Client success Stories


How Corporate Turned Consultant Lisa Richer Leveraged Her Passion Expertise Into a Personal Brand Business

Michelle B. Griffin, Personal Brand Strategist

Backstory

Lisa Richer is the founder of Journey2Bloom, which offers personalized programs and support for parents and educators of neurodiverse learners.

As a parent to two neurodiverse sons, Lisa successfully managed their complicated educational journeys. and wanted to leverage her expertise to help other parents and educators with educational programs.

Consulting was't new for Lisa but finding clarity for her passion expertise was. Before founding Journey2Bloom, Lisa worked as an executive leadership coach after transitioning from her executive HR corporate career. While executive coaching was lucrative, Lisa heard her calling (and frequent requests) to guide others through the complicated neurodiversity educational journey.

Problem

Lisa struggled to put her words and ideas into meaning and motion. While she’s great at bringing simplicity to her clients, she wasn’t so great at doing it to herself. What was so clear in her mind, was hard for her articulate into a clear brand, niche positioning and brand messaging.

She felt frustrated explaining her work to prospects and anyone that was seeking her services. For this reason, her website lacked the visibility and resources that were so important to clients and what she does. 

Before working with Michelle, Lisa reached out to other providers weren't diving deep enough for needs. She sought someone who could align and clarify her work with her life’s purpose and goals. 

                   

Solution

Using the seven-step framework, the Visible Brand Authority, our first goal was diving deep to find Lisa's "golden thread" of her internal, external and professional clarity. By our second session, Lisa was feeling clear and confident and more at ease with her brand values, vision and message. worked on her personal brand statement, wire framed her home page and she collaborated with her website designer for a modern site that well positioned her as the go-to in her space.  We worked on her messaging, LinkedIn profile and presence, offers and her first stages of her visibility strategy on LinkedIn.                      

Michelle Griffin, Personal Brand Strategist

LISA RICHER, FOUNDER, JOURNEY2BLOOM AND

NEURODIVERSITY CONSULTANT

Michelle was instrumental in helping me create a clear and concise message.

I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. I am forever grateful for her patience and support. 

Result

During our work together, Lisa we updated her LinkedIn profile that immediately got her noticed and build her authority. She has clarity and confidence in her elevator pitch and personal brand messaging when she appears on client calls, presentations and on podcasts. Her new website which is now more relevant with free resources for people seeking them. Lisa founded a community for parents and educators where she now shares resources and answers questions to members.

With a 30 days, she started collaborating with industry leaders, invited on two podcasts, with 90 days was hired to present a neurodiversity corporate training session in South Florida and six month later, now has full list clients. Most importantly, Lisa feels aligned with impacting and making in a field where she can bring clarity, confidence and courage to those navigating the neurodiverse learning journey.

Listen to Lisa Richer on The Business of You Podcast: How to Find Clarity, Confidence and Courage to Launch Your Personal Brand Business Based on Your Passion Expertise 

Michelle B. Griffin, Personal Brand Strategist

How Fortune 50 Executive Jared Amaral Positioned His Corporate Expertise into a Data Strategy Consultancy

MIchelle B. Griffin, Personal Brand Strategist

Backstory

Jared Amaral, a former executive in multiple Fortune 50 companies, transitioned in Summer 2020 from corporate to found Chief Data Solutions, a data strategy consultancy that helps brands use data to drive value for their customers and throughout their organizations. As the principal consultant, Jared specializes in first-party data to improve customer acquisition, as well as understand and optimize the customer journey.

Problem

Right from starting his business in July 2020, Jared had a clear vision of where he needed to be and what he needed to do. But his too many ideas, energy, and plans got jumbled in his head. Although he knew that his strategy needed to focus on growing his LinkedIn authority, he lacked the tools, skills, and methodology to carefully go through the process.

Jared found it hard to organize all his ideas into a tangible strategy that could help him get to his ideal clients and offer them his services. This led to potential clients failing to understand what he offers, and as a result, affected his business’s revenue when he was getting started.“I had a lot of marketing ideas, energy, and thoughts but it was really kind of jumbled in my head. It was really chaotic.”

