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Personal branding at work keynotes & workshops helping organizations and associations bring forward the expertise, ideas, and leadership potential already within their organizations and industries
Doing Great Work Isn't The Same As Being Seen and Known for It
Every workplace and organization has talented professionals with experience, ideas, and contributions worth recognizing. But the value people bring isn't always clearly communicated, understood, or fully utilized.
Personal branding is a professional development skill that helps people recognize their strengths, communicate their contributions, build relationships, and take ownership of their professional growth.
Through Start Being Seen™ keynotes and interactive programs, Michelle B. Griffin uses her Define Your L.A.N.E.™ framework to help professionals develop these skills and put them into practice.
For organizations and associations, that means bringing forward more of the talent, ideas, and leadership potential already within their people and members.
Trusted by GLOBAL Organizations, Universities, CONFERENCES, Associations and Women’s Communities
Carolyn Martin
Experian North American
"Thanks for your presentation and the infectious energy you brought to our Women in Experian events. I’ve heard from several colleagues who said your presentation stood out as both inspiring and practical, unlike any other virtual event we’ve hosted before."
Jennie Dallenbach
Northwestern Kellogg
"It was such a pleasure having you as part of our Women In Leadership LinkedIn® workshop. We loved your session and found it so informative, especially the approachable way of engaging your audience. Thanks for your valuable contribution and insights for our program."
Mauren Chase Morales
Citco Women In IT
It was wonderful to see so many thoughtful reflections, active participation, and genuine enthusiasm throughout the workshop. Several participants commented on how inspired they felt to take ownership of their professional brand and accomplishments at work."

About Michelle B. Griffin
Michelle B. Griffin is a TEDx and keynote speaker, author, personal branding expert, and founder of She’s Visible™, a professional development platform for women in leadership and business. She helps professionals become more intentional about what they're known for, how they communicate their value, and where they show up to create opportunities.
For more than 20 years, Michelle has helped professionals and organizations clarify what sets them apart, strengthen their brands, and become more visible for the work and expertise they want to be known for. Her experience spans agency, corporate, and association leadership, from Fortune 500 companies to startups, giving her a unique perspective on how reputation, communication, and visibility shape professional opportunity.
Today, through her Start Being Seen™ keynotes and interactive workshops, powered by her Define Your L.A.N.E.™ framework, Michelle equips professionals with the mindset, strategies, and practical tools to communicate their value, strengthen their professional presence, and step into greater influence and opportunity.



Former Conference Event Planner Turned Speaker Who's Been On Your Side of the Stage
Before becoming a speaker, Michelle spent two decades as an executive director and event marketing manager for a professional association, hosting (and attending) large industry conferences and hiring dozens of keynotes, booking top-name speakers, and selecting thousands of breakout presenters.
She knows what planners need, what audiences remember, and what falls flat on the stage. Every program is designed for transformation, human connection, and real takeaways that stick long after the event ends.
Listen to Her Podcast Guest Episode: The Details Meeting Planners Notice…But Speakers Miss, with deep insights and strategies on what conference organizers and audiences really need from speakers
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