Go From Expert to Recognized Authority
Personal brand and PR strategy for women experts and leaders ready to stand out in their industries
Without clear positioning and a visibility strategy, even the most qualified experts and leaders struggle to get recognized for what they do best.
The result isn't just frustration, it's missed opportunities.
→ Can't define it
You're brilliant at what you do but putting it into words that land? That’s where it gets stuck.
→ Can't differentiate
There are others doing similar work. Clearly standing out feels just out of reach.
→ Can't level up
Stages, media features, podcast invites, thought leadership. You’re ready for all of it, but how?
✓ The good news...
With the right positioning and visibility roadmap, you stop waiting and start getting invited into the rooms and conversations you deserve.
If you’ve ever struggled to explain what you do, felt overlooked despite your expertise, or watched opportunities go to someone less qualified, you’re not alone. And you’re in the right place.
Like many of the women I work with, you already know your expertise is solid. You're ready to be recognized as the authority you are and positioned for the stages, media, podcasts and thought leadership you deserve.
Michelle B. Griffin
TEDx Speaker • Personal Brand & PR Strategist • LinkedIn® Visibility Expert • Author • Podcaster
I’m a personal brand + PR strategist, TEDx speaker, author on a mission to position women experts into recognized authorities and thought leaders.
I know firsthand how hard it is to be the consumer of your own expertise, too close to your work to clearly communicate your value in a way that gets the right people to notice.
That’s why I created a framework to help you stand out with clear positioning, compelling messaging, and a strategic visibility plan that advances your influence and income.
With 20+ years in PR, communications and personal branding, I’ve helped women experts go from uncertain about their message to clear, confident, and landing the opportunities they've always deserved, from stages to media to podcasts
L - Launch Your Vision
Get clear on where you’re going and why it matters
A - Assert Your Difference
Own what sets you apart so you stand out
N - Navigate Your Message
Say what you do so it clicks online, in-persona with AI
E - Elevate Your Visibility
Show up strategically to land media, speaking, podcasts
✓ So you're noticed - With a clear brand the right people get what you do, how you're different and why it matters.
✓ So you're known - Showing up confidently across LinkedIn, stages, podcasts, media features and in AI search.
✓ So you're chosen - As the recognized authority, clients and opportunities start coming to you vs. you chasing them.
Ready to build your Recognition Roadmap™?
Position Yourself
Power Hours
A 60-minute clarity session when you need quick answers, feedback and next steps to get unstuck.
Visible brand Authority™
My signature personal branding & PR program so you're recognition-ready for stages, media, and podcasts.
She's Visible™
Leadership
Speaking, workshops and events to equip women to confidently advance their careers and businesses
AI tools have become the first place people go to find answers, ideas, and experts. If your name isn’t showing up in those searches, you’re leaving opportunities on the table.
Grab The Recognition Ready™ AI Guide and learn how to position your personal brand so AI and the people using it can actually find you.
"Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that."
RENEE COHEN
Nexa Wealth
"Michelle helped me better position myself and "own" my unique message for my TEDx talk."
SHERMALYn Sidonie-JoHN
Corporate Global Marketing Director
Book a clarity call
A no-pressure conversation to talk through where you are, where you want to be, and whether we're a fit.
2
Get your roadmap
Get a strategic and easy to follow roadmap for your positioning, messaging, and visibility outreach.
3
Land invites
Show up with a well-positioned personal brand that gets you seen, sought after and selected
"Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast."
LISA RICHER
Founder, Journey to Bloom, Inc.
"I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."
MONIQUE VAN TULDER
Author & Podcast Host, A Grown Up's Gap year
Ready to go from expert to recognized authority?
You’ve done the work. Now let’s make sure the right people know about it. Let's chat about your next steps.
A no‑pressure chat to confirm fit, answer questions, and map your next steps
Michelle B. Griffin is a personal brand and PR strategist who helps accomplished women position their expertise and build visible authority so they stand out in their careers, businesses and industries.
Learn More: About | Services| Speaking | Reviews | She's Visible™
Resources: Books | Podcasts | PR & Media | Helpful Links
Connect: Book a Clarity Call
® 2026 Michelle B Griffin LLC /Brand Leaders