HI, I'm MICHELLE

As a keynote speaker, author and advisor, I'm here to help you Put Yourself Out There and Own Your Lane® of opportunity, impact and profit.


Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, Thought Leadership Advisor for Women In Business
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

It's Your Moment....

You have a body of work that matters. Ideas worth sharing. A track record that speaks for itself. It’s time more people knew you, your work, your ideas and the impact you’re here to make.

With all the noise, conflicting advice, overwhelm of content and pressure to “put yourself out there,” it’s easy to feel stuck or hesitant.

I’ve been there, too.

That’s why I created the Own Your Lane™ Recognition Roadmap to give experts like you the clarity, confidence and simple strategy to grow your visibility that’s aligned with who you are and where you’re going.

Whether you're building your speaker, author, or thought leadership brand, growing your business or stepping into your next big opportunity, I’m here to help you do it on your terms with a clear path forward.

As a keynote speaker, author, advisor, and founder of Brand Leaders and the PYOT.org movement, I guide women in business and audiences to become recognized, remembered and highly paid for what they do best.

It all starts with putting yourself out there and owning your lane.

I'm here to guide you. Let’s go there together.

Michelle B. Griffin, The Brand Therapist

About Michelle B Griffin

Michelle B. Griffin, Personal Brand Coach and Strategist

Michelle B Griffin

TEDx and Keynote Speaker | Executive Personal Brand & PR Strategist | LinkedIn® Presence Expert | Author | Podcaster | Founder, Brand Leaders | Creator, Own Your Lane™ Recognition Roadmap

  • 20+ years in public relations and executive marketing  
  • Master's Degree, Public Relations
  • Author, The LinkedIn Branding Book + Position Yourself
  • TEDx Speaker, April 15, 2025, TEDxFSU
  • Keynote speaker, workshop facilitator and educator
  • Host, Own Your Lane Personal Branding Podcast
  • Co-Host, top-ranked, The LinkedIn Branding Show Podcast
  • Creator, Own Your Lane™ - Recognition Roadmap
  • Founder, Brand Leaders 
  • Founder, Standout Women.org 
Michelel B Griffin Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelel B Griffin Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle Griffin, Personal Brand Strategist
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer

You're getting 5 experts in one

  • Brand builder
  • Messaging mentor
  • Communications coach
  • Marketing master
  • Public relations pro
Own Your Lane Book by Michelle B Griffin

When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed.

With the mantra "Own Your Lane. Own Your Future," I empower women in business and audiences to build their visibility, personal brands and thought leadership through my Own Your Lane™ Recognition Roadmap via speaking, workshops, books and podcasts. This is your moment to put yourself out there and own your lane, make a meaningful impact and income with your brilliance. I’m here to guide you every step of the way.

Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker for Female Founders
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert

NEW BOOK!

Position Yourself® Planner - Your Guide To A Standout Personal Brand

The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities. 

Learn how to:

  •  Evaluate your current presence, online and offline.
  • Gain clarity on where you stand and where you’re headed.
  • Map intentional goals that align your personal brand with your vision.

Move forward with clarity, confidence and a clear path for your personal branding journey.

 About Me...Powered by Human Connection

  • With a mantra of "put yourself out there to own your lane and own your future, I'm here to empower, educate and equip 1,00,000,000 professionals (with my books, training, speaking, podcasts, training, media, and more) by December 31, 2034 to become standouts in their industry.
  • Connection, contribution, and community are my top core values. Personal branding, when done right, humanizes our relationships, grows our community, builds trust and relationships and creates lasting change. I believe faith, fun, fulfillment, and financial prosperity are the driving forces that empower us to inspire and support others.
  • I spent my early career in PR and my previous executive level role in a marketing for B2B professional services — legal and property insurance, as well as planning, managing, promoting and hosting large scale industry conferences.
  • I'm a curious extrovert and a constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness.
  • I'm all about a challenge. From exercise, eating healthy, running, posting consistently on LinkedIn, or writing my books, I have to constantly set challenges to leave my comfort zone for my growth zone.
  • In 2020, I fulfilled my dream (after years of being stuck) to launch my brand strategy consultancy and Feb. 1 is special for me as my "Founders Day."
  • In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. I also launched a LinkedIn livestream show of my solo podcast, The Business of You. Definitely a #PYOT year.
  • In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand" which was born from my second co-hosted podcast, The LinkedIn Branding Show.
  • In 2023, I stepped into my new positioning as The Brand Therapist and pivoted from coaching to strategy roadmaps, workshops and speaking. I also rebranded/relaunched my solo podcast, and narrowed my lane to serving women in business. (A dream I started in 2017 and wrote in a journal in September 2019). It feels good to "redirect."
  • In 2024, with a focus on thought leadership/authority-focused personal branding, I created Standout Women.org to empower more visible women in leadership and business. My focus is speaking and training to teach experts globally to confidently set themselves apart, step into the spotlight, and seize next-level opportunities with my Own Your Lane™ framework and forthcoming book series.
  • After years of guiding experts, leaders, and entrepreneurs to communicate their value and gain visibility, I realized there was a need for a foundational and easy-to-follow framework. This led to the creation of Own Your Lane™ a 4-step roadmap that removes the guesswork from building your personal brand and quickly positions you for next-level opportunities. 
  • My daily posting led me to start my LinkedIn personal branding community, The P.Y.O.T. Community where I empower 1,700+ (and growing) global professionals to "put themselves out there." 
  • In 2025, after launching the Own Your Lane™ book series and Position Yourself Planner, and serving global clients remotely for five years, I was invited, pitched, and accepted into Co:Lab, a business growth accelerator. With an official office and event space, I expanded Brand Leaders, my visibility training and development platform focused on thought leadership branding and marketing with workshops, speaking, and in-person sessions onsite and on across the US and internationally.
  • When I'm not speaking, advising, writing or podcasting, you can find me outdoors enjoying warm and sunny Florida with my husband and three grown children. I'm an animal lover and nature evangelist, walk and work out daily to 80s music, drink insane amounts of hot tea, and am always on the hunt for antique decor, vintage fashion finds, and gluten-free treats on my travels.
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