From Industry Expert to Recognized Authority
Authority branding + PR for established women experts ready to elevate visibility + thought leadership across LinkedIn, media, stages & AI search
Are you an established expert or leader ready to be seen in wider circles, lead bigger conversations, and expand your reach, but feel something isn’t aligning.
→ Your positioning isn’t unmistakable
Your expertise is strong, but what truly sets you apart isn’t immediately clear to the people who matter.
→ Your message isn’t translating at your level
You’re brilliant, but communicating your value so it's clear, confident and commands authority is a challenge.
→ Your visibility hasn’t caught up yet
Media features. Speaking invitations. Podcast guesting. Thought leadership opportunities. You’re ready for that level of recognition but not (yet) being chosen for it.
✓ The good news...
Authority doesn’t happen by accident.
It’s positioned, strategically with personal branding + PR
What’s been missing is a strategic path that turns your expertise into recognition, across the rooms, platforms, and conversations where your work belongs.
Michelle B. Griffin
TEDx Speaker • Personal Brand & Personal PR Strategist • LinkedIn® & AI Visibility Expert • Author • Podcaster
I’m a personal branding + PR advisor who helps established women experts translate their expertise into recognition, reputation and real authority:
✓ Recognized on LinkedIn
✓ Quoted in top media
✓ Chosen for industry stages
✓Invited onto leading podcasts
✓ Recommended in AI-driven search
If you’re too close to your own expertise to clearly articulate what sets you apart, you’re not alone. When your authority isn’t clear to others, you’re overlooked for the rooms and opportunities you’re ready for.
That’s why I developed a signature authority framework that clarifies your positioning, sharpens your message, and designs a strategic visibility plan — so you’re recognized and chosen as the authority you already are.
With 20+ years in PR, communications, and personal branding, I’ve helped women experts move from silent expert to visible brand authority — securing speaking invitations, media features, podcast interviews, and recognition that advances your influence, impact, and income.
L - Launch Your Vision
Clarify your next level goals and why it matters.
A - Assert Your Difference
Define and own what sets you apart so you stand out.
N - Navigate Your Message
Articulate your expertise so it commands attention.
E - Elevate Your Visibility
Show up strategically to land media, stages and podcasts.
✓ So you're noticed - With a clear brand the right people get what you do, how you're different and why it matters.
✓ So you're known - Showing up confidently across LinkedIn, stages, podcasts, media features and in AI search.
✓ So you're chosen - As the recognized authority, clients and opportunities start coming to you vs. you chasing them.
Become the recognized authority in your field.
Through strategic advising, keynote speaking and leadership training, I help experts translate expertise into reputation, visibility and being chosen for what you do best.
Visible brand Authority™
My signature personal branding & PR program that gets you recognition-ready as a standout across LinkedIn, media, stages, podcast guesting, and AI search.
She's Visible™
Women's Leadership
Speaking + LinkedIn™ training for ERGs and groups to close The Recognition Gap™ and equip women to be noticed, known & chosen with their personal brands.
Keynote Speaking + Workshops
Real-world stories with strategic personal branding and PR frameworks so audiences leave with the clear roadmap to become recognized authorities in their field.
AI tools have become the first place people go to find answers, ideas, and experts. If your name isn’t showing up in those searches, you’re leaving opportunities on the table.
Download my AI Visibility Guide for Experts to learn the 7 essentials every expert needs to be found, credible and chosen.
"Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that."
RENEE COHEN
Nexa Wealth
"Michelle helped me better position myself and "own" my unique message for my TEDx talk."
SHERMALYn Sidonie-JoHN
Corporate Global Marketing Director
Book a call
Talk through where you are, where you want to be, and whether we're a fit.
2
Set your roadmap
Build your Recognition Roadmap for positioning, messaging, and visibility.
3
Own your lane
Stand out with a personal brand that gets you seen, chosen, and recognized.
"Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast."
LISA RICHER
Founder, Journey to Bloom, Inc.
"I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."
MONIQUE VAN TULDER
Author & Podcast Host, A Grown Up's Gap year
Become the Recognized Authority in Your Field
You’ve done the work. Now let’s make sure the right people know about it. Let's chat about your next steps.
A no‑pressure chat to confirm fit, answer questions, and map your next steps
Michelle B. Griffin is a TEDx speaker and personal brand + personal PR strategist who teaches women experts how to position their personal brands and build visible authority that gets them chosen for speaking, media, and podcasts.
Learn More
About | Services | Speaking | Reviews | She's Visible™
Resources
Books | Podcasts | PR & Media | Quick Links | AI Visibility Guide