Welcome!

I'm here to help experts and audiences who are ready to gain more recognition, earn more money and positively influence the world with their work and ideas.

Michelle B Griffin, Thought Leadership Advisor for Women In Business

Michelle B Griffin, PR and Personal Branding Speaker, Educator, Author

I'm glad you're here

If you’ve landed here, chances are you’re really good at what you do… but getting people to see it, understand it, and choose you feels harder than it should.

I know that feeling well, because I’ve lived it.

Hi, I’m Michelle B. Griffin, and I like to say the “B” stands for branding. And that's exactly what I love doing as a speaker, advisor, author and podcaster, supporting women experts, high-performing founders and impact-driven leaders who are great at what they do but not always fully seen, understood, or recognized for it.

As the founder of Brand Leaders and creator of The Recognition Roadmap™ + She's Visible initiative, I'm here to guide you to become, noticed, known and chosen for what you do best.

It's your moment,

About Michelle B. Griffin

Michelle B. Griffin

20+ years in public relations and executive marketing
Master's Degree, Public Relations
Author, The LinkedIn Branding Book + Position Yourself
TEDx Speaker, April 15, 2025, TEDxFSU
Keynote speaker, workshop facilitator and educator
Host, Own Your Lane™ Podcast
Co-Host, top-ranked, The LinkedIn Branding Show Podcast
Creator, Own Your Lane™ Recognition Roadmap
Founder, Brand Leaders
Founder, She's Visible womens' leadership initiative

NSA New Orleans and Gulf Coast Region Chapter

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Michelel B Griffin Personal Branding Speaker, PR Strategist and LinkedIn® Presence Expert

When you're ready for bigger opportunities, you can't afford to be unclear, unsure and unnoticed

With the mantra of "Put Yourself Out There" to "Own Your Lane. Own Your Future," I empower experts, especially women in business, and audiences to build their visibility, personal brands and thought leadership. This is your moment to put yourself out there and own your lane, make a meaningful impact and income with your brilliance. I’m here to guide you every step of the way.

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With a mantra of "put yourself out there to own your lane and own your future, I'm here to empower, educate and equip 1,00,000,000 professionals (with my books, training, speaking, podcasts, training, media, and more) by December 31, 2034 to become standouts in their industry.
Connection, contribution, and community are my top core values. Personal branding, when done right, humanizes our relationships, grows our community, builds trust and relationships and creates lasting change. I believe faith, fun, fulfillment, and financial prosperity are the driving forces that empower us to inspire and support others.
I spent my early career in PR and my previous executive level role in a marketing for B2B professional services — legal and property insurance, as well as planning, managing, promoting and hosting large scale industry conferences.
I'm a curious extrovert and a constant learner as an Enneagram 2 and ENFJ. My Top 5 Clifton Strengths are: 1. Empathy; 2. Ideation; 3. Input; 4. Developer and 5. Connectedness.
I'm all about a challenge. From exercise, eating healthy, running, posting consistently on LinkedIn, or writing my books, I have to constantly set challenges to leave my comfort zone for my growth zone.
In 2020, I fulfilled my dream (after years of being stuck) to launch my brand strategy consultancy and Feb. 1 is special for me as my "Founders Day."
In 2021, I challenged myself to post every.single.day. on LinkedIn. It was a (crazy?) idea, but I did it, with 532 posts to my name. My daily posting led me to start my LinkedIn personal branding community, The P.Y.O.T. Community, where I empower 1,700+ (and growing) global professionals to "put themselves out there." I also launched a LinkedIn livestream show of my solo podcast, The Business of You. Definitely a #PYOT year.
In 2022, I fulfilled a "bucket list" dream and authored my first book, The LinkedIn Branding Book with my LinkedIn "partner in brand" which was born from my second co-hosted podcast, The LinkedIn Branding Show.
In 2023, I stepped into my new positioning as TEDx Speaker, Author, Podcaster and Personal Brand Strategist and pivoted from coaching to strategy roadmaps, workshops and speaking. I also rebranded/relaunched my solo podcast, and narrowed my lane to serving women in business. (A dream I started in 2017 and wrote in a journal in September 2019). It feels good to "redirect."
After years of guiding experts, leaders, and entrepreneurs to communicate their value and gain visibility, I realized there was a need for a foundational and easy-to-follow framework. This led to the creation of Own Your Lane™, a 4-step roadmap that removes the guesswork from building your personal brand and quickly positions you for next-level opportunities.
On January 1, 2024, with a focus on thought leadership/authority-focused personal branding, I created the Own Your Lane™ framework and announced a book series to teach experts globally to confidently set themselves apart, step into the spotlight, and seize next-level opportunities with my Own Your Lane™ framework and book series.
In 2025, after launching the Own Your Lane™ book series and Position Yourself Planner and serving global clients remotely for five years, I was invited, pitched, and accepted into Co:Lab, a business growth accelerator. With an official office and event space, I expanded Brand Leaders, my PR, brand positioning, messaging and visibility training + events platform to speak, train and work with clients in-person and online across the US and internationally.
In October 2025, my advisory launched She's Visible,™ a turnkey women’s leadership visibility initiative partnering with organizations and groups to help women leaders, experts, and entrepreneurs be noticed, known, and chosen for their brilliance across their companies and businesses.
When I'm not speaking, advising, writing or podcasting, you can find me outdoors enjoying warm and sunny Florida and spending time with my husband and three grown children. I'm an animal lover and nature evangelist, walk and work out to 80s music, drink insane amounts of hot tea, and am always on the hunt for unique antiques + mid-century/vintage fashion finds, and gluten-free treats on my travels.

Ready to go from expert to recognized authority?

You’ve done the work. Now let’s make sure the right people know about it. Let's chat about your next steps.

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A no‑pressure chat to confirm fit, answer questions, and map your next steps