Position Yourself With A Brand That Sets You Apart
Visible Brand Authority™ (VBA) is a premium coaching program for women ready to stand out for their next level in business + career
A no‑pressure chat to confirm fit, answer questions, and map your next steps
You're Ready For Your Next Level...
Are you an established expert, leader, or founder ready to scale your reach, grow your visibility, and become known as the go-to in your field?
You have the credentials, the expertise, and the body of work. Now you are stepping into your own what's next and the world needs to know it.
You Might Recognize Yourself If:
What's Likely Holding You Back
When you’re so close to your own work, it gets harder to communicate it clearly. Maybe you’ve stumbled to explain what you do, watched less‑qualified people land opportunities you were perfect for, or felt frustrated trying to articulate your value in a way that actually clicks and connects.
Most of us were taught to focus on doing great work and trust that it would speak for itself. We were never really shown how to turn that work into a simple, consistent story people can quickly understand, remember, and repeat.
So what happens?
- Your social sites, LinkedIn, and website feel vague or scattered
- Perfect-fit clients and industry opportunities like speaking, media, or partnerships pass by quietly because people aren’t sure where to place you.
- AI search and human search both surface others with clearer messages.
- You stay busy, but not always in the work or rooms you’re meant for
Which leads to the real question: how do you make your value unmistakable, so the right people actually see it and choose you?
No More Feeling Unclear, Unsure, Unknown...
Introducing Visible Brand Authority for Accomplished Women
What if you had a personalized way to go from stuck to sought‑after? That’s exactly what The Visible Brand Authority™ (VBA) program is built for: a clear path to position you as the go‑to in your field.
VBA clarifies your positioning, sharpens your message, and builds a strategic visibility plan, so the right people notice and choose you for what you do best.
✓ Women Experts & Founders- Established coaches, consultants, authors, speakers, and founders who want to attract dream clients, land media + podcast features, and get booked on the stages that grow their brand.
✓ Women Executives & Leaders - Women in leadership and business who are ready to raise their profile, step into thought leadership, and be recognized for promotions, board seats, media and speaking opportunities.
Go From Industry Expert to Recognized Authority
Imagine what becomes possible when you’re positioned as the go-to in your field: Become the recognized go‑to voice in your field and show up and stand out when potential clients and opportunities are looking on LinkedIn, in media, on stages, and in AI search
- Guest on industry podcasts
- Land media features and press mentions
- Speak on respected stages
- Earn promotions and board invitations
- Join panels and industry events
- Attract dream clients and partnerships
- Show up confidently online and in person
- Grow your bottom line and greater impact
All of this becomes possible when your expertise is well‑positioned, your message is clear, your presence is credible, and your visibility is consistent.
How VBA Is Different
After seeing too many brilliant women experts, founders and leaders struggle with cliché advice, lack of depth, and poorly structured personal branding programs, I developed VBA to bring all you need in one high-touch premium program.
✓ Personal. We capture your voice, story and brilliance, not force you into a formula.
✓ Practical. You leave with powerful positioning, sharper messaging, visibility assets, and a personalized brand roadmap you can use right away.
✓ Premium. A strategic clarity experience built for experts, founders, and leaders, not beginners.
✓ Proof. A visibility action plan to get you booked, featured, and chosen. You’ll also learn how to show up clearly in both human and AI search, so your expertise surfaces when opportunities are looking
The Complete Program for a Standout Brand
Your Brand Foundation
- Vision, positioning, and messaging fully aligned
- Built on the Define Your L.A.N.E.™ Personal Positioning Framework
- Know exactly who you serve, the problem you solve, and why you're different
- What to say in every situation, always
You'll never have to guess what to say or where you stand again.
Your Signature Point of View
- The belief and stand that only you can own
- Threads through LinkedIn, media, content, and talks
- Makes you a category of one
- What gets you cited, quoted, and remembered
You become the expert with a perspective worth paying attention to.
Your LinkedIn Authority Strategy
- Your profile is your personal brand home base
- Where clients, media, and podcast hosts decide if you're the one
- Strategically positioned to reflect the authority you already are
- The right people find you and choose you
Your presence optimized so your profile works for you 24/7
Your AI Visibility Booster
- AI tools are now how experts get found and recommended
- Full assessment of where you stand today
- Positioned using the Recognition Ready™ AI framework
- AI tools find you, trust you, and recommend you
When someone asks an AI who to call, your name comes up.
Your PR & Publicity Media One-Sheet
- Media bio and short bio, press-ready
- Credibility markers and authority assets
- Topics and talking points for media and stages
- Ready to say yes when opportunity arrives
You have a media one-sheet that gets you booked, featured and hired.
