Visible Brand Authority is a 1:1 advisory program for women who are ready to get clear, communicate confidently, and show up where it counts so they’re recognized, booked and trusted across media, stages, AI and their industries.
Are you an established leader, founder, or accomplished expert ready to scale your reach, grow your visibility, and become known as a recognized authority in your field?
While you have. years of experience and people trust you, but too often you’re not the one they think of first, quote first, or invite first.
You might recognize yourself if:
When you’re so close to your own work, it gets harder to communicate it clearly. Maybe you’ve stumbled to explain what you do, watched less‑qualified people land opportunities you were perfect for, or felt frustrated trying to articulate your value in a way that actually clicks and connects.
Most of us were taught to focus on doing great work and trust that it would speak for itself. We were never really shown how to turn that work into a simple, consistent story people can quickly understand, remember, and repeat.
So what happens?
Which leads to the real question: how do you make your value unmistakable, so the right people actually see it and choose it?
What if you had a personalized way to go from stuck to sought‑after? That’s exactly what The Visible Brand Authority™ program is built for: a clear path to position you as the go‑to in your field.
A program designed for:
✓ Corporate Leaders - especially women in leadership and business who are ready to raise their profile, step into thought leadership, and be recognized for promotions, board seats, media and speaking opportunities.
✓ Entrepreneurial Experts - established founders, consultants, authors, speakers, and executive coaches who want to attract dream clients, land media + podcast features, and get booked on the stages that grow their brand.
Imagine what becomes possible when you’re positioned as the go-to in your field:
All of this becomes possible when your expertise is well‑positioned, your message is clear, your presence is credible, and your visibility is consistent.
After seeing too many brilliant leaders and experts struggle with cliché advice, lack of depth, and poorly structured personal branding programs, I developed my own proven four-step foundational system, The Recognition Roadmap,™ to set you up for success.
What makes this different:
✓ Personal. We capture your voice and brilliance, not force you into a formula.
✓ Practical. You leave with messaging, assets, and a roadmap you can use right away.
✓ Premium. A strategic clarity experience built for experts and leaders, not beginners.
✓ Positioning + PR. Not just polish, but a visibility plan to get you booked, featured, and chosen.
VBA is powered by the 4‑step L.A.N.E.™ system
L - Launch Your Vision: The WHY
Reconnect to the direction and meaning behind your work.
A - Assert Your Difference: The WHAT
Claim the strengths, expertise and point of view that set you apart.
N - Navigate Your Message: The HOW
Communicate with clarity and confidence in every room and moment that matters.
E -Elevate Your Visibility: The WHERE
Show your value in the places, conversations and opportunities where decisions and recognition happen.
Call 1: Discovery & Direction
What We Do: A 60-minute session to unpack your goals, challenges, and opportunities. I’ll guide you with the right questions, capture your words, and set a clear direction for our work together.
What You Get: Clarity on your goals, challenges, and vision + a clear starting point for your roadmap.
Why It Matters: You begin with focus, so every step forward aligns with the impact you want to create.
Call 2: Purpose + Position (L + A)
What We Do: Define what drives you (purpose, values, impact) and pinpoint what makes you stand out (audience, the problem you solve, and your unique edge).
What You Get:
• A clear sense of purpose and values
• Your “impact vision” defined
• Audience clarity (who you serve best)
• A crisp problem statement that makes your value obvious
• Your Authority Statement™ (the positioning that sets you apart)
Why It Matters: Strong positioning ensures you’re recognized as the clear choice in your field.
Call 3: Presence + Promotion (N + E)
What We Do: Package your message and authority assets so you can step into visibility with confidence.
What You Get:
• Spark Soundbite™ (your go-to 30-second intro)
• Refreshed LinkedIn headline + positioning paragraph
• Short media bio (PR + speaker ready)
• Top 3 talking points (your expertise themes)
• Credibility markers to leverage (results, credentials, or media)
Why It Matters: You’ll have messaging and authority assets you can actually use in conversations, online, and with media.
