HI, I'm MICHELLE
As a personal branding speaker, PR strategist and LinkedIn visibility expert, author and advisor, I'm here to help you Own Your Lane® of opportunities, impact and growth.
It's time to stand out and 'own' your professional future
You're ready to get visible, build your brand, and share your expertise to become a recognized authority in your industry—while making a meaningful impact with your work and ideas.
But with so much conflicting advice out there, it’s easy to feel stuck—even though you’re eager to make a bigger impact in your career, role, or business.
That’s where I come in.
With over two decades in executive communications, marketing, and PR, I know firsthand how challenging visibility can be. Even with years of expertise, “putting yourself out there” can still feel unnerving. Seeing others land media spots, speak on stages, and secure opportunities you dream of only adds to the pressure. But here's the good news— with the right clarity and approach, that can be you too.
That’s why I created the Own Your Lane® Personal Branding Roadmap—to eliminate the guesswork and help you confidently position yourself for next-level career, business, and leadership opportunities.
Through my keynotes, workshops, podcasts, and books, I help you build your personal brand, gain visibility, and stand out authentically—without feeling overwhelmed. No more guesswork, just the clarity, confidence, and tools you need to create lasting impact.
Whether you're looking to elevate your career, grow your business, or step into leadership, Own Your Lane® helps you gain the visibility and opportunities you deserve, all while staying aligned with your unique value and goals.
As the founder of Standout Women.org, I'm also dedicated to helping women in business close The Visibility Gap.® Through my podcast, programs and events. I empower women to step out to gain the recognition and opportunities they deserve for their transformative work and ideas.
There’s power and payoff to putting yourself out there—and now it’s your moment. It's time to Own Your Lane and Own Your Future.
Let’s make it happen together.
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You're getting 5 experts in one
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When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed.
With the mantra "Own Your Lane. Own Your Future," I empower individuals and organizations to build their personal brands through my Own Your Lane® Personal Branding System—via speaking, workshops, and books. This is your moment to own your lane, make a meaningful impact, and stand out in your professional journey. I’m here to guide you every step of the way.
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NEW BOOK!
Position Yourself® Planner - Your Guide To A Standout Personal Brand
The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities.
Learn how to:
- Evaluate your current presence, online and offline.
- Gain clarity on where you stand and where you’re headed.
- Map intentional goals that align your personal brand with your vision.
Move forward with clarity, confidence and a clear path for your personal branding journey.