Your 90-Day Visibility Plan
- Recognition doesn't stop when the program does
- Clear, concrete plan for where to show up and what to say
- Build on your authority foundation with confidence
- Strategy without guesswork, direction without overwhelm
You know exactly what to do next and how to keep the momentum going.
Here's What VBA Delivers
Your path to industry recognition starts here and stays with you long after the program ends. Together we'll craft your personalized roadmap to help you be clear, confident and credible for your big goals and opportunities you're ready for.
You'll walk away knowing exactly who you are, what you stand for, how to articulate it, and where to focus your visibility so that opportunities can find you.
✓ A clear brand position + message that clicks
No more rambling or résumé-speak. You’ll know exactly how to talk about what you do with confidence.
✓ Authority Assets
A refreshed LinkedIn headline, a media bio, three signature talking points, and a path to speaking, media, PR, and industry opportunities.
✓ Visibility Action Plan
You’ll leave with practical next steps, confidence, and a 90-day plan on where to start showing up and being chosen.
✓ L.A.N.E. Roadmap + VBA Brand Book
A premium resource that captures your purpose, positioning, messaging, and publicity toolkit- your reference point to be chosen for your next big opportunity that awaits.
Meet the Go-To Brand & PR Strategist for Accomplished Women
Hi, I'm Michelle. We haven’t met yet, but I’m willing to bet this: you’re brilliant at what you do, and more of the right people should know about it and benefit from it.
Yet when it comes to stepping out in your industry, you may feel unclear on how to move forward. Perhaps you’re overwhelmed with too many ideas, struggling to articulate your message, or hesitant to put yourself out there.
I know exactly how that feels. After being stuck myself, I fast-tracked my way out by creating my own roadmap, becoming a successful case study on how to quickly become noticed, known, and achieve results with a well-positioned personal brand.
Now, I coach and teach this exact system globally to impact-driven women experts and leaders to gain clarity, visibility, credibility & profitability with their work and ideas
As a TEDx speaker and personal brand + PR strategist, I’ve made it my mission to help women experts, founders, and leaders position themselves so they become the ones who get booked, featured, and chosen.
With two decades in communications and PR, a master’s degree, and years advising Fortune 500 leaders, founders and entrepreneurs, I’ve seen firsthand what happens when smart, capable women finally gain the clarity and confidence to put themselves out there: opportunities start coming to them.
The result? Clarity, direction, and momentum so you get recognized for the work you love and the impact you’re here to make.
What They're Saying About VBA....
The best way to understand this work is to hear from the women who’ve experienced it.
"Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that."
Renee Cohen, CFP
Founder/CEO, Nexa Wealth Planning
"Working with Michelle was a game-changer. She helped me clarify my focus and develop a strong personal brand."
Catrina Ossmann
Nonprofit Marketing Leader & Speaker; Founder, Clever Ideas Marketing
"Michelle's personal brand and PR roadmap landed me speaking opportunities on industry stages."
Brittany Perez, DNP, FNP-C
Founder, Method Aesthetics Academy and MELA Med Spa
'I feel so much more confident in my new messaging. Michelle guided me to step up for more visibility and authority to reach bigger clients.'
Barb Golub
Dyslexia & Literacy Consultant for K-12 Schools
"I would absolutely recommend Michelle for anyone who knows they have a great idea, but needs a bit of clarity and accountability with respect to positioning."
Ally Meyers
WorkPlace Well-Being Speaker & Trainer
"I cannot recommend Michelle highly enough. A beautiful human and, professionally, the ‘bees knees'. If you can, I urge you to work with her."
Monique Van Tulder
Author, Nutritionist, Host-How To Run Away
"Michelle was magical in getting me clear on my brand, positioning, core message, and helping me tie all my assets together for my book launch."
Shari Biery
Midlife Wellness Coach for Women, Speaker, Author, Podcast Host
"I am so excited about my brand positioning + progress and cannot believe it only took us a few sessions to bring such clarity. You are a MAGICIAN!!!."
Dr. Tekeisha Zimmerman
Learning & Development Leader, Author, Keynote Speaker, College Professor
Client Success Stories
Read about a few of the women who stepped up to their next level after going through the VBA Program
TEDx Talk POSITIONING & Acceptance During VBAPROGRAM
Shermalyn Sidonie-John, Founder, Influential BossLady
Shermalyn had coined a powerful term and was not fully owning it. We unearthed her positioning, rebuilt her LinkedIn strategy, and during our work together, she applied and was accepted for a TEDx Talk. She is now hosting her own industry conference.
"Michelle helped me better position myself and 'own' the unique message that landed me a TEDx talk."
