Personal Branding
HELPFUL LINKS & RESOURCES
Hi, I'm Michelle, a personal branding speaker, PR strategist and and LinkedIn presence expert who teaches audiences to get visible, position their value and confidently grow their professional presence.
Own Your Lane® - The Personal Branding Platform
Own Your Lane™ is the personal branding platform to up-level your career, business and industry authorites.
The four-step system helps you clarify your difference, confidently communicate your value, and grow your visibility so you can:
- Define what sets you apart.
- Align your work with your purpose.
- Stop comparing yourself to others.
- Attract the right industry opportunities
- Expand your influence and authority
Through the simplified, four-step L.A.N.E.™ system and platform, learn how to confidently step forward, articulate your unique strengths, and get recognized for your expertise.
Your Path to Becoming a Recognized Industry Authority Starts Here
By Michelle B Griffin
NEW! Position Yourself Planner is your guide to a standout personal band. Before you can "own your lane" you have to find it and the Position Yourself Planner does just that.
Based on the Own Your L.A.N.E.® personal branding roadmap, the Position Yourself Planner is an actionable guide to help you assess your current standing, pinpoint growth areas, and make impactful changes to become a trusted authority in your field.
SPEAKING & TRAINING
Inspiring Audiences to Get Visible and Grow Their Professional Presence
With the mantra, "Put Yourself Out There to Own Your Lane and Own Your Future," I believe that professional visibility is one of the most powerful drivers of career success and business growth. By amplifying your presence, you unlock industry opportunities, elevate your influence, and drive lasting impact—for both professionals and organizations.
Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.
MY BOOK
The LinkedIn Branding Book
The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond is available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ included with the book purchase.
PODCAST
Own Your Lane: The Personal Branding Podcast
Own Your Lane® - The Personal Branding Podcast is the go-to show for ambitious experts—especially women in business and leadership—ready to position themselves as standouts in their space.
- Inspiring Guest Stories: Leaders and entrepreneurs share how they defined their unique value, built their influence, and created the recognition and opportunities they deserve.
- Actionable Solo Episodes: Michelle guides you through positioning your expertise, growing your visibility, and building a powerful personal brand—all with a clear path forward.
It’s time to stop second-guessing and start standing out. Subscribe to Own Your Lane® for actionable strategies, expert insights, and the inspiration to position yourself as the go-to in your field.
PODCAST
The LinkedIn Branding Show
The podcast that empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding.
FREE PLAYLIST
Go Your Own Way: The Playlist to Rock Your Personal Brand
Ready to ROCK Your personal brand? 🎶 𝗠𝘂𝘀𝗶𝗰 𝗶𝘀 𝗮 𝗹𝗼𝘁 𝗹𝗶𝗸𝗲 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴. 𝗜𝘁'𝘀 𝗮 𝗳𝗲𝗲𝗹𝗶𝗻𝗴, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗶𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘂𝘀.🎶 This peer-requested list (and growing) is chock full of those songs that always inspire, motivate, and get you in the best mood to do the things you're here to do as only YOU can.
FREE TRAINING
Personal Branding Articles, Videos, Podcasts & More
Lots of helpful articles, LinkedIn how-tos and podcast episodes on my Own Your Lane BrandGPS™ system to clarify, simplify and amplify your personal brand and PR roadmap.
LINKEDIN PERSONAL PAGE
Let's Connect on LinkedIn
LinkedIn is my social media platform of choice, and where you'll find me posting, commenting and engaging with my community. I share content and host events to help women experts in positioning, branding, and publicizing their way to industry authority for next-level opportunities, profit and impact.
MEDIA BIO & HEADSHOTS
Michelle B Griffin Media Files
Here you'll find my media bio, video and audio interview samples, plus downloadable headshots.
Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® personal branding roadmap, she helps experts and leaders position themselves to stand out and elevate their professional recognition.
Own Your Lane® and Stand Out In Your Industry
2025 Michelle B Griffin LLC