Become The Clear Choice In Your Field

A personal brand accelerator for women experts and leaders ready to be recognized, booked, and trusted across media, stages and their industry.

  • FIND CLARITY
  • Grow VISIBILITY
  • BUILD AUTHORITY


Ready for Bigger Opportunities In Your Career or Business?

Are you an established expert or leader ready to reach your next level, but not sure where to start?

You want to put yourself out there, grow your brand, and share your expertise in wider circles so you’re seen as a recognized authority in your industry.

But with all the confusing personal branding advice, the internal hesitations, and, perhaps most frustrating, watching others land the very opportunities you dream of, it’s easy to feel stuck and held back.

Maybe you're...

  • Unclear how to position yourself for the next level.
  • Struggle to put into words what makes you different.
  • Overwhelmed by branding, visibility and self-promotion
  • Want visibility for speaking or PR, but not sure how.

THE PROGRAM

It's Your Moment 

No more feeling unsure, unseen, or overlooked.

What if you had a personalized plan to go from stuck to sought-after? That’s exactly what the Visible Brand Authority Accelerator™ was built for: a clear roadmap to position you as the go-to in your field.

This program is designed for:

Corporate Women Leaders - ready to raise their profile, step into thought leadership, and be recognized for promotions, board seats, media and speaking opportunities.

 Entrepreneurial Experts - consultants, authors, speakers, and coaches who want to attract dream clients, land media + podcast features, and get booked on the stages that grow their brand.


THE ROADMAP

The Visible Brand Authority Accelerator 

A personalized program + roadmap to position, package, and promote your expertise, so you’re seen, sought after, and selected for the opportunities you deserve.

In this program, you’ll:

✔ Clarify Your Difference: define what sets you apart so people instantly “get” you.

✔ Simply Your Messagecommunicate with confidence in conversations, online, and on stage.

✔ Amplify Your Visibilityshow up in the right places with the right authority assets to get booked, featured, and chosen.

It's Time to Powerfully Position Yourself

Not just any roadmap, but a strategic and collaborative visibility plan, your foundational personal brand strategy and PR toolkit, designed to put you in control of your growth, opportunities, and impact.

Imagine what becomes possible when you’re positioned as the go-to in your field:

  • Guest on industry podcasts
  • Land media features and press mentions
  • Speak on respected stages
  • Earn promotions and board invitations
  • Join panels and industry events
  • Attract dream clients and partnerships
  • Show up confidently online and in person
  • Grow your bottom line and greater impact
It's All Possible...

When your expertise is well-positioned, your message is clear, your presence is credible, and your visibility is consistent, the right opportunities start coming to you instead of you chasing them.

THE DIFFERENCE

How It's Different

After seeing too many brilliant leaders and experts struggle with cliché advice, lack of depth, and poorly structured personal branding programs, I developed my own proven four-step foundational system, L.A.N.E. Recognition Roadmap,™ to set you up for success. A clear brand strategy, a repeatable blueprint, and a practical roadmap to help you define your positioning, master your messaging, and build a visibility toolkit that gets you out there and building momentum, fast.

What makes this different:
Personal. We capture your voice and brilliance, not force you into a formula.
Practical. You leave with messaging, assets, and a roadmap you can use right away.
Premium. A strategic clarity experience built for experts and leaders, not beginners.
Positioning + PR. Not just polish, but a visibility plan to get you booked, featured, and chosen.

You’ll walk away with your own Recognition Roadmap,™  the visibility guide that opens doors to your next big opportunity.

Michelle B Griffin Personal Branding Speaker & Strategist

THE PROCESS

The Proven Path

In a handful of focused sessions, we’ll craft your personalized Own Your L.A.N.E. Recognition Roadmap™, your actionable visibilty guide to amplify your career and business goals.

