle is an excellent speaker and she can engage the audience and encourage them to participate in the discussion. Her personal branding presentation was very useful and practical teaching entrepreneurs how self-branding and the benefits of being known for one thing, I highly recommend Michelle Griffin as a personal branding expert speaker."
Marina Mchedlidze, Founder, ProfitLab
"Hey, Michelle, it was awesome to meet you. At EntreCon yesterday. I loved your presentation and feeling motivated to pitch myself and get more PR. I hope to cross paths again soon."
Lindsay Keeling, MBA, PMP
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equate or to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
"Thank you for your wonderful presentation at Template Design Summit yesterday. You convinced me to give LinkedIn a try."
Nicole Evie, HR Director
Position Yourself with a Brand that Takes You Places
Personal branding and LinkedIn™ visibility speaking and workshops that empower audiences to grow their professional presence for more impact, influence, and industry opportunities.
Need a speaker, expert quote or podcast guest? Let's chat about how I can support you and your team/group.
Michelle B. Griffin is a personal branding speaker, author and LinkedIn visibility expert. As the founder of Standout Women Media, and creator of the Own Your Lane™ system and book series, she teaches impact-driven professionals to position their expertise, build personal brands and amplify their brilliance with PR for next-level opportunities.
2024 Michelle B Griffin LLC