Brand ROADMAP
Stand Out with a Brand that Takes You Places
Confidently up-level your career and business with your custom Thought Leadership Brand Strategy Roadmap that elevates you as the Standout Expert™ in your industry.
"I'm not sure how to describe myself in order to differentiate myself"
How many times have you struggled to clearly articulate who you are and confidently express it without stumbling over your words?
Maybe weeks, months, or even years? And it's keeping you hidden and held back in a hamster wheel of overwhelm and obscurity.
Does This Sound Familiar?
You have a hard time standing out in a noisy and crowded field or workplace
You struggle to define yourself in your industry or attract the right clients
Your online presence is non-existent or doesn't convey you as the credible authority you are
You have too many ideas and need to narrow down your focus or niche
Your brand message is confusing and hardly differentiated
You’re someone who needs a real process, personalized support and expert guidance to succeed
What's Holding You Back From Climbing Higher?
Are you a busy service-based B2B expert, consultant or executive ready to launch your thought leadership personal brand?
But find yourself stalled and frustrated not moving forward on your own. Unable to articulate your ideas, communicate your value and stay on track with all the shiny objects keeping you unfocused?
Why Is This So Hard to Do On Your Own?
You've tried going at it alone. Or you've bought courses, invested in programs and spent hours on Google trying to figure it out.
And you're still not out there...
It's not your fault....it happens to the best of us. That's because we're too close to our own brands. The "curse of knowledge" makes it hard to figure ourselves out, translate our ideas and convey our message and offers in a way that makes sense to others.
THE SYSTEM
Clarify Your Expertise.
Simplify The Process.
Amplify Your Success.
The Position Yourself™ Thought Leadership Brand Roadmap is a custom plan based on the 7 core principles of a standout personal brand based on my proprietary system, BrandGPS.™
It's a comprehensive personal branding, messaging and visibility strategy that gives you clarity, structure and momentum to define, differentiate and showcase your expertise online.
EXPERT HELP IS HERE
No more being stuck on your own or guessing what works
Get expert guidance and a custom plan to get out the gate fast with everything you need to clarify your message, position your expertise, and amplify your reach to attract more clients, land more opportunities and become the go-to authority in your industry.
Become the Unquestionable Choice In Your Industry
Clarify your Brand
Simplify the Process
Amplify Your Success
Michelle B. Griffin
MICHELLE B. GRIFFIN, The Brand Therapist℠ is an internationally certified thought leadership brand strategist, author, speaker, and podcast host who believes in the “Power of Clarity to Put Yourself Out There To Make Your Unique Mark on the World.”
With her proprietary personal positioning system, BrandGPS,™ she elevates go-getter experts and leaders ready to step off the sidelines and rise up in their industries with personal brands that make a statement and make a difference.
Michelle brings two decades in communications and marketing and a master's degree in PR to her brand consultancy, BRANDthority, where she consults, speaks and trains clients worldwide.
She is a frequent guest contributor and sought-after speaker on standing out to reach your full potential, impact-driven personal branding, and LinkedIn thought leadership.
Michelle is the host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot, and the co-host of the top-ranked LinkedIn Branding Show Podcast, with listeners and community members worldwide.
Her debut co-authored book, The LinkedIn Branding Book, is available on Amazon.
LISA RICHER
FOUNDER, JOURNEY TO BLOOM
"I'M NOW CLEAR AND CONFIDENT IN MY MESSAGING AND MY BUSINESS IS THRIVING."
" Michelle was instrumental in helping me create a clear and concise message. I had so much information ~ written and in my mind ~ yet could not find a way to clearly articulate, package and present my message in a simple way that resonated with others.
SHERMALYN SIDONIE-JOHNS
FOUNDER, INFLUENTIAL BOSSLADY
"MY VISIBILITY GREW EXPONENTIALLY WITH MY IDEAL CLIENT EVEN BEFORE OUR SESSIONS WERE OVER."
"When I started working with Michelle, I was experiencing information overload. As a marketer, I really needed someone to get my ideas out of my head and create content that was thought-provoking and built deep connections with my audience.
I needed to position myself as an authority and grow my visibility to attract the right opportunities, network, collaborations, and the right clients. Michelle helped me zero in on my thought leadership message and own my thought leadership word "Careerpreneur Brand." My TED Talk was a success and got positive responses from my global community."
Michelle is passionate and excellent at what she does, but she genuinely cares, and, for me, this is priceless.
EXPERT HELP IS HERE
The Step-By-Step Roadmap to Build Your Standout Brand for Next-Level Growth
PHASE 1: PURPOSE
How You Uniquely Stand Out
PRINCIPLE 1
PERSPECTIVE: Discover who you are and what lights you up with purpose and alignment
Internal clarity comes from knowing who you are and what you want to be known based on your core beliefs, values, goals, personality, expertise, and mission. This phase is the foundation and most in-depth phase for self-identity and self-awareness to bring you clarity and confidence knowing you are comfortable showing up as the genuine you.
PRINCIPLE 2
PEOPLE: Define your ideal audience and get clear on their interests and needs
External clarity is about knowing your people — your audience persona and their needs and power partners to support and grow your visibility and reach. This phase will help you attract the avatar/audience you’re meant to serve as well as identify ancillary "power partners" to build your network, relationships, and community around your mission.
PRINCIPLE 3
POSITION: Differentiate your unique expertise and become the "known-as"
To stand out you can't blend in. Professional clarity differentiates you into a "category of one" to uniquely and confidently stand out as the go-to in your industry.