L - Launch Your Vision (Purpose)
Outcome: clarity of values, direction & goals

A - Assert Your Difference (Positioning)
Outcome: standout positioning statement

N - Navigate Your Brand (Packaging)
Outcome: Spark Soundbite™, LinkedIn headline, key message

E - Elevate Your Authority (Promotion)
Outcome: bio, talking points, PR assets + priorities


How It Works

Call 1: Discovery & Direction

  • What We Do: A 60-minute session to unpack your goals, challenges, and opportunities. I’ll guide you with the right questions, capture your words, and set a clear direction for our work together.
  • What You Get: Clarity on your goals, challenges, and vision + a clear starting point for your roadmap.
  • Why It Matters: You begin with focus, so every step forward aligns with the impact you want to create.

Call 2: Purpose + Position (L + A)

  • What We Do: Define what drives you (purpose, values, impact) and pinpoint what makes you stand out (audience, the problem you solve, and your unique edge).
  • What You Get:
    • A clear sense of purpose and values
    • Your “impact vision” defined
    • Audience clarity (who you serve best)
    • A crisp problem statement that makes your value obvious
    • Your Authority Statement™ (the positioning that sets you apart)
  • Why It Matters: Strong positioning ensures you’re recognized as the clear choice in your field.

Call 3: Package + Promote (N + E)

  • What We Do: Package your message and authority assets so you can step into visibility with confidence.
  • What You Get:
    • Spark Soundbite™ (your go-to 30-second intro)
    • Refreshed LinkedIn headline + positioning paragraph
    • Short media bio (PR + speaker ready)
    • Top 3 talking points (your expertise themes)
    • Credibility markers to leverage (results, credentials, or media)
  • Why It Matters: You’ll have messaging and authority assets you can actually use in conversations, online, and with media.

Final Review & Roadmap Delivery

  • What We Do: Walk through your personalized Recognition Roadmap,™ your guidebook that captures everything we’ve built.
  • What You Get:
    • Your Recognition Roadmap™ Guidebook
    • A one-page for an at-a-glance focus
    • Session recordings + light follow-up support
  • Why It Matters: You leave with clarity, confidence, and a tangible roadmap to be booked, featured, and chosen.
OWN YOUR LANE ROADMAP CREATED BY MICHELLE B GRIFFIN

WHAT YOU ACHIEVE

The Results

The Visible Brand Authority Accelerator Gives You...

✔ A clear position + message that clicks
No more rambling or résumé-speak. You’ll know exactly how to talk about what you do with confidence.

✔ Your Spark Soundbite™
A go-to 30-second introduction that sparks conversation, connection and opens doors.

✔ Authority Assets
A refreshed LinkedIn headline, a media bio, and 3 signature talking points, and a path to speaking, media, PR, and industry opportunities.

✔ Your Recognition Roadmap™ Guidebook
A premium resource that captures your purpose, positioning, messaging, and publicity toolkit, your reference for your next level of visibility and PR.

✔ Momentum + Confidence
Clarity that fuels action. You’ll leave with practical next steps and the confidence to start showing up and being chosen.

Hi, I'm Michelle

We haven’t met yet, but I’m willing to bet this: you’re brilliant at what you do and more of the right people should know about it and benefit from it.

Yet when it comes to stepping out in your industry, you may feel unclear on how to move forward. Perhaps you’re overwhelmed with too many ideas, struggling to articulate your message, or hesitant to put yourself out there.

I know how that feels. I’ve been there myself. As the founder of Brand Leaders and the She's Visible™ movement, I’ve made it my mission to help women leaders and experts own their lane, amplify their authority, and become the ones who get booked, featured, and chosen.

With two decades in communications and PR, a master’s degree, and years advising leaders and entrepreneurs, I’ve seen firsthand what happens when smart, capable women finally gain the clarity and confidence to put themselves out there: opportunities start coming to them.

The result? Clarity, direction, and momentum so you get recognized for the work you love and the impact you’re here to make.

Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, Thought Leadership Advisor for Women In Business
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

Stand Out With...

  • Clarity in your message.
  • Confidence in your presence.
  • Consistency across your platforms.
  • Consistency across your platforms.
  • Control of your visibility roadmap.

Imagine How You’ll Feel: 

Clear. Confident. Chosen.