International Conference Invite Within One Week
Sarah Anto, MBA, CPA, International Speaker, Founder, FundHer
Sarah went from an outdated LinkedIn profile to a fully positioned authority presence. Within two days of her new profile going live, discovery calls were booking. Within a week, she had an invitation to speak at an international women in tech conference in Paris
.
"If you're seeking a brand strategist who collaborates deeply to craft a powerful and genuine brand, look no further than Michelle."
SECURED A PAID FORTUNE 100 WORKSHOP WITHIN 90 DAYS
Lisa Richer, Founder, Journey To Bloom, Consultant & Speaker
Lisa had decades of expertise but struggled to articulate it. We built her positioning, her framework, and her LinkedIn strategy. Within 30 days, she was guesting on podcasts. Within 90 days, she was hired and paid to present for a Fortune 100 company.
"Michelle was instrumental in helping me create a clear and concise message and land podcast opportunities, fast."
How I'm Different as a Personal Brand & PR Strategist
Michelle B. Griffin
I believe we all have gifts, experience, and a message that can truly impact others. But when people don’t see, hear, or understand your value, it’s almost impossible to make the mark you’re meant to.
That’s why I approach personal branding as service-based visibility, not fluff, clichés, or cookie-cutter templates. Too many brilliant women in leadership and business feel unseen and held back from pursuing their next-level goals and dreams.
I also prioritize a strong foundation over superficial tactics in brand building. A well-designed brand strategy is essential for achieving tangible results. Just as you wouldn't construct a house without a plan or foundation, the same principle applies to your brand.
I created my proven four-step foundational Define Your L.A.N.E. system: a repeatable roadmap to position your brilliance and beliefs, master your message, and build a visibility plan that gets you seen and chosen faster.
With 20+ years in PR, marketing communications, and executive leadership, I’ve guided Fortune 500s, startups, and thought leaders to sharpen their message, elevate visibility, and grow their careers & businesses.
With me, you’re not just getting a personal brand advisor; you’re getting the depth of five experts in one: brand builder, messaging mentor, copywriting coach, marketing strategist, and PR pro. Plus your #1 cheerleader!
- Founder, She's Visible™
- TEDx and Keynote Speaker (FSU, April 15, 2025)
- Featured in Forbes, Entrepreneur, Inc., SUCCESS, Authority magazines
- TEDx and Women's Empowerment Keynote Speaker
- Author, The LinkedIn Branding Book and Position Yourself
- Host, Start Being Seen™ Podcast
- Master's Degree in Public Relations
- Creator of the Define Your L.A.N.E.™ Personal Positioning Framework
- 20+ years in PR and strategic communications in executive leadership
Advantages of Working With Me
Find Alignment
Understanding the unique role you play in the marketplace can feel daunting. I guide you through a proven positioning system in clear, simple terms that you and others can quickly grasp.
Gain Visibility
Getting clear on the value you provide is only half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.
Build Authority
When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients through a personal branding framework with targeted questions to ensure objectivity.
Amplify Reach
Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand to land clients and opportunities to grow your business.
What You Can Expect...
I bring more than two decades of communications and marketing, a master's degree in PR, LinkedIn branding and AI visibility expertise into every session, and I stay with you throughout. I see the angles you cannot see yet. I know where your story needs to go. And I do not stop until we get there together.
- Honest, thoughtful feedback. No fluff, no “you have to be everywhere” pressure. Someone in your corner who knows the way and understands your goals.
- A safe space to sort through everything you’ve done and decide what’s next or not for now.
- A mix of strategic thinking and practical implementation you can take into every conversation, pitch, and opportunity.
- Email/Voxer support between sessions for quick questions and refinement in our time together.
Imagine How You’ll Feel...
Clear. Confident. Credible.
- Know exactly what makes you different and how to say it so the right people choose you.
- Have messaging you can actually use: intros, bios, posts, and pitches that finally feel right.
- Show up confidently online and in conversations, no more blank-screen panic.
- Have a focused media one-sheet so you know what to say, how to say it, and where to show up first
- Feel aligned, clear, and ready to be seen as the go-to in your field
VBA Program Investment
Positioning your personal brand doesn’t have to take months. In six strategy sessions, you’ll walk away with the differentiation, message, and visibility roadmap to step into the opportunities that grow your business.
→ 6 Premium Strategy Sessions Across 8 Weeks
Six private one-on-one sessions and up to 90 minutes each, built entirely around your authority and where you are going.
→ Voxer Audio Access Between Sessions
Direct audio access between calls. Ask questions, share updates, get real-time strategic thinking without the back-and-forth of email.
→ Your VBA Brand Book™
A beautifully designed, one-of-a-kind authority document capturing everything built during the program, yours to keep forever.
→ Be Opportunity Ready
You leave with everything you need to show up, get found, and be chosen for your next level.
