Accelerate your Authority with The Own Your Lane™ Roadmap
Confidently go from hidden expert to visible authority with your Own Your Lane™ Roadmap, your one-page plan to get clear, visible and confidently positioned as the go-to voice and choice in your field.
Feeling Overlooked, Underbooked or Stuck?
As an expert in your field, you’ve worked too hard for your brilliance to stay invisible. Every missed client, stage, or media moment leaves impact (and income) on the table.
It's your moment now...
What if you had a personalized plan and visibility toolkit that attracted you to the right people and put you in line for those bigger personal and professional goals?
✓ Attract your ideal audience
✓ Guest on industry podcasts
✓Speak on conference stages
✓Get quoted & featured in the media
All while giving you the clarity, communication and competitive advantage for opportunities that come to you, vs you chasing for them?
It's All Possible With The Own Your Lane™ Roadmap Accelerator
No more feeling unsure, unseen and unknown. This is your fast track to clarity, confidence, and being chosen for the opportunities you dream of and deserve. In one focused session...
- Get crystal clear on what makes you different
- Find the words that open doors and make people “get” you instantly
- Map your next moves so you know exactly where to show up and what to say
This is your personalized plan to get you visible, credible, and confidently positioned as the go-to in your field.
Your Path To Confidently Standing Out In Your Industry Starts Here
In one deep-dive session, we’ll work side-by-side to create your personalized roadmap:
L – Launch Your Vision (Purpose) - Clarify where you’re headed and why it matters.
A – Assert Your Difference (Positioning) - Define who you serve, what problem you solve, and what sets you apart.
N – Navigate Your Brand (Package) - Shape what you say and how you show up: your core message, networking intros, LinkedIn bio, social bios, and soundbites you can use everywhere.
E – Elevate Your Authority (Promotion) - Outline your publicity kit to start confidently amplifying yourself for podcast guesting, media mentions, speaking stages and more.
So You Never Again...
→ Feel unclear
→ Feel unsure
→ Feel unknown
→ Feel unconfident
You'll Walk Away With...
Your Position, Nailed - a positioning statement and soundbites that feel like you and make people instantly get what you do.
Your Bio + Headline, Polished - professional, magnetic copy you can drop straight into LinkedIn, speaker one-sheets, and media kits.
Your Publicity Kit Prioritized - the expert bio and talking points to grow your presence without wasting time or guessing where to show up.
Your Branded Roadmap, In Hand - a one-page guide you can hand to your team, designer, or PR partner so everything stays consistent and clear.
Michelle B. Griffin
Keynote Speaker | PR & Personal Brand Strategist | LinkedIn® Visibility Expert | TEDxFSU Speaker | 2x Author | 2x Podcaster | Founder, Brand Leaders | Creator, Own Your Lane™ Recognition Roadmap
Your Expert Guide
MICHELLE B. GRIFFIN is a TEDx speaker, internationally certified personal brand, PR and thought leadership strategist who believes in the “Power of Visibility to Put Yourself Out There To Make Your Unique Mark on the World.”
With her Own Your Lane. Own Your Future movement, proprietary Own Your Lane™ Recognition Roadmap and book series, Michelle elevates go-getter experts, especially women in business, ready to step off the sidelines, share their brilliance and rise up in their industries as thought leaders who make a statement and make a difference.
Michelle brings two decades in communications and marketing and a master's degree in PR to her training and development company, Brand Leaders, where she speaks, trains and transforms hidden experts into visible authorities worldwide.
She is a frequent guest contributor and sought-after speaker on putting yourself out there to reach your full potential, impact-driven personal branding, and LinkedIn thought leadership. Michelle is the host of the Own Your Lane™ podcast and the top-ranked LinkedIn Branding Show Podcast, with listeners and community members worldwide.
Michelle is the author of The LinkedIn Branding Book, Position Yourself and Own Your Lane™, which will be published in Fall 2025.
The Proof Is Here From these Experts & Leaders
CLIENT CASE STUDIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
What They're Saying
Lisa Richer
FOUNDER, JOURNEY TO BLOOM
"I'M NOW CLEAR AND CONFIDENT IN MY MESSAGING AND MY BUSINESS IS THRIVING."
" Michelle was instrumental in helping me create a clear and concise message. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others.
Shermalyn Sidonie - Johns
FOUNDER, INFLUENTIAL BOSSLADY
"MY VISIBILITY GREW EXPONENTIALLY WITH MY IDEAL CLIENT EVEN BEFORE OUR SESSIONS WERE OVER."