Call 4: Final Review & Roadmap Delivery
What We Do: Walk through your personalized Recognition Roadmap™, your guidebook that captures everything we’ve built.
What You Get:
• Your Recognition Roadmap™ Guidebook
• A one-pager for an at-a-glance focus
• Session recordings + light follow-up support
Why It Matters: You leave with clarity, confidence, and a tangible roadmap to be booked, featured, and chosen
The Visible Brand Authority™ Program gives you…
✓ A clear position + message that clicks
No more rambling or résumé-speak. You’ll know exactly how to talk about what you do with confidence.
✓ Your Spark Soundbite™
A go-to 30-second introduction that sparks conversation, connection, and opens doors.
✓ Authority Assets
A refreshed LinkedIn headline, a media bio, and three signature talking points, and a path to speaking, media, PR, and industry opportunities.
✓ Momentum + Confidence
Clarity that fuels action. You’ll leave with practical next steps and the confidence to start showing up and being chosen.
✓ Personalized Guidebook
A premium resource that captures your purpose, positioning, messaging, and publicity toolkit, your reference for your next level of visibility and PR.
You walk away knowing exactly who you are, what you stand for, how to talk about it, and where to focus your visibility so opportunities can find you.
Keynote Speaker | TEDxFSU Speaker | PR & Personal Brand Strategist | LinkedIn® Visibility Expert | 2x Author | 2x Podcaster | Founder, She's Visible™ | Creator, Own Your Lane™ Recognition Roadmap
We haven’t met yet, but I’m willing to bet this: you’re brilliant at what you do and more of the right people should know about it and benefit from it.
Yet when it comes to stepping out in your industry, you may feel unclear on how to move forward. Perhaps you’re overwhelmed with too many ideas, struggling to articulate your message, or hesitant to put yourself out there.
I know how that feels. I’ve been there myself. As the founder of Brand Leaders and the She's Visible™ movement, I’ve made it my mission to help women leaders and experts own their lane, amplify their authority, and become the ones who get booked, featured, and chosen.
With two decades in communications and PR, a master’s degree, and years advising leaders and entrepreneurs, I’ve seen firsthand what happens when smart, capable women finally gain the clarity and confidence to put themselves out there: opportunities start coming to them.
The result? Clarity, direction, and momentum so you get recognized for the work you love and the impact you’re here to make.
This 1-1 program experience is a private, collaborative process where you bring your story and expertise, and together we uncover the through‑line, the language, and the plan.
You can expect:
The best way to understand this work is to hear from the women who’ve experienced it.
Founder/CEO, Nexa Wealth Planning
Nonprofit Marketing Leader & Speaker; Founder, Clever Ideas Marketing
Founder, Method Aesthetics Academy and MELA Med Spa
Founder, Influential BossLady
WorkPlace Well-Being Speaker & Trainer
Author and Host, A Grown Up's Gap year
"Michelle was magical in getting me clear on my brand, positioning, core message and help me tie all my assets together for my book launch."
Purpose and Well-Being Coach for MidLife Women, Speaker and Author
Founder @ FundHer, Women in Tech Start Up Coach and Speaker
I didn’t know what my messaging was before I worked with her.
I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging and new website. Michelle guided me to step up for more visibility and authority to reach bigger clients.
Learn how these clients were transformed after clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.
Feedback from clients who found success clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.
As a former conference executive event director for two decades, I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action. Check out this page for organizer and attendee feedback.
My "Wall of Love" page features unsolicited feedback from my 20K+ LinkedIn + social media connections inspired by my transformative work, resources, empowerment, education, events, and content.
I believe we all have gifts, experience, and a message that can truly impact others. But when people don’t see, hear, or understand your value, it’s almost impossible to make the mark you’re meant to.
That’s why I approach personal branding as service-based visibility, not fluff, clichés, or cookie-cutter templates. Too many brilliant women in leadership and business feel unseen and held back from pursuing their next-level goals and dreams. That’s why I created my proven four-step foundational system: a repeatable roadmap to position your value, master your message, and build a visibility plan that gets you seen and chosen, faster.
