Become Visible, Known and In Demand
GO FROM HIDDEN EXPERT TO VISIBLE AUTHORITY
Hi, I’m Michelle, I help brilliant women in business become recognized, trusted authorities through LinkedIn,® earned PR and human-centered networking to grow their brand and bottom line.
You're Showing Up, But Something Feels Off
You’re brilliant at what you do… so why does it still feel like you’re invisible? Even with all your credentials, content, and consistent effort, it can feel like the right people still aren’t seeing you.
If you’ve been doing all the things and still not gaining traction, it’s not your fault. The old playbook is broken. With crowded social feeds, shifting algorithms and AI-generated everything, standing out has never been harder, or more necessary.
Visibility today takes more than showing up and posting. It takes smart positioning, diverse channels and a human-centered presence that reflects who you are and what you bring.
Whether you’re growing a business, writing a book, launching a platform, or stepping into thought leadership, it's critical your work is seen, heard, and chosen.
That's where I come in.
Don't Follow the Status Quo, Write Your Own Visibility Playbook
Hi, I'm Michelle, a TEDx speaker, PR strategist and LinkedIn® visibility expert and I'm so glad you're here. I believe you have a gift, a message or deep expertise that matters. But chances are, more people need to know it… and know you.
Through my speaking, advising and teaching, plus the Put Yourself Out There™ visibility movement, I help you plot a new visibility roadmap that attracts the clients, stages, and media your work deserves.
So if you’re , let’s talk. I’d love to learn your story and help you build the visibility and platform you deserve.
Let’s go there together,
FREE LinkedIn Visibility Audio Masterclass & action Plan
Ready to step out on LinkedIn but feel held back? This audio masterclass, Get Visible On LinkedIn,™ will help you overcome imposter syndrome, bet on yourself and put yourself out there to become noticed known and chosen for what you do best.
Own Your Lane: The New Roadmap to Recognition
After years of helping leaders and experts grow their visibility, I saw a gap: there was no simple, human-first foundational framework for standing out.
So I created the Own Your Lane™ Recognition Roadmap, a 4-step system designed to help you clarify your message, claim your space and get recognized for what you do best.
It gives you the clarity to show up fully, the strategy to stand out and the confidence to own your space—your lane—both online and in person. It’s the same system I teach on stages and in sessions globally to help individuals and organizations move forward.
The L.A.N.E.™ Framework
L – Launch Your Vision- Get grounded in your purpose, your goals and what you're really here to do
A – Assert Your Difference- Claim your unique value and positioning so you’re not just “another voice,” you’re the voice
N – Navigate Your Brand- Align how you show up, online, on social and in every room with intentional presence
E – Elevate Your Authority - Amplify your message with credibility and trust markers so you’re seen, trusted and remembered
Yet, Strategy alone isn’t enough
You also need traction. That’s where the Visibility Engine comes in: LinkedIn®, earned PR, and modern networking, the visibility trifecta that gets your brilliance found, trusted and remembered.
- LinkedIn® – your positioning + authority hub
- Earned PR – trusted third-party proof + credibility markers
- Modern Networking – real relationships that open real doors
When you pair these tools with the Own Your Lane™ visibility roadmap, you become findable, referable and recognized for what you do best.
Work With Me to Get Visible, Known and In-Demand
Here's how I can support you and your group:
LinkedIn® Authority Profile Refresh
A 1-1 live session for the expert who needs to upgrade their LinkedIn™ profile, presence and positioning so they’re showing up as the authority they are.
Positioning Power Hours™
Strategy sessions for authors, speakers, consultants and founders ready to clarify their LinkedIn® content & connection strategy, PR/publicity podcasting plans and thought leadership to move forward fast
Speaking & Training
Book me to speak or lead a workshop on LinkedIn,® professional visibility, personal branding, PR and modern networking in the age of AI.
Events & Resources
Join the PYOT.org visibility movement for women in business, discover my LinkedIn® and branding books, podcasts and attend my educational & networking events.
SOME OF THE events and Brands I've partnered with and presented for...
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
You're Not Just Building Your Brand, You're Owning Your Future
CLIENT CASE STUDIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
Trusted by Experts Who Are Ready to Be Noticed, Known & Chosen
LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
SHERMALYN SIDONIE-JOHN,
GLOBAL BRAND STRATEGIST
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Her insights helped me better position myself and "own" my unique message for my TEDx talk.
MONIQUE VAN TULDER
AUTHOR, A GROWN UP'S GAP YEAR
Working with Michelle was transformative as I was writing my book and launching my new podcast. Her insights and guidance helped me gain clarity on my goals and develop an actionable visibility roadmap to achieve them.
STACEY DANHEISER,
FOUNDER, SHAKE MARKETING GROUP
Michelle takes a fresh, energetic approach to personal branding. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.
Ready to Position Yourself and Grow Your Visibility?
It’s time to Own Your Lane™ and lead with a strategic personal brand that matters and makes a difference. Book a discovery chat and let’s map the right path forward. I can't wait to meet you!
Michelle B Griffin is a TEDx speaker, PR strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and through her PYOT.org "Put Yourself Out There" movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
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