Position Yourself With a Brand That Takes You Places
Hi, I'm Michelle, I teach women experts and audiences the Recognition By Design™ system to define their difference, simplify their message and amplify their visibility so they become seen and sought after in their fields.




You know you're good at what you do. But if you can't clearly communicate what makes you different nobody else can either.
Your positioning is fuzzy. Your message is all over the place. And your brand doesn’t fully reflect the expert you already are or the level you’re stepping into for your work and business.
When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unknown.
What you need is a clear plan and a strategic advisor who knows how to position you for the level you’re stepping into.


Michelle B. Griffin
Hi, I'm Michelle, a PR-powered personal brand strategist, TEDx speaker, author, podcaster, and founder of Brand Leaders and the She's Visible™ movement.
I believe the world needs more women on stages, featured in pages, and earning better wages. But that kind of recognition doesn't happen by accident. It happens by design.
That belief became the foundation for Recognition by Design,™ my positioning system that helps women experts ready to expand their visibility, grow their authority, and step into bigger opportunities.
Because when your positioning is clear, your expertise becomes impossible to overlook.
It's Your Moment. Let's go there together.

BECOME KNOWN & CHOSEN FOR WHAT YOU DO BEST
Advising + Coaching
For established women experts who are ready to get clear on their positioning, build their visibility strategy, and show up as the obvious authority in their space on LinkedIn, in media, on stages, and in AI search.
Speaking + Workshops
Partnering with ERGs, women's groups and events to deliver presentations on visibility, LinkedIn, PR and personal brand positioning. The goal is simple: help women own their voice, their value and their visibility.
Own Your Lane,™ the podcast of the She's Visible™ movement, is a top 25 personal branding podcast by Feedspot for women who are ready to put themselves out there and build visible authority. New episodes air weekly on your favorite podcast platform.
"Michelle helped me better position myself and "own" my unique message for my TEDx talk."
SHERMALYn Sidonie-JoHN
Corporate Global Marketing Director
"I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."
MONIQUE VAN TULDER
Author & Podcast Host, A Grown Up's Gap year
What Clients And AUDIENCES Say
CLIENT SUCCESS STORIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
"Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast."
LISA RICHER
Founder, Journey to Bloom, Inc.
"Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that."
RENEE COHEN
Nexa Wealth

AI tools have become the hot new place people go to find answers, ideas, and experts. If your name isn’t showing up in those searches, you’re leaving opportunities on the table.
Download my Recognition Ready AI Visibility Guide to learn the framework every women author and expert needs to be found, credible and chosen.

