It's Your Moment

I speak, teach, and train experts and leaders to become known, memorable and chosen for what you do best.

GET STARTED

Michelle B Griffin, Thought Leadership Advisor for Women In Business

Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author

Michelle B Griffin, Founder Standout Women Media, Personal Branding & PR Strategist & Speaker for Women Experts

Welcome, I'm glad you're here...

I'm Michelle B (the "B" stands for Brand) Griffin, and my mission is to help brilliant, purpose-driven experts (especially women in leadership and business) step into the spotlight, own their value, and become visible, recognized and well-paid for what they do best.

You have brilliance that makes a difference. Deep expertise and a track record that speaks for itself. But chances are more of the right people need to know it... and know you.

That’s where I come in.

Whether you’re ready for your next level in your career or business, launching a platform, or stepping into thought leadership, I help you get clear on what makes you different—and how to say it—so the right clients, opportunities and recognition find their way to you.

With my StandoutWomen.org platform and signature Recognition Roadmap, I work with ambitious and impact-driven women experts, leaders and entrepreneurs to uncover the clarity, confidence, and communication strategy needed to win clients, promotions and industry opportunities.

In a world where everyone sounds the same, your voice and perspective are your competitive edge. Let’s turn what makes you different into what makes you influential

It's your moment. Let’s go there together.

About Michelle B Griffin

Michelle B Griffin

20+ years in public relations and executive marketing
Master's Degree, Public Relations
Author, The LinkedIn Branding Book + Position Yourself
TEDx Speaker, April 15, 2025, TEDxFSU
Keynote speaker, workshop facilitator and educator
Host, Own Your Lane Personal Branding Podcast
Co-Host, top-ranked, The LinkedIn Branding Show Podcast
Creator, Own Your Lane™ Recognition Roadmap
Founder, Brand Leaders
Founder, Standout Women.org

Michelel B Griffin Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert

72449-best-seller-amazon-black-on-gold-foil-stickers-labels

You're getting 5 experts in one

Brand builder
Messaging mentor
Communications coach
Marketing master
Public relations pro

When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed.

With the mantra of "Put Yourself Out There" to "Own Your Lane. Own Your Future," I empower experts, especially women in business, and audiences to build their visibility, personal brands and thought leadership. This is your moment to put yourself out there and own your lane, make a meaningful impact and income with your brilliance. I’m here to guide you every step of the way.

Michelle B Griffin Executive Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert

OWN YOUR LANE™ BOOK SERIES

Position Yourself® Planner - Your Guide To A Standout Personal Brand

The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities.

Learn how to:

Evaluate your current presence, online and offline.
Gain clarity on where you stand and where you’re headed.
Map intentional goals that align your personal brand with your vision.

Move forward with clarity, confidence and a clear path for your personal branding journey.

ORDER YOUR COPY

Own Your Lane - Personal Branding Roadmap by Michelle B Griffin

#1 Amazon Best-Seller in Global Marketing

About Me...Powered by Human Connection

With a mantra of "put yourself out there to own your lane and own your future, I'm here to empower, educate and equip 1,00,000,000 professionals (with my books, training, speaking, podcasts, training, media, and more) by December 31, 2034 to become standouts in their industry.
Connection, contribution, and community are my top core values. Personal branding, when done right, humanizes our relationships, grows our community, builds trust and relationships and creates lasting change. I believe faith, fun, fulfillment, and financial prosperity are the driving forces that empower us to inspire and support others.
I spent my early career in PR and my previous executive level role in a marketing for B2B professional services — legal and property insurance, as well as planning, managing, promoting and hosting large scale industry conferences.
I'm a curious extrovert and a constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness.
I'm all about a challenge. From exercise, eating healthy, running, posting consistently on LinkedIn, or writing my books, I have to constantly set challenges to leave my comfort zone for my growth zone.
In 2020, I fulfilled my dream (after years of being stuck) to launch my brand strategy consultancy and Feb. 1 is special for me as my "Founders Day."
In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea, but I did it, with 532 posts to my name. My daily posting led me to start my LinkedIn personal branding community, The P.Y.O.T. Community, where I empower 1,700+ (and growing) global professionals to "put themselves out there." I also launched a LinkedIn livestream show of my solo podcast, The Business of You. Definitely a #PYOT year.
In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand" which was born from my second co-hosted podcast, The LinkedIn Branding Show.
In 2023, I stepped into my new positioning as The Brand Therapist and pivoted from coaching to strategy roadmaps, workshops and speaking. I also rebranded/relaunched my solo podcast, and narrowed my lane to serving women in business. (A dream I started in 2017 and wrote in a journal in September 2019). It feels good to "redirect."
After years of guiding experts, leaders, and entrepreneurs to communicate their value and gain visibility, I realized there was a need for a foundational and easy-to-follow framework. This led to the creation of Own Your Lane™, a 4-step roadmap that removes the guesswork from building your personal brand and quickly positions you for next-level opportunities.
On January 1, 2024, with a focus on thought leadership/authority-focused personal branding, I created the Own Your Lane™ framework and announced a book series to teach experts globally to confidently set themselves apart, step into the spotlight, and seize next-level opportunities with my Own Your Lane™ framework and book series. I also launched Standout Women.org, a movement to empower more visible women in leadership and business.
In 2025, after launching the Own Your Lane™ book series and Position Yourself Planner, and serving global clients remotely for five years, I was invited, pitched, and accepted into Co:Lab, a business growth accelerator. With an official office and event space, I expanded Brand Leaders, my PR, brand positioning, messaging and visibility training + events platform to speak, train and work with clients in-person and online across the US and internationally.
When I'm not speaking, advising, writing or podcasting, you can find me outdoors enjoying warm and sunny Florida with my husband and three grown children. I'm an animal lover and nature evangelist, walk and work out daily to 80s music, drink insane amounts of hot tea, and am always on the hunt for antique decor, mid-century/vintage fashion finds, and gluten-free treats on my travels.

Michelle B. Griffin is a speaker, PR & personal brand strategist and LinkedIn visibility expert. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap and StandoutWomen.org, she positions experts and leaders to win clients, land PR opportunities and confidently stand out in their industries.

Personal Branding Podcasts

Personal Branding Books

Contact Michelle