Hi, I'm Michelle
As a PR, personal branding and LinkedIn visibility speaker and educator, I teach global audiences to become visible and confidently grow their industry presence for next-level opportunities.
It's time for your next-level
You’re ready to get visible, build your brand, and share your expertise more broadly to become a recognized authority in your industry while making a meaningful impact with your work and ideas.
Yet, with all the conflicting advice and endless ideas, clearly articulating and communicating your unique value can be challenging. This can leave you feeling stuck and frustrated, even though you want to expand your reach and make a bigger impact.
You're in the right place, and I’m here to guide you through the process.
I know firsthand that "putting yourself out there" can be confusing and unnerving, even with years of expertise and accolades. It’s even tougher when you see others quoted in the media, speaking on stages, and landing opportunities you dream of. But with the right clarity and approach, that can be you too.
As a personal branding, PR, and LinkedIn visibility speaker, author, and educator with a track record of building personal brands that get noticed, I understand how challenging it is to stand out without feeling inauthentic or overwhelmed.
With over two decades in executive communications and marketing roles, including a master’s in PR and experience working with Fortune 500 companies, startups, and small businesses, I know how to build brands, position leaders, and craft messaging that turns visibility into real opportunities—all while helping you grow your influence, impact, and profit.
Through my speaking, training, books, and podcasts, using my signature Own Your Lane™ method, I’ll help you find clarity and position yourself as the go-to expert. My clients learn to confidently become visible, build their personal brands, and amplify their message with PR and publicity that lands them on industry podcasts, gets them featured in the press, and secures speaking at top events—all while building their authority on LinkedIn.
The Own Your Lane™ method gives you the clarity and confidence to show up aligned and fully anchored in your expertise, so the media and industry opportunities come to you rather than you chasing after them.
As the founder of Standout Women Media, a personal branding and visibility platform designed for professionals seeking next-level opportunities, I'm committed to helping women in business gain the recognition and opportunities they deserve for their transformative work and ideas.
This is your moment. It’s time to Own Your Lane.
Let’s make it happen together.
You're getting 5 experts in one:
When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed.
With a mantra of 'put yourself out there' and 'own your lane' — I guide professionals globally to build their personal brands with my writing, speaking and training. It's your moment to 'own your lane,' make a meaningful impact and profit from your transformative work and ideas. I'm here to guide you every step of the way.
Let's go there, together.
With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth leading to industry opportunities, increased impact, and profit for professionals and organizations.
As a PR, personal branding and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane™ framework and book publishing Nov. 19.
Own Your L.A.n.E.
The Four-Step Roadmap to Position Yourself From Hidden Expert to Visible Authority
By Michelle B Griffin
NEW! Position Yourself Planner launching soon.
Before you can "own your lane" you have to find it and the Position Yourself Planner does just that.
Based on the Own Your L.A.N.E.® personal branding and visibility accelerator, the Position Yourself Planner is an actionable guide to help you assess your current standing, pinpoint growth areas, and make impactful changes to become a trusted authority in your field.
About Me...
MY VISION STATEMENT
I'm here to empower, educate and equip 1,00,000,000 women experts (with my books, training, academy, speaking, podcasts, training, media, and more) by December 31, 2034 to become visible and visionary thought leaders — to do big things + change lives with their transformative work, knowledge, and ideas.
MY MISSION STATEMENT
To educate and guide impact-driven women experts to gain more recognition, earn more money and make more impact as confident thought leaders.
MY PERSONAL BRAND STATEMENT
Many women experts have years of professional knowledge but struggle to be seen and communicate their value online. With my framework, Own Your Lane, I teach them to position, brand and publicize their brilliance so they confidently step into the spotlight as highly-regarded and highly-paid thought leaders, innovators and change makers.
Position Yourself with a Brand that Takes You Places
Personal branding and LinkedIn™ visibility speaking and workshops that empower audiences to grow their professional presence for more impact, influence, and industry opportunities.
Need a speaker, expert quote or podcast guest? Let's chat about how I can support you and your team/group.
Michelle B. Griffin is a personal branding speaker, author and LinkedIn visibility expert. As the founder of Standout Women Media, and creator of the Own Your Lane™ system and book series, she teaches impact-driven professionals to position their expertise, build personal brands and amplify their brilliance with PR for next-level opportunities.
2024 Michelle B Griffin LLC