HI, I'm MICHELLE

As a personal branding speaker, PR strategist and LinkedIn visibility expert, author and advisor, I'm here to help you Own Your Lane® of opportunities, impact and growth.


Own Your Lane - Personal Branding Made Simple by Michelle B Griffin
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, Thought Leadership Advisor for Women In Business
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts
Michelle B Griffin, The Brand Therapist, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

It's time to stand out and 'own' your professional future

You're ready to get visible, build your brand, and share your expertise to become a recognized authority in your industry—while making a meaningful impact with your work and ideas.

But with so much conflicting advice out there, it’s easy to feel stuck—even though you’re eager to make a bigger impact in your career, role, or business.

That’s where I come in.

With over two decades in executive communications, marketing, and PR, I know firsthand how challenging visibility can be. Even with years of expertise, “putting yourself out there” can still feel unnerving. Seeing others land media spots, speak on stages, and secure opportunities you dream of only adds to the pressure. But here's the good news— with the right clarity and approach, that can be you too.

That’s why I created the Own Your Lane® Personal Branding Roadmap—to eliminate the guesswork and help you confidently position yourself for next-level career, business, and leadership opportunities.

Through my keynotes, workshops, podcasts, and books, I help you build your personal brand, gain visibility, and stand out authentically—without feeling overwhelmed. No more guesswork, just the clarity, confidence, and tools you need to create lasting impact.

Whether you're looking to elevate your career, grow your business, or step into leadership, Own Your Lane® helps you gain the visibility and opportunities you deserve, all while staying aligned with your unique value and goals.

As the founder of Standout Women.org, I'm also dedicated to helping women in business close The Visibility Gap.® Through my podcast, programs and events. I empower women to step out to gain the recognition and opportunities they deserve for their transformative work and ideas.

There’s power and payoff to putting yourself out there—and now it’s your moment. It's time to Own Your Lane and Own Your Future.

Let’s make it happen together.

Michelle B. Griffin, The Brand Therapist

About Michelle B Griffin

Michelle B. Griffin, Personal Brand Coach and Strategist


Personal Branding Speaker | PR Strategist | LinkedIn® Visibility Expert | Author | Podcaster | 

  • 20+ years in public relations and executive marketing  
  • Master's Degree, Public Relations
  • Author, The LinkedIn Branding Book + Own Your Lane® - Spring 2025
  • Public speaker, workshop facilitator and educator
  • Host, top-ranked, Own Your Lane Personal Branding podcast
  • Co-Host, top-ranked, The LinkedIn Branding Show Podcast
  • Creator, Own Your Lane® - The Personal Branding Roadmap
  • Founder, Standout Women.org 
Michelle B Griffin Personal Branding Speaker
Michelle Griffin, Personal Brand Strategist
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle Griffin, Personal Brand Strategist
Michelle B. Griffin, Personal Brand Strategist
Conversational Copywriting
certified digital marketer

You're getting 5 experts in one

  • Brand builder
  • Messaging mentor
  • Communications coach
  • Marketing master
  • Public relations pro
Own Your Lane - Personal Branding Made Simple by Michelle B Griffin
Own Your Lane - Personal Branding Made Simple Podcast by Michelle B Griffin
Own Your Lane - Personal Branding Roadmap by Michelle B Griffin
Michelle B Griffin Personal Branding Speaker
Michelle B. Griffin, Personal Brand Coach and Strategist

When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed.

With the mantra "Own Your Lane. Own Your Future," I empower individuals and organizations to build their personal brands through my Own Your Lane® Personal Branding System—via speaking, workshops, and books. This is your moment to own your lane, make a meaningful impact, and stand out in your professional journey. I’m here to guide you every step of the way.

Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker for Female Founders
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin, The Brand Therapist, Thought Leadership Branding Speaker

NEW BOOK!

Position Yourself® Planner - Your Guide To A Standout Personal Brand

The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities. 

Learn how to:

  •  Evaluate your current presence, online and offline.
  • Gain clarity on where you stand and where you’re headed.
  • Map intentional goals that align your personal brand with your vision.

Move forward with clarity, confidence and a clear path for your personal branding journey.

 About Me...

  • With a mantra of "put yourself out there to own your lane and own your future, I'm here to empower, educate and equip 1,00,000,000 professionals (with my books, training, speaking, podcasts, training, media, and more) by December 31, 2034 to become standouts in their industry.
  • Connection, contribution, and community are my top core values. Personal branding, when done right, humanizes our relationships, grows our community, builds trust and relationships and creates lasting change. I believe faith, fun, fulfillment, and financial prosperity are the driving forces that empower us to inspire and support others.
  • I spent my early career in PR and my previous executive level role in a marketing for B2B professional services — legal and property insurance, as well as planning, managing, promoting and hosting large scale industry conferences.
  • I'm a curious extrovert and a constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness.
  • I'm all about a challenge. From exercise, eating healthy, running, posting consistently on LinkedIn, or writing my books, I have to constantly set challenges to leave my comfort zone for my growth zone.
  • In 2020, I fulfilled my dream (after 5 long years of being stuck) to launch my brand strategy consultancy, BRANDthority. Feb. 1 is special for me as my "Founders Day."
  • In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea but I did it, with 532 posts to my name. I also launched a LinkedIn livestream show of my solo podcast, The Business of You. Definitely a #PYOT year.
  • In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand" which was born from my second co-hosted podcast, The LinkedIn Branding Show.
  • In 2023, I stepped into my new positioning as The Brand Therapist and pivoted from coaching to strategy roadmaps, workshops and speaking. I also rebranded/relaunched my solo podcast, and narrowed my lane to serving women in business. (A dream I started in 2017 and wrote in a journal in September 2019). It feels good to "redirect."
  • In 2024, with a focus on thought leadership/authority-focused personal branding, I created Standout Women.org to empower more visible women in leadership and business. My focus is speaking and training to teach experts globally to confidently set themselves apart, step into the spotlight, and seize next-level opportunities with my Own Your Lane® framework and forthcoming book series.
  • After years of guiding experts, leaders, and entrepreneurs to communicate their value and gain visibility, I realized there was a need for a foundational and easy-to-follow framework. This led to the creation of Own Your Lane® a 4-step roadmap that removes the guesswork from building your personal brand and quickly positions you for next-level opportunities. Learn more at OwnYourLane.io.
  • My daily posting led me to start my LinkedIn personal branding community, The P.Y.O.T. Community where I empower 1,700+ (and growing) global professionals to "put themselves out there." 
  • When I'm not speaking, writing or podcasting, you can find me outdoors enjoying warm and sunny Florida with my husband and three grown children. I'm an animal lover and nature evangelist, "try to" walk and work out daily to 80s music drink insane amounts of hot tea, and am always on the hunt for mid-century decor, vintage fashion finds, and gluten-free treats on my travels.
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