Become Recognized For What You Do Best
Go from hard to explain to hard to ignore with The Recognition Roadmap™ a one-page personal brand positioning, messaging, and visibility plan for women experts and leaders ready for next-level opportunities
Ready to Rise Up In Your Industry?


Hi, I’m Michelle, a TEDx speaker, author and personal brand advisor for women experts and leaders ready to become the go-to in their field.
We haven’t met yet, but I’m willing to bet this: you’re exceptional at what you do, and more of the right people should know about it and benefit from it. Yet when it comes time to step out in your industry, things can feel unclear. Maybe you have too many ideas. Maybe you struggle to put your work into words. Or maybe you hesitate to put yourself out there at all.
I know *exactly* how this feels. After being stuck myself, I fast-tracked the way out by creating my own roadmap, becoming a successful case study on how to quickly become noticed, known, and achieve results with an authority-focused personal brand.
That proven framework is the Own Your Lane Recognition Roadmap,™ a one-page brand plan that positions your expertise, sharpens your message and focuses your visibility assets for what’s next.
Today, I use this proven roadmap in my speaking, training, and advising work to help ambitious women experts and leaders step into thought leadership, through speaking, media and industry opportunities.
After two decades in communications, a master's degree in PR, and advising Fortune 500 leaders, founders, and entrepreneurs, I've seen what happens when smart, capable women finally own their lane: they get recognized, get opportunities, and get results.
Let's make that happen for you.

Position Yourself With a Brand Plan That Takes You Places
Whether advancing your career, scaling a business, or stepping into thought leadership, a personal brand strategy is the bridge between where you are and the opportunities ahead.
The Own Your L.A.N.E. Recognition Roadmap™ is a one-page personal brand positioning framework that helps you define your lane, put clear words around what you do and create a visibility path to advance your personal and professional goals.
L - Launch Your Vision - The Why
Clarify where you’re going next so every goal is anchored in intention, direction, and purpose, not guesswork.
A - Assert your Difference - The How
Define what sets you apart and your point of view so the right people understand why they should choose you.
N - Navigate Your Message - The What
Learn to talk about yourself concisely and confidently, making it easy for others to understand and refer you.
E - Elevate Your Visibility - The Where
Focus on where to show up so your visibility leads to recognition, influence, and opportunities.
Brand Your Brilliance. Elevate Your Influence. Own Your Lane.
Clarify your personal brand communication, confidence, and credibility with The Recognition Roadmap,™ designed for individuals, women's groups, and events.

ADVISING & COACHING
The Visible Brand Authority™ signature program helps you clarify your positioning, tighten your message and align your visibility so next-level opportunities find you.

WOMEN'S LEADERSHIP
She's Visible partners with ERGs, associations and groups to help professional women position themselves across careers, media and digital presence.

SPEAKING & TRAINING
High-impact keynotes and interactive workshops to sharpen communication, build executive presence and ensure your best talent is noticed, known and chosen.
What They're Saying About Michelle B Griffin
CLIENT SUCCESS STORIES
Read the transformations from women who clarified their brands and stepped into bigger opportunities, media, speaking and thought leadership
CLIENT TESTIMONIALS
Reflections from clients on the clarity, confidence, and momentum they gained through my personal branding and LinkedIn coaching and consulting.
SPEAKER TESTIMONIALS
As a former conference executive event director for two decades, I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action. Check out this page for organizer and attendee feedback.
COMMUNITY FEEDBACK
My "Wall of Love" page features unsolicited feedback from my 20K+ LinkedIn + social media connections inspired by my transformative work, resources, empowerment, education, events, and content.
More Results for these Experts, Leaders & Audiences
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
"Michelle, having you at the PBEX Experience was truly amazing. Your talk delivered great value. Congratulations on your debut on the PBEX stage, watched by participants from five continents."
Daniela Viek, PBEX 2025
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher-value content than hours-long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA

MONIQUE VAN TULDER, AUTHOR & PODCAST HOSt A GROWN UP'S GAP YEAR
I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her.
Working with Michelle was transformative as I was writing my book and launching my new podcast. Her insights and guidance helped me gain clarity on my goals and develop an actionable visibility roadmap to achieve them.

STACEY DANHEISER, CMO
Co-FOUNDER, EMPRESSA.AI
Michelle takes a fresh, energetic approach to personal brand building.
The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.

LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. I am forever grateful for her patience and support.

SHERMALYN Sidonie-JoHN
FOUNDER, GLOBAL BRAND STATEGIST
Michelle helped me better position myself and "own" my unique message for my TEDx talk.
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Our deep dive sessions taught me so much and I'm just so immensely grateful for her insights and collaboration.
Ready to be noticed, known and chosen for what you do best?
Let's chat about how I can support you or your organization with my speaking, advising, or She's Visible™ women's leadership program.
Book a call/send an inquiry form below.











