Stand Out In your Industry with a Brand that Sets You Apart
Launch or scale your personal brand with my 7-step system to increase your marketability, create more impact and become a known thought leader in your field.
CLARIFY YOUR BRAND
POSITION YOUR EXPERTISE
AMPLIFY YOUR REACH
Put Yourself Out There with a Standout Personal Brand
Visibility = Opportunities
Are you a corporate professional who wants to start a "side brand" for greater career opportunities or entrepreneur who wants to scale your business with a "founder brand"?
It's Time to Stand Out in Your Space
Attract ideal clients. Be top of mind for dream roles. Guest on podcasts. Land press. Speak on stages. Create lasting change and make true impact in a way that resonates on your terms and timeline.
Standing out builds deeper connections, powerful communities, stronger businesses and greater opportunities for us all
GET NOTICED
become recognized & differentiated
First, your foundational brand strategy starts with clarifying and positioning your unique perspectives and expertise to start being visible.
GET KNOWN
attract & land clients & opportunities
Next, your brand message amplified with shared, owned and earned channels turns conversations into opportunities.
GET RESULTS
grow your impact & bottom line
Then, your visible online presence amplified will build your authority and grow impact as a trusted and go-to authority in your space.
READ: CLIENT SUCCESS STORIES
Make Your Unique Mark on the World with a Standout Brand
Hi, I'm Michelle and I know this: you're brilliant at what you do and more of the right people should know about it.
As an international certified personal brand strategist, I work with corporate professionals and entrepreneurs who need expert help to start and scale their personal brands to grow their visibility, reach and impact.
My proven 7-step brand strategy framework, The Visible Brand Authority Blueprint™ will take you from hidden expert to standout in your space in a way that's authentic, resonates, creates impact and drives real results.
It's time to step out in your space. Are you ready?
Let's get you out there to get noticed and get known to achieve the results you deserve and the impact you're here to make.
Michelle B. Griffin, Personal Branding and Public Relations Strategist and Consultant
I HELP CLIENTS ACROSS THE GLOBE GET RESULTS
What Clients Are Saying
JARED AMARAL,
FOUNDER, CHIEF DATA SOLUTIONS
She challenged me to be specific about my ideal client avatars and to communicate my offerings in straightforward, compelling ways.
Michelle's guidance was instrumental in helping me organize and focus the marketing chaos in my mind. If you're a corporate professional, consultant or entrepreneur needing help with marketing, personal branding or LinkedIn strategies, Michelle will steer you in the right direction.
SHERMALYN Sidonie-JoHN, GLOBAL MARKETING EXECUTIVE AND
FOUNDER, INFLUENTIAL BOSSLADY
Michelle helped me better position myself and "own" and my unique message for my TedX talk.
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Our deep dive sessions taught me so much and I'm just so immensely grateful for her insights and collaboration.
MORGAN MILBRADT TUFTO
STUDER COMMUNITY INSTITUTE
Her stuff gets published.
With Michelle's public relations support, we were able to register more people than ever before from across the United States. We received press in targeted publications and she gave us fresh ideas/strategies to promote the event and encourage attendance. She's a great brainstormer and an excellent press release writer.
BARB GOLUB, LITERACY CONSULTANT for K-12 SCHOOL DISTRICTs
I didn’t know what my messaging was before I worked with Michelle.
I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging and new website. Michelle guided me to step up for more visibility and authority to reach bigger clients.
DAN MOTT, FOUNDER, SIX3 MEDIA
Michelle helped me completely reposition my personal brand and company.
Michelle helped me realize I was holding myself back, that I wasn’t being true to myself. She helped me re-align my business and my content with my passions. I’m re-energized and re-invigorated. I don’t know why I waited so long to book a call -- do yourself a favor and get on her calendar now!
STACEY DANHEISER, CMO
FOUNDER, SHAKE MARKETING GROUP AND SOAR MARKETING SOCIETY
Michelle takes a fresh and insightful approach to personal branding.
I worked with Michelle to bring clarity to my own brand. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. She's not sharing theory, but tactics and tips that she's implemented and tested herself.
AARON FISH, ExECUTIVE CONSULTANT
FOUNDER, TRESTLE HOSPITALITY CONCEPTS
Michelle is super easy to work with, very knowledgeable about building a personal brand, and her approach was very much a collaborative one.
Michelle took what was basically a nice online resume and helped me create a powerhouse personal brand and strategy.
I considered a few other personal branding consultants, but none of them seemed to have what I felt was the most important attribute - authenticity. To this day whenever I talk to Michelle, I don't feel like just a client. And I think that approach is why Michelle is one of the best out there. So if you need help with your brand and content, you are on the right LinkedIn profile. Michelle is amazing at what she does and I continue to recommend her to professionals whenever I can!
Michelle J. RAYMOND, B2B ADVISOR AND FOUNDER, GOod Trading Co.
