Brand Your Brilliance. Elevate Your Influence. Own Your Lane As The Go-To Choice In Your Field

Visible Brand Authority is a 4-week intensive to clarify your positioning, sharpen your message, and package your visibility assets with The Recognition Roadmap™ so you're the clear choice for your next big opportunity in career and business

A no‑pressure chat to confirm fit, answer questions, and map your next steps

  • FIND CLARITY
  • Grow VISIBILITY
  • BUILD AUTHORITY

You're ready for your next level...

Are you an established leader, founder, or accomplished expert ready to scale your reach, grow your visibility, and become known as a recognized authority in your field?

While you have years of experience and people trust you, too often you’re not the one they think of first, quote first, or invite first.

You might recognize yourself if:

  • You’ve built a serious track record and experience, but your digital presence doesn’t reflect it
  • You stumble or ramble when someone asks, “So, what do you do?”
  • You're known in your world but not in the rooms, stages, or searches that create your next chapter
  • You’re ready for speaking, media, or bigger opportunities but don’t have a clear story or plan to support them.

What's Likely Holding You Back

When you’re so close to your own work, it gets harder to communicate it clearly. Maybe you’ve stumbled to explain what you do, watched less‑qualified people land opportunities you were perfect for, or felt frustrated trying to articulate your value in a way that actually clicks and connects.

Most of us were taught to focus on doing great work and trust that it would speak for itself. We were never really shown how to turn that work into a simple, consistent story people can quickly understand, remember, and repeat.

So what happens?

  • Your social sites, LinkedIn, and website feel vague or scattered
  • Opportunities pass by quietly because people aren’t sure where to place you.
  • AI search and human search both surface others with clearer messages.
  • You stay busy, but not always in the work or rooms you’re meant for

Which leads to the real question: how do you make your value unmistakable, so the right people actually see it and choose it?

No more feeling unclear, unsure, Unknown...

Introducing Visible Brand Authority, Tailored Just for You

What if you had a personalized way to go from stuck to sought‑after? That’s exactly what The Visible Brand Authority™ program is built for: a clear path to position you as the go‑to in your field.

A program designed for:

Corporate Leaders - especially women in leadership and business who are ready to raise their profile, step into thought leadership, and be recognized for promotions, board seats, media and speaking opportunities.

 Entrepreneurial Experts - established founders, consultants, authors, speakers, and executive coaches who want to attract dream clients, land media + podcast features, and get booked on the stages that grow their brand.


Ready to Become The Clear Choice In Your Field?

Imagine what becomes possible when you’re positioned as the go-to in your field: Become the recognized go‑to voice in your lane and show up when opportunities are looking on LinkedIn, in media, on stages, and in AI search

  • Guest on industry podcasts
  • Land media features and press mentions
  • Speak on respected stages
  • Earn promotions and board invitations
  • Join panels and industry events
  • Attract dream clients and partnerships
  • Show up confidently online and in person
  • Grow your bottom line and greater impact

All of this becomes possible when your expertise is well‑positioned, your message is clear, your presence is credible, and your visibility is consistent.

How VBA Is Different

After seeing too many brilliant leaders and experts struggle with cliché advice, lack of depth, and poorly structured personal branding programs, I developed my own proven four-step foundational system, The Recognition Roadmap,™ to set you up for success.

- A brand you're proud of 

- A message that resonates

- A "why you" factor that sticks

- A signature idea, process or framework

- A LinkedIn profile that attracts opportunities

- A ready-to use-visibility plan that gets you noticed

What makes this different:

Personal. We capture your voice, story and brilliance, not force you into a formula.

Practical. You leave with premium positioning, sharper messaging, visibility assets, and a personalized brand roadmap you can use right away.

Premium. A strategic clarity experience built for experts and leaders, not beginners.

Proof.  A visibility action plan to get you booked, featured, and chosen. You’ll also learn how to show up clearly in both human and AI search, so your expertise surfaces when opportunities are looking

Michelle B Griffin AI Visibility TEDx speaker PR strategist
OWN YOUR LANE ROADMAP CREATED BY MICHELLE B GRIFFIN

The One-Page Brand Plan

The Recognition Roadmap,™ powered by the L.A.N.E. framework, is a one‑page personal brand positioning system that helps experienced professionals clearly define what they do, what makes them different, what to say, and where to show up next.