PHASE 2: PRESENCE
How You Uniquely Show Up
PRINCIPLE 4
PACKAGE: Create your assets to showcase your authority.
Your brand needs to be showcased on your own platform and online profiles. The package phase is important to clearly communicate your personal brand both online and offline.
(Note: Brand messaging, graphic design, visuals, logos, LinkedIn optimization, PR strategy, content strategy, website design, hosting, done for you full website copywriting, landing, sales and services pages copywriting and copy/additional content writing are additional add-ons in my Communicate Your Brand™ implementation services.
PRINCIPLE 5
PUBLISH: Share thought leadership online to showcase your expertise.
Content is the fuel to your personal brand. Your core content impact areas will share and showcase your expertise to align with your "known as" brand positioning.
PHASE 3: PLATFORM
How You Uniquely Amplify and Grow
PRINCIPLE 6
PROMOTE: Amplify your message with podcasts, paid speaking, partnerships and PR.
Identify a clear path to amplify your personal brand online with shared, owned and earned media. This phase works on targeted areas to garner additional visibility on social, podcasts, speaking, media, partnerships, and collaborations.
PRINCIPLE 7
PROPEL: Set your next-level brand opportunities with your custom roadmap
Grow with your custom roadmap to refer and review your progress, make pivots as needed with clarity, confidence and credibility to explore new ventures, take bolder steps, and say yes to bigger goals to build trust and land greater opportunities.
OUTCOME: AMPLIFY AND GROW WITH YOUR CUSTOM BRAND ROADMAP™
You're ready to take your brand and business places, exceed your goals and build your future with your customized plan. Your Thought Leadership Brand Roadmap™ is an editable guide that includes all our branding, messaging, marketing, and visibility assets in one expandable and reusable resource.
Client Testimonials
Barb Golub
Literacy Consultancy Founder
I wanted to scale my consultancy and needed help finding clarity for my vision. I feel so much more confident in my new messaging. Michelle guided me to step up for more visibility and authority to reach bigger clients.
Renee Cohen
Financial Advisory Founder
I can confidently own and communicate my framework. I feel much more aligned and have intentionality to continue to leverage my process and scale my brand message and marketing with her coaching.
Scarlette Acevedo
Founder, The Good Rebel
I was able to narrow my positioning, ideal clients, discover my own uniqueness, and identify the ways I could stand out. The breakthroughs were not just for my personal branding but also helped me with my personal growth.”
How I'm Different as The Brand Therapist℠
I take a foundational vs fluffy approach to personal branding. It pains me to see professionals overwhelmed and stuck trying to figure out their personal brands. Either wasting time, money, and sanity on DIY or investing in what others mislabel as "building your brand" — content writing, social media management, or visual identity design. Those aspects communicate your brand but don't build your brand.
A foundational strategy gives your brand much needed clarity and direction, think of it as your "True North" and internal compass leading you to the impact and success you're after. Without it, you risk being indistinguishable, missing out on perfect-fit clients, career advancement and authority-building industry opportunities that come with positioning yourself as the expert and leader you are.
Before you step out online, post on LinkedIn, or hire a designer, copywriter, ghostwriter, or website developer, start your brand journey right. With my signature personal positioning system, BrandGPS,™ I set you up with a custom roadmap so you stand out and achieve more with a brand that takes you places.
When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.
When you're so close to what you do, it is difficult to find a grounded perspective. I walk my clients through each step of my proven branding framework with in-depth assessments and targeted questions to ensure objectivity, alignment and purpose.
Clarity is a superpower and the North Star to your brand. Understanding the special role you play in the marketplace can feel daunting. This is why I take you through a proven approach to unlock your true expertise in terms that you and others can easily grasp.
Getting clear on the value you provide is only one-half of the journey. You'll enjoy an easy-to-follow process to successfully showcase your expertise, build trust and grow authority so clients and industry opportunities unquestionably chose YOU.
HOW IT WORKS
The Process
Upon payment of your custom brand roadmap, we'll schedule a 2-hour strategy call. This deep dive gleans needed information to build your custom plan based on the 7 principles of my branding framework. We'll also communicate via email and/or WhatsApp for follow-up information after our initial strategy call.
I'll pair your insights, industry research, and my expert recommendations into your custom brand strategy roadmap.
In 2-3 weeks, we'll jump on a second call where I'll share your roadmap and detail my findings for review and discussion.
Within 30 days, we'll convene for a final call to review your progress and recommend your next best steps.
YOUR INVESTMENT
Your Best Business Investment in Business Is Investment in Yourself
Get the Brand Strategy You Need to Move Forward
Save time, save money, save sanity.
No more guessing, staying hidden or held back. Stand out and achieve more with everything you need to confidently clarify, communicate and amplify your personal brand and fast-track it forward.
Each roadmap includes:
INVESTMENT: $2,500
Everything you need to be clear, confident and credible moving forward
Instead of being stuck, stagnant and invisible, your custom brand roadmap saves you time, money and sanity to fast-track you out there with clarity, focus and direction.
All with no courses, no group programs, or DIY-ing.
(Note: Graphic design, visuals, logos, LinkedIn optimization, PR strategy, content strategy, website design, hosting, done for you full website copywriting, landing, sales and services pages copywriting and copy/additional content writing are additional add-ons in my Communicate Your Brand implementation services.