She has become my go-to for all things personal branding.
Michelle was instrumental in owning my niche positioning and helped me grow my authority. I absolutely recommend you reach out to this superstar to develop a strategy to build your personal brand. She is someone who walks the talk and helps you reach your potential, even when you doubt yourself.
LISA RICHER, FOUNDER, JOURNEY2BLOOM AND
NEURODIVERSITY CONSULTANT
Michelle was instrumental in helping me create a clear and concise message and get me out there fast.
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. Finding clarity help me immediately land opportunities and clients after working with Michelle.
Standing Out Isn't Hard With the Right Plan
Ready to get out there? Start with strong personal brand strategy and foundation for clarity, confidence, and direction with my proven 7-step signature framework.
The Visible Brand Authority Blueprint™
My signature system, the Visible Brand Authority® Blueprint, takes a foundational approach to finding your clarity, nailing your positioning and amplifying your reach.
Perspective
Internal clarity comes from knowing who you are, what you want to be known for based on your core beliefs, values, goals, personality, expertise and mission.
People
External clarity is about knowing your people — your audience persona and their needs and power partners to support and grow your visibility and reach.
Position
To stand out you can't blend in. Professional clarity differentiates you into a "category of one" to uniquely and confidently stand out as the go-to in your industry.
Package
Your brand's visual, verbal and visceral aspects need to be showcased on your own platform, online profiles as well as with signature processes and marketing collateral.
Publish
Content is the fuel to your personal brand. Your core content impact areas will share and showcase your expertise to align with your "known as" brand positioning.
Promote
Leveraging shared, owned and earned media will amplify your message with industry podcasts, brand partnerships, presentations, press mentions and PR.
Propel
Your brand never stops. Accelerate by exploring new ventures, taking bolder steps and saying yes to bigger goals to build trust and land bigger opportunities.
Let's Get You Out of Hiding and Into the Spotlight
I know first hand how hard it is to find someone to help you unlock and translate your unique expertise into new opportunities. Here's how I can support you:
Find Clarity
Understanding the unique role you play in the marketplace can feel daunting. I take you through a proven positioning system in terms that you and others can easily grasp.
Build Authority
When you're so close to what you do, it's difficult to find a clear and cohesive perspective. I walk my clients through my branding framework with targeted questions to ensure objectivity.
Gain Visibility
Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully position and showcase your expertise and strategic ways to be seen online to impact more people.
Amplify Reach
Without a roadmap for your branding success, it's easy to spin your wheels. Get a proven system to advance your business goals and land industry opportunities to accelerate your growth.
WORK WITH ME
Pick Your Best Path To Move Forward
Using my 7-step brand blueprint, my services, speaking, and training will help you reach more people, build authority and grow your business.
Power Hour Sessions
It's hard to see yourself objectively when you’re so close to what you do. That’s why my Personal Brand Power Hour Sessions are the perfect-fit when you need outside help on a specific roadblock. Book a session to get my expert eyes and fresh perspective, plus my recap and recommendation to move you ahead.
Personal Brand Audits
Does your personal brand help your or hold you back? As a knowledge-based provider, a forward facing and well-positioned brand is your professional advantage.
My Personal Brand Authority Audits give you an in-depth analysis and benchmark of your brand’s position and presence in the current market.
Plus, each audit includes a personalized advising call with me to give recommendations for immediate action and strategy.
Personal Branding Speaking & Training
Empower your group to stand out and reach their full potential with my interactive and action-taking presentations. Book me to speak, train and host hands-on workshops on personal branding for growth and thought leadership topics for your team, association or group. Sessions are in-person or virtual and can be customized from 45 minutes to 2 hours. Full days upon request.
3 Steps to Standing Out in Your Space
1. Determine Your Vision: Get a strategy in place to achieve your short and long-term personal and professional growth goals.
2. Develop Your Clear Roadmap: Choose your best path to clarify, position then amplify your personal brand.
3. Delight In Your Success: Enjoy visibility, impact and opportunities as you reach your full potential as a standout leader in your space.
MY PODCAST
The Business of You Personal Branding Podcast
If you’re ready to stand out in your industry, my podcast teaches you how to get noticed, get known, and get results as you grow your reach, build your authority and expand your impact as a standout in your space.
Each week, be inspired by actionable tips, inspiring stories, and exclusive coaching from me on the latest in personal branding and LinkedIn authority marketing..
Many professionals and entrepreneurs struggle with defining what makes them unique to attract career and client opportunities. I teach them to clarify, position and amplify their expertise online with my 7-step brand blueprint so they can stop feeling overlooked and start being recognized (and hired) as an impactful brand authority in their industry.
Michelle B. Griffin is a certified international personal branding consultant for experts and entrepreneurs.
Copyright 2022 Michelle B. Griffin LLC dba BRANDthority, Inc | Privacy Policy