Become Known For What You Do Best
I help leaders and experts position their brilliance with The Recognition Roadmap,™ a one-page plan to become the clear choice for speaking, media and high-value opportunities
Michelle B. Griffin
Keynote Speaker | TEDxFSU Speaker | PR & Personal Brand Strategist | LinkedIn® Visibility Expert | 2x Author | 2x Podcaster | Founder, She's Visible™ | Creator, Own Your Lane™ Recognition Roadmap
Ready to Become The Clear Choice In Your Field?
You’re brilliant at what you do… so why does it still feel hard to explain it, or put yourself out there?
Even with the credentials, the content, and the effort, it can seem like the right people still aren’t seeing you.
Whether you’re growing your career or business, writing a book, launching a platform, or stepping into thought leadership, your work has to be noticed, understood, and chosen.
That’s where I come in.
Hi, I’m Michelle, a TEDx speaker and personal brand and PR strategist. I work with experienced leaders and experts who have depth, results, and credibility, but whose brilliance hasn’t yet translated into the level of recognition or opportunity they’re ready for.
After years in PR, executive leadership, and personal branding, I kept seeing the same thing: incredibly capable professionals, especially women, doing meaningful work, yet feeling unclear, overlooked, or blended into the background.
That never sat right with me, so I built a better way forward.
The Own Your Lane® Recognition Roadmap is a one-page personal positioning system that helps you define your lane, put clear language around what you do, and focus your visibility, so your work actually moves you forward in your career, business, or thought leadership.
Because in a world where everyone sounds the same, your perspective is your edge. When you know how to define and communicate it, you stop chasing attention and start attracting the right opportunities you dream of and deserve.
When you own your lane, you shape how you’re seen and open the doors that were meant for you.
The One-Page Brand Plan
The Recognition Roadmap ™ is a one-page personal brand positioning plan that helps you define your lane, put clear words around what you do, and decide where to show up so your work is easy to discuss and easy to find.
It’s for brilliant experts and leaders who haven’t built a clear brand, positioning, message, or visibilty path to advance professional goals.
Whether your next chapter is a bigger role, speaking, media, or thought leadership, it gives you the clarity, creditibility and communication edge you need for your next level.
L: Launch Your Vision (The Why)
Get clear on where your work is headed for direction and purpose.
A - Assert your Difference (The What)
Define what actually sets your work apart so people know why it’s you they should choose.
N - Navigate Your Message (The How)
Talk about what you do in a way that’s concise, consistent, confident, and easy for others to repeat.
E - Elevate Your Visibility (The Where)
Show up strategically in the right rooms, conversations, and platforms so recognition leads to opportunity.
Ways To Work Together
Elevate your personal brand communication, confidence, and credibility so you're noticed, known and chosen for the work you do best
Speaking & Leadership Training
Keynotes and workshops on The Recognition Roadmap,™ centered on personal brand positioning and communication, so you’re chosen for what you do best. Practical, motivational sessions that shift how experts and leaders talk about themselves and how others see them.
She’s Visible™ Women's Leadership
She’s Visible™ is a leadership platform partnering with organizations to help professional women position themselves for next-level opportunities across their careers, businesses, media, speaking and digital presence.
Advising & Coaching
Brand Leaders advisory for executives, entpreneurs and subject matter experts who want to apply The Recognition Roadmap to their message, positioning, and next-level visibility across LinkedIn, media, stages, and AI discoverability.
SOME OF THE events and Brands I've presented for...
What They're Saying About Michelle B Griffin
CLIENT SUCCESS STORIES
Learn how these clients were transformed after clarifying their brand, positioning their expertise, and amplifying their message to advance their careers, businesses and thought leadership.
CLIENT TESTIMONIALS
Feedback from clients who found success clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.
SPEAKER TESTIMONIALS
As a former conference executive event director for two decades, I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action. Check out this page for organizer and attendee feedback.
COMMUNITY FEEDBACK
My "Wall of Love" page features unsolicited feedback from my 20K+ LinkedIn + social media connections inspired by my transformative work, resources, empowerment, education, events, and content.
More Results for these Experts, Leaders & Audiences
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
"Michelle, having you at the PBEX Experience was truly amazing. Your talk delivered great value. Congratulations on your debut on the PBEX stage, watched by participants from five continents."
Daniela Viek, PBEX 2025
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher-value content than hours-long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
MONIQUE VAN TULDER, AUTHOR & PODCAST HOSt A GROWN UP'S GAP YEAR
I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her.
Working with Michelle was transformative as I was writing my book and launching my new podcast. Her insights and guidance helped me gain clarity on my goals and develop an actionable visibility roadmap to achieve them.
STACEY DANHEISER, CMO
Co-FOUNDER, EMPRESSA.AI
Michelle takes a fresh, energetic approach to personal brand building.
The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.
LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. I am forever grateful for her patience and support.
SHERMALYN Sidonie-JoHN
FOUNDER, GLOBAL BRAND STATEGIST
Michelle helped me better position myself and "own" my unique message for my TEDx talk.
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Our deep dive sessions taught me so much and I'm just so immensely grateful for her insights and collaboration.
Ready to be noticed, known and chosen for what you do best?
Let's chat about how I can support you or your organization with my speaking, advisory, or She's Visible™ women's leadership program.
Book a call/send an inquiry form below.
