PERSONAL BRANDING FOR EXPERTS & EXECS
Become More Visible and Sought After in Your Industry
Get the clarity, confidence and credibility you need to share your unique brilliance as a standout leader in your space.
CLARIFY YOUR MESSAGE
POSITION YOUR EXPERTISE
AMPLIFY YOUR REACH
Is Feeling Reluctant and Hidden Keeping You From Your Full Potential?
From CEOs to consultants, we're ALL hesitant to share our voices and be visible online. Accomplished people with so much to share, but held back "putting themselves out there."
Armed with expertise and something to share, you want and need to be visible, but it feels uncomfortable, overwhelming and you're just not sure where to start.
You Already Have Expertise, It's Time to Take it to The Next Level
Whatever your next step — elevating your career or client base, forward facing in your business or building thought leadership — leveraging and launching your professional personal brand is how to stand out in today's cluttered and competitive world.
Personal branding, aka "personal positioning," is the genuine and strategic process to clarify and amplify your unique expertise and perspectives and transform you into a standout leader in your space.
GET NOTICED
become recognized & differentiated
First, your foundational brand strategy starts with clarifying and positioning your unique perspectives and expertise to start being visible.
GET KNOWN
attract & land clients & opportunities
Next, your brand message amplified with shared, owned and earned channels turns conversations into opportunities.
GET RESULTS
grow your opportunities & bottom line
Then, your visible online presence amplified will build your authority and grow impact as a trusted and go-to expert in your space.
Put Yourself Out There and Make Your Unique Mark on the World
Hi, I'm Michelle and I know this — you're brilliant at what you do but might be stuck or unsure how to become more visible online.
That's why my mission is to help you step out, share your unique voice, and serve more people with your expertise.
Drawing on my two decades in communications and marketing, master's in PR, multiple industry credentials, and my proven 7-step framework, you're in the right place to build your personal brand, raise your profile, and land industry opportunities while finding personal and professional fulfillment stepping out as you.
Are you ready find the clarity, direction and personalized support you need to put yourself out there? I'm ready to help.
Michelle B. Griffin, Personal Branding and Public Relations Strategist and Consultant
I HELP CLIENTS ACROSS THE GLOBE GET RESULTS
Here's What My Clients Say...
JARED AMARAL,
FOUNDER, CHIEF DATA SOLUTIONS
She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.
Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help with marketing, personal branding or LinkedIn strategies, Michelle will steer you in the right direction.
SHERMALYN Sidonie-JoHN, GLOBAL MARKETING EXECUTIVE AND
FOUNDER, INFLUENTIAL BOSSLADY
Michelle helped me better position myself own and my unique message for my TedX talk.
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Our deep dive sessions taught me so much and I'm just so immensely grateful for her insights and collaboration.
MORGAN MILBRADT TUFTO
STUDER COMMUNITY INSTITUTE
Her stuff gets published.
With Michelle's public relations support, we were able to register more people than ever before from across the United States. We received press in targeted publications and she gave us fresh ideas/strategies to promote the event and encourage attendance. She's a great brainstormer and an excellent press release writer.
BARB GOLUB, LITERACY CONSULTANT for K-12 SCHOOL DISTRICTs
I didn’t know what my messaging was before I worked with Michelle.
I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging and new website. Michelle guided me to step up for more visibility and authority to reach bigger clients.
DAN MOTT, FOUNDER, SIX3 MEDIA
Michelle helped me completely reposition my personal brand and company.
Michelle helped me realize I was holding myself back, that I wasn’t being true to myself. She helped me re-align my business and my content with my passions. I’m re-energized and re-invigorated. I don’t know why I waited so long to book a call -- do yourself a favor and get on her calendar now!
STACEY DANHEISER, CMO
FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY
Michelle takes a fresh and insightful approach to personal branding.
I worked with Michelle to bring clarity to my own brand. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. She's not sharing theory, but tactics and tips that she's implemented and tested herself.
AARON FISH, ExECUTIVE CONSULTANT
FOUNDER, TRESTLE HOSPITALITY CONCEPTS
Michelle is super easy to work with, very knowledgeable about building a personal brand, and her approach was very much a collaborative one.
She took what was basically a nice online resume and helped me create a powerhouse personal brand and strategy to create and execute it.
I considered a few other personal branding consultants, but none of them seemed to have what I felt was the most important attribute - authenticity. To this day whenever I talk to Michelle, I don't feel like just a client. And I think that approach is why Michelle is one of the best out there. So if you need help with your brand and content, you are on the right LinkedIn profile. Michelle is amazing at what she does and I continue to recommend her to professionals whenever I can!
Michelle J. RAYMOND, B2B ADVISOR AND FOUNDER, GOod Trading Co.
She has become my go-to for all things personal branding.