                   

Solution

With the 7-Step Visible Brand Authority Blueprint, Michelle worked with Jared to organize his ideas and core areas of expertise. With so many areas to explore and avatars to target, we did a thorough competitor analysis to find the best market and niche positioning. Jared found clarity on his perfect niche, offering, his ideal clients, and messaging to better articulate who he is, what he stands for and how helps. 

We crafted his personal brand statement, wire framed his website home page and reviewed his offers. Working with a web agency, we produced a standout website that reflects his expertise as well as his consultancy's growth. We also revamped his LinkedIn presence, detailed his content "known as" areas and reviewed his offers and customer journey.

                                              

Michelle Griffin, Personal Brand Strategist

JARED AMARAL
FOUNDER, CHIEF DATA SOLUTIONS

She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.

Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help with marketing, personal branding or LinkedIn strategies, Michelle will steer you in the right direction.

Result

Jared now has the right approach and model in his mind to build marketing collateral to speak to prospects and share what he offers to potential customers.“When someone asks me a question, I have a clear idea of the context for that question and the context for my answer.”

Jared finished 2021 really strong and has started 2022 even stronger, feeling well positioned in the market when talking to prospects. “I definitely feel well-positioned in my conversations with prospects. What I have to offer resonates with them.                          

Michelle B. Griffin, Personal Brand Strategist

How Literacy Consultant Barb Golub Scaled Her Business With Positioning, Messaging and a Personal Brand Website 

Michelle B. Griffin, Personal Brand Strategist

Backstory

Barb Golub is a Connecticut-based literacy consultant who specializes in supporting administrators, literacy coaches and K-5 teachers in evidence-based practices for reading and writing instruction. As an educator for 20 years experience she specialized in personalized literacy staff development to support school leaders, literacy coaches, classroom teachers, and support staff. She's passionate about empowering school administrators and teachers to make the best choices for their readers and writers.

Problem

Barb was struggling to grow her business especially with an outdated website and a “non-existent” LinkedIn profile, where she "knew her potential clients are." She felt lost in articulating who she was, what she stood for and how she should communicate her message to prospective clients.

Barb knew clarity would grow her consultancy and her realize her goal to impact more students while earning more and working less. This came with a need to get clear on her vision, positioning her expertise and ensuring her brand messaging and website reflected her specialization in her industry.

Solution

Barb had a wealth of knowledge that needed to be shared. We first got clarity on her vision, mission and values to align her internal perspectives with her goals. Since she served the New England area, she's limited by distance but not by expanding her authority to reach and speak at industry conferences to broaden her thought leadership in her space.

As we worked together on the first 4 phases of the Visible Brand Authority Blueprint, Barb found true clarity in our deep dive and was excited to translate this into her brand and website messaging. We wire framed her website homepage copy, restructured her offers and sketched out a lead magnet, aka conversation starter, to align her communication and collateral in one cohesive brand. 


Michelle Griffin, Personal Brand Strategist

BARB GOLUB, LITERACY CONSULTANT for K-12 SCHOOL DISTRICTs

I didn’t know what my messaging was before I worked with Michelle.

I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging and new website. Michelle guided me to step up for more visibility and authority to reach bigger clients.

Result

After working with a website designer, Barb's new site is a solid 360 turnaround and showcases her as the friendly, smart and helpful expert she is. Her new offers support her goals and her lead magnet, "5 Things School Leaders Can Do to Support Teachers on Their Journey to Evidence-Based Instruction" is currently being downloaded on her site.

After a detailed revamp on her LinkedIn profile, with a new banner, company page and "authority areas", she's ready to start building. connections with key people of influence in her industry. Barb's case study showcases how goals should be supported using brand clarity, messaging and aligned packaging to become a standout in your space.

Check out Barb Golub's website                          

Michelle B. Griffin, Personal Brand Strategist

How Mental Health Counselor Scarlette Acevedo Found Clarity and Brand Positioning as The Good Rebel

Michelle B. Griffin, Personal Brand Strategist

Backstory

Scarlette is a holistic mental health counselor, public health and health promotion expert. She has been crushing the stigma against mental health throughout her 20 year international career in Australia, Spain, Germany, and the United States.

Her passion is to make mental health and health as ONE, considering all the factors that affect it. Scarlette has the combined expertise of fulfilling her passion at a population level, through her own personal lived experience, and with her past clients.