Whether your next chapter is a bigger role, speaking, media, or thought leadership, it gives you the clear, credible communication edge you need for your next level.

L - Launch Your Vision: The WHY
Reconnect to the direction and meaning behind your work.

A - Assert Your Difference: The WHAT
Claim the strengths, expertise and point of view that set you apart.

N - Navigate Your Message: The HOW
Communicate with clarity and confidence in every room and moment that matters.

E -Elevate Your Visibility: The WHERE
Show your value in the places, conversations and opportunities where decisions and recognition happen.


The Four Steps to Own Your Lane as the Clear Choice In Your Field

Call 1: Launch Your Vision (L)

What We Do: A 60‑minute session to unpack your goals, challenges, and opportunities. I guide you with the right questions, capture your words, and set a clear direction for our work together.


What You Get: Clarity on your goals, challenges, and vision, plus a clear starting point for your roadmap.


Why It Matters: You begin with focus, so every step forward aligns with the impact you want to create.

Call 2: Assert Your Difference (A)

What We Do: Define what drives you (purpose, values, impact) and pinpoint what makes you stand out (audience, the problem you solve, and your unique edge).


What You Get:
•A clear sense of purpose and values
•Your “impact vision” defined
•Audience clarity (who you serve best)
•A crisp problem statement that makes your value obvious
•Your Authority Statement™ (the positioning that sets you apart)


Why It Matters: Strong positioning ensures you’re recognized as the clear choice in your field.

Call 3: Navigate Your Message (N)

What We Do: Package your message and authority assets so you can step into visibility with confidence.


What You Get:
•Spark Soundbite™ (your go‑to 30‑second intro)
•Refreshed LinkedIn headline + positioning paragraph
•Short media bio (PR + speaker ready)
•Top 3 talking points (your expertise themes)
•Credibility markers to leverage (results, credentials, or media)


Why It Matters: You leave with messaging and authority assets you can actually use in conversations, online, and with media.

Call 4: Elevate Your Visibility (E)

What We Do: Review your personalized Recognition Roadmap™ and turn it into a simple, prioritized 90‑day visibility action plan. Together, we map your next visibility moves across LinkedIn, media, speaking, collaborations, and thought leadership so you know exactly what to do first, next, and later.

What You Get:
•Your finalized Recognition Roadmap™ guidebook, refined and confirmed
•A focused 90‑day visibility plan (what to do weekly and monthly)
•A priority list of visibility channels (LinkedIn, media, speaking, PR, collaborations, AI/search) tailored to your goals
•A short list of “signature” content, angles, and pitches to start using immediately
•A checklist of authority and credibility assets to update or create next

Why It Matters: You don’t leave with “just” great messaging; you leave with a concrete, realistic plan to show up where decisions and recognition happen, on LinkedIn, in media, on stages, and in AI search, so your new positioning translates into speaking invitations, media opportunities, and high‑value career or business growth.

Michelle B Griffin - Own Your Lane - Personal branding TEDxFSU Speaker 2025

A Clear Plan and Path

for Your Next Level

In just four weeks, together we'll craft The Recognition Radmap, your personalized plan to help you be clear, confident and credible in your personal brand communication

You'll walk away knowing exactly who you are, what you stand for, how to articulate it, and where to focus your visibility so that opportunities can find you.

✓ A clear brand position + message that clicks
No more rambling or résumé-speak. You’ll know exactly how to talk about what you do with confidence.

✓ Your Spark Soundbite™
No more being scared of "So what do you do" with your confident message that sparks conversation, connection, and opens doors.

✓ Authority Assets
A refreshed LinkedIn headline, a media bio, and three signature talking points, and a path to speaking, media, PR, and industry opportunities.

✓ Visibilty Action Plan
You’ll leave with practical next steps, confidence and a 90-day plan on whereto start showing up and being chosen.