"When I started working with Michelle, I was experiencing information overload. As a marketer, I really needed someone to get my ideas out of my head and create content that was thought-provoking and built deep connections with my audience.
I needed to position myself as an authority and grow my visibility to attract the right opportunities, network, collaborations, and the right clients. Michelle helped me zero in on my thought leadership message and own my thought leadership word "Careerpreneur Brand." My TED Talk was a success and got positive responses from my global community."
Michelle is passionate and excellent at what she does, but she genuinely cares, and, for me, this is priceless.
Barb Golub
LITERACY CONSULTANCY FOUNDER
I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging. Michelle guided me to step up for more visibility and authority to reach bigger clients.
Renee Cohen
Founder, NEXA WEALTH ADVISORY
I can confidently own and communicate my brand. I feel much more aligned and have intentionality to continue to leverage my process and scale my brand message and marketing with her coaching.
Scarlette Acevedo
PUBLIC HEALTH ADVISOR
I was able to narrow my positioning, ideal clients, discover my own uniqueness, and identify the ways I could stand out. The breakthroughs were not just for my personal branding but also helped me with my personal growth.”
Your Outcomes Include...
- Personalized One-Page Roadmap - sent to you after our session, your branded and actionable and go-to guide to position, package, and promote yourself with clarity.
- Clear, Clickable Language - a positioning statement, expert bio, intro, LinkedIn headline, and talking points you can use immediately.
- Top-of-Profile LinkedIn® Refresh - headline + opening lines optimized to attract right-fit opportunities.
- Session Video, Audio Recording + Transcript - revisit anytime to stay on track and reuse your exact words.
- 7 Days of Light Follow-Up - quick tweaks and answers via email or WhatsApp to keep your momentum going.
Imagine How You’ll Feel:
Clear. Confident. Chosen.
- Know exactly what makes you different and how to say it so the right people choose you.
- Have messaging you can actually use: intros, bios, posts, and pitches that finally feel right.
- Show up confidently online and in conversations, no more blank-screen panic.
- Have a focused publicity kit so you know what to say, how to say it where to show up first
- Feel aligned, clear, and ready to be seen as the go-to in your lane.
Your next big client, stage, or media opportunity is waiting, let’s get you ready
LAUNCH RATE $997
Spots are limited so each session stays high-touch and personalized.
Comparable branding programs cost $3,000+; this session delivers a personalized roadmap for a limited-time launch rate of $997.
Frequently Asked Questions
What if I already have some brand messaging but it's not working? That's exactly what this roadmap addresses. We'll audit what you have, identify the gaps, and refine your positioning so it actually connects with your ideal clients and opportunities.
Do I need to prepare anything before our session? Just a brief intake form to help me understand your background and goals. No presentations or homework required—I'll guide you through everything during our session.
What's the difference between this and a full rebrand? This isn't about logos or websites. It's strategic positioning work that gives you the clarity and language to communicate your value immediately. Think strategic foundation, not visual makeover.
What if I'm not clear on my niche or target audience yet? That's often where we start. The roadmap process includes clarifying who you serve and how you're uniquely positioned to help them.
How is this delivered? You'll receive your personalized roadmap within 3 days of our session, plus our session recording. The roadmap captures your positioning strategy, core messaging we develop together, and your 90-day action plan.
What if I need help implementing after our session? You get 7 days of follow-up support via email or WhatsApp for quick tweaks and questions as you put your roadmap into action.
Is this right for someone just starting out vs. established experts? Both. Whether you're launching your expertise or you've been in business for years but struggling with positioning, this roadmap meets you where you are.
What if I work in a very technical or niche field? I specialize in helping experts translate their knowledge into clear, compelling positioning that resonates with decision-makers.
How do I book a session? Right now, booking is done manually. After purchase, I'll personally reach out within 24 hours to schedule your session and send next steps. If you have a specific date in mind, feel free to note it at checkout.
How quickly will I see results? You'll have your complete roadmap immediately after our session. Most clients start implementing within days and feel more confident in conversations right away.
Do you offer refunds? Because these sessions are live, customized and deliver a personalized roadmap, I do not offer refunds. Sessions can be rescheduled with 24 hours' notice.
Michelle B. Griffin is a speaker, PR & personal brand strategist and LinkedIn visibility expert. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap, she positions experts and entrepreneurs to win clients, land PR opportunities and confidently stand out in their industries.
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