Build and Amplify Your Personal and Business Brand on LinkedIn

"A rare gem that manages to be both practical and substantive while remaining incredibly easy to read" — one of the many reviews on The LinkedIn Branding Book + 50-page companion workbook will help you crush imposter syndrome, learn foundational branding and how to set up a well-branded personal profile and business page to amplify and grow on LinkedIn.


Not Just Another LinkedIn and Branding Book

This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.

Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.

Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results.

Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.

The LinkedIn Branding Book is here to fast-track and ensure your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand. Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.

If you are looking to invest in the success of you and your business, we wrote this book for you.

Michelle B Griffin & Michelle J Raymond AKA #MichelleSquared

The book

The LinkedIn Branding Book

The LinkedIn Branding Book

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™.


The LinkedIn Branding Book Workbook

Brand Squared System™ Workbook

We don't just want you to read the book, but read it and take action. Included with your book purchase is the 50-page companion Brand Squared System™ Workbook (download or fill out online) where we walk you through each stage Book + action = growth.

The Global Good Wall

The LinkedIn Branding Book Happy Readers

Come join our happy readers on The Global Good Wall who are using The Power of Two. Send us your picture with the book for a feature on our site. Together, we're making an impact for good on LinkedIn and beyond. 


Book Reviews

"I can't speak highly enough about this book on building personal and business branding on LinkedIn. It's a rare gem that manages to be both practical and substantive while remaining incredibly easy to read. The authors' combined expertise shines through, offering valuable and actionable takeaways in every chapter -- blending two related but separate areas of insight into a much greater whole. I've learned strategies that I immediately implemented, and more to ponder on, build, and execute. Whether you're an entrepreneur, professional, or business marketer, this book is an excellent investment in your success. And, by the way, follow both of the authors on LinkedIn--that is an equally valuable way to up-level your professional game too!


Michelle B Griffin, The Brand Therapist, Personal Branding Consultant, Coach and Speaker
Michelle B Griffin Keynote and Workshop Speaker

THE shoW

The LinkedIn Branding Show Podcast

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Michelle B. Griffin, Personal Brand Coach and Strategist


Podcast Reviews


“Great advice from great givers of actionable advice, a hallmark of what I look for in a podcast. Thanks to #MichelleSquared and The LinkedIn Branding Show, I have focused more on defining and staying in my niche. In the last several months now, I have been getting referrals from those who have worked with me through my short course or directly - and they are all referrals I can and want to help.”


“I love this podcast because Michelle B Griffin and Michelle J Raymond give real tangible advice. They are experts and share their experiences, including their mishaps and wins. What I love the most, they end each show with an action you can take. A go-to LinkedIn resource.”


“I like both of these ladies’ content separately, but together? Wow! That’s all I can say. Their knowledge complements one another so well. Although they are both clearly advanced in LinkedIn knowledge, Michelle G comes at it from an individual perspective, while Michelle R is all about companies. This podcast is well thought out, and every episode is like a mini consultation someone would easily pay hundreds of dollars for. Please bookmark this podcast, as it is entertaining, valuable, and can make you money! Five stars for The LinkedIn Branding Show!


“Excellent discussion about LinkedIn by best friends who come at the platform from different angles, with Michelle B Griffin representing personal profiles and Michelle J Raymond is bigging up company pages. Nice work!”


The Power Of Two

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

The LinkedIn Branding Community was launched in early 2022 as a LinkedIn Audio show followed by their podcast and book that showcases their Brand Squared System™ methodology to pay these lessons forward. Their mission is to bond together powerful and impact-driven professionals who are building successful brands and businesses to rise up and stand out on LinkedIn and beyond.

The Community

The LinkedIn Branding Community

Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations and actionable takeaways with a community of powerful and impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good.

Candid Conversations and Real-life Lessons

We don't hold back and share honest and real takeaways, examining the often talked about LinkedIn clichés with fresh insights and perspectives.

Actionable Takeaways You Can Easily Implement

No one has time for long and boring episodes. We make it fun with easy steps to grow on LinkedIn, exactly what we teach our LinkedIn clients.

Community of Support for Impact-Driven Professionals

You're never alone — we're cultivating a global and growing community of those wanting to grow good brands and good businesses on LinkedIn.

Powerfully Position Yourself™

Speaking, training and events that transform women leaders and founders into visible authorities for more impact, influence, and industry opportunities.