Sarah Anto, MBA, CPA is a leadership coach and financial expert who supports women tech founders and leaders to navigate the challenges of balancing business strategy, visionary leadership, and financial acumen needed to unleash their leadership abilities and drive their startups to incredible growth.

My Visible Brand Authority roadmap program accelerated Sarah in these key areas using my signature framework, The Brand GPS.™

Positioning: I quickly honed in her deep experience as a MBA, CPA, leadership coach, and Silicon Valley startup experience as a "trifecta" approach to the key solution for her clients. 

Messaging: We crafted her brand blueprint, personal brand statement, differentiators, and bio to help her clearly, confidently, and compellingly introduce herself and articulate her value and UVP in person and online.

Methodology: We leveraged her strategy, leadership, and financial acumen in her A.L.I.G.N. framework and playbook is for her first-time female founders in tech. We revised her offers around this playbook so it's a complete ecosystem for future services and programs

LinkedIn Profile and Presence: From a non-existent profile to a revamped expert authority profile, she's now positioned to reach and resonate with her ideal audience. Within days, she received leads from qualified prospects. Sarah's newfound brand and profile gave her the confidence to start writing engaging articles and well-received posts resulting in brand awareness and relationship-building with industry partners.

Thought Leadership/PR - With her unique content pillars, thought leadership-focused speaking, and podcast guesting topics, along with her expert bio, podcast one-sheet asset, and proven pitch templates, she's equipped to continue to attract targeted media, podcasting, and PR for her personal brand.

Shermalyn Sidonie-John wears two hats as the ultimate "side brander" — a global brand and marketing executive by day an internationally-certified personal brand strategist by night coaching women leaders to build their powerhouse brands at Influential Boss Lady.

Our goal was to turn her confusion into clarity and position her as an expert authority on LinkedIn. First, we started with an assessment and deep dive to develop her foundational brand identity and positioning. After my audit and analysis, I made an important discovery. Shermalyn had coined the term and owned the domain of "careerpreneur" but wasn't "owning" it. This unique word is her mission — based on her own story and the transformation she brings clients — teaching women leaders to take control of their careers and reach their next level of success, on their own terms.

"This is a category of one, I told her. You need to own it." And that she did. During our work together she applied and was accepted to present a TEDx Talk in June 2022.

After nailing her positioning, profile and messaging on LinkedIn, we worked on her content strategy and schedule. With a demanding day job, we worked on a system to "warm up" on LinkedIn, commenting, connecting and finally regular content creation. 

As the founder of Clever Ideas Marketing® and a Maxwell Leadership Certified Speaker and Trainer, Catrina Ossmann is a brilliant marketer and speaker but knew it was time to up-level, get visible, and raise her industry presence. Like so many of my women leaders and founder clients who want to build their personal brands and be seen in wider circles, she was feeling unclear and unable to move forward with too many ideas, feeling stuck and unsure how to articulate her value.

In just 30 days, my Visible Brand Authority roadmap program accelerated Catrina in these key areas using my signature framework, The Brand GPS.™

Positioning: We carved out her niche as the non-profit marketing expert for female leaders, focusing on her strengths and the majority of her clientele. (prior she was too general and her services were too vast but discovered her nonprofit clients and causes were her primary revenue streams)

Messaging: We got clear about the distinct problem she addresses. Her precise messaging attracts her ideal clients of nonprofit marketing leaders, organizations, and causes, a niche that desperately needs her simple yet strategic marketing expertise.

Methodology: One of my gifts is creating signature IPs and frameworks for clients. I crafted Non-Profit Marketing Made Simple (and she got the domain) laying the foundation for her newsletters, streamlined services, offers, and more.

LinkedIn Profile and Presence: We revamped her dormant profile she'd barely touched to position her as an industry authority. With the added 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗼𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀™ guide, she's got all the tools she needs to strategically post, comment, and build a niche community.

Thought Leadership/PR - We created new thought leadership content pillars, tapping into speaking, workshops, and media opportunities. With her expert bio and 𝗣𝗥 𝗳𝗼𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀™ guide has all the tools she needs to "Pitch Like a Pro."

Lisa is a former executive HR corporate leader turned executive leadership coach with more than 20 years of experience in her industry. As an executive coach, Lisa loved the work and enjoyed success but felt a calling for more using her passion and expertise.

As a parent to two neurodiverse sons, Lisa is an expert at navigating the complicated educational journeys that challenge neurodiverse learners. After blogging for years and after repeated requests from others, Lisa founded Journey2Bloom, a consultancy to simplify the complicated educational process for parents educators and employers of neurodiverse learners.

Lisa knew what she wanted but struggled to make sense of her endless ideas and existing content assets. Our first session dove deep into outlining her "golden thread" of her internal, external, and professional clarity. By our second session, Lisa felt clear, confident, and more at ease with her brand values, vision, and message. Once her clarity and positioning were aligned, we worked on her personal brand statement and visual and verbal brand attributes. We crafted her expert bio, developed her framework and revamped her LinkedIn profile and presence, service offers, and the first stages of her visibility strategy on LinkedIn.

Renee Cohen never set off to become a certified financial planner. After spending ten years in her dream career in sports media, Renee felt stuck. She constantly struggled with her finances and desperately wanted to stop worrying if she was doing "the right things" with her money. While searching for guidance, she discovered the financial industry overlooked and underserved the "modern woman." That a-ha moment ignited her and she's been on a mission ever since to help women claim their financial power.

Renee needed a more simplified and cohesive approach. When you're ready to scale, a foundational brand identity and visibility strategy is needed to better niche positioning and messaging. One roadblock was that Renee hadn't defined her core audience so my deeper and more extensive analysis helped us uncover what matters, what she stood for, and her core area of impact and differentiation, The Financial Flexibility Framework.

With her brand clarity and cohesiveness revamped, we worked on her messaging, LinkedIn profile, thought leadership, marketing assets, events, and PR strategies. We revamped her resource guide, tested a LinkedIn Live show, developed her podcast and speaking media guide, and story ideas, and updated her authority bio, podcast pitches, and speaking and networking events.

Barb Golub is a Connecticut-based literacy consultant who specializes in supporting administrators, literacy coaches, and K-5 teachers in evidence-based practices for reading and writing instruction. As an educator with 20 years of experience, she specialized in personalized literacy staff development to support school leaders, literacy coaches, classroom teachers, and support staff. She's passionate about empowering school administrators and teachers to make the best choices for their readers and writers.

Our first goal was to find clarity on her vision, mission, and values to align her internal perspectives with her goals. Since Barb serves the New England area, she's limited by distance but not by expanding her authority to reach and speak at industry conferences to broaden her thought leadership in her space.

Barb found true clarity in our deep dive and was excited to translate this into her positioning,  brand messaging, and homepage copy, restructure her offers, and develop a strategic guide for her new audience to align her communication and collateral in one cohesive brand.