✓ Personalized Roadmap + Guidebook
A premium resource that captures your purpose, positioning, messaging, and publicity toolkit, your reference point to be chosen for your next big opportunity that awaits.

Michelle B Griffin - Female Keynote Speaker & Personal Branding Coach/Advisor for Women in Business & Leadership | TEDx Speaker | Author

Hi, I'm Michelle

We haven’t met yet, but I’m willing to bet this: you’re brilliant at what you do and more of the right people should know about it and benefit from it.

Yet when it comes to stepping out in your industry, you may feel unclear on how to move forward. Perhaps you’re overwhelmed with too many ideas, struggling to articulate your message, or hesitant to put yourself out there.

I know exactly how that feels. After being stuck myself, I fast-tracked my way out by creating my own roadmap, becoming a successful case study on how to quickly become noticed, known, and achieve results with an impactful personal brand.

Now, I coach and teach this exact system globally to impact-driven women experts and leaders to gain clarity, visibility, credibility & profitability with their work and ideas

As the founder of Brand Leaders and the She's Visible™ movement, I’ve made it my mission to help women leaders and experts own their lane, amplify their authority, and become the ones who get booked, featured, and chosen.

With two decades in communications and PR, a master’s degree, and years advising Fortune 500 leaders, founders and entrepreneurs, I’ve seen firsthand what happens when smart, capable women finally gain the clarity and confidence to put themselves out there: opportunities start coming to them.

The result? Clarity, direction, and momentum so you get recognized for the work you love and the impact you’re here to make.

Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, Thought Leadership Advisor for Women In Business
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

VBA Program Investment

Shaping your personal brand doesn’t have to take months. In just four weeks, you’ll walk away with the positioning, message, assets, and roadmap to step into the clarity you crave and the visibility you need to advance your next-level goals.

Your 4-Week Journey to Visible Brand Authority

Week 1: Launch Your Vision
Get crystal clear on your direction, goals, and professional purpose

Week 2: Assert Your Difference
Define your positioning, unique perspective, and Authority Statement™ that sets you apart

Week 3: Navigate Your Message
Build your messaging toolkit, LinkedIn™ profile glow-up, media bio, and visibility assets

Week 4: Elevate Your Visibility
Create your 90-day visibility action plan and personalized Recognition Roadmap™

Investment: $2,500 USD 

Ready to be seen, chosen, and booked? Schedule a call to explore if VBA is right for you.

A no‑pressure chat to confirm fit, answer questions, and map your next steps

Imagine How You’ll Feel...

Clear. Confident. Credible.

  • Know exactly what makes you different and how to say it so the right people choose you.
  • Have messaging you can actually use: intros, bios, posts, and pitches that finally feel right.
  • Show up confidently online and in conversations, no more blank-screen panic. 
  • Have a focused publicity kit so you know what to say, how to say it, and where to show up first
  • Feel aligned, clear, and ready to be seen as the go-to in your lane.
  • What You Can Expect...

    In this 1-1 program experience,  we work side-by-side to shape your expertise and uncover the unique through‑line, the message, and the visibilty plan for what you want to be known for.

    • Honest, thoughtful feedback. no fluff, no “you have to be everywhere” pressure.
    • A safe space to sort through everything you’ve done and decide what’s next or not for now.
    • A mix of strategic thinking and practical implementation you can take into every conversation, pitch, and opportunity.
    • Email/Voxer support between sessions for quick questions and refinement in our time together.


    What They're Saying About VBA.... 

    The best way to understand this work is to hear from the women who’ve experienced it.

    "Your superpower is helping people with their branding. You take it to the NEXT level. I can attest to that." 

    Renee Cohen, CFP

    Founder/CEO, Nexa Wealth Planning

    "Working with Michelle was a game-changer. She helped me clarify my focus and develop a strong personal brand."

    Catrina Ossmann

    Nonprofit Marketing Leader & Speaker; Founder, Clever Ideas Marketing

    Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

    "Michelle's personal brand and PR roadmap landed me speaking opportunities on industry stages."

    Brittany Perez, DNP, FNP-C

    Founder, Method Aesthetics Academy and MELA Med Spa

    Michelle Griffin, Personal Brand Strategist

    "Michelle helped me better position myself and "own" my unique message that landed me a TEDx talk."

