Position Yourself With a Brand That Takes You Places
Hi, I'm Michelle, I teach women experts and audiences the Recognition By Design™ system to clarify their difference, sharpen their message, and design the visibility path that makes them known, trusted, and sought-after




You've put in the work and you're ready for your recognition to match it.
But instead you've got too many ideas, your message feels unclear, and your brand doesn't fully reflect the expert you already are or the level you're stepping into.
When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unknown.
That's where a strategically positioned personal brand changes everything. When people clearly understand who you are, what you do, and what makes you different, the right doors open and opportunities unlock.


Michelle B. Griffin
Hi, I'm Michelle, a PR-powered personal brand strategist, TEDx speaker, author, podcaster, and founder of Brand Leaders and the She's Visible™ movement.
I believe the world needs more women on stages, featured in pages, and earning better wages. But that doesn't happen by accident. It happens with a plan.
With 20 years in PR and communications, I kept seeing the same pattern: brilliant women with impressive track records who did everything right, built the credentials, showed up, put in the work and still couldn't clearly explain what made them different or get the recognition they were ready for.
Nobody ever taught them to write their own playbook.
So I built Recognition by Design,™ my personal brand positioning system that helps women experts clarify their difference, sharpen their message, and design the visibility path that gets them seen and sought-after in their field.
Because when you stop following the status quo and start designing your own recognition, everything changes.
It's your moment. Let's go there together.

stop following the status quo and write your own playbook
Advising + Coaching
For established women experts who are ready to clarify their positioning, build their personal brand, and become the go-to authority in their space, through 1:1 advisory and group coaching with Michelle.
Speaking + Workshops
Partnering with ERGs, women's groups and events to deliver presentations on visibility, LinkedIn, PR and personal brand positioning. The goal is simple: help women own their voice, their value and their visibility.
Own Your Lane,™ the podcast of the She's Visible™ movement, is a top 25 personal branding podcast by Feedspot for women who are ready to put themselves out there and build visible authority. New episodes air weekly on your favorite podcast platform.
"Michelle helped me better position myself and "own" my unique message for my TEDx talk."
SHERMALYn Sidonie-JoHN
Corporate Global Marketing Director
"I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."
MONIQUE VAN TULDER
Author & Podcast Host, A Grown Up's Gap year
What Clients And AUDIENCES Say
CLIENT SUCCESS STORIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
"Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast."
LISA RICHER
Founder, Journey to Bloom, Inc.
"Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that."
RENEE COHEN
Nexa Wealth

AI tools have become the hot new place people go to find answers, ideas, and experts. If your name isn’t showing up in those searches, you’re leaving opportunities on the table.
Download my Recognition Ready AI Visibility Guide to learn the framework every women author and expert needs to be found, credible and chosen.

