Own Your Lane® Positioning Playbook
Ready to Own Your Lane of Opportunity?
A 1:1 strategy intensive and personalized roadmap for purpose-led experts and leaders ready to align their voice, vision, and visibility for their next-level
(For experts who are known for their work but feel off in their brand)
Let's chat to see if this is the right program/time for you. I can't wait to meet you!
It's Your Moment...
As an expert in your field, your work changes lives. You deserve the opportunities and positive impact that comes with building a powerful personal brand.
The world needs impactful experts like you being visible and sharing your brilliance. Now is your time to step out, stand apart, and be well positioned for the work you're here to do.
Yet, These Roadblocks Are In Your way....
You're ready to step out and step up, but you may be feeling lost about your brand and unsure how to navigate your online presence?
Maybe you struggle to positio n yourself, communicate with a clear message, and feel lost branding and marketing yourself online...leaving you feeling stuck, frustrated, and full of self-doubt.
not sure next step
You're ready for a new path or up-level to one but not sure where to start, how to position yourself and how to tie it all together.
at a loss of words
You struggle to define and differentiate yourself with words that resonate with you and others for your next-level vision.
feel misaligned
You're pivoting and/or growing your business and it's time to elevate your personal brand for your book, speaking, PR, podcasting and more.
all this is new to you
You're feeling a bit unsure and overwhelmed about branding, marketing and publicizing yourself outside of your current circles.
done feeling invisible
You're successful and ready for the next level but your online presence is non-existent or doesn't convey you as the credible authority you are.
you need structure
You realize your work is far too important for DIY and are ready for expert guidance and collaborative support to move forward.
What If You Had..
A Roadmap To The Opportunities Your Dream of and Deserve...
A roadmap to expand your reach, grow your business and impact more lives with your transformative work and ideas.
Not just any roadmap.
But a personalized pathway that empowers you to take control of your next-level growth, opportunities, and impact.
SO YOU COULD...
✓ Position your expertise to market yourself with ease
✓ Communicate what you do with confidence
✓ Grow your visibility for your business, books and speaking
✓ Build authority with PR to become the go-to in your field
✓ Have industry opportunities knock at your door rather than you chase after them
AND NEVER AGAIN...
→ Feel unclear
→ Feel unsure
→ Feel unknown
→ Feel unconfident
INTRODUCING YOUR BEST PATH FORWARD
The Own Your Lane Positioning Playbook
Get Clear, Get Visible and Grow Your Impact and Income
A strategic clarity experience to help you:
✓ Define what you stand for
✓ Shape how you show up
✓ Communicate why it matters
So you can...
✓ Confidently own your positioning
✓ Build a magnetic message that resonates
✓ Align your in-person and digital presence
✓ Attract opportunities, clients and partnerships
✓ Build a brand that opens doors and drives results
+ Clarify Your Position
+ Simplify Your Brand
+ Amplify Your Brilliance
No More Being Stuck On Your Own Or Guessing What Works
Get expert guidance and a custom roadmap to get out the gate fast — with everything you need to clarify your positioning, simplify your brand, and amplify your brilliance to attract more clients, land more opportunities and become the go-to authority in your industry.
Your Expert Guide
SO YOU DON'T GO AT THIS ALONE
Michelle B. Griffin
TEDx and Keynote Speaker | Personal Brand & PR Strategist | LinkedIn® Presence Expert | 2x Author | Podcaster | Founder, Brand Leaders | Creator, Own Your Lane™ Roadmap
MICHELLE B. GRIFFIN is an internationally certified personal brand, PR and thought leadership strategist, author, speaker who believes in the “Power of Visibility to Put Yourself Out There To Make Your Unique Mark on the World.”
With her Own Your Lane™ movement and proprietary framework, Michelle elevates impact-driven experts ready to step off the sidelines, share their brilliance and rise up in their industries as thought leaders who make a statement and make a difference.
Michelle brings two decades in communications and marketing and a master's degree in PR to her training and development company, BRAND LEADERS, where she consults, speaks and trains professionals worldwide.
As a TEDx speaker and recognized voice in personal branding, Michelle has been featured in Forbes, Entrepreneur, Inc., and Authority Magazines. She's a sought-after speaker on putting yourself out there to reach your full potential, impact-driven personal branding, and LinkedIn thought leadership regularly appearing at industry events, panels and podcasts.
Michelle is the author of Position Yourself and The LinkedIn® Branding Book. She also hosts the Own Your Lane® Podcast and co-hosts The LinkedIn® Branding Show, where she shares actionable strategies for building standout personal brands and meaningful connections that drive business success.
When she’s not helping others grow their impact and influence, Michelle enjoys walking and working out to '80s music, meeting new people, and soaking up inspiration in sunny Florida.
BRAND WITH PURPOSE™
Own Your Lane™ is my signature system for those who want to be top mind in their field. The L.A.N.E. method accelerates you along the four phases to visibility and thought leadership: embracing the right mindset for impactful contribution, positioning your unique value, building your personal brand foundation, and leveraging PR to amplify your influence for more opportunity, impact and profit.
Ready to Own Your Lane...
HERE'S HOW WE'LL WORK TOGETHER
PRE-SESSION:
- What We Do: Before we kick-off, I'll complete a deep-dive to benchmark to get clear on your gaps and goals and outline your next best steps.
- What You Get: You'll receive a welcome guide and timeline, program folder, and Voxer invite for our time together.