    Shermalyn Sidonie-John

    Founder, Influential BossLady

     "I would absolutely recommend Michelle for anyone who knows they have a great idea, but needs a bit of clarity and accountability with respect to positioning."

    Ally Meyers

    WorkPlace Well-Being Speaker & Trainer

    "I cannot recommend Michelle highly enough. A beautiful human and professionally the ‘bees knees‘. If you can, I urge you to work with her."

    Monique Van Tulder

    Author and Host, A Grown Up's Gap year

    Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

    "Michelle was magical in getting me clear on my brand, positioning, core message and help me tie all my assets together for my book launch."

    Shari Biery

    Purpose and Well-Being Coach for MidLife Women, Speaker and Author

    Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

    "Michelle is amazing and I'd recommend her to any woman who wants to feel confident with their brand and voice."

    Sarah Anto, MBA, CPA

    Founder @ FundHer, Women in Tech Start Up Coach and Speaker

    What They're Saying About Michelle B Griffin

    CLIENT SUCCESS STORIES

    Learn how these clients were transformed after clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.

    CLIENT TESTIMONIALS

    Feedback from clients who found success clarifying their brand, positioning their expertise, and amplifying their message with my personal branding and LinkedIn coaching and consulting.

    SPEAKER TESTIMONIALS

    As a former conference executive event director for two decades, I know what works (and what doesn't) to keep an audience engaged, motivated and inspired to take action. Check out this page for organizer and attendee feedback.

    COMMUNITY FEEDBACK

    My "Wall of Love" page features unsolicited feedback from my 20K+ LinkedIn + social media connections inspired by my transformative work, resources, empowerment, education, events, and content.


    How I'm Different as a Personal Brand Strategist

    Michelle B Griffin TEDxFSU Speaker 2025

    I believe we all have gifts, experience, and a message that can truly impact others. But when people don’t see, hear, or understand your value, it’s almost impossible to make the mark you’re meant to.

    That’s why I approach personal branding as service-based visibility, not fluff, clichés, or cookie-cutter templates. Too many brilliant women in leadership and business feel unseen and held back from pursuing their next-level goals and dreams.

    I also prioritize a strong foundation over superficial tactics in brand building. A well-designed brand strategy is essential for achieving tangible results. Just as you wouldn't construct a house without a plan or foundation, the same principle applies to your brand.

    That’s why I created my proven four-step foundational system: a repeatable roadmap to position your brilliance and beliefs, master your message, and build a visibility plan that gets you seen and chosen, faster.

    With 20+ years in PR, marketing communications, and executive leadership, I’ve guided Fortune 500s, startups, and thought leaders to sharpen their message, elevate visibility, and grow their careers & businesses.

    With me, you’re not just getting a personal brand advisor, you’re getting the depth of five experts in one: brand builder, messaging mentor, copywriting coach, marketing strategist, and PR pro. Plus your #1 cheerleader! 

    Find Alignment

    Understanding the unique role you play in the marketplace can feel daunting. I guide you through a proven positioning system in clear, simple terms that you and others can quickly grasp.

    Gain Visibility

    Getting clear on the value you provide is only one half of the journey. Enjoy an easy process to successfully showcase your expertise and then amplify your reach and message.

    Build Authority

    When you're so close to what you do, it's difficult to find a clear perspective. I walk my clients through a personal branding framework with targeted questions to ensure objectivity.

    Amplify Reach 

    Without a roadmap for your personal brand success, it's easy to spin your wheels. My proven system will advance your brand to land clients and opportunities to grow your business.

    Frequently Asked Questions

    Here are the most common questions on VBA. If you don’t see yours here, please reach out.

    Who is the Program For?

    VBA is for experts, leaders, and entrepreneurs. Whether you’re growing your career inside an organization or leading your own business, this process helps you 

    How long is the VBA program?

    The Visible Brand Authority Accelerator is built for busy leaders, subject matter experts and entrepreneurs and usually runs 4–6 weeks, depending on your schedule. You’ll walk away with total clarity, refined messaging, and your personalized Recognition Roadmap™ Guidebook, which you can use long after our work together.