  • Know exactly what makes you different and how to say it so the right people choose you.
  • Have messaging you can actually use: intros, bios, posts, and pitches that finally feel right.
  • Show up confidently online and in conversations, no more blank-screen panic. 
  • Have a focused publicity kit so you know what to say, how to say it, and where to show up first
  • Feel aligned, clear, and ready to be seen as the go-to in your lane.
  • Program Investment

    Clarity and authority don’t have to take months. In just a few sessions, you’ll walk away with the message, assets, and roadmap to step into the visibility you’ve earned.

    The Visible Brand Authority Accelerator™ is a focused, collaborative experience where we capture your voice, your brilliance, and your goals — and shape them into a Recognition Roadmap™ you can confidently use to elevate your presence and unlock career and business opportunities.

    Your Investment: $2,500
    (Payment plans available)

    Ready to be seen, chosen, and booked?
    👉 Schedule a call to explore if VBA is right for you.


    Client Transformations 

    "Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that." 

    Renee Cohen, CFP

    Founder/CEO, Nexa Wealth Planning

    "Working with Michelle was a game-changer. She helped me clarify my focus and develop a strong personal brand."

    Catrina Ossmann

    Nonprofit Marketing Leader & Speaker; Founder, Clever Ideas Marketing

    Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

    "Michelle's personal brand and PR roadmap landed me speaking opportunities on industry stages."

    Brittany Perez, DNP, FNP-C

    Founder, Method Aesthetics Academy and MELA Med Spa

    Michelle Griffin, Personal Brand Strategist

    "Michelle helped me better position myself and "own" my unique message that landed me a TEDx talk."

    Shermalyn Sidonie-John

    Founder, Influential BossLady

     "I would absolutely recommend Michelle for anyone who knows they have a great idea, but needs a bit of clarity and accountability with respect to positioning."

    Ally Meyers

    WorkPlace Well-Being Speaker & Trainer

    "I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."

    Monique Van Tulder

    Author and Host, A Grown Up's Gap year

    Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

    "Michelle was magical in getting me clear on my brand, positioning, core message and help me tie all my assets together for my book launch."

    Shari Biery

    Purpose and Well-Being Coach, Speaker and Author

    Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

    "Michelle is amazing and I'd recommend her to any woman who wants to feel confident with their brand and voice."

    Sarah Anto, MBA, CPA

    Founder @ FundHer, Women in Tech Start Up Coach and Speaker

    Michelle Griffin, Personal Brand Strategist

    BARB GOLUB, LITERACY CONSULTANT for K-12 SCHOOL DISTRICTs

    I didn’t know what my messaging was before I worked with her.

    I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging and new website. Michelle guided me to step up for more visibility and authority to reach bigger clients.


    How I'm Different as a Personal Brand Strategist

    Own Your Lane with Michelle B Griffin

    I believe we all have gifts, experience, and a message that can truly impact others. But when people don’t see, hear, or understand your value, it’s almost impossible to make the mark you’re meant to.

    That’s why I approach personal branding as service-based visibility, not fluff, clichés, or cookie-cutter templates. Too many brilliant women in leadership and business feel unseen and held back from pursuing their next-level goals and dreams. That’s why I created my proven four-step foundational system: a repeatable roadmap to position your value, master your message, and build a visibility plan that gets you seen and chosen, faster.

    With 20+ years in PR, marketing communications, and executive leadership, I’ve guided Fortune 500s, startups, and thought leaders to sharpen their message, elevate visibility, and grow their careers & businesses.

    With me, you’re not just getting a personal brand advisor, you’re getting the depth of five experts in one: brand builder, messaging mentor, copywriting coach, marketing strategist, and PR pro. Plus your #1 cheerleader! 

    Find Alignment

    Understanding the unique role you play in the marketplace can feel daunting. I guide you through a proven positioning system in clear, simple terms that you and others can quickly grasp.

    Gain Visibility

    Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.

    Build Authority

    When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients through a personal branding framework with targeted questions to ensure objectivity.

    Amplify Reach 

    Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand to land clients and opportunities to grow your business.


    More Success Stories...

    The best way to understand this work is to hear from the women who’ve experienced it.

    CLIENT CASE STUDIES

    Learn how these clients were transformed after clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.