Investment: $5,500 USD
Ready to be known, chosen and booked for your brilliance? Schedule a call to explore if VBA is right for you.
Frequently Asked Questions
Here are the most common questions on VBA. If you don’t see yours here, please reach out.
Who is the VBA for?
VBA is for experts, leaders, and entrepreneurs. Whether you’re growing your career inside an organization or leading your own business, this process helps you clarify your positioning, sharpen your message, and build a strategic visibility roadmap that grows your brand, business and impact.
How long is the VBA program?
The Visible Brand Authority Accelerator includes six strategy sessions across 8 weeks, depending on your schedule.
How do I know if VBA is right for me?
VBA is a good fit if:
•You have at least one solid chapter of work behind you, and you’re ready for a more visible one ahead.
•You’re willing to be honest, reflective, and decisive about where you’re going.
•You want a plan and a partner, not just more information or templates.
It’s probably not a fit if:
•You’re just starting out and still testing what you want to do.
•You’re looking for a social media growth or “go viral” program.
•You’re not ready to carve out a few focused hours and make decisions.
What exactly will I walk away with?
You'll walk away with premium positioning, refined messaging, and your personalized VBA Guidebook ready to move with you into every conversation, pitch, and opportunity. Please Note: VBA is a done-with-you strategic foundational program focused on brand positioning, messaging, and visibilty/PR strategy. Graphic design, logos, full LinkedIn profile writing, social media content posting, website development, website copywriting, PR pitching, and speaker booking/outreach are not included, but I’ll connect you with trusted pros if you need help implementing.
How much of my time will this take?
Just a few hours across our sessions. Between calls, we communicate via Voxer. I handle the heavy lifting, capturing your words, shaping your message, and packaging everything inside your VBA Guidebook™ so you can focus on your day-to-day while still making visible progress.
Do I need to prepare anything beforehand?
No long homework list! I’ll guide you with the right questions and capture your answers live. If you already have bios, headshots, or other materials, you can upload them to your private client folder before we start.
How is this different from other branding programs?
Most programs give you theory or coaching. This one gives you a product you can use immediately: your VBA Guidebook. It’s a focused, collaborative process that captures your story, message, and positioning so you’re seen, sought after, and selected for the right opportunities.
Will you revise my LinkedIn profile?
Think of it as a glow-up. You’ll leave with clear, optimized messaging for your LinkedIn profile. I’ll help you refine the language and positioning; full profile writing, content writing, and graphics are optional referrals if you’d like deeper help afterward.
Will you create social/LinkedIn posts or content for me?
VBA is a strategy, messaging, and visibility/PR positioning program, so you know what to say and where to show up. You’ll walk away with a vault of ready-to-use topics, angles, and talking points you can apply across social media, LinkedIn, speaking and media.
Will I have clarity in my vision and know how to articulate it?
Absolutely. That’s the entire goal. You’ll finish our work together with total clarity on your vision, voice, and message and the confidence to talk about what you do in any setting, from boardrooms to podcasts.
What’s the investment and payment structure?
The investment is $5,500 USD. You can pay in full or split it 50/50, half at the start and half before the delivery of your VBA Brand Book
What happens after I book?
Once we confirm it’s a great fit, you’ll get a welcome guide with payment and scheduling details. From there, we move through your sessions and wrap up with your final guidebook reveal.
What if I want more support afterward?
I offer Power Hours and coaching retainers if you’d like continued guidance or support once your roadmap is complete.
Become Known and Chosen for What You Do Best
If this sounds like the program you need for your next level, let's chat on a brief call to ensure this is the right next move for you. I look forward to meeting you and learn about your work, your goals, and where you feel stuck.
Because unseen, unclear, and unknown people can’t change the world, and you and your brilliance deserve to be seen.
• 6 private sessions (up to 90 minutes) over 8 weeks. One complete authority platform to build your brand, business, and thought leadership.
• Positioning. LinkedIn strategy. PR and media assets. AI visibility.
• And your personalized VBA Guidebook™.
$5,500 USD - A limited number of spots are available.
A no‑pressure chat to confirm fit, answer questions, and map your next steps
Get Clear, Get Visible, Grow Your Influence and Accelerate Your Personal Brand Forward
Stand Out With A Brand That Takes You Places
Michelle B. Griffin is a TEDx speaker, PR + personal brand strategist, and the founder of She's Visible,™ a platform teaching accomplished women to build their personal brands, visibility, and thought leadership to grow their businesses. With more than two decades in communications + marketing and a master's degree in PR, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines. A sought-after keynote speaker and workshop facilitator, Michelle delivers programs for women’s empowerment events, business and leadership conferences, ERGs, and associations on personal branding & PR for business growth, AI discoverability, and LinkedIn® presence.
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