STRATEGY SESSIONS
We’ll move through the Own Your Lane® Framework (L.A.N.E.) and the 4 Ps (Purpose, Positioning, Presence, Proof) to build your brand foundation.
L – Launch Your Vision (Purpose - Why You Exist)
Clarify your Professional Purpose Pathway™ -- guiding principles, values and goals so your brand is rooted in intention and direction.
A – Assert Your Difference (Positioning - What You Want to Be Known For)
Define your unique edge positioning and point of view so your brand feels true and stands apart.
N – Navigate Your Brand (Presence - How You Show Up)
Shape your Brand Clarity Trifecta™ -- visceral, visual and verbal elements with your content focus so you show up with clarity and cohesion across platforms.
E – Elevate Your Authority (Proof - Why You’re Credible and Trustworthy)
Package your credibility with your publicity kit elements so you’re ready for PR and thought leadership.
CUSTOMIZED FOR YOU
Your Brand Playbook Will Be Shaped Around Your Goals
Examples of what can be included based on what will serve you best right now:
- Customer journey strategy/positioning for books, products, or services
- Framework and ideation for your brand foundation
- Offer reviews and updates to align your brand and services
- Messaging reviews you can repurpose for decks, product pages, or podcasts
- Ideas for lead magnets, email flows, or book launches
- Speaking branding kits and signature talk frameworks
How I'm Different
- I listen for what matters. Not just what you do, but why you care, what you’ve lived through, what you want to leave behind.
- I help you integrate your story, your mission, and your body of work into something you can actually use a living, breathing brand ecosystem that’s true to you and your business.
- You’ll leave with more than a plan. You’ll leave with relief, with new language, with a way to talk about yourself and your work that finally feels right and attracts the opportunities you desire.
- Most of all: When you feel clear and anchored in your story, you stop second-guessing, and you start moving toward what matters. You’ll know where you’re headed, and how to step forward without diluting your purpose or business goals.
Own Your Lane...
Become the Unquestionable Choice In Your Industry
Claim your Lane
Clarify Your Lane
Communicate Your Lane
What They're Saying
CLIENT SUCCESS
Lisa Richer
FOUNDER, JOURNEY TO BLOOM
"I'M NOW CLEAR AND CONFIDENT IN MY MESSAGING AND MY BUSINESS IS THRIVING."
" Michelle was instrumental in helping me create a clear and concise message. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others.
Shermalyn Sidonie - Johns
FOUNDER, INFLUENTIAL BOSSLADY
"MY VISIBILITY GREW EXPONENTIALLY WITH MY IDEAL CLIENT EVEN BEFORE OUR SESSIONS WERE OVER."
"When I started working with Michelle, I was experiencing information overload. As a marketer, I really needed someone to get my ideas out of my head and create content that was thought-provoking and built deep connections with my audience.
I needed to position myself as an authority and grow my visibility to attract the right opportunities, network, collaborations, and the right clients. Michelle helped me zero in on my thought leadership message and own my thought leadership word "Careerpreneur Brand." My TED Talk was a success and got positive responses from my global community."
Michelle is passionate and excellent at what she does, but she genuinely cares, and, for me, this is priceless.
Barb Golub
LITERACY CONSULTANCY FOUNDER
I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging. Michelle guided me to step up for more visibility and authority to reach bigger clients.
Renee Cohen
Founder, NEXA WEALTH ADVISORY
I can confidently own and communicate my brand. I feel much more aligned and have intentionality to continue to leverage my process and scale my brand message and marketing with her coaching.
Scarlette Acevedo
PUBLIC HEALTH ADVISOR
I was able to narrow my positioning, ideal clients, discover my own uniqueness, and identify the ways I could stand out. The breakthroughs were not just for my personal branding but also helped me with my personal growth.”
Even More...
CLIENT BREAKTHROUGHS
It's Your Moment...
To Confidently Move Forward
Your Own Your Lane™ Positioning Playbook Deliverables Include...
Your Own Your Lane™ Positioning Playbook Outcomes Include...
OWN YOUR LANE™ OUTCOMES
- Premium Positioning: Know exactly what makes you different and how to set yourself apart in your industry
- LinkedIn Presence Tune-Up: A new bio, banner, and clarity on how to show up
- Brand Blueprint: Gain a clear, confident, and cohesive brand presence that aligns with your vision and goals as a subject matter expert/ author/speaker/consultant/coach
- Action-Ready Brand Assets: Everything you need to activate right away or hand off to your team or contractor
INVESTMENT: $2,500 (limited monthly spots)
including co-strategy sessions, LinkedIn™ Lite updates templates, 6 weeks of 1-1 "speed dial" advising and custom resources to kickstart your journey.
Please Note: This is a strategic clarity and brand foundation experience. It does not include full-service content creation, LinkedIn™ profile revamps, web design, or PR pitching but you'll walk away with clear language and assets you can use (or delegate) immediately.
Let’s chat to see if this is the right fit. I’d love to hear more about your work and goals.
Imagine How You'll Feel
Being Clear, Confident, Competitively Advantaged
No more guessing, staying hidden or held back. Set yourself apart with everything you need to confidently claim your lane, craft your brand and communicate your brilliance as a top-of-mind industry authority.
Michelle B Griffin is a keynote speaker, strategist, author, and founder of Brand Leaders. Through her proprietary Own Your Lane™ framework, she helps experts, leaders and audiences position themselves as the top of mind choice in their field.
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