    CLIENT TESTIMONIALS

    Feedback from clients who found success clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.


    SPEAKER TESTIMONIALS

    As a former conference executive marketing director for two decades, I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action. Check out this page for organizer and attendee feedback.

    COMMUNITY FEEDBACK

    I call this my "Wall of Love" page of unsolicited feedback from my community members and connections inspired by my work, empowerment, education, events, content with my personal branding and LinkedIn coaching and consulting.

    Frequently Asked Questions

    Here are the most common questions on VBA. If you don’t see yours here, please reach out.

    How long is the VBA program?

    The Visible Brand Authority Accelerator is built for busy leaders and entrepreneurs and usually runs 4–6 weeks, depending on your schedule. You’ll walk away with total clarity, refined messaging, and your personalized Recognition Roadmap™, a guidebook you can use long after our work together.

    What exactly will I walk away with?

    You’ll leave with your Recognition Roadmap™, a personalized, polished guidebook and toolkit designed to move with you into every conversation, pitch, and opportunity. It includes:

    • Your clarified positioning and core message
    • A clear story and value language for bios, intros, and media
    • Visibility and PR strategy essentials
    • Recommendations and next steps to help you grow your brand and recognition

    Please Note:
    The Accelerator is a done-with-you strategic program focused on positioning, messaging, branding, and PR strategy.
    Graphic design, logos, full LinkedIn profile writing, content strategy, website development, copywriting, or PR pitching are not included, but I’ll connect you with trusted pros if you need help implementing.

    How much of my time will this take?

    Just a few hours across our sessions. Between calls, I handle the heavy lifting, capturing your words, shaping your message, and packaging everything inside your Roadmap so you can focus on your day-to-day while still making visible progress.

    Do I need to prepare anything beforehand?

    No long homework list! I’ll guide you with the right questions and capture your answers live. If you already have bios, headshots, or other materials, you can upload them to your private client folder before we start.

    How is this different from other branding programs?

    Most programs give you theory or coaching. This one gives you a product you can use immediately: your Recognition Roadmap.™ It’s a focused, collaborative process that captures your story, message, and positioning so you’re seen, sought after, and selected for the right opportunities.

    Will you revise my LinkedIn profile?

    Think of it as a glow up. You’ll leave with clear, optimized messaging for your LinkedIn profile. I’ll help you refine the language and positioning; full profile writing, content writing, and graphics are optional referrals if you’d like deeper help afterward.

    Will you create LinkedIn posts or content for me?

    No, this is a strategy-first foundational program, but you’ll walk away with a vault of ready-to-use topics, angles, and talking points you can apply across LinkedIn, speaking and media.

    Will I have clarity in my vision and know how to articulate it?

    Absolutely. That’s the entire goal. You’ll finish our work together with total clarity on your vision, voice, and message — and the confidence to talk about what you do in any setting, from boardrooms to podcasts.

    Who is the Program For?

    VBA is for experts, leaders, and entrepreneurs. Whether you’re growing your career inside an organization or leading your own business, this process helps you get noticed, chosen, and featured.

    What’s the investment and payment structure?

    The investment is $2,500. You can pay in full or split it 50/50,  half at the start, half before the delivery of your final Recognition Roadmap™.

    What happens after I book?

    Once we confirm it’s a great fit, you’ll get a welcome guide with payment and scheduling details. From there, we move through your sessions and wrap up with your final guidebook reveal.

    What if I want more support afterward?

    I offer Power Hours and advisory retainers if you’d like continued guidance or implementation support once your Roadmap is complete.

    Ready To Be Seen, Known, and Chosen?

    When you’re ready for bigger opportunities, you can’t afford to stay unseen.

    The Visible Brand Authority Accelerator™ helps women leaders and experts clarify their message, elevate their visibility, and position themselves as the go-to in their field.

    Let’s get you recognized for what you do best.

    Get Unstuck, Get Visible, Grow Your Influence and Accelerate Your Personal Brand Forward

    Become The Clear Choice In Your Field

    With your personalized visibility roadmap for more impact, influence, and industry opportunities for your career + business.

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