Michelle was instrumental in owning my niche positioning and helped me grow my authority. I absolutely recommend you reach out to this superstar to develop a strategy to build your personal brand. She is someone who walks the talk and helps you reach your potential, even when you doubt yourself.
LISA RICHER, FOUNDER, JOURNEY2BLOOM AND
NEURODIVERSITY CONSULTANT
Michelle was instrumental in helping me create a clear and concise message and get me out there fast.
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. Finding clarity help me immediately land opportunities and clients after working with Michelle.
Stepping Out Isn't Hard With the Right Plan
My signature system, the Visible Brand Authority® Blueprint, takes a stair-step approach to finding your clarity, building momentum and winning opportunities by sharing your expertise and insights online.
The Visible Brand Authority Blueprint®
Perspective
Internal clarity comes from knowing who you are, what you want to be known based on your core beliefs, values, goals, personality, expertise and mission.
People
External clarity is about knowing your people — your audience persona and their needs and power partners to support and grow your visibility and reach.
Position
To stand out you can't blend in. Professional clarity differentiates you into a "category of one" to uniquely and confidently stand out as the go-to in your industry.
Package
Your brand's visual, verbal and visceral aspects need to be showcased on your own platform, online profiles as well as with signature processes and marketing collateral.
Publish
Content is the fuel to your personal brand. Your core content impact areas will share and showcase your expertise to align with your "known as" brand positioning.
Promote
Leveraging shared, owned and earned media will amplify your message with industry podcasts, brand partnerships, presentations, press mentions and PR.
Propel
Your brand never stops. Accelerate by exploring new ventures, taking bolder steps and saying yes to bigger goals to build trust and land bigger opportunities.
Let's Get You Out of Hiding and Into the Spotlight
I know first hand how hard it is to find someone to help you unlock and translate your unique expertise into new opportunities. Here's how I can support you:
Find Clarity
Understanding the unique role you play in the marketplace can feel daunting. I take you through a proven positioning system in terms that you and others can easily grasp.
Build Authority
When you're so close to what you do, it's difficult to find a clear and cohesive perspective. I walk my clients through my branding framework with targeted questions to ensure objectivity.
Gain Visibility
Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully position and showcase your expertise and strategic ways to be seen online to impact more people.
Amplify Reach
Without a roadmap for your branding success, it's easy to spin your wheels. Get a proven system to advance your business goals and land industry opportunities to accelerate your growth.
WORK WITH ME
Pick Your Best Path To Move Forward
Using my 7-step personal branding blueprint, my services, speaking and training teach you how to put yourself out there to make your unique (and successful) mark on the world.
Power Hour Sessions
Need expert advice in a flash? My Personal Brand Power Hour Sessions are the perfect-fit when you outside help and a fresh perspective on your personal brand, set up a podcast or LinkedIn branded show and give you a high-level view of your LinkedIn personal branding. When you're stuck, I'll help you turn confusion into clarity in one hour.
Personal Brand Audits
How well you stand out in your industry? My Visible Brand Authority® Audits give you an in-depth reveal on your presence and positioning. You'll get a personalized 1-1 advising call to identify your gaps and your opportunities and my recommendations and custom roadmap to move ahead.
Private Coaching (relaunching Fall 2022)
Want personalized support to launch your personal brand? I work with a limited number of clients one-on-one through my VIP Visible Brand Authority® Blueprint Program to give you the fast track and premium support to build momentum for standout success.
Group Coaching (launching Fall 2022)
Build your brand with like-minded professionals and get personalized support from me in the Visible Brand Authority® Community Cohort. In 8 weeks, we learn and grow together as we complete my 7-step framework to confidently grow your standout personal brand.
Personal Branding Speaking & Training
Live from Florida...it's Michelle, amped and ready to deliver a first-class presentation. Book me to speak, train and host hands-on workshops on personal branding and thought leadership topics for your team, association or group. Sessions are in-person or virtual and can be customized from 45 minutes to 2 hours. Full days upon request.
3 Steps to Standing Out in Your Space
1. Determine Your Vision: Get a strategy in place to achieve your short and long-term personal and professional growth goals.
2. Develop Your Clear Roadmap: Choose your best path to clarify, position then amplify your personal brand.
3. Delight In Your Success: Enjoy visibility, impact and opportunities as you reach your full potential as a standout leader in your space.
MY WEEKLY PODCAST
The Business of You Personal Branding Podcast
If you’re ready to step out in your industry, my podcast teaches you how to get noticed, get known, and get results as you grow your reach, build your authority and expand your impact as a standout leader in your space.
Each week, be inspired by actionable tips, inspiring stories, and exclusive coaching from me on the latest in personal branding and LinkedIn authority marketing for subject-matter experts.
Michelle B. Griffin is a certified personal branding and public relations strategist and consultant for subject-matter experts and executives across the U.S. and internationally.
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