Frustrated with the inefficiency of traditional therapies, Scarlette created her own approach combined with her expertise, which allows her to identify the root causes of mental health issues. This is the core of what she does and why she empowers her clients to self-heal with practical tools that they can apply in their daily lives from the first session.

Problem

Scarlette hardly had online visibility as she was a public servant (government official). She also struggled to clearly articulate what she does and how to best communicate that online, which led her to constantly attract the wrong prospects and clients. She was also frustrated that most marketing advice was the same, without considering that people struggling with mental health issues at work did not usually comment or express their suffering online. She reached out to me after contacting 25 LinkedIn coaches, who did not provide her the help she needed.

              

Solution

Using the Visible Brand Authority Blueprint, Scarlette was taken through the "clarity trifecta" which clarified her own framework for helping her clients. Scarlette decided against a corporate brand or website name and called herself ‘The Good Rebel’ as the had always achieved ground-breaking solutions in public health and got transformational client outcomes by challenging the status quo, thinking ‘outside the box’.

After crafting her personal brand statement, together, we wire framed her website home page messaging, structured her offers, outlined her lead magnet and tweaked her LinkedIn profile.

As a result, Scarlette was able to narrow down to her ideal clients, identified exact ways to stand out while being herself and not try to be someone else. She gained clarity and has a new professional website to reflect the unique expert that she is in the marketplace.

“The breakthroughs that I got during and after each session were not just for my personal branding but it also helped me with my personal growth.”

                                           

Michelle Griffin, Personal Brand Strategist

SCARLETTE ACEVEDO, Mental Health COUNSELOR, public health and health promotion experT

Michelle is an expert when it comes to personal branding.

After contacting 25 LinkedIn coaches and was fooled by a few, I found her and have been working with her for a few months now. She's helped me bring my uniqueness out and has honored my true self. I wanted to find an expert and she was completely worth the wait.

Result

While Scarlette says getting clarity and building visibility was extremely difficult for her, especially with mental health, working with Michelle was the best decision she made.

"Right from understanding me and what I do, without forcing me to be someone who I'm not, to creating a working framework that I'm comfortable with, without following a mandatory success formula that may coaches use, even if it doesn’t work for others. Michelle’s 7-step framework helped me narrow my positioning, ideal clients, discover my own uniqueness, and helped me identify the ways I could stand out.

Listen to Scarlette on The Business of You Podcast: How to Manage Your Well Being While Building Your Personal Brand Online with Executive Stress Coach Scarlette Acevedo

Michelle B. Griffin, Personal Brand Strategist

How Executive Coach Jason Frazell Found Clarity and Alignment with His Personal Brand on LinkedIn

MIchelle B. Griffin, Personal Brand Strategist

Backstory

Jason Frazell is a leadership coach, working with executives and founders of tech startups as well as facilitation work in the tech community. He is also a brand strategist at Brand Builders Group, where he helps entrepreneurs get clarity on their message as they launch their podcasts, books, speaking careers. Jason love to talk and hosts two podcasts; Talking to Cool People and Talking to Tech People.

Problem

Jason struggled with finding cohesiveness across his brand, from LinkedIn to his website, which blocked the opportunities and ew clients since most potential customers couldn’t understand what he offers or does. And as a brand strategist, his LinkedIn profile blended him into a generalist mode and worse potential clients hardly understood his work.“As a brand strategist, it just intuitively wasn't feeling like me."             

Solution

Working in my LinkedIn Visible Brand Authority coaching sessions, we narrowed down Jason's niche and brand messaging to better position him as a specialist vs a generalist. We aligned his LinkedIn profile with his website. Finally, we built authority on his profile to showcase credentials and client results.

With most of my clients, getting our of your own head and own way, the clarity and ideas start flowing. Jason is a prime example of positioning his authority led him to higher profile and higher paying clients.

                                                  

Result

After narrowing down to his niche and messaging, his profile is attracting better qualified clients. Jason is working new projects and initiatives with his new clarity and cohesiveness. His LinkedIn profile has organically landed new projects. "I definitely feel more more authentic and proud of what’s on my profile

Listen to Jason Frazell and Michelle Griffin on The Talking To Cool People Podcast

                          

Michelle B. Griffin, Personal Brand Strategist


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