Welcome, I'm glad you're here...

My speaking, training and advising elevate leaders, experts and audiences who are ready to gain more recognition, earn more money and positively influence the world with their work and ideas.

Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, Thought Leadership Advisor for Women In Business
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

Let's Close the Recognition Gap

I’m Michelle B. Griffin, and yes, the “B” still stands for Brand. But today, my mission goes beyond personal branding. I partner with brilliant, purpose-driven experts and leaders — especially women — to earn the recognition, credibility, and visibility they deserve for the work they do best.

You already have the talent, expertise, and track record that make a difference. Now it's time for your value to be seen, understood, or communicated clearly enough.

That’s where I come in.

Whether you’re leading a team, building a business, or stepping into thought leadership, I help you clarify your message, communicate your value, and show up with confidence so the right opportunities find you.

Through The Recognition Roadmap™ and She’s Visible™ movement, I work with ambitious, impact-driven professionals and organizations to build clarity, confidence, and communication strategies that drive trust, engagement, and recognition.

Because in a world where everyone’s competing for attention, the leaders who communicate clearly and lead visibly are the ones who get chosen.

It’s your moment to be seen, valued, and recognized.

Let’s go there, together.

Michelle B. Griffin, The Brand Therapist

About Michelle B. Griffin

Michelle B. Griffin, Personal Brand Coach and Strategist

Michelle B. Griffin

TEDx and Keynote Speaker | Personal Brand & PR Strategist | LinkedIn® Visibility Expert | 2x Author | 2x Podcaster | Founder, Brand Leaders | Creator, Own Your Lane™ Recognition Roadmap

  • 20+ years in public relations and executive marketing  
  • Master's Degree, Public Relations
  • Author, The LinkedIn Branding Book + Position Yourself
  • TEDx Speaker, April 15, 2025, TEDxFSU
  • Keynote speaker, workshop facilitator and educator
  • Host, Own Your Lane Podcast
  • Co-Host, top-ranked, The LinkedIn Branding Show Podcast
  • Creator, Own Your Lane™ Recognition Roadmap
  • Founder, Brand Leaders 
  • Founder, She's Visible™
Michelle B Griffin TEDxFSU Speaker 2025
Michelel B Griffin Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelel B Griffin Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer

You're getting 5 experts in one

  • Brand builder
  • Messaging mentor
  • Communications coach
  • Marketing master
  • Public relations pro
Own Your Lane™ by Michelle B Griffin

When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed.

With the mantra of "Put Yourself Out There" to "Own Your Lane. Own Your Future," I empower experts, especially women in business, and audiences to build their visibility, personal brands and thought leadership. This is your moment to put yourself out there and own your lane, make a meaningful impact and income with your brilliance. I’m here to guide you every step of the way.

Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker for Female Founders
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert

OWN YOUR LANE™ BOOK SERIES

Position Yourself® Planner - Your Guide To A Standout Personal Brand

The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities. 

Learn how to:

  •  Evaluate your current presence, online and offline.
  • Gain clarity on where you stand and where you’re headed.
  • Map intentional goals that align your personal brand with your vision.

Move forward with clarity, confidence and a clear path for your personal branding journey.

 About Me...Powered by Human Connection

  • With a mantra of "put yourself out there to own your lane and own your future, I'm here to empower, educate and equip 1,00,000,000 professionals (with my books, training, speaking, podcasts, training, media, and more) by December 31, 2034 to become standouts in their industry.
  • Connection, contribution, and community are my top core values. Personal branding, when done right, humanizes our relationships, grows our community, builds trust and relationships and creates lasting change. I believe faith, fun, fulfillment, and financial prosperity are the driving forces that empower us to inspire and support others.
  • I spent my early career in PR and my previous executive level role in a marketing for B2B professional services — legal and property insurance, as well as planning, managing, promoting and hosting large scale industry conferences.
  • I'm a curious extrovert and a constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness.
  • I'm all about a challenge. From exercise, eating healthy, running, posting consistently on LinkedIn, or writing my books, I have to constantly set challenges to leave my comfort zone for my growth zone.
  • In 2020, I fulfilled my dream (after years of being stuck) to launch my brand strategy consultancy and Feb. 1 is special for me as my "Founders Day."
  • In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea, but I did it, with 532 posts to my name. My daily posting led me to start my LinkedIn personal branding community, The P.Y.O.T. Community, where I empower 1,700+ (and growing) global professionals to "put themselves out there." I also launched a LinkedIn livestream show of my solo podcast, The Business of You. Definitely a #PYOT year. 
  • In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand" which was born from my second co-hosted podcast, The LinkedIn Branding Show.
  • In 2023, I stepped into my new positioning as The Brand Therapist and pivoted from coaching to strategy roadmaps, workshops and speaking. I also rebranded/relaunched my solo podcast, and narrowed my lane to serving women in business. (A dream I started in 2017 and wrote in a journal in September 2019). It feels good to "redirect."
  • After years of guiding experts, leaders, and entrepreneurs to communicate their value and gain visibility, I realized there was a need for a foundational and easy-to-follow framework. This led to the creation of Own Your Lane™, a 4-step roadmap that removes the guesswork from building your personal brand and quickly positions you for next-level opportunities. 
  • On January 1, 2024, with a focus on thought leadership/authority-focused personal branding, I created the Own Your Lane™ framework and announced a book series to teach experts globally to confidently set themselves apart, step into the spotlight, and seize next-level opportunities with my Own Your Lane™ framework and book series. I also launched Standout Women.org, a movement to empower more visible women in leadership and business.
  • In 2025, after launching the Own Your Lane™ book series and Position Yourself Planner, and serving global clients remotely for five years, I was invited, pitched, and accepted into Co:Lab, a business growth accelerator. With an official office and event space, I expanded Brand Leaders, my PR, brand positioning, messaging and visibility training + events platform to speak, train and work with clients in-person and online across the US and internationally.
  • When I'm not speaking, advising, writing or podcasting, you can find me outdoors enjoying warm and sunny Florida with my husband and three grown children. I'm an animal lover and nature evangelist, walk and work out daily to 80s music, drink insane amounts of hot tea, and am always on the hunt for antique decor, mid-century/vintage fashion finds, and gluten-free treats on my travels.
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