Ready to Stand Out In Your Industry?
As a personal branding speaker, advisor and LinkedIn® visibility expert, I teach experts and entrepreneurs how to confidently put themselves out there and position themselves with my Own Your Lane™ framework so they're seen, sought-after and successful in business.



Michelle B Griffin
TEDx and Keynote Speaker | Executive Personal Brand & PR Strategist | LinkedIn® Presence Expert | Author | Podcaster | Founder, Brand Leaders | Creator, Own Your Lane™ Recognition Roadmap
Hi, I'm Michelle
As a speaker, strategist, author and founder of Brand Leaders, I help industry experts and organizations get clear on who they are, what they stand for, and how to show up for it so they stand out for what they do best.
Through speaking, workshops, and events based on my Own Your Lane™ framework, I help you stop blending in and start standing out with a trusted brand that clarifies, connects, and creates opportunities for personal and business growth.
Ready to chart your professional roadmap for the business, career and life you desire and deserve? Book a clarity chat today, I can't wait to meet you!



How I can Support You
I teach, speak and host networking and branding events for industry experts, leaders and audiences to clearly position, brand and promote themselves based on my Own Your Lane™ Recognition Roadmap.
SPEAKING &
WORKSHOPS
I work with organizations and event planners to empower audiences with keynotes, workshops, emceeing to own their value, share their voice, and seize more industry opportunities.
COACHING + ADVISING
Get clear, confident and competitively advantaged with your personal brand 1-1 and VIP days for speakers, authors and experts ready to own their lane and become noticed, known and chosen for what they do best.
EVENTS &
RESOURCES
Listen to my two branding podcasts, read my two branding books, join my branding community, attend my events and view online training to put yourself out there with confidence and ease.
BECOMe A STANDOUT IN YOUR INDUSTRY
It's Time to Own Your Lane™
Own Your L.A.N.E.™ is my signature framework to help you become the obvious choice in your field.
L - LAUNCH YOUR VISION (purpose)
Clarify what you’re here for and the change you’re meant to make.
A - Assert your Difference - (Positioning)
Define what makes you meaningfully different and own it.
N - Navigate Your Brand (Presence)
Align and communicate how you show up (online, on stage, in rooms).
E - Elevate Your Influence (Proof)
Amplify your story/message in wider circles to earn trust signals.
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
You're Not Just Building Your Brand, You're Owning Your Future
CLIENT CASE STUDIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. I am forever grateful for her patience and support.
SHERMALYN SIDONIE-JOHN,
GLOBAL BRAND STRATEGIST
Michelle helped me better position myself and "own" my unique message for my TEDx talk.
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Our deep dive sessions taught me so much and I'm just so immensely grateful for her insights and collaboration.
STACEY DANHEISER,
FRACTIONAL CMO, FOUNDER, SHAKE MARKETING GROUP
Michelle takes a fresh, energetic approach to personal branding.
I worked with Michelle to bring clarity to my own brand. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.
Ready To Be Recognized For What Sets You Apart?
It’s time to Own Your Lane™ for what you do best. Let’s chat about how I can help you, your team or your audience become recognized leaders to drive business growth, impact and industry opportunities.