With 20+ years in PR, marketing communications, and executive leadership, I’ve guided Fortune 500s, startups, and thought leaders to sharpen their message, elevate visibility, and grow their careers & businesses.
With me, you’re not just getting a personal brand advisor, you’re getting the depth of five experts in one: brand builder, messaging mentor, copywriting coach, marketing strategist, and PR pro. Plus your #1 cheerleader!
Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.
When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients through a personal branding framework with targeted questions to ensure objectivity.
Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand to land clients and opportunities to grow your business.
Clarity and authority don’t have to take months. In just a few sessions, you’ll walk away with the positioning, message, assets, and roadmap to step into the clarity you crave and the visibility you deserve.
The Visible Brand Authority™ program is a focused, collaborative experience where we capture your voice, your brilliance, and your goals and shape them into your Recognition Roadmap™, which you can confidently use to elevate your presence and unlock career, business, and thought leadership growth opportunities.
Investment: $2,500 USD | Payment plans available
Ready to be seen, chosen, and booked?
Schedule a call to explore if VBA is right for you.
Frequently Asked Questions
Here are the most common questions on VBA. If you don’t see yours here, please reach out.
The Visible Brand Authority Accelerator is built for busy leaders, subject matter experts and entrepreneurs and usually runs 4–6 weeks, depending on your schedule. You’ll walk away with total clarity, refined messaging, and your personalized Recognition Roadmap™ Guidebook, which you can use long after our work together.
You’ll leave with your Recognition Roadmap™, a personalized, polished guidebook and toolkit designed to move with you into every conversation, pitch, and opportunity. It includes:
Please Note:
The Accelerator is a done-with-you strategic program focused on positioning, messaging, branding, and PR strategy.
Graphic design, logos, full LinkedIn profile writing, content strategy, website development, copywriting, or PR pitching are not included, but I’ll connect you with trusted pros if you need help implementing.
Just a few hours across our sessions. Between calls, I handle the heavy lifting, capturing your words, shaping your message, and packaging everything inside your Roadmap so you can focus on your day-to-day while still making visible progress.
No long homework list! I’ll guide you with the right questions and capture your answers live. If you already have bios, headshots, or other materials, you can upload them to your private client folder before we start.
Most programs give you theory or coaching. This one gives you a product you can use immediately: your Recognition Roadmap.™ It’s a focused, collaborative process that captures your story, message, and positioning so you’re seen, sought after, and selected for the right opportunities.
Think of it as a glow up. You’ll leave with clear, optimized messaging for your LinkedIn profile. I’ll help you refine the language and positioning; full profile writing, content writing, and graphics are optional referrals if you’d like deeper help afterward.
No, this is a strategy-first foundational program, but you’ll walk away with a vault of ready-to-use topics, angles, and talking points you can apply across LinkedIn, speaking and media.
Absolutely. That’s the entire goal. You’ll finish our work together with total clarity on your vision, voice, and message and the confidence to talk about what you do in any setting, from boardrooms to podcasts.
VBA is for experts, leaders, and entrepreneurs. Whether you’re growing your career inside an organization or leading your own business, this process helps you get noticed, chosen, and featured.
The investment is $2.500. You can pay in full or split it 50/50, half at the start, half before the delivery of your final Recognition Roadmap™.
Once we confirm it’s a great fit, you’ll get a welcome guide with payment and scheduling details. From there, we move through your sessions and wrap up with your final guidebook reveal.
I offer Power Hours and advisory retainers if you’d like continued guidance or implementation support once your Roadmap is complete.
If this sounds like the program you need for your next level, let's chat on a brief call to ensure this is the right next move for you. I look forward to meeting you and learn about your work, your goals, and where you feel stuck.
Because unseen, unclear, and unknown people can’t change the world, and you and your brilliance deserve to be seen.
With your personalized visibility roadmap for more impact, influence, and industry opportunities for your career, business and thought leadership growth.