    How do I know if VBA is right for me?

    VBA is a good fit if:
    •You have at least one solid chapter of work behind you, and you’re ready for a more visible one ahead.
    •You’re willing to be honest, reflective, and decisive about where you’re going.
    •You want a plan and a partner, not just more information or templates.

    It’s probably not a fit if:
    •You’re just starting out and still testing what you want to do.
    •You’re looking for a social media growth or “go viral” program.
    •You’re not ready to carve out a few focused hours and make decisions.

    What exactly will I walk away with?

    You’ll walk away with language, positioning, and a clear plan with your Recognition Roadmap,™ a personalized, polished guidebook and toolkit designed to move with you into every conversation, pitch, and opportunity. It includes:

    • Your clarified brand positioning and core message
    • A signature framework/branded IP (if applicable)
    • A clear story and value language for bios, intros, and media
    • Visibility and PR strategy essentials for thought leadership
    • Recommendations and next steps to help you grow your brand and recognition

    Please Note:
    VBA is a done-with-you strategic foundational program focused on brand positioning, messaging, and visibilty/PR strategy. Graphic design, logos, full LinkedIn profile writing, social media content posting, website development, website copywriting, PR pitching, and speaker booking/outreach are not included, but I’ll connect you with trusted pros if you need help implementing.

    How much of my time will this take?

    Just a few hours across our sessions. Between calls, we communicate via Voxer or WhatsApp. I handle the heavy lifting, capturing your words, shaping your message, and packaging everything inside your Roadmap so you can focus on your day-to-day while still making visible progress.

    Do I need to prepare anything beforehand?

    No long homework list! I’ll guide you with the right questions and capture your answers live. If you already have bios, headshots, or other materials, you can upload them to your private client folder before we start.

    How is this different from other branding programs?

    Most programs give you theory or coaching. This one gives you a product you can use immediately: your Recognition Roadmap.™ It’s a focused, collaborative process that captures your story, message, and positioning so you’re seen, sought after, and selected for the right opportunities.

    Will you revise my LinkedIn profile?

    Think of it as a glow up. You’ll leave with clear, optimized messaging for your LinkedIn profile. I’ll help you refine the language and positioning; full profile writing, content writing, and graphics are optional referrals if you’d like deeper help afterward.

    Will you create Social/LinkedIn posts or content for me?

    VBA is a strategy, messaging, and visibility/PR positioning program, so you know what to say and where to show up. You’ll walk away with a vault of ready-to-use topics, angles, and talking points you can apply across social media, LinkedIn, speaking and media.

    Will I have clarity in my vision and know how to articulate it?

    Absolutely. That’s the entire goal. You’ll finish our work together with total clarity on your vision, voice, and message and the confidence to talk about what you do in any setting, from boardrooms to podcasts.

    What’s the investment and payment structure?

    The investment is $2.500. You can pay in full or split it 50/50, half at the start, half before the delivery of your final Recognition Roadmap.™

    What happens after I book?

    Once we confirm it’s a great fit, you’ll get a welcome guide with payment and scheduling details. From there, we move through your sessions and wrap up with your final guidebook reveal.

    What if I want more support afterward?

    I offer Power Hours and advisory retainers if you’d like continued guidance or implementation support once your roadmap is complete.

    Ready to Be Recognized and Chosen for What You Do Best?

    If this sounds like the program you need for your next level, let's chat on a brief call to ensure this is the right next move for you. I look forward to meeting you and learn about your work, your goals, and where you feel stuck. 

    Because unseen, unclear, and unknown people can’t change the world, and you and your brilliance deserve to be seen.

    A no‑pressure chat to confirm fit, answer questions, and map your next steps

    Get Clear, Get Visible, Grow Your Influence and Accelerate Your Personal Brand Forward

    Become The Clear Choice In Your Field

    With your personalized visibility roadmap for more impact, influence, and industry opportunities for your career, business and thought leadership growth.

    A no‑pressure chat to confirm fit, answer questions, and map your next steps

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