Go From Hidden Expert to Visible Authority
With the Own Your Lane™ Recognition Roadmap, the one-page personal brand plan and program for impact-driven experts to stop blending in and start standing out in their field
Is Being Unclear and Unknown Keeping You From Your Next Level?
You’re great at what you do and your work makes a difference. But if people don’t get you or don’t see you, they can’t choose you.
Staying hidden costs you every day:
• Missed clients, promotions, dream projects
• Others getting the stage, press, recognition
• Feeling frustrated, underpaid, overlooked
You don’t have to stay there. With the right positioning, message, and visibility plan — plus a guide who has your back — you can stop chasing opportunities and start attracting the ones you’re meant for.
Michelle B Griffin
Keynote Speaker | PR & Personal Brand Strategist | LinkedIn® Visibility Expert | TEDxFSU Speaker | 2x Author | 2x Podcaster | Founder, Brand Leaders | Creator, Own Your Lane™ Recognition Roadmap
No More Losing Opportunities To Those Who Are More Visible
Hi, I'm Michelle and I'm glad you're here. If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.
After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.
My mission is to position you for success. I speak, train, and advise impact-driven experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, communication, and competitive edge for personal and professional growth.
My clients have gone from "one of many" to "the one"—booked on TEDx and industry stages, featured in top media, published best-selling books, and effortlessly growing thought leadership on their terms and timelines.
Now it's your turn. Are you ready to step out and be recognized adn chosen for what you do best? I'm here to guide you.
Let's go there together.
Own Your Lane™
The Four-Step Roadmap to Position Yourself From Hidden Expert to Visible Authority
By Michelle B Griffin
Learn how to confidently position your value, build your personal brand and elevate your influence with your one-page brand plan for next-level opportunities.
Your Path To Standing Out In Your Industry Starts Here
Through my signature 4-step Own Your L.A.N.E.™ Recognition Roadmap, let's position you with a custom plan so you're recognized, respected, and ready for bigger opportunities
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Brand: Align how you show up and communicate
E - Elevate Your Authority: Grow influence with credibility boosters
The Outcome
You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.
SOME OF THE events and Brands I've partnered with and presented for...
Ready to Own Your Lane™?
You don’t need a complicated marketing plan — you need a clear path. The Own Your Lane™ Recognition Program is a turnkey program to take you from overlooked to unforgettable. I speak, teach, and coach impact-driven experts and leaders to craft their plans and carve their paths for professional and business success.
OWN YOUR LANE™ ROADMAPS
It's time to get clear, confident, and competitively advantaged with a personalized Own Your Lane™ one-page personal brand roadmap.
OWN YOUR LANE™ COACHING
Next, it's time to implement with 1-1 support with me on the Own Your Lane™ system for your thought leadership growth goals.
OWN YOUR LANE™ SPEAKING
Interactive speaking, workshops and online events on the Own Your Lane™ system for groups, associations and conferences.
"It was such a pleasure having you as part of our program. We loved your session and found it so informative - especially the approachable way of engaging your presentation. Thanks for your contribution!!
Jennie Daellenbach, Associate Director, Northwestern Kellogg School of Management
"You were great. Thanks so much for your personal branding presentation. The group will definitely want you back to discuss LinkedIn. They couldn't stop commenting on how the brief time you spent on LinkedIn equates to higher value content than hours long LinkedIn training/webinars they previously took. So bravo!"
Merlinda Comas-Luca, MBA
FREE LinkedIn Visibility Audio Masterclass & action Plan
Ready to step out on LinkedIn but feel held back? This audio masterclass, Get Visible On LinkedIn,™ will help you overcome imposter syndrome, bet on yourself and put yourself out there to become noticed known and chosen for what you do best.
The Proof Is Here From these Experts & Leaders
CLIENT CASE STUDIES
CLIENT TESTIMONIALS
SPEAKER TESTIMONIALS
COMMUNITY FEEDBACK
LISA RICHER, NEURODIVERSITY CONSULTANT/FOUNDER JOURNEY2BLOOM
I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others. Michelle helped me create a clear and concise message that landed me paid speaking and podcast guesting opportunities, fast.
SHERMALYN SIDONIE-JOHN,
GLOBAL BRAND STRATEGIST
As somebody who comes from branding and marketing, it's hard to brand yourself, but Michelle was able to expertly guide me. Her insights helped me better position myself and "own" my unique message for my TEDx talk.
MONIQUE VAN TULDER
AUTHOR, A GROWN UP'S GAP YEAR
Working with Michelle was transformative as I was writing my book and launching my new podcast. Her insights and guidance helped me gain clarity on my goals and develop an actionable visibility roadmap to achieve them.
STACEY DANHEISER,
FOUNDER, SHAKE MARKETING GROUP
Michelle takes a fresh, energetic approach to personal branding. The advice she shares is easy to understand, highly actionable, and based on her own personal experience. I love that she's not sharing theory, but tactics and tips that she's implemented and tested herself.
No More Losing Opportunities To Those Who Are More Visible
No more being stuck, second-guessing yourself or standing on the sidelines. It's time to get clear, confident, and competitively advantaged with your Own Your Lane™ personal brand roadmap.
Michelle B. Griffin is a speaker, PR & personal brand strategist and LinkedIn visibility expert. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap, she positions experts and entrepreneurs to win clients, land PR opportunities and confidently stand out in their industries.
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